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  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Analytics] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. Modern Analytics has staff to help with that, but it can still be a substantial task. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Analytics] Facebook Releases Smart Content Tools & Improves Analytics
    Facebook has also beefed up its analytics page, Insights. Additional improvements include better sorting features and improved analytics from social media plugins. The post Facebook Releases Smart Content Tools & Improves Analytics appeared first on VerticalResponse Blog. Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Analytics] Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test
    Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. New Pinterest Analytics. Pinterest also gave us a sneak peek of a new analytics tool. and continue to use our marketing software''s analytics to see how Pinterest is driving traffic, leads, and customers, to our website. Though Pinterest announced the update today, it''s possible that we all have to wait some time to get the updated Pinterest analytics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 8, 2012
    [Analytics] Gut Feeling or Analytics – which is better?
    Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? So here is what I told him that marketers should be doing with analytics but haven’t truly adopted. Another way is to use the analytics to inform your media plans and to predict the outcome of a specific campaign.
  • OPENTOPIC  |  THURSDAY, NOVEMBER 17, 2016
    [Analytics] The Analytical Marketer
    Analytics is driving big changes in marketing, not only in what marketing departments do but also in how they are organized, staffed, led, and run. Marketing leaders are grappling with multiple issues, which include creating a unified view of the customer, building an analytically driven marketing organization, and determining the structure and talent needed to lead interactions with IT, finance, The post The Analytical Marketer appeared first on Opentopic.
  • KEO MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] Why You Should Upgrade to Universal Analytics Now
    Marketers and webmasters who haven’t yet made the switch to Universal Analytics will likely want to stop procrastinating and complete that process now. Universal Analytics is basically the new and improved version of Google Analytics. By transitioning to Universal Analytics, you will be upgrading to a much more robust and sophisticated tool that offers many more features as opposed to what will now be considered the “classic” version of Analytics.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Analytics] Google Analytics Filters: Tips To Avoid Common Mistakes
    Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. In order to avoid these issues, there are a couple things to keep in mind when adding filters to your Google Analytics profile in order to maintain the integrity of your data. Google Analytics Search Engine Marketing SEO
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Analytics] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.) Well that’s understandable, since the app itself still doesn’t have its own set of analytics like, say, Facebook Insights. Guess what. We’re almost 2 weeks into the new year already. Can you believe it?
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [Analytics] Understanding the Data: The Warriors and Basketball Analytics
    As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. But a large portion is due to how we utilize things like analytics. The use of analytics in sports is nothing new. For Lacob, analytics is simply using technology to look at the sum of every game.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 2, 2016
    [Analytics] How to Use Data Analytics For A Remarkable Social Media ROI
    The post How to Use Data Analytics For A Remarkable Social Media ROI appeared first on Marketing Insider Group. Someone once told me that the greatest thing about digital marketing is that we can see the results in an instant. What a great way to focus on social media ROI. But the worst thing about digital marketing is also that we generate so much data. Especially, when we can’t make sense of it. Take one […].
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Analytics] 2015 Resolution: Google Analytics IQ & Adwords Certification
    When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. One of our primary goals for 2015 is for each member of our team of 7 to receive both their Google Adwords and Analytics certifications by February 1, 2015. Achieving your Analytics and Adwords certification takes time. study guides offered by Google for both the Analytics and Adwords tests.
  • I-SCOOP  |  MONDAY, DECEMBER 5, 2016
    [Analytics] Connected logistics 2017-2020: IoT, cloud and analytics as key drivers
    Logistics, transportation and warehousing (supply chain overall) are traditionally among the first movers in the space of connected devices which can sense and ‘communicate’, long before the term ‘Internet of Things‘ even was coined. With RFID and other connected logistics possibilities, the logistics market tries to build competitive benefits in a world where speed matters […
  • KEO MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] Benefits of Linking AdWords and Analytics
    AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. A basic Analytics account is free, although many businesses end up spending quite a bit on staff hours or vendor fees to have someone implement this system and then monitor and interpret their metrics.
