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  • ACT-ON  |  FRIDAY, APRIL 7, 2017
    [Analytics] Email Marketing vs. MA Solutions: Which is Right for Your Business?
    Yet, while email continues to be a powerful tool for these companies, a range of other technologies have established themselves in the marketing arsenal, such as web analytics, landing page hosting, paid search, CRM, and social media. The person will also need to interact with both sales and marketing, and will likely need analytical skills to hold both departments accountable for performance.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] How to Write a Standout Resume and Land Your Next Marketing Job
    Is it your in-depth knowledge of analytics? Words to include would be the names of the social media sites you use, analytics or CRM systems you know, and software programs or SAAS systems you’re familiar with. If you find resume writing a painful chore, you’re not alone. Despite knowing how to sell products and services, a lot of marketers have a hard time selling themselves.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Digital Marketing 2016: Top 100 Influencers and Brands
    According to Google Trends, interest in digital marketing has risen dramatically over the past 12 years: In this ever changing landscape, with such a wide choice of online communications and analytics tools available, the role of the modern day digital marketer can include everything from copy writing, graphic design, analytics, big data science, podcast and video creation, as well as traditional marketing strategy and planing. Google Analytics.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Analytics] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI. Message selection also relies on advanced analytics to recommend the right content for each individual and to find the best-performing messages for groups. Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans by intelligent machines to my usual list of obsessions.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 10, 2015
    [Analytics] 5 Places B2B Marketers Can Find Blogging Inspiration
    You can still use Google Analytics and Search Console Tools to see overarching search trends: Bing Webmaster Tools offers similar data as well, and if you want a broader look, try the free search tool [link] (which I have no affiliation with). One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media).
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Analytics] What Does it Take to Build a Successful Sales and Marketing Team?
    While strong marketing analytics are imperative to the success of any marketing campaign, the marketing team must also have an intimate understanding of who their audience is. Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing. Working side by side, the sales and marketing teams represent the growth engine that will propel your business forward.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. I’m NOT going to tweet that. Now, let’s put this situation in perspective. I currently have about 60,000 people following me on Twitter, all of them are real people to the best of my knowledge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Analytics] What you need to know about emerging content forms
    gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. One of my predictions for 2015 was that the incredible wave of information density we all face as marketers will force innovation in content forms.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 7 Questions to Ask Before Creating a Video Campaign
    Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Social Analytics By adding tracking to the social sharing and applications, you can get insight into who shares your content, your social conversion rates, how much “social lift” you are getting from your campaigns, and the impact of social on your bottom line.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    I am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Common barriers I outlined in Removing the Barriers to Strategic Planning in B2B Marketing are not valuing strategic planning, not having sufficient time and resources, lacking alignment around a strategy and a lack of internal expertise. Strategic planning has to begin by addressing these barriers.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] 5 Ways To Battle Increasing Pressure on Marketing
    ” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Executives long for “customer-activated company” but social media is a stumbling block
    Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. The business world wants to go digital … and fast. But they just can’t figure out social media.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Analytics] How Personalized Retargeting Can Optimize Your B2B Ads
    Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Where is it working — and more importantly, where isn’t it working?
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Analytics] How To Evaluate Software Integrations: 3 Important Considerations
    For example, imagine implementing a new analytics tool that is meant to help your sales team access data about their key accounts. There are numerous analytics tools that connect directly to Salesforce to visualize data from within that system, but some of these tools require a user to access reports and dashboards within the analytics tool itself. We’ve all been there.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Analytics] How To Evaluate Software Integrations: 3 Important Considerations
    For example, imagine implementing a new analytics tool that is meant to help your sales team access data about their key accounts. There are numerous analytics tools that connect directly to Salesforce to visualize data from within that system, but some of these tools require a user to access reports and dashboards within the analytics tool itself. We’ve all been there.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 10, 2017
    [Analytics] Where does martech fit in Dun & Bradstreet’s marketing org?
