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    [Analytics] 3 Important Google Analytics Data Quirks
    According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. Let’s take a look at a few of the most important Google Analytics nuances: Sampling.
    [Analytics] How to Leverage an Analytical Legal Strategy to Close More Deals
    I didn’t have to look far to find ways to apply the analytical and strategic thinking I learned in law school. Take some time to think analytically and strategize. How to Leverage an Analytical Legal Strategy to Close More Deals was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Leverage an Analytical Legal Strategy to Close More Deals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Analytics] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    One could easily define and use any query string parameter/value pair, but using the 5 “standard” ones listed below is convenient since this is also what Google Analytics tracking uses. The post Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™ appeared first on Captora Blog. This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Analytics] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    Analytics Professional Development DailyThe sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it? An important part of justifying a promotion is showing your value through metrics.
    [Analytics] Google Analytics can now summarize your data with automated insights
    – Google’s making it easier for Google Analytics users to find the important trends in their data. The change is already live in the Google Analytics app for iOS and Android, where, in the Assistant screen, you should now see automatically generated insights. For example, if your website or app had a sudden jump in new users, Google Analytics will. The post Google Analytics can now summarize your data with automated insights appeared first on Opentopic.
    [Analytics] Using Google Analytics to soup up your social media effort
    Recently, we blogged about the strides Google Analytics had made in tracking traffic coming to websites from social networks …including the Twitter button, the Facebook Like, Unlike and Send actions, and of course the Google “+1”. Posting on Social Media Today, Chad Wiebesick has dug into this more deeply, and has identified three ways that [.]. B2B Web Strategy Internet Marketing Social Media
    [Analytics] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. Analytics include dashboards, attribution reports, and funnel analyses that track customers through a purchase process. Zaius was launched in 2014, with an original focus on providing a unified customer view and analytics.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Analytics] Google+ to Launch Business Profiles with Analytics in Q3
    Apparently, when business accounts launch in Q3 2011, they will have analytics as well as more sophisticated sharing options. ” Google has not released specific details around what the exact features of the analytics for business profiles will be, though they have said that they will be consistent with the analytics tools found in other Google products. It is reasonable to assume that they will be in some way connected to Google Analytics.
    [Analytics] 3 Marketing Analytics Tricks
    Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity: 1. To delineate between social media channels, Google Analytics is, once again, invaluable. For example, when tracking traffic regarding marketing analytics, the URL [link] specifically defines what this page offers. No matter where they originally found your marketing analytics page, you’ll be able to see where the tweet originated.
    [Analytics] In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
    As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results. Therefore, why would they need analytics?
  • FATHOM  |  MONDAY, APRIL 1, 2013
    [Analytics] Web Analytics Wednesday Comes to Ohio City’s Market Garden
    Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. Come to the lower room of the Market … Continue reading → The post Web Analytics Wednesday Comes to Ohio City’s Market Garden appeared first on Fathom. Big Data/Predictive Analytics Company News Google Analytics Technology Industry Expedient Market Garden Michael DeAloia Ohio City WAW Web Analytics Wednesday
    [Analytics] Fathom SEO Pulse #38: Licensing Content, iOS 9 Analytics Block & More
    Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics”. However, many of the new iOS 9 apps are also “designed to shut out analytics and other trackers in Safari.” New iOS “ad blocker” apps are also able to block analytics and other tracking tools. The post Fathom SEO Pulse #38: Licensing Content, iOS 9 Analytics Block & More appeared first on Fathom. Analytics / Big Data Content Marketing Digital Marketing Keyword Research SEO
  • FATHOM  |  MONDAY, MARCH 17, 2014
    [Analytics] Balancing Marketing Analytics with Creativity
    Justifiably, much hype surrounds marketing analytics today with its power to personalize and track buyer behavior in the promise of ultra-targeted (and ultra-efficient) messaging. In Moz’s 2014 Industry Survey , analytics jumped out as a clear priority for marketers—whether they worked for agencies, in-house or as consultants. Analytics is all over this Moz survey: Overall “top 5 marketing activities” (#1). Analytics / Big Data Analytics
    [Analytics] Aginity Puts a Customer Data Platform on an Analytical Appliance
    Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own. It relies on external systems for advanced analytics such as predictive modeling and plans tighter integration with such systems to allow more precise control over customer treatments.
    [Analytics] How Analytics Is Helping Banks Cater To Millenials
    The post How Analytics Is Helping Banks Cater To Millenials appeared first on Opentopic. – Rocky Scopelliti is Telstra’s global thought leader and industry expert. His pioneering work and membership on the innovation council of a major bank has delivered five industry first innovations. He is also a non-executive director on the board of Community First Credit Union – Sydney’s largest credit union. We sat down with him ahead of his presentation at the.
    [Analytics] Which Mobile Devices Do Your Visitors Use? [Google Analytics Quick Tip]
    With Google Analytics, of course. The two standard Mobile reports available in Google Analytics -- Overview and Devices -- offer us a plethora of information about the people visiting our website via mobile devices, what device they used to get there, and how long they stuck around. To locate these two reports, log in to your Google Analytics account and click the ‘Audience’ section under Standard Reports in the left-hand navigation bar. analytics
    [Analytics] 5 Actionable Google Analytics Reports to Improve Your Marketing Today
    You’ve got a simple analytics framework down. The post 5 Actionable Google Analytics Reports to Improve Your Marketing Today appeared first on Opentopic. It’s assuming you’ve got the basics down. You’ve got Goals or Events set-up (properly). But you want action. You want to figure out how to move the needle in as short amount of time as possible. Counterintuitively, you shouldn’t waste time with A/B testing.
    [Analytics] Are you using your buyer’s journey for analytics?
    They are using analytics to show which content is working and which is not. After all, if you’ve aligned your content to the buyer’s journey, you can actually identify which content belongs to each step, so your analytics system can track buyers moving from step to step. If you’re serious about content marketing and analytics, are you putting them together to see the big picture? The post Are you using your buyer’s journey for analytics?
    [Analytics] Google’s New Search Analytics Report: What You Need To Know
    Yet another update from the almighty Google this month was the removal of the old “Queries” report from Webmaster Tools and the introduction of the new “Search Analytics” report. In order to provide users with more accurate data, Google has replaced the Queries report and stated that the new Search Analytics report will provide more precise data along with a variety of options to filter the data. Google Analytics Search Engine Marketing SEO
    [Analytics] How to Use Analytics to Make Smarter Marketing Decisions [Free Webinar]
    On March 11, HubSpot''s VP of Marketing Kipp Bodnar and I will host an hour-long webinar to show you how to make smart measurement decisions without spending most of your week in the weeds of your marketing analytics. Analytics Daily Every marketer needs data. You need data to show your boss the value of your work. You need data to determine if a campaign is running smoothly. You need data to make decisions about what you should continue working on -- and what you shouldn''t.
    [Analytics] Why The Future of Your Agency Depends on Recruiting Analytics Talent
    As a marketer with an affinity for analytics, I have a different hope. I hope my kid becomes an analytics superstar. Pursuing a career in analytics has never been more accessible. This allows agencies to build analytics departments with varying levels of technical expertise. With today’s tools, you don’t have to be in the analytics department to analyze data. Within agencies, the move to fully staffed analytics departments is gaining momentum.
    [Analytics] Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement
    Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement. Download the special report from Demand Gen Report and hear from industry experts at Lattice, LeadMD and ANNUITAS why analytics are playing a bigger role in marketing today. News & Press Adam Needles Analytics Lattice September 24, 2014 – Demand Gen Report.
    [Analytics] How to Analyze Source Data in Your Content Analytics
    Being able to analyze your content analytics is a critical component of every content marketing program. As Google says in its analytics help center : “A session is processed as direct traffic when no information about the referral source is available, or when the referring source or search term has been configured to be ignored.” Optimize Your Content Analytics for Success.
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Using Google Site Search Analytics to Develop Quality Content Topics
    Google Analytics offers an extremely useful tool for websites that feature a site-search bar. This feature can be found in the behavior section of your Google Analytics dashboard (see image to the right). The best thing about finding high volume content gaps based off Google Analytics site search terms is that the new content is almost guaranteed to be successful since site visitors are already looking for that content on your website.
    [Analytics] 7 Ways B2B Marketers Get Real Value from Predictive Analytics
    A successful B2B marketing plan uses the power of predictive analytics for lead generation, to get more value from existing leads, determine which leads are most likely to convert, predict which customers are likely to churn, and more. In this post we’ll explore some of the ways predictive analytics can boost your marketing efforts and drive more ROI from your marketing technology investment. Read more in The Buyer’s Guide to Predictive Analytics for B2B Sales and Marketing.
    [Analytics] 3 Common ABM Challenges – And How Predictive Analytics Can Solve Them
    Predictive analytics: A solution – but be careful! Predictive analytics has helped countless B2B companies overcome these challenges. In fact, many ABM leaders like Engagio’s Jon Miller argue that ABM just can’t be done without predictive analytics. Watch: How Predictive Analytics Increases Conversion Rates. But there are still three underlying issues which traditional predictive analytics vendors can’t solve.
    [Analytics] 4 Ways We Use Content Analytics to Connect Brands With the Right Freelancers
    The post 4 Ways We Use Content Analytics to Connect Brands With the Right Freelancers appeared first on The Content Strategist. Brands analytics Freelancers pitches TalentEvery Wednesday, a group of Contently employees grabs lunch from a new restaurant in New York City. These lunches, or “Wildcard Wednesdays” as they’ve been dubbed, take a fair bit of research. We don’t wander around SoHo hoping to stumble upon a great place.
    [Analytics] Why Your Google Analytics Data is Wrong and How To Fix It
    Every day, I go into a new Google Analytics account and look at numbers that are not accurate. Before we get in too deep, let’s take a step back to Google Analytics 101 to make sure we understand a few metrics that will be talked about throughout this post. So now you should see two new sessions displayed in your Google Analytics account (if you have it set up correctly). Your average session duration will be shown as 00:02:00 in Google Analytics.
    [Analytics] How to Leverage Google Analytics for Digital Marketing Success [Presentation]
    Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. How to find the requisite information faster and more efficiently, reviewing five key Google Analytics features to consider using on an ongoing basis.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Analytics] Why Sales Needs Insight Into Marketing's Email Analytics
    Since the early 90s, we marketers have held the power of email open and click tracking. We''ve been using this data to make good decisions, and even build nurturing campaigns for our sales reps. Since then, similar technology has been built for salespeople. But every time our Signals team gets on the phone with marketers, we hear objections like. "I I don''t want this notification noise distracting our sales team.". "I I don''t know if our reps will use this without creepily stalking prospects.".
    [Analytics] 9 Ways to Make Your Marketing Analytics Actionable
    Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them. Good marketers use analytics for the first few things we mentioned. Use Your Analytics To.
  • HG DATA  |  THURSDAY, APRIL 13, 2017
    [Analytics] Modern Analytics Uses Technographics to Maximize Business Intelligence
    For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business. While Modern Analytics offers the latest data science tools for modeling and computation, its customers still have a critical need for quality data to get better answers to their customer service, sales and business process questions.
    [Analytics] What Does Data Analytics Have to do with F1 Racing? —How 0.1 Seconds Can Be the Difference Between Success and Failure!
    At the recent VMWorld event in Europe, Michael Taylor, the deputy IT director for the Lotus F1 Team talked about the importance of trackside analytics and how it can give their race engineers a significant competitive edge. Lesson for B2B Marketers: Use Analytics to Improve Process. The outcome of data analytics, just like the outcomes of every other critical component of business, is not platform-dependent, it is process-dependent.
    [Analytics] Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
    Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. By using such tools as such as Google Analytics, you can keep those bounce rates low by: Understanding bounce rates for overall site versus specific landing pages can help track if traffic to your site rose or declined over specific time periods (perhaps when you changed ad campaigns, for example).
    [Analytics] Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]
    When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). Covered within the asset entitled, Top 3 Marketing Metrics You Should Track in Google Analytics , are some of the most useful views in Google Analytics, and where to find each of them. Although GA houses an abundance of data relating to how your website is being found and used, it can be difficult for a novice user to be able to cut through all the “noise.”
