B2B Marketing Traction

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update). Still on the fence about social media marketing?

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. You send a regular eNewsletter, but are you getting results?

Trending Sources

CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need.

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Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. The dashboards help manage the technology and then activity is captured in analytical data, graphics and reports.

In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Therefore, why would they need analytics?

Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology.

Why Your Home Page Looks Like You’re Selling Everything But the Kitchen Sink

B2B Marketing Traction

Using web analytical tools, you can find out what content on your home page (and on your website) is more popular, and then you can put that on the home page to increase visitor engagement. Let me be really clear – this is not a photo of my kitchen sink!

5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers.

B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

Use a website analytics to track downloads and visits. Now more than ever, online content is the key to attracting and engaging qualified prospects online.

7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Add to it big data and the increasing use of predictive analytics for marketing.

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing.

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B2B Marketers: Why You Should “F” Your Website Content!

B2B Marketing Traction

Tools like Google Analytics Content Experiments facilitate this. Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact.

Social Media & SEO: Are You There Yet?

B2B Marketing Traction

Keep analyzing traffic and keywords with Google Analytics. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog.

Does Your B2B Marketing Consultant Have an Agenda?

B2B Marketing Traction

Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. One of the trademarks of my consulting practice is that I bring a detailed marketing agenda to client meetings.

B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live).

I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest

B2B Marketing Traction

analytics is more critical than ever. When it comes to your marketing, let’s face it. There are some things that are in your wheelhouse, and some that are not. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest.

Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role. Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong.

How to Break Website Paralysis with Scientific Analysis

B2B Marketing Traction

The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? Make sure you install Google Analytics the right way so that it functions properly.

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The Ugly Truth about Your Website and SEO

B2B Marketing Traction

Your visitor leaves the site – called a “bounce” in the website analytics world. Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised.

B2B Marketers: Why It’s Time to Commit…

B2B Marketing Traction

…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Tweet.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Tweet.

How to Set Up a Killer Google Analytics Dashboard


Once you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics. AdWords Reports & Analytics SEO analytics data and analytics google analytics google analytics dashboard

The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Seven Expert Google Analytics Guides


Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones , Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. By Brooke B.

The Top 5 YouTube Analytics Every Marketer Should Know


OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

A Structured Approach to Demand Generation Analytics


One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics.

The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

The Only Analytics That Matter Are Your Own


While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer?

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. The post Infographic: 4 Marketing Analytics That Matter For Driving Revenue appeared first on. Demand Generation Infographics marketing analytics marketing revenue marketing ROI sales funne

Best Practices for Revenue Ops: Data & Analytics


As outlined in the ebook, The Rise of Revenue Ops , there are four key pillars to revenue ops: Management & Strategy, Process Optimization, Technology & Project Management, and Data & Analytics. What does Data & Analytics mean through the lens of B2B ops?

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

But while technologies like predictive analytics , marketing automation, and a new breed of ABM solutions hold great promise, they’ll only ever be part of the answer. The post Report: Targeting & Predictive Analytics Driving Changes in B2B Email appeared first on The Point.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Are Millennial Marketers More Analytical?

Customer Experience Matrix

Then our conversation took an unexpected turn: the vendor speculated that younger marketers might be more analytical and hence more inclined to ROI measurement. digital media marketing analytics marketing performance measurement marketing ROI millennials

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. ” We find that most clients have three major types of goals they’re looking to achieve with their social media analytics, revolving around: Awareness. Content analytics or analysis.

9 Ways B2B Analytics Can Optimize Marketing Strategies


Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

Demand Generation’s Secret Weapon: Google Analytics


Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Google Analytics only shows you the activity on your website. So here are a few ABM tricks and ways in which you can measure them using Analytics.

8 Essential Google Analytics Reports For B2B Marketing

MLT Creative

Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing.