Biznology

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

Using Web Analytics and Search Marketing for Better Decision Making

Biznology

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans.

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The state of B2B marketing in Asia—moving toward digital

Biznology

At Current Asia we help drive digital business transformation for some clients, and for others we provide the campaign and analytics services needed to drive their B2B marketing. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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Why your analytics system doesn’t track your website search

Biznology

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. There’s nothing wrong with your analytics system.

10 Marketing trends to watch for 2017

Biznology

Social analytics. Social analytics will become increasingly important, just as important as other analytics you use in your marketing analyses.

Five social media courses make one social media strategy meal

Biznology

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course.

If you post it will they come?

Biznology

Content Marketing Internet Marketing Social Media Marketing Facebook Google Google Analytics Hootsuite Search engine optimization Self Incorporation social media twitter Uniform Resource Locator YouTubeI work harder promoting my online content than I do writing the posts themselves.

Outside-in marketing: a pragmatic approach to content marketing

Biznology

The planning, publishing, and iteration of content requires big data analytics. Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content. .

The art of narrative storytelling via social media marketing

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I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Our client has had sales conversations with companies like Microsoft, Citrix , Symantec , Host Analytics , and many others. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn.

How to build a killer content team

Biznology

A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). Hot tip: Conduct an SEO audit, review your reader persona, and dive into your analytics before you start.

Buy domain names for all your pages, products, and services

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Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.”

Do you know why your content works?

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They have labored over web analytics and conversions and attribution and bounce rates and they are finally starting to think they know which content seems to be working better than others—and kudos to them.

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Implement the powerful CloudFlare CDN for free today

Biznology

Make sure you don’t just leave things there because you’ll also need to reconnect your Google Analytics , Google Webmaster Tools , and maybe even Pingdom via CloudFlare via the Apps page.

The 10 most fascinating people in B2B marketing in 2016

Biznology

I had a front row opportunity to see him in action at the BIIA 10 th Anniversary conference where he moderated a panel on Big Data and Predictive Analytics with so many one-liners that the entire audience was enthralled.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

you must watch your analytics and measure your responses. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Track using site analytics tools. Google Analytics tracking code in the SMNR. Server-side analytics tools: AWstats, Webalizer. Google Analytics is becoming more SM-savvy. Waiting for class.

A couple Google Webmaster Tools tips and tricks

Biznology

Too few webmasters move beyond Google Analytics , which is a pity. Search Engine Optimization Character encodings in HTML Cross-site scripting Full disclosure Google Google Analytics HTML JavaScript PHP SQL injection Uniform Resource Locator

The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google Analytics. Google Analytics (Real Time).

How to effectively integrate video content onto your website

Biznology

By monitoring analytics data from both third party platforms as well from YouTube, you’ll quickly realize whether your videos deserve credit for giving you leads and sales. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

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Time to abandon spray-and-pray lead generation

Biznology

Predictive analytics can be used to qualify people based upon the characteristics or behaviors they exhibit without asking them to explicitly give up any information. A couple of years ago, a client told me he was having some lead quality problems.

You can only win search by winning social

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Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde.

10 essentials missing from your business website

Biznology

On the other hand, the defense is analytics. Integrating a good marketing analytics system is an essential aspect of succeeding online. You want a business website that sells.

You’re doing a terrible job with search and social

Biznology

There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%. My consulting includes doing very deep, thorough, site audits.

Five levers of relevance for digital authors

Biznology

I was trying to get the executives to devote some time and resources to a common problem: digital marketers struggle to read content analytics reports and apply the insights to their jobs.

Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time

Biznology

In short, analytics can’t capture everything; emotion leading to a predictable outcome can. That’s why my digital colleague has a hard time wrapping his head around an analytics framework to measure its impact.

Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady.

Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.

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Content marketing data: It’s not geeky and it’s not boring

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This is likely to require some dedication and perhaps even some expert outside help–or someone internally with a blend of analytical and creative skills. Data gets a bad rap.

Your team is the best content source for search

Biznology

If there’s anyone in your world who can pass the duck test , it’s your employees. There’s nobody else anywhere who looks more like a duck, swims more like a duck, and quacks more like a duck, then your staff. So, don’t duck your staff when your aim is to win at search.

Add For Immediate Release to your podcast queue

Biznology

76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and.

5 steps to wrangling your most important social media channels

Biznology

Analytics — Google Analytics (free). Social Business Social Media Marketing analytics Bit.ly Social media gurus make social media management sound so darn difficult.

3 predictions for online marketing in 2016

Biznology

Happy holidays, readers!

Why don’t more marketers use keyword research?

Biznology

It just takes longer, and requires more integration with data from your web analytics system. You have to build logic, flow charts, translation machines, and all kinds of big data analytics capabilities into the system.

Internet marketing abhors a closed door so open a window

Biznology

Internet Marketing Social Media Marketing CAPTCHA Email address Facebook Google Google Analytics linkedin MailChimp on LinkedIn PHP reCAPTCHA Reddit reputation Server (computing) social media Spain twitter Uniform Resource LocatorSummary : Never paint your visitor into a corner.

Two more Google Webmaster Tools tips and tricks

Biznology

If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you!

Influencer marketing tools of the trade

Biznology

Google Analytics — There’s a lot of awesome things that our SMNR landing page and personal domains (used both for the landing page and for the outgoing emails) can teach us, and Google Analytics is one part of our reporting. We’re off to the races!

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9 Google Analytics metrics every marketer should know

Biznology

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. How do you navigate Google Analytics.

How to use customer data to develop marketing insights

Biznology

One of the best ways to get this data is Google Analytics. Google Analytics tells you when people ditch the contents of their shopping carts and what they search for when they arrive.