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  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] 8 Keyword Research Tools for Search Engine Marketing in China
    Baidu Analytics for Organic Keywords Data. Don’t worry if you don’t have a Baidu PPC account; you can still get a search term report through Baidu Analytics. Baidu Analytics provides real-time and historical data about the performance of a company’s online presence, including PPC metrics, website data, SEO suggestions, audience insights, etc. When I am thinking of a keyword research project, I like to think of it like fishing.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2011
    [Analytics] Top Tips For Driving Marketing And Sales Alignment
    Tons of recent reports, the latest coverage of major industry conferences, threads on Twitter and also my own site analytics point to the same issue as the biggest challenge for marketers: Marketing and Sales alignment. What is the biggest issue facing Marketers today?
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Analytics] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    Common Questions About LinkedIn Analytics. 16) Are the impressions of a post that is shared by a person counted in the company page analytics? Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If If you missed it, you can grab the full recording here.). A lot of great questions came up during the webinar that we didn''t have time to answer, and it turns out, a lot of you had the exact same questions.
  • CONTENTLY  |  MONDAY, AUGUST 15, 2016
    [Analytics] How to Hire Superstar Content Marketers
    After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to find. Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Analytics] How To Generate ROI (Return On Interesting) With Content Marketing
    He has presented 30 conference keynotes this year, mostly on the topic of Analytics (so check out his website to learn more or to secure him for your next event.). Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics] We’re Hiring at KEO Marketing!
    The perfect match for this position has a passion for analytics and reporting as well as email marketing campaigns. We’re seeking a confident and talented person who loves to dive into data and analytics to find the little nuggets and insights that show value for marketing campaigns or help mold the ongoing strategy of campaigns. Applicants should have a college degree, plus at least one year of experience in email marketing and marketing analytics.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Analytics] Voice Search Strategy: What Marketers Need to Know Now
    While voice queries are definitely becoming more popular -- Google is reporting that 20% of searches performed through its mobile app are vocal -- voice-specific metrics and analytics aren’t currently provided by most platforms. But until there’s an official tool or analytics platform to measure these things, Pan says, marketers have to create hacks like these to find the data they want. When you wear white, do you inevitably spill something all over yourself?
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Analytics] Three Reasons To Stop Calling Customers “Assets”
    Your marketing analytics or financial analysis group even tracks the exact value of your customer, and it is a metric you should cherish. I am a digital and B2B marketer with a background in online media and analytics. Customers Drive Your Business, They Are Not Your Assets. Yesterday’s #IMCchat (Integrated Marketing Communications) on Twitter included a conversation about customers as assets.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Analytics] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Tweriod is a powerful (and free) tool that can give you actionable analytics to supercharge your tweeting. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Your best tweets get retweeted on a regular basis, you can count on discovering more followers every time you check in, and you can see that you’re developing a strong presence on a noisy platform.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, DECEMBER 12, 2010
    [Analytics] SAL is the Glue that Binds Sales and Marketing in Lead Generation
    which Sales knows best and visitor engagement (site activities) for which Marketing has access to analytics and reports. A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). No, I am not splitting hairs nor am I indulging in semantics. Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. I have written a lot about the critical importance of company culture to social media marketing success. It’s more important than desire, it’s more important than vision, it’s even more important than having a budget.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics] 5 Smart Ways to Automate Your Marketing
    How about this, Smartypants: Have you hooked up your pay-per-click campaigns and your SEO analytics so that you can tell which keywords generate the most business for you? This is why smart marketers check their analytics all the time. Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. For many of us, this means it’s time to apply some elbow grease.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Analytics] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. I knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] How to Conduct Market Research on a Tight Budget
    Analytics can help you get at answers to some of these questions, but it''s good to supplement that with direct feedback from your audience. You can get a lot of information about your site performance from basic analytics about which pages are converting the best or garnering the most consistent traffic. In addition to basic analytics though, there are some free and low-cost tools out there to help you run user testing on your website.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Analytics] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. You love data.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Analytics] Best Twitter Guides, Tips and Tools of 2010
    20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Pam Dyer serves up brief reviews of more useful Twitter tools including Twitscoop (trend-monitoring), TweetBuzzer (identifies popular brands on Twitter), Twitter Analyzer (kind of like Google Analytics for Twitter) and Tweeps (get stats that help you decide who to follow—or not—and find people you’d like to have following you).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Analytics] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    More important, Adobe also has an unmatched position in Web analytics, Web advertising, and Web content management. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Analytics] B2B Social Media Marketing: Focus on leads, not likes
    Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading.
  • FATHOM  |  THURSDAY, OCTOBER 29, 2015
    [Analytics] Fathom SEO Pulse #43: A Zombie Algorithm Update, Battling Mobile Ad Blockers & More
    Ad Blockers & Analytics: What Webmasters Should Know And Do”. With new mobile ad-blocking apps, you may be losing out on analytics data or your pages may not be rendering correctly anymore. This article provides some ways to get your analytics data back and make sure that your mobile site still looks good if users have ad-blockers in place. They may be blocking analytics from crawling your own mobile site and your pages may not render correctly if ads don’t show up.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics] So You Are Changing Your Name – Learn What to Do Digitally.
    Update your Analytics & Webmaster tools. Make annotations in your analytics the day of the switch. Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. What is oftentimes overlooked, though, is how do you let the digital world know you changed your name?
  • MODERN MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics] 3 Tips to Support Relevance in Your Marketing Communications
    Chang focused on five tenets—targeting, engagement, conversion, analytics and technology—to show how marketers can improve their automation efforts in each segment. "Every by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 16, 2016
    [Analytics] Content marketing data: It’s not geeky and it’s not boring
    This is likely to require some dedication and perhaps even some expert outside help–or someone internally with a blend of analytical and creative skills. Data gets a bad rap. Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian inference in statistical analysis. Or worse: insurance actuaries helpfully calculating the odds of our death.
  • BIZIBLE  |  WEDNESDAY, MAY 4, 2016
    [Analytics] What Tomorrow's Marketers should Watch for at Marketo Summit 2016
    For example, you’ll find marketing attribution technology and mobile analytics vendors. Data, analytics, and granular tracking will become a necessity for revenue-focused marketing teams. Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. Uncovering what “tomorrow’s marketer” will look like is no mean feat.
  • VIDYARD  |  TUESDAY, JANUARY 24, 2017
    [Analytics] First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video
    Businesses producing 50+ videos per year are far more likely to use advanced video analytics and to be increasing video budgets ( Tweet this stat! ). It’s no secret that marketers are investing more in online video than ever before. From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit.
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 17, 2013
    [Analytics] What Makes a Tweet Engaging? [CHART]
    Twitter offers some interesting analytics, so I dug into the @Eloqua handle to see what I could learn. by Joel Rothman | Tweet this With the Twitter IPO, successfully behind us, we decided to analyze over the past week what makes a tweet successful. How the data is broken down: Twitter allows you to see if your tweet has been favorited, retweeted or replied to. Each of these elements indicates a level of engagement. For each tweet, I added the numbers in each category to develop a score.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Analytics] 7 Steps to Brilliant B2B Marketing [Part 2]
    Use assisted conversion in Google Analytics to show what works: Refining your marketing strategy on an ongoing basis is very important. Step 7: Analytics and improvement. Unfortunately, less than 50% of B2B marketers make effective use of analytic technologies. While B2C marketers are using marketing analytics to help boost the sales of their products (45.6%) and services (34.5%), B2B marketers are falling behind the technological curve – only 22.8%
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Analytics] Get Ready for Social Marketing Automation!
    As our first acquisition, today’s news is directly supportive of our vision to provide the best, most innovative and productive marketing and revenue analytics solutions on the market. by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo!
