Marketing Insider Group

AUGUST 4, 2017

For the 133rd episode of The Marketing Book Podcast, I interviewed Adele Sweetwood, author of The Analytical Marketer: How to Transform Your Marketing Organization. Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run.

Analytics 171

Analytics Marketing & Strategy Marketing Organization 171

Marketing Insider Group

OCTOBER 3, 2016

The post What Is Intent-Based Analytics And How To Leverage Them appeared first on Marketing Insider Group. The list goes on and on, but you […].

Intent 213

Intent Analytics Relevance Marketing & Strategy 213

Marketing Insider Group

JUNE 13, 2018

So, what are the keys to analytics that produce ROI? Keys to analytics #1. The post 5 Keys to Analytics: Improve Your ROI with Better Insights appeared first on Marketing Insider Group. Deriving insights The #1 key […].

ROI 148

ROI Analytics Analysis Marketing 148

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. It’s not just a new version of Google Analytics. It’s a complete overhaul, and it’s reshaping how we approach data analytics.

Marketing Analytics Tools 262

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 262

Marketing Insider Group

MAY 30, 2016

Mobile analytics are the new focus point for marketing. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group.

Analytics 100

Analytics Mobile Marketing Marketing Prospects Leads 100

Marketing Insider Group

JANUARY 7, 2017

A Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss appeared first on Unthinkable. A Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss appeared first on Marketing Insider Group. Perhaps you should start. The post Does Creativity Start with Data? The post Does Creativity Start with Data?

Creativity 131

Creativity Analytics Trust Marketing Marketing 131

Marketing Insider Group

OCTOBER 16, 2023

Performance analytics. Traffic analytics. Google Analytics Image Source: Google Analytics At MIG, we use Google Analytics every day to monitor our clients’ progress. Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Team collaboration.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Marketing Insider Group

AUGUST 2, 2016

The post How to Use Data Analytics For A Remarkable Social Media ROI appeared first on Marketing Insider Group. But the worst thing about digital marketing is also that we generate so much data. Especially, when we can’t make sense of it. Take one […].

Social Media 100

Social Media ROI Analytics Media 100

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Join him online: Twitter , Facebook , LinkedIn.

Work Management 363

Work Management Marketing Management Analytics Webinar Metrics 363

Marketing Insider Group

JUNE 13, 2016

Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? Okay, I’ll admit it immediately. Or do you use it like most people in that you only really look […].

Marketing Analytics Tools 100

Marketing Analytics Tools Planning Marketing Plans Analytics 100

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. This personal touch creates trust, enhances customer satisfaction, and fosters meaningful connections.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Still, many of these offerings have predictive analytics to help you make decisions. Use a CRM with built-in predictive analytics to gain deeper insights into your customers and their patterns.

Budget Programs 245

Budget Programs Marketing Automation Services CMS Development Marketing Budget 245

Marketing Insider Group

FEBRUARY 1, 2024

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? It’s the art (and science) of using data, trends, and analytical tools to predict future changes in SEO. Video Source: Google Analytics 2. Image Source: Statistica So, what exactly is SEO forecasting?

Forecasting 141

Forecasting SEO Terms and Conditions Marketing Analytics Tools 141

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. Here’s a quick guide to some key tools : Analytics and Tracking Platforms These tools are crucial.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Predictive Analytics AI doesn’t just react; it predicts. Quick Takeaways: There are many types of AI helping marketers scale and enhance traditional strategies.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Marketing Insider Group

MARCH 11, 2024

Dive into your analytics, looking at unique visitors, traffic sources, page views, bounce rates, and exit pages. Make adjustments according to your analytics too. Determine what you want a visitor to do and make sure your call to action is clear, concise, and easy.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 209

Thought Leadership Trends SME Paid Search Agency 209

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. There are numerous MarTech tools available. They fit broadly within these categories.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

FEBRUARY 12, 2024

Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Use Analytics to Track User Behavior Tools like Google Analytics can provide a wealth of information about how users interact with your site. Conduct surveys, read reviews, and pay attention to customer feedback.

Marketing Websites 236

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 236

Marketing Insider Group

JANUARY 25, 2022

Web analytics provide actionable insights that enable you to continually optimize your website performance. Set up analytics. Monitoring your website analytics has never been easier — there’s just no reason not to do it. Web analytics has more value than simply monitoring performance.

Marketing Websites 262

Marketing Websites Industry CMS Lead Scoring Lead Ranking 262

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Other avenues include users that click on a lead form from a piece of content, which is trackable with the right Google Analytics Campaign URL builder.

Marketing Analytics Tools 349

Marketing Analytics Tools Content Marketing Work Management Marketing Management 349

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. Tools for Research and Analytics To use a sports analogy, it’s not just scoring points that gets wins. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

MARCH 11, 2024

Analyze and Adapt: Use analytics to track the performance of your videos. Ignoring Analytics and Feedback Not reviewing your video performance data is like flying blind. Use analytics to understand what works and what doesn’t. Encourage Engagement: Invite viewers to like, share, and comment on your videos.

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Marketing Insider Group

NOVEMBER 8, 2021

I am not referring to performance analytics. This is great information for analytics teams to build social audiences based on the business and IT job function. Michael Brito is a digital strategist and the Global Head of Analytics at Zeno Group. Before we go further, I want to explain what I mean by insights and analysis.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Marketing Insider Group

JANUARY 31, 2023

Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities. Providing potential partners with access to your Google Analytics account and requesting a review can be a great way to start analyzing a marketing agency’s capabilities.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Marketing Insider Group

JANUARY 21, 2022

You can access these insights through the native analytics features on each of your social media platforms. Social media analytics tools can help with this. Just remember to always refer back to your analytics to determine when your audience is the most active. How are their audiences engaging with their content?

Social Media 326

Social Media Organization Media B2B 326

Marketing Insider Group

DECEMBER 20, 2021

Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. It helps you update, merge, or remove content as needed, and can be connected to your Google Analytics account. Google Analytics.

Lead Scoring 348

Lead Scoring Lead Ranking Marketing Analytics Tools Content 348

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 238

B2B Thought Leadership Lead Ranking B2B Marketing Planning 238

Marketing Insider Group

OCTOBER 15, 2020

It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. Are there key skills they should focus upon?

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Marketing Insider Group

JUNE 9, 2020

When you put data to work for you through effective content analytics, you can test each piece of content to identify your top performers. With the scope of today’s data and analytics capabilities, even a startup or small business can put the power of always-on marketing to work for it. Promote them on social media. But you’d be wrong.

Campaigns 314

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 314

Marketing Insider Group

JUNE 19, 2023

Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. Content gaps are often a primary reason you fall behind in marketing.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Marketing Insider Group

APRIL 22, 2021

Data and Analytics Tools for Startups. Use these data and analytics tools for startups to learn about your audience and engagement. Google Analytics. Keep track of your connections, find influencers, track analytics, and more with Sprout Social. Startups can even apply for credits. Sprout Social.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

APRIL 17, 2023

How To Calculate Your SEO ROI Using Google Analytics By Adriana Stein As a business owner, you already know the importance of measuring your results to maximize your ROI – but do you know how to do it efficiently and effectively? At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI. Why, you ask?

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Marketing Insider Group

NOVEMBER 16, 2021

Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. Just because you can deliver a report, metric, or measurement, don’t forget that you need to meet the needs of your stakeholders – and NOT what you can deliver for reporting and analytics. ABM is the new Black — or is it the new Pink?

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

MAY 12, 2021

The top tool needed for measuring content marketing strategies is analytics software. A good analytics software tool will tell you exactly how many page views you get, how long people are spending on the page interacting with your content, and whether or not they continue to visit pages on your website after.

Work Management 285

Work Management B2B Marketing Marketing Management Budget Programs 285

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Improving Through Analytics When you’re ready to advertise online, create a system for evaluating and improving your ads by using analytics. Image Source 7.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Marketing Insider Group

AUGUST 28, 2023

Using analytics tools like Google Analytics allows you to gauge how well your website’s SEO strategy is performing in search engine rankings. Here’s a short video on how Google Analytics can help you better understand the efficiency of your marketing efforts: Video Source: GoDaddy 1.

SEO 213

SEO Lead Scoring Lead Ranking SERP 213