    Insights & Analytics. It’s great to see martech viewed as an enabler across the entire demand gen pipeline — and as a peer to capabilities such as content and analytics. I am excited to share with you one of the first entries to The Stackies: Org Edition awards. Rishi Dave , the CMO of Dun & Bradstreet , and his team just shared with me their “org stack” graphic above ( click for a larger version ).
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Analytics] Six Ways to Search-Optimize a Blog
    Fortunately, this plugin creates an XML sitemap of your WordPress blog in a format supported by Ask.com, Google, MSN Search (Bing) and Yahoo, and automatically keeps it up to date as you write new posts, add categories, and make other changes to your blog. • WP Google Analytics. Google Analytics provides a wealth of information to help with SEO efforts, such as which keywords and referral sites are driving the most traffic and which landing pages draw the most search traffic.
  • MODERN MARKETING  |  TUESDAY, APRIL 29, 2014
    [Analytics] Introducing the Oracle Marketing Cloud
    70% of marketing projects don’t leverage big data and analytics. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. But, let’s step back and look at where we really are — and how far we still have to go. CMOs face a dilemma.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] What Will Future Marketers Learn in School This Year?
    The content that I teach in the classroom is this customer analytics oriented philosophy and associated methods so that the students recognize each customer as a ‘profit center’ and a firm’s ability to be profitable in the long-run relies on maximizing customer value. If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they learned in school, yes?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post.
  • TONY ZAMBITO  |  SUNDAY, MARCH 6, 2016
    [Analytics] 4 Myths Preventing True B2B Customer Understanding
    Such as: To confuse a preponderance of data analytics, for example, that is focused on confirming current assumptions as “new” customer insight. by Alex Auda Samora. There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. The scarier notion is some may not even know it exists. What is this big problem?
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Analytics] Why Is It So Hard for Millennials to Become Content Strategists?
    The job calls for a healthy mix of editorial talent, analytical abilities, marketing know-how, great communication and management skills, and planning proficiency. Think of it this way: Content strategy is a mixture of journalism school, a communications degree, a marketing degree, and a data analytics degree. People may throw eggs at me for this—or applaud me, depending on their age—but it’s hard out there for millennials.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Analytics] Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips
    ” 3) Check out the current trending topics on Pinterest Analytics. Take five minutes to visit Pinterest Analytics to check out trending topics, brainstorm a few ways to connect those topics back to your brand and pin the result. Finding time to maintain your social media presence can be difficult, but expanding it? That seems even harder. Not to worry. With a little help, you can build your social media presence while juggling other responsibilities.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Analytics] The Top B2B Website Marketing Metrics
    The thing to remember is that SEO, keywords, and analytics are all essential elements to making sure your firm’s website is performing optimally. So, to cut through the confusion, let’s break down B2B website analytics bit by byte. Google Analytics. You can’t have a discussion around B2B website metrics without talking about Google Analytics , the most widely used tool for tracking website-related statistics.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Analytics] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Analytics] The Impact of Facebook’s Algorithm Change, in 5 Charts
    But according to new data from BuzzSumo, one of our favorite social media analytics tools, publishers have been feeling the pain for some time. Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Analytics] How Ad Blocking Works: Everything You Need to Know
    Among those who ad blockers hurt are marketers -- they could potentially lose a lot of analytical data from people using iOS 9. It can mess with your analytics. Because many of the ad blockers available on iOS 9 block both advertisements and analytics scripts, marketers could have trouble collecting the data that gives us insights into our web visitors' behavior.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Analytics] How to Nail Down the Perfect Website Navigation
    If your marketing analytics software provides it, a conversion assists report is perfect for deciding what should go into your main navigation. If you don''t have a conversion assist report, you can still get a sense of which pages are important on your site though the Visitors'' Flow report in Google Analytics. You can find it in any Google Analytics report, under the content menu.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Analytics] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    5) Google Analytics. Google Analytics provides your nonprofit with information on how people find and interact with your website and eventually take action to support your mission. With Google Analytics, you can: Measure engagement of your supporters with your website. Google for Nonprofits , a membership program for nonprofits based in the U.S. and U.K. with country-specific programs ), is looking to amplify its online engagement.