  • PWB MARKETING BLOG  |  THURSDAY, JUNE 30, 2011
    [Analytics] Google Analytics Now Tracks Facebook Likes, Tweets, and Google +1.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 19, 2013
    [Analytics] Integration, Content and Analytics Drive B2B Digital Marketing Success
    Analytics. Each of the three subject areas (Digital Integration, Content Marketing and Analytics) has its own page including a short video, links to download just that chapter of the whitepaper or the whole whitepaper. Analytics Key Findings: ? The single most important factor for success is getting the smartest people you can find to tackle your most important analytical challenges. Ninety percent of your analytics spend should be on people. ?
  • SAZBEAN  |  THURSDAY, MARCH 10, 2011
    [Analytics] Are HootSuite’s new Analytics an Upgrade?
    HootSuite released a new version of it’s application this week which included some changes to the analytics. So are HootSuite’s new analytics an upgrade or a downgrade? Even more frustrating is the loss of some of the analytics which we previously available for free, mainly being able to browse through individual posts to see the click performance for each.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Analytics] Why You’re Thinking About Digital Marketing Analytics All Wrong
    The trouble is, when most marketers hear ‘digital marketing analytics,’ they tend to think of the. The post Why You’re Thinking About Digital Marketing Analytics All Wrong appeared first on Opentopic. Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations.
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Analytics] Maximize your social media marketing with Twitter’s new analytics
    Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. Twitter’s new analytics are available inside their Twitter Ads platform, so you’ll need to sign up for Twitter Ads at ads.twitter.com. With Twitter’s new analytics, you can do that more than ever before!
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] Analyze This: Learn Marketing Analytics in a Week
    Here’s why: By 2015, companies are expected to increase their marketing analytics budgets by 60% over 2012 spending, from 5.7% It may seem like small potatoes, but it’s actually huge when you factor in (pun intended) the additional finding that nearly 63% of today’s decision makers currently do not use marketing analytics. His 5-Step approach (corresponding to the 5 days of the work week) is laid out in his new book, “ Marketing Analytics: Strategic Models and Metrics.”.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [Analytics] How to Leverage an Analytical Legal Strategy to Close More Deals
    I didn’t have to look far to find ways to apply the analytical and strategic thinking I learned in law school. Take some time to think analytically and strategize. How to Leverage an Analytical Legal Strategy to Close More Deals was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Leverage an Analytical Legal Strategy to Close More Deals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Analytics] 3 Marketing Analytics Tricks
    Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity: 1. To delineate between social media channels, Google Analytics is, once again, invaluable. For example, when tracking traffic regarding marketing analytics, the URL [link] specifically defines what this page offers. No matter where they originally found your marketing analytics page, you’ll be able to see where the tweet originated.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] How To Create Killer Content With Google Analytics
    This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Google Analytics can help you in each of these key areas. “By using Google Analytics’ ‘Traffic Sources’ option, and viewing the ‘Organic Search’ data, you can view the top referring search terms that drove Web traffic to your site.” The post How To Create Killer Content With Google Analytics appeared first on Crimson Marketing.
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Analytics] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. Founded in 2014, Bombora is a younger player on the field of predictive analytics.
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Analytics] Eight priorities for advertisers investing in analytics technology – Mumbrella
    mumbrella.com.au – Erik Mikisch reveals five essential elements to ensure that marketers will get analytics they need to perform meaningful data analysis. Effective analytics, which allow advertisers to prioritise and filter their data, should enable advertisers to easily interpret and analyse their streams of data and ultimately enhance their decision-making.
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [Analytics] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Analytics] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    As machine learning and predictive analytics technologies have rapidly matured, a whole community of forward-looking sales and marketing leaders are emerging as predictive innovators. Use analytics to inform sales follow-up. After adopting predictive analytics, the team started prioritizing their best-fit leads to qualify first, and MDRs went from having to call 100 leads to find 1 MQL, to just 12 calls per MQL – a huge productivity improvement.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Analytics] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    Analytics Professional Development DailyThe sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it? An important part of justifying a promotion is showing your value through metrics.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Analytics] 4 Actionable Insights from Google Search Console Search Analytics Reports
    Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period. Google Search Console Search Analytics Report.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Analytics] Google Analytics can now summarize your data with automated insights
    – Google’s making it easier for Google Analytics users to find the important trends in their data. The change is already live in the Google Analytics app for iOS and Android, where, in the Assistant screen, you should now see automatically generated insights. For example, if your website or app had a sudden jump in new users, Google Analytics will. The post Google Analytics can now summarize your data with automated insights appeared first on Opentopic.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Analytics] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    One could easily define and use any query string parameter/value pair, but using the 5 “standard” ones listed below is convenient since this is also what Google Analytics tracking uses. The post Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™ appeared first on Captora Blog. This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group.