  • MARKETRI  |  FRIDAY, JUNE 2, 2017
    [Analytics] What’s New in B2B Marketing Planning: Interview with a Marketing Analytics Vendor
    In this next installment of our blog series, we asked Chris Sietsema, a Digital Marketing Consultant and Owner of Teach To Fish Digital, to give us some insight into his experience with SEO and Marketing Analytics. B2B Digital Marketing Strategy B2B Marketing Challenges Strategic Marketing Consulting B2B Marketing Planning
    [Analytics] How Not to Lose Your Humans in the Age of Analytics
    Digital disruption includes big data analytics, machine learning, artificial intelligence, and related endeavors. […]. Digital Disruption. Whether you visit your favorite marketing blog or go to the big industry trade show or just open your regular email newsletters, you can’t escape it. Digital is disrupting everything from online lead generation to how you develop new content.
    [Analytics] Move Your Analytics Operation from Artisanal to Autonomous
    Many organizations today are wondering how to get into machine learning, and what it means for their existing analytics operation. The post Move Your Analytics Operation from Artisanal to Autonomous appeared first on Opentopic. There are many different types of machine learning, and a variety of definitions of the term. I view machine learning as any data-driven approach to explanations, classifications, and predictions that uses automation to construct a model.
    [Analytics] The age of analytics: Competing in a data-driven world
    Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions. A new report from the McKinsey Global Institute (MGI), The age of analytics: Competing in. The post The age of analytics: Competing in a data-driven world appeared first on Opentopic. Big data’s potential just keeps growing.
    [Analytics] Inbound Marketing Alert! Google Analytics 360 Suite Launched
    Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Tag Manager, Google Analytics Premium and Adometry have all been rebranded and packaged as part of the suite. Learn more about Google Analytics 360 here. Web Analytics google analytics
    [Analytics] Marketo ABM Launch Raises the Bar for Predictive Analytics and ABM
    This partnership underlines the many advantages predictive analytics provides for account-based marketing. Predictive analytics provides an added layer of insight into your leads and accounts which makes that matching process far more efficient and effective. It’s no coincidence that demand in predictive analytics is rising in tandem with increased interest in ABM. The post Marketo ABM Launch Raises the Bar for Predictive Analytics and ABM appeared first on Leadspace.
    [Analytics] Does Creativity Start with Data? A Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss
    A Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss appeared first on Unthinkable. A Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss appeared first on Marketing Insider Group. In Part 2 of our “We want to know what it takes to trust your intuition and succeed so what does that mean about using data, should we start with it or with something else?”
    [Analytics] Book review of Marshall Sponder’s Social Media Analytics
    I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. He’s the author of the WebMetricsGuru blog and a well-known conference speaker and analytics expert, but Social Media Analytics is is first book, a surprise given how much he writes. Instead, Social Media Analytics is a grand tour of the big questions in analytics today.
    [Analytics] How to use Google Analytics audience data to make media and marketing decisions
    – Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through advancements in their analytics and tag management offerings. Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management, measurement, attribution, optimization and more.
    [Analytics] Bluffing Your Way Through Dreamforce – Predictive Analytics
    Between the planned launch of Salesforce Einstein and the presence of predictive analytics vendors providing demand generation solutions for the Salesforce ecosystem ( including Leadspace ), there should be lots of talk about predictive, artificial intelligence, semantic understanding and plenty of other marketing buzzwords (what a mouthful – I’m excited already!). Predictive analytics will come up during Dreamforce. ROI with predictive analytics.
    [Analytics] I don’t know my online audience and neither do you
    In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. This provokes an interesting question: How many of the most important customers and potential customers out there can you really identify through social analytics programs? So we only capture in our analytics 30 percent of that 7 percent that is not offline word of mouth, which equals (drum roll please) … 2 percent.
    [Analytics] Twitter Introduces Free Twitter Web Analytics Tool
    Ever get a hankering for some Twitter web analytics? Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites. The availability of Twitter's new Web Analytics tool has been largely due to its former acquisition of BackType, a social analytics platform, back in July.
    [Analytics] Predictive Analytics a Valuable Tool for B2B Marketers
    If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. As the name implies, predictive analytics involves using detailed data to identify trends and customer behavior patterns, which can then help you determine the best ways to motivate a lead to take a desired action. B2B Marketing Web Analytics
  • OPENTOPIC  |  TUESDAY, JULY 12, 2016
    [Analytics] Predictive Analytics, Big Data, and How to Make Them Work for You
    Predictive analytics is the practical result of Big Data and business intelligence (BI). Predictive analytics is one way to leverage all of that information, gain tangible. What do you do when your business collects staggering volumes of new data? Today’s business applications are raking in mountains of new customer, market, social listening, and real-time app, cloud, or product performance data.