  • MODERN MARKETING  |  SUNDAY, OCTOBER 20, 2013
    [Analytics] Who’s Watching Your Video Content? [CHART]
    The data is based on Vidyard analytics data from a snapshot of 6,000 views from B2B marketers’ video content libraries.These views were taken from more than 250 unique video assets viewed by 1,700 unique job titles. Video marketers need to collect more customer insights and analytics to create videos that speak to target prospects in exactly the right way in order to see this drop-off rate decline.
  • BIZIBLE  |  FRIDAY, APRIL 28, 2017
    [Analytics] 7 B2B Marketing Principles For CMOs and Directors
    Principle 7: Create Best Practices Based On Analytics, Not Assumptions. Create best practices based on analytics, not assumptions. Time and resources are always lacking for big initiatives. Yet, this is common reality for B2B marketing leaders. What’s not lacking is data. But marketing organizations struggle with understanding how to use that data to make decisions.
  • HUBSPOT  |  MONDAY, OCTOBER 15, 2012
    [Analytics] The Reports You Need to Keep Sales & Marketing Accountable
    But even if you've taken the necessary steps to align your sales and marketing (AKA SMarketing) team through tools like closed-loop analytics and a service-level agreement (SLA), failing to monitor progress toward those SMarketing goals is a common mistake many companies make -- and it can be costly. By now, most marketers understand the importance of mending the traditional rift between sales and marketing.
  • CHIEFMARTECH  |  MONDAY, MARCH 20, 2017
    [Analytics] Microsoft shares their marketing stack in the Stackies, and it’s awesome
    Along that journey, they’ve identified key clusters of marketing competencies and representative technologies they use for each of them: data & analytics, planning & instrumentation, content, events, social, in-product, and customer advocacy.
  • CAPTORA  |  MONDAY, NOVEMBER 9, 2015
    [Analytics] Why Marketing—Not Sales—Is the Best Sales Forecasting Engine
    Capturing this data, with or without a full analytics solution, allows marketing to accurately predict how (and when) the campaigns will impact sales. Accelerating growth is every CMO’s most fundamental job. But smart marketing executives are now thinking beyond ways to merely drive growth and realizing they are also the best equipped people to forecast it.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Targeted, analytics-driven email marketing campaigns allow you to deliver soft and hard offers for specific buyer roles, tailored to a buyer’s particular place in the buying process. 10) Analytics and Reporting Similarly, it is critical to analyze the right metrics in order to measure results effectively. Google Analytics is an essential tool for measuring and analyzing your site traffic. Analytics and testing help you truly understand what is working and what is not.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Analytics] 3 Essential Marketing Skills that Drive Growth in Professional Services
    A quick scan of the techniques favored by high growth firms suggests three essential skill areas for marketing teams: SEO, Content Promotion (specifically blogs), and — by implication — Web Analytics to measure all of those efforts. Marketing Skill #3: Web Analytics. Web analytics tools like Google Analytics allow free access to a lot of valuable data. Note: Conversions are not set up by default in Google Analytics, but the effort is well worth it.).
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2016
    [Analytics] These Are the Services Your Clients Really Want, According to New Search Data
    Many Jumped Up: Content Marketing, Data Analytics, Direct Marketing, and Experiential Marketing. With all the talk of big data, the Data Analytics service shows sustained growth in number of searches across all three data points. What’s the best way to position your agency for growth? Selling the services your clients really want to purchase. Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Analytics] Marketing Resolutions for 2016 and Other New Year's News
    More than 980,000 posts about New Year’s resolutions have been published on social networks, according to social listening and analytics company Sprinklr. Today is the last day of the calendar year 2015. I hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. In honor of this auspicious occasion, I give you a special Friday Five : New Year's edition. Note: the first article is by yours truly, hence the reference to a certain NFL team.