  • INFER  |  MONDAY, JUNE 13, 2016
    [Analytics] Predictive Analytics: A Content Marketer’s Secret Weapon
    We had a great time co-hosting a webinar with Uberflip last week about why predictive analytics matters for content marketers. In this webinar replay, you will learn: Why content marketing and predictive analytics go hand-in-hand. How to drive more value from content using effective targeting and segmentation from predictive analytics. How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 11, 2011
    [Analytics] Using Google Analytics to soup up your social media effort
    Recently, we blogged about the strides Google Analytics had made in tracking traffic coming to websites from social networks …including the Twitter button, the Facebook Like, Unlike and Send actions, and of course the Google “+1”. Posting on Social Media Today, Chad Wiebesick has dug into this more deeply, and has identified three ways that [.]. B2B Web Strategy Internet Marketing Social Media
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Analytics] Google+ to Launch Business Profiles with Analytics in Q3
    Apparently, when business accounts launch in Q3 2011, they will have analytics as well as more sophisticated sharing options. ” Google has not released specific details around what the exact features of the analytics for business profiles will be, though they have said that they will be consistent with the analytics tools found in other Google products. It is reasonable to assume that they will be in some way connected to Google Analytics.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Analytics] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. Analytics include dashboards, attribution reports, and funnel analyses that track customers through a purchase process. Zaius was launched in 2014, with an original focus on providing a unified customer view and analytics.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Analytics] 5 Actionable Google Analytics Reports to Improve Your Marketing Today
    You’ve got a simple analytics framework down. The post 5 Actionable Google Analytics Reports to Improve Your Marketing Today appeared first on Opentopic. It’s assuming you’ve got the basics down. You’ve got Goals or Events set-up (properly). But you want action. You want to figure out how to move the needle in as short amount of time as possible. Counterintuitively, you shouldn’t waste time with A/B testing.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 14, 2013
    [Analytics] In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
    As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results. Therefore, why would they need analytics?
  • FATHOM  |  MONDAY, APRIL 1, 2013
    [Analytics] Web Analytics Wednesday Comes to Ohio City’s Market Garden
    Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. Come to the lower room of the Market … Continue reading → The post Web Analytics Wednesday Comes to Ohio City’s Market Garden appeared first on Fathom. Big Data/Predictive Analytics Company News Google Analytics Technology Industry Expedient Market Garden Michael DeAloia Ohio City WAW Web Analytics Wednesday
  • FATHOM  |  THURSDAY, SEPTEMBER 24, 2015
    [Analytics] Fathom SEO Pulse #38: Licensing Content, iOS 9 Analytics Block & More
    Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics”. However, many of the new iOS 9 apps are also “designed to shut out analytics and other trackers in Safari.” New iOS “ad blocker” apps are also able to block analytics and other tracking tools. The post Fathom SEO Pulse #38: Licensing Content, iOS 9 Analytics Block & More appeared first on Fathom. Analytics / Big Data Content Marketing Digital Marketing Keyword Research SEO
  • FATHOM  |  MONDAY, MARCH 17, 2014
    [Analytics] Balancing Marketing Analytics with Creativity
    Justifiably, much hype surrounds marketing analytics today with its power to personalize and track buyer behavior in the promise of ultra-targeted (and ultra-efficient) messaging. In Moz’s 2014 Industry Survey , analytics jumped out as a clear priority for marketers—whether they worked for agencies, in-house or as consultants. Analytics is all over this Moz survey: Overall “top 5 marketing activities” (#1). Analytics / Big Data Analytics
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Analytics] A Detailed Guide to Using Slideshare Analytics
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. Slideshare has become a staple of content creation in recent years. The ability to impart information quickly, in a visual way that appeals to how humans think and recall that information, is fantastic.