  • FATHOM  |  WEDNESDAY, JUNE 26, 2013
    [Analytics] Google Analytics for the Healthcare Content Writer
    What we discussed—and what I wanted to blog about—was how to leverage Google Analytics to help in all phases of the content writing process. Google Analytics offers the chance to see all the organic search terms that your visitors used to find your website (minus those scoundrels who chose anonymity!).… … Read the rest The post Google Analytics for the Healthcare Content Writer appeared first on Fathom.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Analytics] How to clean up a cluttered website? Content analytics is the answer
    That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Using content analytics, audits are the key way you do this, providing answers to a host of questions about how to improve your site’s search optimization and overall effectiveness. Panda (Photo credit: Wikipedia).
    [Analytics] Using Analytics to Get Higher ROI from Remarketing
    That tool is the data available via Analytics. To explain, Smart Lists is a process in which Google Analytics uses machine learning to analyze your conversion data and identify those users who are most likely to convert at some point in the future. Remarketing is one of the most popular tactics for online advertising campaigns. It can also be among the most effective, when implemented correctly. Not all leads are created equal then it comes to remarketing.
    [Analytics] Hacking Content Marketing With Predictive Analytics [Slideshare]
    Last month, we co-hosted a Meetup with DNN to talk with Bay Area marketers about how predictive analytics can better inform their content marketing strategy. To learn more about how predictive analytics and content marketing go hand-in-hand, you can view the deck from the event below. What is predictive analytics? Predictive analytics are able to find patterns in historical, transactional, and behavioral data that identifies opportunities and risks before they ever occur.
    [Analytics] 10 reasons to be excited about data analytics in 2017
    We live in an exciting time of accelerated innovation and heightened global competition, full of unprecedented levels of opportunity for analytics professionals. Information is vital to evolving digital businesses because analytics touches everyone. The post 10 reasons to be excited about data analytics in 2017 appeared first on Opentopic.
    [Analytics] Make Marketing More Efficient by Embedding Analytics on Top KPIs
    Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Embedded analytics can make marketing more efficient by providing timely new insights with previously unknown information about how your leads perform once they enter the sales pipeline as opportunities.
    [Analytics] Visual Business Intelligence – The Myth of Self-Service Analytics
    The post Visual Business Intelligence – The Myth of Self-Service Analytics appeared first on Opentopic. Exploring and analyzing data is not at all like pumping your own gas. We should all be grateful that when gas stations made the transition from full service to self service many years ago, they did not relegate auto repair to the realm of self service as well. Pumping your own gas involves a simple procedure that requires little skill.
    [Analytics] 5 ways data analytics will storm the stage in 2017
    The growing importance that e-tailers and e-commerce firms generally attach to data analytics can be seen in the shift within operations teams towards hiring more data scientists as well as the interest from senior management in gaining a better understanding of how customer engagement impacts revenues and sales. The post 5 ways data analytics will storm the stage in 2017 appeared first on Opentopic.
    [Analytics] Harvard Business Review report: Using analytics to create customer value
    We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. The post Harvard Business Review report: Using analytics to create customer value appeared first on Opentopic.
    [Analytics] B2B Marketing Analytics – Getting Across The Goal Line
    They both rely on analytics to drive success. For those looking to implement a new marketing automation platform this year, I would strongly recommend that you choose a platform that has a good marketing analytics component to it. With today’s technology, a good marketing analytics component should give you the ability to: See key B2B marketing performance metrics through dashboards. With marketing analytics, you have the ability to review and analyze.
    [Analytics] How to Deal with Direct Traffic Source Data in Your Content Analytics
    So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. Distinguishing traffic sources can provide understanding of user motivation and more granular content analytics, such as views, social engagement, referrer source, conversion rates or open rates. As a result, this will skew content analytics.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Analytics] 5 Actionable Insights to Extract From Your Landing Page Analytics
    In short, studying your landing page analytics can make it easier to understand how well your pages are working and help you prioritize which pages and offers to test, improve, and optimize. Interested in how your landing page analytics can help you make better marketing decisions? Where you find this data will depend on the particular analytics tool you're using. When scouring your landing page analytics, categorize your pages by these two buckets, and then analyze.