  • MARKETING ACTION  |  FRIDAY, MAY 1, 2015
    [Analytics] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    Website Traffic Behavior Analytics. Google Analytics (Free). If you use more than one service (for example, Google Analytics and another service) the reports you get for traffic and behavior analysis may differ slightly from one another. Take some time to sift through your analytics for specific data related to keywords, search traffic, where visitors go, how they interact with your site, and which visitors convert into leads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [Analytics] How to Develop an Authoritative Voice in Any Content Niche
    Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. Do yourself a favor and dig into Google Analytics to see how your content is performing on a regular basis. Whatever it is you determine you’d like to measure in Analytics (traffic and time on page, referral traffic, etc.),
  • HUBSPOT  |  SUNDAY, OCTOBER 14, 2012
    [Analytics] Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
    6 Tips for Creating an Analytics-Driven Marketing Culture, From MarketingProfs. Closely tracking analytics enables innovation and efficiency among your team. If you’re interested in reading all six tips for creating an analytics-driven marketing culture, check out the full story here. Significant changes are happening every day in the world of marketing, and it’s becoming quite the task to keep up with all of them.
  • MODERN MARKETING  |  THURSDAY, MARCH 26, 2015
    [Analytics] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    It’s not that marketers aren’t analytical – many are. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM.
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Analytics] B2B Sales Cannot Live on Inbound Alone
    With all the digital sales and marketing tools out there, analytics and behavioral insights are easy to obtain and must play a central role in tactical marketing decisions. Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Analytics] Why marketing doesn’t suck
    Today, with the digital tools and analytics at our disposal, the profession has never been more interesting or more important. Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Maybe I am out of touch or naive, but this characterization of my profession has never even entered my mind. I honestly don’t think I could be in a more interesting, helpful, or meaningful field.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Analytics] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. You love data.
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Analytics] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    Their goal is to improve effectiveness across the entire strategy, at least as it relates to marketing strategy, data collection, and consequent improvements based on the analytics they analyze. A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. They’re the role that attacks the data, operates the martech stack, consolidates the numbers, and optimizes the strategy.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Analytics] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Proficient in web analytics and keyword tools. Analytics. You'll need some analytics for your website and blog so you can measure your content marketing performance against your goals. I've written my share of blog posts about content marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 13, 2011
    [Analytics] Is Lady Gaga and your Brand a good match?
    The world of social media analytics is opening up new vistas for marketers like never before to truly gauge the effectiveness of their marketing and optimize their spending so they can know more about their audience and sell more to their audience. Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics] 5 Smart Ways to Automate Your Marketing
    How about this, Smartypants: Have you hooked up your pay-per-click campaigns and your SEO analytics so that you can tell which keywords generate the most business for you? This is why smart marketers check their analytics all the time. Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. For many of us, this means it’s time to apply some elbow grease.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. I have written a lot about the critical importance of company culture to social media marketing success. It’s more important than desire, it’s more important than vision, it’s even more important than having a budget.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Analytics] What Is Content Marketing Development?
    What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? The key is to leverage content measurement tools (Google Analytics, BuzzSumo, SEMrush, Search Console, Moz, etc.) It’s that time of year again. No, I don’t mean enduring your extended family for a full two weeks or being attacked by a squirrel leaping from your Christmas tree or letting your cousin Eddie crash in his RV in your driveway.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Analytics] Why Knowledge of This Might Be All the Power You Need for Better Leads
    It does this by coordinating your strategy, content, technology and analytics so that your organization can better understand your audience’s digital body language and deliver the right message at the right time to the right person at every stage of the buying process. Knowledge is power. Like knowing that your top quality leads — those that MQL — are 3.4x more likely to have engaged with video content than those that didn’t. Psst … Altium knows this !).