  • CHIEFMARTECH  |  THURSDAY, MARCH 9, 2017
    [Analytics] The rise of the marketing data lake
    Agile marketing analytics and decision-making. But with basic governance in place, a marketing data lake will do all kinds of good things for your marketing operations: Make it easier to combine data sources for easy analysis — like syncing your web analytics with your marketing automation or CRM or email performance data or… Give you the foundation for that elusive “single view of the customer” – the holy grail of marketing.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] Search Engine Marketing is Legion
    When I think of search, I am up to my eyeballs in plugins, installs, architecture, Google PageSpeed, MOZ, Audienti , Keyword Planner,htaccess configuration files, inbound link, content marketing, social media profiles, Google’s search algorithm updates, title tags, descriptions, formatting, site architecture, sitemaps, Google Analytics, Google Webmaster Tools , and all that stuff.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Analytics] 3 Questions You Should Ask About Your Content Marketing Strategy
    Whether you’re utilizing an advanced metrics tool like Omniture or Webtrends, or you’re using Google Analytics, there are fundamental metrics you should always pay attention to when measuring content. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? Starting from scratch can be overwhelming, but there are three basic tenets to subscribe to when thinking about your strategy: What purpose does my content serve?
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Analytics] 11 of the Best Slack Apps & Integrations to Try
    Get analytics updates for specific metrics on-demand. If you use analytics tools like Google Analytics, New Relic, or Mixpanel, then Statsbot is a great app to add to Slack. Then, whenever you want an analytics update, all you have to do is ask Statsbot for the number and you'll get it instantaneously. This saves you the time of opening up a new browser window, signing in to your analytics application, and searching for that number manually.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Analytics] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    Over the last 12-18 months, Autodesk has completely revamped their hiring strategy and now looks for people who meet their C-A-A profile (Content, Analytics, and Automation). To learn how to future-proof your organization, check out our whitepaper Designing a Marketing Organization for the Digital Age , developed in conjunction with Harvard Business Review Analytic Services, to learn the best way to design your team for success.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 22, 2013
    [Analytics] Selligent Brings a New B2C Marketing Automation Option to the U.S.
    That is, it attaches a marketer-friendly interface for data access and analytics to an externally-built customer database. The vendor has recently added a Business Intelligence module, using Quiterian (recently purchased by Actuate and renamed BIRT Analytics) which provides ad hoc analytics and visualization. I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.*
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    But consider the following: BuzzFeed has the richest analytics dashboard available to community writers of any open publishing platform I’ve tried, including Medium, LinkedIn, or similar entertainment sites like PlayBuzz. I can’t think of an easier introduction to analytics that goes beyond “views” by showing traffic sources, cumulative and incremental traffic visualization, etc.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Analytics] Do You Know Your A, B, C’s?
    Take an analytical approach to understanding your customer base, it will drive better messaging, increase order rates and improve your profitability-sounds like an excellent formula to get started on 2015! Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. Depending upon the client’s situation, one of the top five actions we take is to perform an A, B, C analysis of their customer base.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics] 10 Tactics Marketers Can Take to Improve Their Relationship with Sales
    9) Provide Analytics to the Sales Team. Marketers shouldn’t keep their analytics reports a secret. Share your analytics openly and willingly, and you’ll start to improve your relationships with sales. Marketers and salespeople are the most critical links to a company’s customers. And the moment inbound marketing was implemented into your organization, your marketing department merged with the sales department. They are no longer separate, working on different islands.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Analytics] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    Introverts are deeply insightful and analytical. On your marketing team, there''ll be times you need someone to do a dive deep into analytics -- maybe you need the results from an A/B test or just a look at trend data to inform your marketing strategy for the next few months. A few weeks ago, I wrestled up the courage to attend a small dinner with HubSpot co-founder Dharmesh Shah.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Analytics] 2013's Top Content: 10 Brands That Totally Nailed It
    7) Google Analytics in Real Life. This one on Google Analytics is a really cool example, and we love the interactivity of the user experience. It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics] 16 Marketing Pick-Up Lines to Snag Your Next Hot Date
    9) "Me without you is like a marketer without analytics. Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?! As you know, Valentine's Day is tomorrow. And trust me, we take love pretty seriously here at HubSpot. In fact, everything we do is for the love of marketing.