  • CLIENT BRIDGE  |  WEDNESDAY, AUGUST 15, 2012
    [Analytics] INFOGRAPHIC: B2B Marketing Analytics
    From G2M Solutions, here's an infographic on how marketers can demonstrate the return on investment from their business to business marketing campaigns. View Original Article
  • LATTICE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
    At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers. Predictive lead scoring is typically the most common thing people think of when they consider predictive analytics for marketing and sales. Smart Planning to Hit the Ground Running in the New Year.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] Aginity Puts a Customer Data Platform on an Analytical Appliance
    Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own. It relies on external systems for advanced analytics such as predictive modeling and plans tighter integration with such systems to allow more precise control over customer treatments.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 5, 2015
    [Analytics] Are you using your buyer’s journey for analytics?
    They are using analytics to show which content is working and which is not. After all, if you’ve aligned your content to the buyer’s journey, you can actually identify which content belongs to each step, so your analytics system can track buyers moving from step to step. If you’re serious about content marketing and analytics, are you putting them together to see the big picture? The post Are you using your buyer’s journey for analytics?
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] How Analytics Is Helping Banks Cater To Millenials
    The post How Analytics Is Helping Banks Cater To Millenials appeared first on Opentopic. – Rocky Scopelliti is Telstra’s global thought leader and industry expert. His pioneering work and membership on the innovation council of a major bank has delivered five industry first innovations. He is also a non-executive director on the board of Community First Credit Union – Sydney’s largest credit union. We sat down with him ahead of his presentation at the.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MARCH 23, 2016
    [Analytics] 3 Important Google Analytics Data Quirks
    According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. Let’s take a look at a few of the most important Google Analytics nuances: Sampling.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Which Mobile Devices Do Your Visitors Use? [Google Analytics Quick Tip]
    With Google Analytics, of course. The two standard Mobile reports available in Google Analytics -- Overview and Devices -- offer us a plethora of information about the people visiting our website via mobile devices, what device they used to get there, and how long they stuck around. To locate these two reports, log in to your Google Analytics account and click the ‘Audience’ section under Standard Reports in the left-hand navigation bar. analytics
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Analytics] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    5 Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business. The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally.
  • HUBSPOT  |  WEDNESDAY, MARCH 4, 2015
    [Analytics] How to Use Analytics to Make Smarter Marketing Decisions [Free Webinar]
    On March 11, HubSpot''s VP of Marketing Kipp Bodnar and I will host an hour-long webinar to show you how to make smart measurement decisions without spending most of your week in the weeds of your marketing analytics. Analytics Daily Every marketer needs data. You need data to show your boss the value of your work. You need data to determine if a campaign is running smoothly. You need data to make decisions about what you should continue working on -- and what you shouldn''t.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Analytics] Google’s New Search Analytics Report: What You Need To Know
    Yet another update from the almighty Google this month was the removal of the old “Queries” report from Webmaster Tools and the introduction of the new “Search Analytics” report. In order to provide users with more accurate data, Google has replaced the Queries report and stated that the new Search Analytics report will provide more precise data along with a variety of options to filter the data. Google Analytics Search Engine Marketing SEO
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Analytics] Why The Future of Your Agency Depends on Recruiting Analytics Talent
    As a marketer with an affinity for analytics, I have a different hope. I hope my kid becomes an analytics superstar. Pursuing a career in analytics has never been more accessible. This allows agencies to build analytics departments with varying levels of technical expertise. With today’s tools, you don’t have to be in the analytics department to analyze data. Within agencies, the move to fully staffed analytics departments is gaining momentum.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Analytics] Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement
    Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement. Download the special report from Demand Gen Report and hear from industry experts at Lattice, LeadMD and ANNUITAS why analytics are playing a bigger role in marketing today. News & Press Adam Needles Analytics Lattice September 24, 2014 – Demand Gen Report.
