Biznology

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

Using Web Analytics and Search Marketing for Better Decision Making

Biznology

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans.

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management. Self-service analytics. End-of-the-year predictions are a dangerous business.

Why your analytics system doesn’t track your website search

Biznology

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. There’s nothing wrong with your analytics system.

The state of B2B marketing in Asia—moving toward digital

Biznology

At Current Asia we help drive digital business transformation for some clients, and for others we provide the campaign and analytics services needed to drive their B2B marketing. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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Influencers: the key to content marketing

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So I asked the analytics person. At the end of that year, I asked the analytics person again. I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter.

If you post it will they come?

Biznology

Content Marketing Internet Marketing Social Media Marketing Facebook Google Google Analytics Hootsuite Search engine optimization Self Incorporation social media twitter Uniform Resource Locator YouTubeI work harder promoting my online content than I do writing the posts themselves.

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Should you stop (organic) social media activity?

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Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Look at your analytics.

Successful digital marketing means setting your priorities

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I remember almost 20 years ago when I was made the manager of IBM ’s Digital Analytics team. I had a lot of questions and I wanted to start using the analytics (okay, metrics), to help us make better decisions, improve our marketing results, and drive revenue up even faster.

Getting to ABM: notes from the field

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It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. Second is analytics. Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground?

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Outside-in marketing: a pragmatic approach to content marketing

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The planning, publishing, and iteration of content requires big data analytics. Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content. .

Implement the powerful CloudFlare CDN for free today

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Make sure you don’t just leave things there because you’ll also need to reconnect your Google Analytics , Google Webmaster Tools , and maybe even Pingdom via CloudFlare via the Apps page.

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

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Our client has had sales conversations with companies like Microsoft, Citrix , Symantec , Host Analytics , and many others. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn.

How do you persuade big company executives that digital marketing is important?

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Lack of analytics. Similarly, some B2B companies have so little spending going on that their analytics aren’t even trustworthy. So, if analytics won’t persuade them, what do you do? Many of you no longer face this problem within your company, which is great.

Five social media courses make one social media strategy meal

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When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

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Content Marketing Crisis Management Digital Marketing Internet Marketing Public Relations Reputation Management Social Media Marketing airline analytics CBS Chief financial officer Facebook overselling social media social media marketing twitter United Airlines Viral video

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Why I told a client to quit blogging: finding your “One Thing”

Biznology

Here are some things to try: Comb your analytics. Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes?

Buy domain names for all your pages, products, and services

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Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.”

2 applications of marketing AI

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Mike, in particular, has deep expertise in text analytics. The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack. Perhaps we can be excused for this omission.

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How to build a killer content team

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A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). Hot tip: Conduct an SEO audit, review your reader persona, and dive into your analytics before you start.

Are you ready for AI in marketing?

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Most people aren’t, but that’s okay. It doesn’t take much to get ready—mostly an open mind and willingness to learn. What you need to understand first is that artificial intelligence (AI) isn’t some shiny object that solves all problems.

Slow and steady content-creation wins the Google Search race

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Now, it’s time to take it to the next step with optimization: connecting to Google Analytics , Bing, Yandex, Google Webmaster Tools and Bing Webmaster Tools , sitemaps, metadata and tags and all that fun stuff.

Surefire Social introduces SurePulse “webmaster tools”

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Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.

Make your email marketing more effective

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Even if your website and email analytics tell you that your audience is more desk-bound than mobile, understand that the reality is that initial triage happens on a mobile device for many of us. Email marketing is still an important part of just about any digital marketing program.

A couple Google Webmaster Tools tips and tricks

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Too few webmasters move beyond Google Analytics , which is a pity. Search Engine Optimization Character encodings in HTML Cross-site scripting Full disclosure Google Google Analytics HTML JavaScript PHP SQL injection Uniform Resource Locator

Do you know why your content works?

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They have labored over web analytics and conversions and attribution and bounce rates and they are finally starting to think they know which content seems to be working better than others—and kudos to them.

The dashboard has finally been perfected

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I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google Analytics. Google Analytics (Real Time).

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Track using site analytics tools. Google Analytics tracking code in the SMNR. Server-side analytics tools: AWstats, Webalizer. Google Analytics is becoming more SM-savvy. Waiting for class.

Connected consumption is the new customer experience (CX)

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New real-time big data will use analytics and models to react to changes as customers evolve. What if” scenarios will use predictive analytics to create plans for many kinds of events to apply immediately when needed. Lesson for leaders. Today’s marketing is becoming obsolete.

The 10 most fascinating people in B2B marketing in 2016

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I had a front row opportunity to see him in action at the BIIA 10 th Anniversary conference where he moderated a panel on Big Data and Predictive Analytics with so many one-liners that the entire audience was enthralled.

Am I connecting with my customers enough? 10 tips for customer outreach

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you must watch your analytics and measure your responses. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days.

You can only win search by winning social

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Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde.

Time to abandon spray-and-pray lead generation

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Predictive analytics can be used to qualify people based upon the characteristics or behaviors they exhibit without asking them to explicitly give up any information. A couple of years ago, a client told me he was having some lead quality problems.

You’re doing a terrible job with search and social

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There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%. My consulting includes doing very deep, thorough, site audits.

The art of narrative storytelling via social media marketing

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I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is

Content marketing data: It’s not geeky and it’s not boring

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This is likely to require some dedication and perhaps even some expert outside help–or someone internally with a blend of analytical and creative skills. Data gets a bad rap.

Search Engine Marketing is Legion

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I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady.

10 essentials missing from your business website

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On the other hand, the defense is analytics. Integrating a good marketing analytics system is an essential aspect of succeeding online. You want a business website that sells.

How to effectively integrate video content onto your website

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By monitoring analytics data from both third party platforms as well from YouTube, you’ll quickly realize whether your videos deserve credit for giving you leads and sales. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

4 more ways to make your email marketing more effective

Biznology

Use your analytics. In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Here are four more ways to improve your results even further. A/B test. You may think you write great headlines and that you send your emails at the optimal times, but if you’re not testing, you don’t really know. So test!