  • I-SCOOP  |  MONDAY, JULY 13, 2015
    [Analytics] Using Net Score in practice: how CX drives marketing
    Analytics Customer experience Integrated marketing CSI Customer Satisfaction Index Fusion Marketing Experience Kinepolis Net Promoter Score Stefaan ClaesKinepolis is a Belgium-based yet internationally active player in the cinema industry. Although that definition is a bit too narrow: launched in 1997, the company is known for its so-called “multiplexes” and it offers more than movies.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Analytics] What Is Content Marketing Development?
    What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? The key is to leverage content measurement tools (Google Analytics, BuzzSumo, SEMrush, Search Console, Moz, etc.) It’s that time of year again. No, I don’t mean enduring your extended family for a full two weeks or being attacked by a squirrel leaping from your Christmas tree or letting your cousin Eddie crash in his RV in your driveway.
  • MODERN MARKETING  |  TUESDAY, MARCH 8, 2016
    [Analytics] Oracle Named Leader in IDC’s MarketScape on Worldwide Marketing Cloud Platforms
    Analytics. In a first of its kind, IDC has released its MarketScape on Worldwide Marketing Cloud Platforms. This MarketScape looks at the capabilities and strategy of leading marketing cloud platforms. The evaluation is based on a set of capability parameters as well as buyers’ perception of each vendor’s ability to execute against their expectations.
  • SNAPAPP  |  SUNDAY, APRIL 5, 2015
    [Analytics] How To Stop Drowning in MarTech: Have A Plan
    Analytics platforms like KISSmetrics and Google Analytics let marketers track how users are engaging with their web content (where they're getting stuck, which pages convert, etc). Last week, the SnapApp team attended the MarTech conference in San Francisco and returned to Boston with a clear vision for success with marketing technology: have a plan.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Analytics] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Probably the most crucial feature of the automated tool is its ability to rapidly perform data analytics, which enables you to measure and assess your company’s return-on-investment. Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Sound too good to be true?
  • HUBSPOT  |  MONDAY, OCTOBER 12, 2015
    [Analytics] These Brands are Proving How Effective Periscope Can Be
    While “test, test, test” is always the mantra when skilled marketers are trying to figure out a new strategy and set of tactics, the most effective method for judging what works is still largely lacking on Periscope: quality analytics. Thus far, Periscope hasn’t offered up an API, so there’s no way to dig deeper into analytics through a third-party platform.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Analytics] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics. For example, we are able to see which landing pages are receiving search visits in Google Analytics.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2009
    [Analytics] Marketing Features in Salesforce Summer 09
    Chart Analytics 2.0: There have been lots of enhancements to the chart analytics in Salesforce. Tags: Lead Nurturing Auto-response emails Email Marketing Landing Pages Lead nurturing Marketing Analytics Marketing Automation Marketing Dashboards Salesforce.com Marketing There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Why You Need to Stop Neglecting Your Old Content
    And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. For your blog, sort your blog analytics (HubSpot customers: Use Page Performance ) by the posts that generated the most views last month, and then get rid of posts that were published that month to identify the oldies but goodies. Raise your hand if this sounds familiar.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Analytics] How Much Time Do Marketers Spend on Routine Tasks? [New Data]
    And a fter questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. The end goal of any data and analytics program is to achieve more accurate, closed-loop reporting. "Am I spending too much time on this?". For marketers, this isn't an uncommon question to struggle with.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 15, 2015
    [Analytics] Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution
    I’ve never thought of predictive modeling and testing as having much to do with each other, although both do use advanced analytics. Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.)