    [Analytics] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Using Google Analytics or another analytics tracking system, you can show your C-suite exactly how many conversions your organization is getting each month. Content marketing is red-hot. Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI.
    [Analytics] Email Testing and Email Analytics
    Opentopic blog >> We all know there are enough blogs out there to drive any marketer crazy trying to sift through them all. So, we thought we would help by searching for the most informative, knowledgeable and applicable email marketing blogs on the web. The result is this list of 15 home run hitters perfect for all of your. Marketing Technology Cmo undefined
    [Analytics] 26 Mobile App Analytics Tools For Digital Marketers
    The post 26 Mobile App Analytics Tools For Digital Marketers appeared first on Opentopic. Your customers are mobile, are you? Mobile technology has revolutionized digital marketing already. Now, imagine what business would look like five years from now. Knowing how your target audience consumes content is critical, if you want to build a thriving business. Truth is, the competition will keep getting stronger. Because it’s very easy to start a business. Anyone with.
    [Analytics] Leadspace and LeanData Partner to Drive ABM with Unparalleled Combination of Predictive Analytics and Lead Management
    Leadspace is the B2B predictive analytics and data management solution chosen by seven of the 10 largest enterprise software companies. Unique Combination of Technologies Will Increase Conversion Rates for B2B Marketers. Partnership Combines Lead Routing, Matching, Predictive Data Enrichment. Automated Lead Matching and Routing Brings Speed and Accuracy for ABM.
    [Analytics] Marketing Analytics for Data-Rich Environments
    We describe the history and the state-of-the-art in marketing analytics and provide future research directions in the context of big data for personalization, marketing mix, and privacy and security. The post Marketing Analytics for Data-Rich Environments appeared first on Opentopic. The research was motivated by a Marketing Science Institute​ (MSI) initiative to explore the research Frontiers in Marketing, where the co-authors focused on the MSI Research Priorities in the area of.
    [Analytics] Marketers Seek Technologically Advanced Agencies for Analytics Needs
    When marketers review their relationship with agencies, they want to know that they are fully capable of utilizing data and analytics to the best of their ability, according to new research. Although some marketers are moving their operations in-house, previous research suggests that only a small percentage are doing so for data and analytics. The “2016 State of Analytics” report from Amplitude discovered that just one percent of marketers use in-house tools to leverage analytics.
  • SNAPAPP  |  FRIDAY, AUGUST 19, 2016
    [Analytics] SnapWrap: Analytics, Longetivity, Mistakes, and More!
    In This Issue: How Google Analytics Ruined Marketing. How Google Analytics Ruined Marketing. In the just over 10 years since the release of the Google Analytics in November 2005, too many tech marketers now ignore the difference between strategies and channels, favor digital channels that often deliver lower returns than traditional channels, and think that direct responses are the only useful ROI metric. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog!
    [Analytics] YouTube Launches New and Improved YouTube Analytics
    It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. While YouTube had previously offered an Insights tool that let you view data for videos on your channel, the Google-owned online video giant announced on its blog this morning that, over the course of today, it will be replacing your YouTube Insights with YouTube Analytics.
    [Analytics] Interesting Infographics: The State of Predictive Analytics
    Econsultancy and RedEye teamed up to release their Predictive Analytics Report 2016 , which was based on an online survey of almost 400 digital marketers and eCommerce professionals. Organizations were asked about their current use of predictive analytics as well as their strategies and expectations. More companies are using predictive analytics. 40% of companies currently use predictive analytics or plan to start within the next year.
    [Analytics] Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
    At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers. Predictive lead scoring is typically the most common thing people think of when they consider predictive analytics for marketing and sales. Smart Planning to Hit the Ground Running in the New Year.
    [Analytics] Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein
    The post Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein appeared first on Opentopic. – We’re experiencing artificial intelligence every day of our lives, even if we don’t know it or just take it for granted.
    [Analytics] How a Google Analytics change may be skewing your view of SEO’s value
    The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on Opentopic. – When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our success in SEO helps us to justify the importance of its role in marketing, ensure budget allocation and solidify our roles in the organization. Tracking these statistics can literally.