  • SAZBEAN  |  THURSDAY, JUNE 7, 2012
    [Analytics] Making the Most of Social Media Analytics
    “Obviously this is a very new space so there isn’t one established way to think about it,” said Linus Chou of Google Analytics in a presentation at BlogWorld & New Media Expo in New York City this week. – Making the Most of Social Media Analytics by Dave Copeland. Don’t believe the next social media expert who tells you “social media is intangible” when it comes to building your brand.
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Using Google Site Search Analytics to Develop Quality Content Topics
    Google Analytics offers an extremely useful tool for websites that feature a site-search bar. This feature can be found in the behavior section of your Google Analytics dashboard (see image to the right). The best thing about finding high volume content gaps based off Google Analytics site search terms is that the new content is almost guaranteed to be successful since site visitors are already looking for that content on your website.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 13, 2015
    [Analytics] How to Analyze Source Data in Your Content Analytics
    Being able to analyze your content analytics is a critical component of every content marketing program. As Google says in its analytics help center : “A session is processed as direct traffic when no information about the referral source is available, or when the referring source or search term has been configured to be ignored.” Optimize Your Content Analytics for Success.
  • VOLACCI  |  WEDNESDAY, OCTOBER 30, 2013
    [Analytics] An Introduction to Marketing Analytics Tag Management
    Every marketer has experienced the pain of trying to capture accurate marketing analytics. The process of maintaining an analytics platform can be at times nothing less than excruciating. Creating tags, snippets of code that allow analytics platforms and other third party tools to track actions, is difficult and implementing them even more so. Need help implementing a tag management system or a new marketing analytics platform?
  • HG DATA  |  THURSDAY, APRIL 13, 2017
    [Analytics] Modern Analytics Uses Technographics to Maximize Business Intelligence
    For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business. While Modern Analytics offers the latest data science tools for modeling and computation, its customers still have a critical need for quality data to get better answers to their customer service, sales and business process questions.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 11, 2015
    [Analytics] Why Your Google Analytics Data is Wrong and How To Fix It
    Every day, I go into a new Google Analytics account and look at numbers that are not accurate. Before we get in too deep, let’s take a step back to Google Analytics 101 to make sure we understand a few metrics that will be talked about throughout this post. So now you should see two new sessions displayed in your Google Analytics account (if you have it set up correctly). Your average session duration will be shown as 00:02:00 in Google Analytics.
  • SAZBEAN  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics] Insights from Google Analytics Intelligence
    Google Analytics provides a nice tool for alerting you to unusual patterns of traffic on your website or blog which is very useful for these purposes — Intelligence. Let’s take a closer look at some of the information you can gather from Google’s Intelligence… Finding Intelligence The Intelligence tab is easily found under the Dashboard link in the left menu of Google Analytics. Do you use the Intelligence tab in Google Analytics?
  • DOCALYTICS  |  TUESDAY, AUGUST 12, 2014
    [Analytics] Sell Your Boss on Marketing Analytics Tools: 5 Actionable Tips
    This month, I was excited to contribute to a guide we did featuring expert tips on convincing your boss to invest in analytics (part of the kit - available here.) It got me thinking about all the reasons we marketers need to be investing in analytics tools. First, the overview - why analytics tools are important: In the age of big data, marketers simply cannot afford to make assumptions. What did you do to help convince your boss or team to invest in analytics tools?
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Analytics] Why Sales Needs Insight Into Marketing's Email Analytics
    Since the early 90s, we marketers have held the power of email open and click tracking. We''ve been using this data to make good decisions, and even build nurturing campaigns for our sales reps. Since then, similar technology has been built for salespeople. But every time our Signals team gets on the phone with marketers, we hear objections like. "I I don''t want this notification noise distracting our sales team.". "I I don''t know if our reps will use this without creepily stalking prospects.".
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Analytics] 9 Ways to Make Your Marketing Analytics Actionable
    Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them. Good marketers use analytics for the first few things we mentioned. Use Your Analytics To.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Analytics] Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
    Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. By using such tools as such as Google Analytics, you can keep those bounce rates low by: Understanding bounce rates for overall site versus specific landing pages can help track if traffic to your site rose or declined over specific time periods (perhaps when you changed ad campaigns, for example).
