B2B Lead Generation Blog

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.” The robust analytics gave rise to rapid experimentation at Act-On. “We

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5 Ways to Transform Your Content From Adequate to Awesome

B2B Lead Generation Blog

For example, sales could commit to quantifying customer engagement and using a modern content analytics tool to drive the strategy forward. Letting the data collected from smarter sales content analytics to drive your most important business decisions will not only reap huge benefits, but it will make the life of both your sales and marketing teams that much easier. We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start.

The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog

Are you trying to reach innovators or early adopters about predictive analytics? Most of them won’t have any idea what predictive analytics is or why they should care.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. Lead Generation lead generation leads marketing analytics marketing automation universal lead definition

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

And they are doing things with behavioral or predictive lead scoring and predictive analytics and account marketing or segmentation etc. What are the five ways you can immediately improve your account based marketing (ABM) and selling?

New Chapter for the B2B Lead Blog

B2B Lead Generation Blog

I believe the future of marketing and sales will include machine learning, predictive data analytics, self-optimizing systems and marketing automation technology not yet invented. You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune.

How to Put the Customer First in Lead Generation

B2B Lead Generation Blog

As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. Tweet Putting customers first in lead generation.

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation Blog

When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data and analytics. Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation Blog

Lead Generation lead generation lead generation tactics marketing analytics marketing insights marketing metrics Marketing research marketing tactics mobile marketing for B2B marketing social media marketing for B2B marketing

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

From there, Crain’s implemented lead scoring, and even utilized analytics coming from marketing automation to influence the ongoing marketing strategy. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology.

Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation Blog

There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Tweet It’s time to generate revenue. Do you know where your social media is contributing?

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.

Lead Generation: 81% of marketers use email marketing

B2B Lead Generation Blog

Early analytics from the site shows a significant improvement in traffic and time spent on the site. Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says….

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

A good way to learn where your clients are coming from is to talk with whoever manages your website analytics, she notes. They’re going to have the analytics on every webpage to tell you how people are getting there,” she explains.

Intro to Lead Generation: How to determine if a lead is qualified

B2B Lead Generation Blog

Behavioral analytics and lead scoring. Lead scoring (most effective when combined with behavioral analytics) is a more thorough, and therefore more complex, way of determining a qualified lead. Predictive analytics. Tweet Dear Daniel, First of all, happy new year!

How Dissatisfied CEOs Push Marketers into the Future

B2B Lead Generation Blog

This is probably why doing a better job of acting on data to improve marketing performance is the goal of 66% of the 1,260 marketers surveyed as part of MarketingSherpa’s 2013 Marketing Analytics Benchmark Report. Marketing Data: Using predictive analytics to make sense of big data.

Marketing 101: How to get started in lead generation

B2B Lead Generation Blog

Web Analytics: 3 basic insights to get you started. Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? “ on b2bleadblog.com. It’s been really fascinating to me to try and figure all this sales and qualifying a lead thing out. I’ve been employed to do a tough task in a small composite company that doesn’t have the finances to employ specialists.

Lead Generation: 2 questions every marketer should ask themselves about prospect motivation

B2B Lead Generation Blog

For example, if your visitors are coming from an ad on a blog specifically about a review of analytics platforms, they are most likely perusing analytics platforms or some other relative software to try and find the right one. Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation.

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

B2B Lead Generation Blog

It also needed to contain dynamic content and interactive functionality the customers appreciated, as well as analytics the company could use.

2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation Blog

Behavioral analytics and lead scoring. Predictive analytics. Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

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Sales and Marketing: The technology behind CRM

B2B Lead Generation Blog

Providing performance tracking and analytics on campaigns. Tweet Customer relationship management (CRM) is defined a number of different ways. However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal.

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Taking B2B Marketing Mobile: The Pitfalls and Payback

B2B Lead Generation Blog

She will expand on these thoughts with panelists Nick Fuller, Director of Strategy & Analytics, eDialog; Josh Herman, Vice President of Product Strategy, Acxiom Corporation; Kate Williams, Consultant to T-Mobile, and R.J.

Now, Go and Do: Create standardized, well-understood metrics for your organization

B2B Lead Generation Blog

Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. Analytics: How metrics can help your inner marketing detective [More from the blogs]. Marketing Analytics: 4 tips for productive conversations with your data analyst [More from the blogs].

Lead Nurturing: Market to personality and behavior, not job title

B2B Lead Generation Blog

How analytical/detail-oriented? ? Now, since we know the decision maker is assertive, let’s say he is also somewhat analytical and highly objective, only considering the bottom line. Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts.

Marketing Optimization: 3 steps to gain C-suite buy-in

B2B Lead Generation Blog

Analytics and Testing: 3 tips to optimize your testing efforts. Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. Have “solid influence” within their organizations. Are candidates for senior management. These marketers have the respect of the C-suite because they connect their efforts to what their leadership wants most: More leads.

From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

B2B Lead Generation Blog

We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. Tweet I can’t stress this enough: when it comes to marketing, if we’re not constantly learning, we’re going to find ourselves left behind faster than ever.

Can a social media strategy boost your lead generation efforts?

B2B Lead Generation Blog

He uses Google Analytics to track website traffic by copying and pasting Javascript code into the blog page header and then every page on his site is tracked. I came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008.

3 Principles for Effective Teleprospecting that Drove an 839% Increase in Leads

B2B Lead Generation Blog

With the use of analytics in the marketing world growing, there is a ton of data supporting methods and ways to optimize. When I first started teleprospecting with MECLABS (publisher of the B2B Lead Roundtable Blog), I was unsuccessful, to say the least. I was unaware of the real goal of the call, lacked an effective strategy, and was generally unprepared. After about 900 calls, my results were disappointing — I only had one lead!

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation Blog

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Blog Starts a New chapter

B2B Lead Generation Blog

The future of marketing and sales will include more technology like machine learning, predictive data analytics, and self-optimizing systems. You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again.

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Web Analytics for B2B Lead Generation

B2B Lead Generation Blog

So the challenge is connecting our website data (analytics), with marketing data (inquiries and leads) with the sales process and revenue (closing the loop). I came across Manoj Jasra post, " B2B Web Analytics: Deeper Dive - Web Analytics World " and thought it was relevant to share. " Jasra's post outlines four key analytic areas which include: quality of leads, sales cycle, optimizing your content (for SEO and conversion) and conversion rates and funnels.

B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

B2B Lead Generation Blog

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? If you dont have a analytics tool already, you should check it out.

B2B Lead Generation Blog: On Alignment between Marketing and Finance

B2B Lead Generation Blog

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Podcast: Unconventional strategies to reach more clients

B2B Lead Generation Blog

We're not prepping right for the analytical part of the interview. So, you've put a lot of effort into your lead generation process, and you have a great lead in your hand. Now, what can you do to improve your probability of making a profitable sale from it? Michael McLaughlin , addresses this issue in his new book, "Winning the Professional Services Sale."

Lead generation metrics should emphasize opportunities not just leads

B2B Lead Generation Blog

In order to generate leads marketers have to know how to use the analytics. I was asked to write a response to this question, "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective.". Read ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? Here's my response.

Losing Leads and Sales With Bad Search Marketing Decisions

B2B Lead Generation Blog

There are so many tools that help marketers with their search marketing but marketers have to know how to use the analytics in order to focus on the right things to generate leads and sales. I came across an interesting article  by B2B Internet marketing consultant Todd Miechiels, and I liked what he had to say about those B2B marketers that make bad decisions based on “solid analytics data.”.