Ambal's Amusings

article thumbnail

Content Marketing Tools Series #2 Brainshark

Ambal's Amusings

Analytics is key in any online content marketing. The analytics helps to measure the effectiveness of your communications and prioritize follow-up activity with viewers. The presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. How can Marketers leverage the Brainshark ?

Tools 100
article thumbnail

Measuring your Social Media Efforts

Ambal's Amusings

Measuring and monitoring traffic is the most common (and overrated) aspect of web analytics. Setting up links with identifiers can help you get there along with a properly set analytics program (such as Google Analytics.). Whatever the reason is, your KPIs need to reflect those goals. Traffic Is only One Variable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing Tool Series #3 Crowd Factory

Ambal's Amusings

Real-Time Analytics and Dashboards : gives deep insights into the performance of campaigns. The dashboards give metrics on each campaign, like Social Reach, Social Impressions, and Social Lift so you can see what the ROI is on your social campaigns. How can marketers leverage the Crowd Factory? Customer Acquisition.

article thumbnail

How to measure ROI on creating and marketing content?

Ambal's Amusings

The first step to measuring marketing’s contribution to the business is by analyzing the common revenue analytics stages: Common Revenue Analytics Stages. To learn more about revenue cycle analytics and how it helps measure marketing ROI, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter.

ROI 100
article thumbnail

Content Marketing Tools Series #6 Pinterest

Ambal's Amusings

According to a study by RJMetrics , an e-commerce analytics platform, the most popular board categories in Pinterest are home (17.2 In-bound links: Pinterest has a good amount of in-bound links with every pin that will in turn help in search engine optimization. How can marketers leverage Pinterest? percent of boards), arts and crafts (12.4

Tools 100
article thumbnail

Get Great at Content Marketing - NOW!

Ambal's Amusings

Learn Google Analytics like the back of your hand - It tells you what’s working. Get good at lead nurturing -This stuff is way too powerful to ignore. And your sales people will sacrifice rams to your name (which does wonders for your SEO). Have a Microsoft Windows 7 Party - With balloons and cake and hats and stuff.

article thumbnail

A Look into Sentiment Analysis for Brands

Ambal's Amusings

Many startups have seen a business opportunity here in providing people and businesses with measurement and analytics tools that would do just that - drawing the portrait of a brand's online perceptions. Measuring online sentiments for a brand is a time consuming but invaluable process.

Analysis 100