  • OPENTOPIC  |  TUESDAY, JULY 12, 2016
    [Analytics] Predictive Analytics, Big Data, and How to Make Them Work for You
    Predictive analytics is the practical result of Big Data and business intelligence (BI). Predictive analytics is one way to leverage all of that information, gain tangible. What do you do when your business collects staggering volumes of new data? Today’s business applications are raking in mountains of new customer, market, social listening, and real-time app, cloud, or product performance data.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Analytics] Analytics and Sleuthing Tools for reddit
    Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. Jesse Aaron | Twitter | Google+ | Analytics and Sleuthing Tools for reddit by Jesse Aaron - Maximize Social Business. A lot of my friends in the marketing world are, like me, pretty big data nerds. I mean, we have to be!
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 17, 2011
    [Analytics] Google Analytics Part 5: Another Incredibly Useful Google.
  • CONTENTLY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Analytics] 4 Ways We Use Content Analytics to Connect Brands With the Right Freelancers
    The post 4 Ways We Use Content Analytics to Connect Brands With the Right Freelancers appeared first on The Content Strategist. Brands analytics Freelancers pitches TalentEvery Wednesday, a group of Contently employees grabs lunch from a new restaurant in New York City. These lunches, or “Wildcard Wednesdays” as they’ve been dubbed, take a fair bit of research. We don’t wander around SoHo hoping to stumble upon a great place.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Analytics] How to Leverage Google Analytics for Digital Marketing Success [Presentation]
    Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. How to find the requisite information faster and more efficiently, reviewing five key Google Analytics features to consider using on an ongoing basis.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Analytics] Analytic Data: Dive In for a Look at Your Website Messaging
    The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well. Do you look at analytic data when making decisions for your website? Would you dive in without knowing how deep the water was?
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Analytics] Analytic Data: Dive In for a Look at Your Website Messaging
    The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well. Do you look at analytic data when making decisions for your website? Would you dive in without knowing how deep the water was?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 2, 2011
    [Analytics] Book review of Marshall Sponder’s Social Media Analytics
    I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. He’s the author of the WebMetricsGuru blog and a well-known conference speaker and analytics expert, but Social Media Analytics is is first book, a surprise given how much he writes. Instead, Social Media Analytics is a grand tour of the big questions in analytics today.
  • LEADERSHIP  |  TUESDAY, OCTOBER 22, 2013
    [Analytics] What Does Data Analytics Have to do with F1 Racing? —How 0.1 Seconds Can Be the Difference Between Success and Failure!
    At the recent VMWorld event in Europe, Michael Taylor, the deputy IT director for the Lotus F1 Team talked about the importance of trackside analytics and how it can give their race engineers a significant competitive edge. Lesson for B2B Marketers: Use Analytics to Improve Process. The outcome of data analytics, just like the outcomes of every other critical component of business, is not platform-dependent, it is process-dependent.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]
    When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). Covered within the asset entitled, Top 3 Marketing Metrics You Should Track in Google Analytics , are some of the most useful views in Google Analytics, and where to find each of them. Although GA houses an abundance of data relating to how your website is being found and used, it can be difficult for a novice user to be able to cut through all the “noise.”
  • REACHFORCE  |  WEDNESDAY, NOVEMBER 23, 2016
    [Analytics] How Not to Lose Your Humans in the Age of Analytics
    Digital disruption includes big data analytics, machine learning, artificial intelligence, and related endeavors. […]. Digital Disruption. Whether you visit your favorite marketing blog or go to the big industry trade show or just open your regular email newsletters, you can’t escape it. Digital is disrupting everything from online lead generation to how you develop new content.
  • KEO MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Analytics] Inbound Marketing Alert! Google Analytics 360 Suite Launched
    Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Tag Manager, Google Analytics Premium and Adometry have all been rebranded and packaged as part of the suite. Learn more about Google Analytics 360 here. Web Analytics google analytics
  • OPENTOPIC  |  MONDAY, DECEMBER 5, 2016
    [Analytics] Move Your Analytics Operation from Artisanal to Autonomous
    Many organizations today are wondering how to get into machine learning, and what it means for their existing analytics operation. The post Move Your Analytics Operation from Artisanal to Autonomous appeared first on Opentopic. There are many different types of machine learning, and a variety of definitions of the term. I view machine learning as any data-driven approach to explanations, classifications, and predictions that uses automation to construct a model.