  • MODERN MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Analytics] 100 Things You Are Doing Wrong on Social Media
    You are not looking at your Twitter analytics. You are tweeting press releases. You are not following ANYONE back on Twitter. You are not answering questions directed at you on Twitter. You are not listening for Twitter mentions or replies. You are not listening for tweets about the company without the @ sign. You are not tweeting often enough. You are not tweeting anything that speaks to your customers and prospects.
  • BIZNOLOGY  |  TUESDAY, MARCH 17, 2015
    [Analytics] Enterprise automation: artificial intelligence in the making
    Big Data and analytics software are both very powerful tools on their own that provide the groundwork that enterprises use to make their decisions. Bill Gates has expressed serious concerns about artificial intelligence and its threat to humanity, commenting on Elon Musk’s $10 million investment in support of research that keeps AI beneficial to humanity.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Analytics] The World Has Changed. Has Your Marketing?
    Marketing technology and analytics. This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association. Labeled “Blaze” this event is one of the largest global B2B Marketing event, bringing in more than 800 B2B Marketing professionals from 300+ companies and dozens of countries around the world.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Analytics] The Most Important Marketing Metrics
    He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. It is not the creatives who will delivering reports to the C-Suite.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Analytics] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    Why You Need Marketing Analytics, Not Web Analytics. Most marketers only use web analytics and not marketing analytics. 2012 was an amazing year in marketing. To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 24, 2016
    [Analytics] What do marketing technologists want? This recruiter found out…
    Erica Seidel , who runs The Connective Good , specializing in recruiting leaders in marketing analytics and marketing technology — and who has also graciously served on the advisory board for the MarTech conference and will be a moderator at our big event in San Francisco next month — has said that the right marketing technologist can be the secret weapon for a CMO looking to drive top-line and bottom-line growth.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 1, 2012
    [Analytics] Lead Nurturing: Market to personality and behavior, not job title
    How analytical/detail-oriented? ? Now, since we know the decision maker is assertive, let’s say he is also somewhat analytical and highly objective, only considering the bottom line. Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts.
  • BIZIBLE  |  THURSDAY, DECEMBER 15, 2016
    [Analytics] The Rise of Account Based Thinking
    Just look at the collision of disciplines such as marketing automation, inbound, content marketing, analytics, email, search, social media, and more. Within the world of sales and marketing over the last two to three years, account-based thinking has risen to prominence as a top-of-mind initiative. Analyst firm TOPO recently reported that 80% of all client inquiries are related to account-based topics.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2016
    [Analytics] Can Customer Data Platforms Have Decision Functions? Discuss.
    Many other tools, such as B2B predictive analytics and customer success systems, create their own database for exactly the same reason. I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide customer treatments. The immediate topic has been whether they should be considered Customer Data Platforms but the underlying question is whether Customer Data Platforms should include customer management features.
  • FATHOM  |  THURSDAY, AUGUST 18, 2016
    [Analytics] Digital Marketing Leaders in the Healthcare Industry: How Do You Compare?
    In healthcare, the Truven Health Analytics list of top health systems and hospitals is often where hospital executives turn to see how their organization is doing from a quality of care, operations and patient satisfaction standpoint. One question every marketer tends to ask is “how does my organization stack up against leaders in the industry?”
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Analytics] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
    Analytics tools are your friends. To reach the largest audience, you need to be able to measure what works and what doesn’t, just as you would with any marketing analytics. by Carol Fox Search marketing and B2B social media have become essential to marketing campaigns. Now more than ever, it is crucial to know who to follow on Twitter, connect with on Facebook, add to your feeds and meet face-to-face in order to maximize your results.
  • LEANDATA  |  THURSDAY, MARCH 17, 2016
    [Analytics] How EverString Found the Force in ABM
    But a clever campaign last December was a good example of just how far outside the traditional-marketing universe that predictive analytics company EverString was willing to journey to capture the attention of high-value prospects. “We The EverString team uses predictive analytics to determine the accounts most likely to purchase their product. And then they were present to talk with prospects — about predictive analytics and the movie. In a galaxy far, far away.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Analytics] 16 Enigmatic Business Blogging and Other Marketing Stats
    Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs?