  • OPENTOPIC  |  MONDAY, JANUARY 23, 2017
    [Analytics] Ad agency deploys “smart” digital billboard using Milestone IP video
    COPENHAGEN — January 12, 2017 — Milestone Systems open platform video management software is being used to deploy a unique, video-analytics-based, “smart” digital billboard advertising solution. General Motors (GM) was seeking an innovative way to reach potential buyers and highlight the key features of its new Chevrolet Malibu.
  • OPENTOPIC  |  MONDAY, OCTOBER 24, 2016
    [Analytics] Is Predictive Marketing Now Mainstream?
    At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the. In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Analytics] The Future of Chatbots in Marketing [YouTube Live Event]
    As Chief Analytics Officer and VP of Product, Colin employs data to drive better decision making across businesses of all sizes, including high-growth start-ups & large corporations. Prior to Slack, he helped build Twitter's analytics products & quick promote tool for small businesses. In the world of tech, there has been a lot of news about the rise of chatbots and why people should care.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 25, 2017
    [Analytics] 4 Ways Digital Marketers Can Make Data Work for Them
    According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. Taking the time to create these connections will pay off in the long term—the Aberdeen Group finds that marketing data and analytics users are 57% more effective at increasing their productivity with integrated marketing technologies.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 16, 2014
    [Analytics] 7 Must-Have Skills for Today’s CMO
    Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Add to it big data and the increasing use of predictive analytics for marketing. The CMO can hire analytical staff, but most importantly they need to drive measurement, analysis and careful evaluation of every activity in their department.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Analytics] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. I knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics] We’re Hiring at KEO Marketing!
    The perfect match for this position has a passion for analytics and reporting as well as email marketing campaigns. We’re seeking a confident and talented person who loves to dive into data and analytics to find the little nuggets and insights that show value for marketing campaigns or help mold the ongoing strategy of campaigns. Applicants should have a college degree, plus at least one year of experience in email marketing and marketing analytics.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. There are dozens of specific tools that could be mentioned, but popular free tools like Google Analytics and Google Search console should be on the list. This may include various analytics, monitoring, and keyword rank tracking tools.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Analytics] Three Reasons To Stop Calling Customers “Assets”
    Your marketing analytics or financial analysis group even tracks the exact value of your customer, and it is a metric you should cherish. I am a digital and B2B marketer with a background in online media and analytics. Customers Drive Your Business, They Are Not Your Assets. Yesterday’s #IMCchat (Integrated Marketing Communications) on Twitter included a conversation about customers as assets.
  • CHIEFMARTECH  |  MONDAY, MARCH 20, 2017
    [Analytics] Microsoft shares their marketing stack in the Stackies, and it’s awesome
    Along that journey, they’ve identified key clusters of marketing competencies and representative technologies they use for each of them: data & analytics, planning & instrumentation, content, events, social, in-product, and customer advocacy.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Analytics] How To Generate ROI (Return On Interesting) With Content Marketing
    He has presented 30 conference keynotes this year, mostly on the topic of Analytics (so check out his website to learn more or to secure him for your next event.). Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Analytics] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Analytics] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    Common Questions About LinkedIn Analytics. 16) Are the impressions of a post that is shared by a person counted in the company page analytics? Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If If you missed it, you can grab the full recording here.). A lot of great questions came up during the webinar that we didn''t have time to answer, and it turns out, a lot of you had the exact same questions.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2011
    [Analytics] Top Tips For Driving Marketing And Sales Alignment
    Tons of recent reports, the latest coverage of major industry conferences, threads on Twitter and also my own site analytics point to the same issue as the biggest challenge for marketers: Marketing and Sales alignment. What is the biggest issue facing Marketers today?
  • VIDYARD  |  TUESDAY, JANUARY 24, 2017
    [Analytics] First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video
    Businesses producing 50+ videos per year are far more likely to use advanced video analytics and to be increasing video budgets ( Tweet this stat! ). It’s no secret that marketers are investing more in online video than ever before. From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Analytics] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    More important, Adobe also has an unmatched position in Web analytics, Web advertising, and Web content management. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Analytics] B2B Social Media Marketing: Focus on leads, not likes
    Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading.