    [Analytics] Digital Marketing’s Massive Measurement Lies
    Measurement Media analytics marketing analytics retargeting search view-through Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results.
    [Analytics] How to Deal with Direct Traffic Source Data in Your Content Analytics
    So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. Distinguishing traffic sources can provide understanding of user motivation and more granular content analytics, such as views, social engagement, referrer source, conversion rates or open rates. As a result, this will skew content analytics.
    [Analytics] Your marketing success may hinge on Gray Social Media
    He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Avtar and I traded ideas about the many other small signals out there that simply aren’t picked up by the analytics programs which are optimized to give us broad trends, patterns, and large-scale shifts in sentiment. Her level of tweeting is so obscure that she is invisible on the social analytics radar.
    [Analytics] Forrester study: How marketing analytics increases business performance
    Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. The post Forrester study: How marketing analytics increases business performance appeared first on Opentopic.
    [Analytics] Four lessons in marketing data analysis for beginners
    Big Data and Analytics ROI and measurement marketing analytics roi and measurement social media measurement value of marketing Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). After just a week, they came back with some good news. They tested a new version they had developed and indeed, there was a small, positive bump in sales.
    [Analytics] Leaking Leads? Here’s How to Plug Your Analytics Gaps
    Here’s How to Plug Your Analytics Gaps appeared first on Opentopic. Because a majority of the time, you’re nowhere close. You track incoming calls. Like 5% of the time. You’ve got lead reports. Which go up-and-to-the-right at least. It ain’t your fault. Our tools are limited. Cross-department assistance tricky. And marketing channels exploding. So here’s a simple process to help you take back control, hopefully eliminating all of those little gaps.
    [Analytics] 6 Handy Tools to Monitor Social Media Success
    Twitter Analytics. Twitter also has an updated analytic dashboard for marketers, verified users and Twitter Card publishers. Crowdbooster combines analytics and recommendations to create a guide for social media optimization. Analytics measure impressions, retweets, clicks, mentions, replies, likes and comments. Hootsuite Analytics/UberVu. Like Crowdbooster, Hootsuite combines analytics with social media optimization recommendations.
    [Analytics] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP,, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems.
    [Analytics] AgilOne Combines Marketing Database, Analytics and Execution: Yep, That's a Customer Data Platform
    As Artun tells the story, the company was created to provide marketers with a packaged, cloud-based version of the advanced data management, analytics, and execution capabilities that are usually available only to the largest and richest firms. The system builds on these to deliver packages of standard alerts, reports, guided analytics, individual customer profiles, and campaign lists. Well, this is embarrassing.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Analytics] How Customer-Centric Analytics Will Change the Future of Marketing
    We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. So if you're leaning toward the side of remarkable inbound marketing, you likely have some type of marketing analytics tool in place to track and measure how your marketing programs are performing. And that's all well and good, but there's a deficiency in many of these analytics platforms.
    [Analytics] Marketing is the second-biggest user of Big Data (and other amazing facts)
    The most popular application is operational analytics (42 percent). The most popular application is operational analytics (42 percent). Big Data and Analytics analytics big dataThanks to my friends at Dell, I received access to the latest EMA/9sight Big Data research. The report, a survey of 351 business and technology stakeholders around the world, illuminates key trends surrounding the adoption, expectations, and challenges associated with Big Data initiatives.
  • HUBSPOT  |  SUNDAY, MARCH 17, 2013
    [Analytics] Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week
    Introducing Pinterest Web Analytics, From the Pinterest Blog. In this week’s top marketing story, Pinterest introduces a new analytics tool! Pinterest Web Analytics allows pinners to see which pins are getting the most clicks and repins in the context of what people are pinning beside them. Analytics are (or should be) the bread and butter of every marketer’s strategy. We can explain in HubSpot's blog post covering the Pinterest analytics update. More analytics!
    [Analytics] 4 Ways Using Predictive Analytics Can Answer Your Sales Woes
    With 89% of B2B marketers using or planning to use predictive analytics, big data has now become an even bigger strategic asset. Leveraging predictive analytics takes the guesswork out of qualifying those leads. Predictive analytics hold incredible promise for your brand. Predictive analytics allow you to identify your best customer traits and create a set (or even a subset) of prospects with similar attributes.