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] Upside Down on Marketing Priorities
    Marketers Are Still Struggling With Measurement & Analytics. Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. According to those who responded to the survey the top five objectives were as follows: Increase In Revenue: 67%. Increase Leads Generated: 65%. Increase in Sales: 63%. Increase in Customers Acquired: 59%.
  • ACT-ON  |  FRIDAY, APRIL 7, 2017
    [Analytics] Email Marketing vs. MA Solutions: Which is Right for Your Business?
    Yet, while email continues to be a powerful tool for these companies, a range of other technologies have established themselves in the marketing arsenal, such as web analytics, landing page hosting, paid search, CRM, and social media. The person will also need to interact with both sales and marketing, and will likely need analytical skills to hold both departments accountable for performance.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 22, 2011
    [Analytics] Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management
    The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. It also provides some Web analytics, although I still think Oracle has a gap to fill there. Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”.
  • BIZIBLE  |  THURSDAY, AUGUST 4, 2016
    [Analytics] 11 Awesome Bizible Blog Posts On Marketing Operations
    How To Manage Customer Analytics For Organizational Transformation. We've written decent number of articles on marketing operations. But we realized we don't have a page that aggregates them into a well organized list. So to be as helpful as possible we've compiled 11 blog posts we've written on marketing operations. The articles cover a range of topics, from skillsets to develop to predictions on how important the role will become.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Analytics] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Analytics] Can’t Buy Me (Social Media) Love!
    I am a digital and B2B marketer with a background in online media and analytics. In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts ( source ). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Analytics] 5 social media pain points and the point they prove
    HOW DO THEY FIND YOU: We looked at the Google Analytics of the beer distributor’s website. Photo credit: Search Engine People Blog. To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. You need a business strategy.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Analytics] Three Principles for the Future of Marketing
    I am a digital and B2B marketer with a background in online media and analytics. In the future, marketing must be valuable. But that isn’t enough. Earlier this week, Michael Brenner outlined the future of marketing , drawing from last fall’s future of advertising article in Fast Company. It is a great perspective. The question is, how do you accomplish it? How do you, as Michael said, “create communities of customer advocates and evangelists&# ?
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Includes analytics like demographics, industry, region, company size, and more. Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. Every second, two people join the network of over 160 million users in over 200 countries and territories.
  • VIDYARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Analytics] Vidyard Gains Momentum Among Marketo Users
    KITCHENER, Ontario – December 2, 2015 – Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. We use videos to nurture leads and in turn score those leads accordingly based on how engaged they are with our videos,” said Iryna Zhuravel, marketing automation & analytics manager at Altium.
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Analytics] Why Marketing Should Have a Quota
    A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel. Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 5, 2017
    [Analytics] Serialization and Digital Storytelling: What Victorian-Era Publishing Teaches Us About Generating Leads
    For Margot, site analytics can only definitively tell if an individual user is interested in her brand if they take an action on an in-page CTA. Define Your Analytical Strategy. Before modern-day digital storytelling, before Netflix and on-demand video, before ebooks and audiobooks, people often kept up with their favorite, ongoing stories through serial novels. Image attribution: Plum Leaves.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Analytics] The Attention Web: What B2B Marketers Need to Know
    The good news for B2B marketers is that there are now editorial analytic tools that can provide attention and engagement metrics and insights. For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 29, 2012
    [Analytics] The social media listening market is maturing
    There are some exceptions to this, notably Radian6 offers text analytics plug-ins–but it’s mostly true. WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media.