  • OPENTOPIC  |  WEDNESDAY, DECEMBER 14, 2016
    [Analytics] The age of analytics: Competing in a data-driven world
    Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions. A new report from the McKinsey Global Institute (MGI), The age of analytics: Competing in. The post The age of analytics: Competing in a data-driven world appeared first on Opentopic. Big data’s potential just keeps growing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 2, 2015
    [Analytics] I don’t know my online audience and neither do you
    In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. This provokes an interesting question: How many of the most important customers and potential customers out there can you really identify through social analytics programs? So we only capture in our analytics 30 percent of that 7 percent that is not offline word of mouth, which equals (drum roll please) … 2 percent.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 17, 2012
    [Analytics] New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election
    According to an Atigeo press release , “Data analytics is revolutionizing the run up to the 2012 presidential elections, as both candidates have deployed seasoned digital operations and data mining techniques that identify, connect with and mobilize voters.”. According to Atigeo’s press release, “The xPatterns platform improves its analytical value through machine learning of user’s interaction with structured and unstructured data.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 17, 2012
    [Analytics] New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election
    According to an Atigeo press release , “Data analytics is revolutionizing the run up to the 2012 presidential elections, as both candidates have deployed seasoned digital operations and data mining techniques that identify, connect with and mobilize voters.”. According to Atigeo’s press release, “The xPatterns platform improves its analytical value through machine learning of user’s interaction with structured and unstructured data.
  • B2B MARKETING INSIDER  |  SATURDAY, JANUARY 7, 2017
    [Analytics] Does Creativity Start with Data? A Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss
    A Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss appeared first on Unthinkable. A Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss appeared first on Marketing Insider Group. In Part 2 of our “We want to know what it takes to trust your intuition and succeed so what does that mean about using data, should we start with it or with something else?”
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 20, 2012
    [Analytics] B2B Marketing Analytics – Getting Across The Goal Line
    They both rely on analytics to drive success. For those looking to implement a new marketing automation platform this year, I would strongly recommend that you choose a platform that has a good marketing analytics component to it. With today’s technology, a good marketing analytics component should give you the ability to: See key B2B marketing performance metrics through dashboards. With marketing analytics, you have the ability to review and analyze.
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Analytics] How to use Google Analytics audience data to make media and marketing decisions
    – Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through advancements in their analytics and tag management offerings. Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management, measurement, attribution, optimization and more.
  • CONTENT STANDARD  |  SATURDAY, APRIL 30, 2016
    [Analytics] How to Deal with Direct Traffic Source Data in Your Content Analytics
    So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. Distinguishing traffic sources can provide understanding of user motivation and more granular content analytics, such as views, social engagement, referrer source, conversion rates or open rates. As a result, this will skew content analytics.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Analytics] How to clean up a cluttered website? Content analytics is the answer
    That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Using content analytics, audits are the key way you do this, providing answers to a host of questions about how to improve your site’s search optimization and overall effectiveness. Panda (Photo credit: Wikipedia).
  • KAPOST  |  MONDAY, SEPTEMBER 26, 2016
    [Analytics] 4 Ways Using Predictive Analytics Can Answer Your Sales Woes
    With 89% of B2B marketers using or planning to use predictive analytics, big data has now become an even bigger strategic asset. Leveraging predictive analytics takes the guesswork out of qualifying those leads. Predictive analytics hold incredible promise for your brand. Predictive analytics allow you to identify your best customer traits and create a set (or even a subset) of prospects with similar attributes.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] Twitter Introduces Free Twitter Web Analytics Tool
    Ever get a hankering for some Twitter web analytics? Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites. The availability of Twitter's new Web Analytics tool has been largely due to its former acquisition of BackType, a social analytics platform, back in July.