    [Analytics] 12 Secrets of the Human Brain to Use in Marketing
    Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
    [Analytics] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. The link between high growth and frequent research is just the tip of the analytical iceberg. Engagement analytics are available directly through each social platform. Tying Analytics to Growth. The post Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track appeared first on Hinge Marketing.
    [Analytics] Is Your Organization Likeable? Are You Attracting the Right Buyers?
    Sally Field (Image via The phrase “ Laws of Attraction ” first appeared in the early 20th century around 1906 by William Walter Atkinson as part of the new thought movement and release of his book “ Thought Vibration or the Law of Attraction in the Thought World ” (Chicago, 1906). Since, this phrase has been used to help explain attraction-based theories and concepts in many areas of the social sciences throughout the 20th century and now into the 21st century.
    [Analytics] Your Top Priority Is Growing The SMB Revenue Base – Now What?
    Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . As we continue to come out of the deep freeze over the last few years, we are beginning to see encouraging signs of an economic recovery.
    [Analytics] Selecting a right Machine Learning algorithm for predictive analytics needs: Classification vs Regression vs Clustering – Big Data Analytics Guide
    was published by Microsoft sometime back to help beginning data scientists on how to choose a Machine Learning algorithm for different predictive analytics needs: Classification (to predict categories), Clustering (to discover structure), Regression (to predict values) and Anomaly Detection (to find unusual data points).” “An interesting cheat sheet (a nice infographic!)
    [Analytics] Talena Debuts Predictive Analytics Software For Big Data Management
    Big data management vendor Talena is wrapping up its development work on new predictive analytics software that incorporates machine-learning algorithms and data visualization. Opentopic blog >> In this era of exabyte-scale data stores, IT executives find themselves increasingly challenged to manage those burgeoning volumes of data — let alone find the best ways to derive value from that data.
    [Analytics] Two questions to help you find the value of marketing
    Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Big Data and Analytics ROI and measurement eric wittlake marketing analytics roi and measurement value of marketing By Eric Wittlake, {grow} Contributing Columnist.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Analytics] 10 Amazing Blogging Insights Your Analytics Can Tell You
    What other valuable insights can you gather from your blog analytics ? If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!).
    [Analytics] Twitter Rolls Out Analytics Tool
    Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. How Twitter Analytics Dashboard is broken down: Timeline Activity. Twitter hasn’t yet specified when they’ll be rolling out Twitter Analytics to all Twitter users. Although the analytics feature is expected to roll out by the end of 2010, Evan Williams did not elaborate on the official analytics product at the Web 2.0
    [Analytics] How To Get To Know The New SMB Buyer
    Analytics will play an important role towards reaching understanding. The combined use of analytics and predictive buyer modeling can yield an insightful picture into how these new behaviors translate into uncovering why buyers make purchase decisions. © All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. .
  • HG DATA  |  TUESDAY, FEBRUARY 14, 2017
    [Analytics] Marketing’s Evolving Accountability and The Future of Content Analytics
    How will technology play a role in the future of content analytics? The post Marketing’s Evolving Accountability and The Future of Content Analytics appeared first on HG Data. Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. Marketers are on the hook for a lot more than they ever were before, and Cintell , the premier persona-based marketing platform, understands this challenge firsthand.
    [Analytics] Get the Most out of Social Media Marketing with New LinkedIn Analytics
    LinkedIn recently announced the launch of new analytics tools for social media marketing professionals—tools that promise to bring more data and insight into the process of positioning you or your brand as thought leadership. Though they may be slightly less robust than Facebook’s massive suite of tools, LinkedIn has gone to great lengths to make their analytics attractive and user-friendly.
    [Analytics] Imaging Analytics: The First Step to Personalized Medicine
    The post Imaging Analytics: The First Step to Personalized Medicine appeared first on Opentopic. Across the healthcare industry, there is a rising demand for personalized medicine, including the desire to have better access, visibility and insight into patient records.
    [Analytics] Predictive Buyer Modeling Is Changing the Future of B2B
    Predictive analytics and modeling has mostly been about exactly what the name implies – an exercise in using analytics to predict and model different scenarios. There are three profound changes occurring in predictive analytics and modeling that is being driven by the impact of the buyer increasingly self-directing purchase decisions: Putting buyers at the center of predictive modeling. Bringing a qualitative interface to the quantitative analytics.
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