  • FATHOM  |  THURSDAY, OCTOBER 29, 2015
    [Analytics] Fathom SEO Pulse #43: A Zombie Algorithm Update, Battling Mobile Ad Blockers & More
    Ad Blockers & Analytics: What Webmasters Should Know And Do”. With new mobile ad-blocking apps, you may be losing out on analytics data or your pages may not be rendering correctly anymore. This article provides some ways to get your analytics data back and make sure that your mobile site still looks good if users have ad-blockers in place. They may be blocking analytics from crawling your own mobile site and your pages may not render correctly if ads don’t show up.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics] So You Are Changing Your Name – Learn What to Do Digitally.
    Update your Analytics & Webmaster tools. Make annotations in your analytics the day of the switch. Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. What is oftentimes overlooked, though, is how do you let the digital world know you changed your name?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Analytics] How Brands Can Create Lasting Relationships on Social Media
    Through social media and analytics, marketers can understand their audience base in ways we never could before. Perhaps the easiest one is a social media channel’s native analytics dashboard. Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Nowadays, getting to know your audiences and building relationships with them is easier than ever.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] 8 Keyword Research Tools for Search Engine Marketing in China
    Baidu Analytics for Organic Keywords Data. Don’t worry if you don’t have a Baidu PPC account; you can still get a search term report through Baidu Analytics. Baidu Analytics provides real-time and historical data about the performance of a company’s online presence, including PPC metrics, website data, SEO suggestions, audience insights, etc. When I am thinking of a keyword research project, I like to think of it like fishing.
  • BIZNOLOGY  |  WEDNESDAY, MAY 13, 2015
    [Analytics] Choosing metrics that drive content marketing ROI
    Glen has worked with the most respected marketers and agencies to introduce digital transformation and analytics innovation, and prove the value of measuring intangibles, such as emotional engagement. This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership.
  • MODERN MARKETING  |  THURSDAY, JUNE 16, 2016
    [Analytics] 7 Compelling Reasons to Invest in Mobile Marketing
    You can connect audience interactions across mobile and desktop touch points, and generate revealing audience analytics beyond simple clicks and likes. Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Analytics] 32 B2B Marketers to Add to Your Google Plus Circles
    Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Eric Wittlake (Babcock & Jenkins) - A digital and B2B marketer with a background in analytics and online media. Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives.
  • BIZIBLE  |  WEDNESDAY, MAY 4, 2016
    [Analytics] What Tomorrow's Marketers should Watch for at Marketo Summit 2016
    For example, you’ll find marketing attribution technology and mobile analytics vendors. Data, analytics, and granular tracking will become a necessity for revenue-focused marketing teams. Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. Uncovering what “tomorrow’s marketer” will look like is no mean feat.
  • BIZNOLOGY  |  MONDAY, AUGUST 24, 2015
    [Analytics] Branding as a full funnel journey
    But content creation born of surveying, content engagement analytics, and plain old person to person interactions is informative. Talking to your audience early and often always has a benefit greater than analytics can show. The better we start, the more relevant analytics become to your bottom line, and after a few cycles, they’re just as rewarding. It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Analytics] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    Analytics, or It Didn’t Happen. With advanced analytics, we can see the open rate for each; if the new subject line meets or exceeds the opens of the old, we’ve been successful. Author: Cassidy Milder Every growing organization has important thresholds to cross. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Analytics] B2B Marketers Staying Committed to Investments in Social Media
    “Companies are spending a lot on social media right now, but demonstrating its contribution depends on more than investment in analytics, though that will help,” said Christine Moorman, a Fuqua professor and director of The CMO Survey, in February 2016. The CMOs of B2B product and services companies continue to invest in social media marketing. However, they vary in how much they currently spend and intend to spend on this channel in the coming months.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage.