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Analytics] How to Dramatically Improve Organic Search Traffic
    You can understand more about where your users are going and clicking on your website, by checking Google Analytics. Guest post by Felix Tarcomnicu. If you want to dramatically improve your organic search traffic , you have to make your website better. Think about what makes it unique, valuable and engaging. To dominate the search engines results, your website must stand out from all the others in your field.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Top 3 Essentials for Successful Retail SEO Programs
    Need 1 – Access to Analytics (and any other data the online retailer can provide). The easiest way an agency can familiarize their team with a new client’s digital presence is to go through Google Analytics. Gaining access to Google Analytics is one thing, but another is receiving access from the client to implement changes directly on the site. Just like the Google Analytics, an SEO program will be much better off if these things are acted on quickly.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 12, 2015
    [Analytics] 10 Marketing Reports Everyone Working Online Should Read
    Even if you have a grasp on forecasting tools, measuring analytics and KPIs, you need a process and framework to support your content strategy to be able to measure your content program’s full return. It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] Organize Your Content Marketing Teams With Business Units
    Marketing leaders can view one unified content calendar, content repository, and analytics dashboard across the entire organization. Analytics collected at the business unit level enable marketers to continue improving their content processes in order to drive customer engagement and conversion. Content marketers everywhere struggle to create enough content to support marketing initiatives across all product lines around the globe.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Analytics] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Buffer is a social media scheduling tool which includes analytics that, in contrast to BuzzSumo’s social overview, let you do a deep dive into which content is resonating within each social channel and se. One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 7, 2017
    [Analytics] 20+ Benchmarks for Measuring B2B SEO Performance
    Now pulled through Google Search Console’s search analytics reports. Also detailed in Google Search Console’s search analytics reports and alluded to in the previous section, this information helps determine the broader, non-brand specific presence for a B2B organization. 7 Ways to Increase Accuracy and Insights in Google Analytics. 4 Time Saving Tools in Google Analytics.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics] A New Generation of Business Intelligence – For the Front Lines
    Marketers are fed real-time insights on their web traffic by analytic packages like Google and Adobe Analytics, and intelligence about their leads using platforms like InsideView , Mintigo and Infer. Business Intelligence (BI) arrived on the scene in the 1990s with a simple and compelling value proposition: we will make your business smarter.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Analytics] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    You can also use tools like the Behavior Flow in Google Analytics or the Retention Analysis in Mixpanel to understand how visitors are interacting with your site and where potential pain points may exist. For example, if you notice that users in the user testing sessions complained about a pop-up and your analytics show that the pop-up converts at a rate of 0.01%, it would make sense to reconsider your approach with the pop-up element.
  • BIZIBLE  |  FRIDAY, DECEMBER 18, 2015
    [Analytics] A B2B Marketing Wish List: From The Feasible To The Far-Fetched
    Between web analytics, channel analytics, CRMs, attribution solutions, optimization, and more, there's a lot to measure. With the holiday season in full swing, it’s time to reflect on the past year as well as plan for the future. And because we can’t really help it, it’s also a time when we think about.what we want.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [Analytics] How to Develop an Authoritative Voice in Any Content Niche
    Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. Do yourself a favor and dig into Google Analytics to see how your content is performing on a regular basis. Whatever it is you determine you’d like to measure in Analytics (traffic and time on page, referral traffic, etc.),
  • MODERN MARKETING  |  MONDAY, MAY 11, 2015
    [Analytics] Modern Marketers Converge in Sydney
    This included look-a-like modelling - the latest Oracle Marketing Cloud offering which enables marketers to pull together data sitting in web analytics, email marketing and marketing automation tools, and transforms it into audience data ready for target.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Analytics] The CMO Six-Pack: How to Pump Up Your Pipeline
    Example Solutions: Gainsight , Scout Analytics , Totango , Woopra. Only 19% of companies run a CRM that integrates with marketing automation or social media analytics, according to Direct Marketing News. Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Analytics] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    As with all of your social media profiles, using analytics is invaluable. Google Analytics is a commonly used tool used to measure website performance, but if you’re not sure how to use it to gauge your Pinterest success, don’t fret! This pin lists four ways you can measure Pinterest using Google Analytics. However, if you’d rather not use a third-party, Pinterest has designed Pinterest Analytics , and you can access it right from your Pinterest account.
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