  • CLIENT BRIDGE  |  MONDAY, APRIL 23, 2012
    [Analytics] INFOGRAPHIC: Increasing Sales Through Analytics and New Technologies
    Use Analytics and Metrics. From Truaxis, here's an infographic with 10 suggestions to increase sales in 2012 by giving customers exactly what they need, when they need it. ROI for Targeted Advertising. Loyalty Programs. Segmentation. Invest in Mobile Tactics. Build Relationships with Customers. Localization. Socialize Your Site. Manage Your Reputation. Gamification. View Original Article
  • KEO MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Analytics] Predictive Analytics a Valuable Tool for B2B Marketers
    If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. As the name implies, predictive analytics involves using detailed data to identify trends and customer behavior patterns, which can then help you determine the best ways to motivate a lead to take a desired action. B2B Marketing Web Analytics
  • FATHOM  |  WEDNESDAY, JUNE 26, 2013
    [Analytics] Google Analytics for the Healthcare Content Writer
    What we discussed—and what I wanted to blog about—was how to leverage Google Analytics to help in all phases of the content writing process. Google Analytics offers the chance to see all the organic search terms that your visitors used to find your website (minus those scoundrels who chose anonymity!).… … Read the rest The post Google Analytics for the Healthcare Content Writer appeared first on Fathom.
  • PWB MARKETING BLOG  |  MONDAY, MAY 23, 2011
    [Analytics] Review of Dan Zarrella: The Science of Analytics | PWB Marketing Blog
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Analytics] Using Analytics to Get Higher ROI from Remarketing
    That tool is the data available via Analytics. To explain, Smart Lists is a process in which Google Analytics uses machine learning to analyze your conversion data and identify those users who are most likely to convert at some point in the future. Remarketing is one of the most popular tactics for online advertising campaigns. It can also be among the most effective, when implemented correctly. Not all leads are created equal then it comes to remarketing.
  • OPENTOPIC  |  FRIDAY, JANUARY 6, 2017
    [Analytics] 10 reasons to be excited about data analytics in 2017
    We live in an exciting time of accelerated innovation and heightened global competition, full of unprecedented levels of opportunity for analytics professionals. Information is vital to evolving digital businesses because analytics touches everyone. The post 10 reasons to be excited about data analytics in 2017 appeared first on Opentopic.
  • VIEWPOINT  |  WEDNESDAY, MAY 1, 2013
    [Analytics] Make Marketing More Efficient by Embedding Analytics on Top KPIs
    Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Embedded analytics can make marketing more efficient by providing timely new insights with previously unknown information about how your leads perform once they enter the sales pipeline as opportunities.
  • OPENTOPIC  |  MONDAY, FEBRUARY 6, 2017
    [Analytics] 5 ways data analytics will storm the stage in 2017
    The growing importance that e-tailers and e-commerce firms generally attach to data analytics can be seen in the shift within operations teams towards hiring more data scientists as well as the interest from senior management in gaining a better understanding of how customer engagement impacts revenues and sales. The post 5 ways data analytics will storm the stage in 2017 appeared first on Opentopic.
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 9, 2016
    [Analytics] Harvard Business Review report: Using analytics to create customer value
    We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. The post Harvard Business Review report: Using analytics to create customer value appeared first on Opentopic.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 23, 2016
    [Analytics] Visual Business Intelligence – The Myth of Self-Service Analytics
    The post Visual Business Intelligence – The Myth of Self-Service Analytics appeared first on Opentopic. Exploring and analyzing data is not at all like pumping your own gas. We should all be grateful that when gas stations made the transition from full service to self service many years ago, they did not relegate auto repair to the realm of self service as well. Pumping your own gas involves a simple procedure that requires little skill.
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 21, 2011
    [Analytics] Google Analytics Part 7: Boost Your Business ROI Using Internal.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Analytics] 5 Actionable Insights to Extract From Your Landing Page Analytics
    In short, studying your landing page analytics can make it easier to understand how well your pages are working and help you prioritize which pages and offers to test, improve, and optimize. Interested in how your landing page analytics can help you make better marketing decisions? Where you find this data will depend on the particular analytics tool you're using. When scouring your landing page analytics, categorize your pages by these two buckets, and then analyze.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Analytics] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Using Google Analytics or another analytics tracking system, you can show your C-suite exactly how many conversions your organization is getting each month. Content marketing is red-hot. Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI.
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