  • VIDYARD  |  WEDNESDAY, AUGUST 9, 2017
    [Analytics] Are the Videos you Watch Dictated by AI?
    According to The New York Times , the analytics firm Epagogix offers a neural network that ingests scripts and evaluates them based on plot points and historical box-office data. On a more commercial scale, marketers are using smart analytics to determine what video elements are most likely to entertain viewers and go Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) AI isn’t a far off dream—it’s a present reality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    But consider the following: BuzzFeed has the richest analytics dashboard available to community writers of any open publishing platform I’ve tried, including Medium, LinkedIn, or similar entertainment sites like PlayBuzz. I can’t think of an easier introduction to analytics that goes beyond “views” by showing traffic sources, cumulative and incremental traffic visualization, etc.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] How to Conduct Market Research on a Tight Budget
    Analytics can help you get at answers to some of these questions, but it''s good to supplement that with direct feedback from your audience. You can get a lot of information about your site performance from basic analytics about which pages are converting the best or garnering the most consistent traffic. In addition to basic analytics though, there are some free and low-cost tools out there to help you run user testing on your website.
  • MODERN MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics] 3 Tips to Support Relevance in Your Marketing Communications
    Chang focused on five tenets—targeting, engagement, conversion, analytics and technology—to show how marketers can improve their automation efforts in each segment. "Every by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.
  • CAPTORA  |  MONDAY, NOVEMBER 9, 2015
    [Analytics] Why Marketing—Not Sales—Is the Best Sales Forecasting Engine
    Capturing this data, with or without a full analytics solution, allows marketing to accurately predict how (and when) the campaigns will impact sales. Accelerating growth is every CMO’s most fundamental job. But smart marketing executives are now thinking beyond ways to merely drive growth and realizing they are also the best equipped people to forecast it.
  • REACHFORCE  |  MONDAY, MARCH 9, 2015
    [Analytics] Overcoming the Top Challenges of B2B Marketing
    In only the past few years you have probably incorporated social media, mobile technology, and big data analytics into your work, and what you do on a daily basis may be quite different from what it used to be. If you’re a B2B marketing professional, you work in a dynamic, fast-changing world.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Targeted, analytics-driven email marketing campaigns allow you to deliver soft and hard offers for specific buyer roles, tailored to a buyer’s particular place in the buying process. 10) Analytics and Reporting Similarly, it is critical to analyze the right metrics in order to measure results effectively. Google Analytics is an essential tool for measuring and analyzing your site traffic. Analytics and testing help you truly understand what is working and what is not.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 20, 2013
    [Analytics] Who’s Watching Your Video Content? [CHART]
    The data is based on Vidyard analytics data from a snapshot of 6,000 views from B2B marketers’ video content libraries.These views were taken from more than 250 unique video assets viewed by 1,700 unique job titles. Video marketers need to collect more customer insights and analytics to create videos that speak to target prospects in exactly the right way in order to see this drop-off rate decline.
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Analytics] This One Thing Has Become The New SEO Reputation Management Secret This Year
    Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry.
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 17, 2013
    [Analytics] What Makes a Tweet Engaging? [CHART]
    Twitter offers some interesting analytics, so I dug into the @Eloqua handle to see what I could learn. by Joel Rothman | Tweet this With the Twitter IPO, successfully behind us, we decided to analyze over the past week what makes a tweet successful. How the data is broken down: Twitter allows you to see if your tweet has been favorited, retweeted or replied to. Each of these elements indicates a level of engagement. For each tweet, I added the numbers in each category to develop a score.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] Break Through on Email with Easy-to-Use KPIs
    Traditionally, email analytics has been hard because all of your demographic data, open rates, etc. resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics.
  • SALES ENGINE  |  THURSDAY, MAY 12, 2016
    [Analytics] Why Perfect Branding Isn’t Enough to Connect with Buyers
    Of course, gathering those insights requires technology tools like marketing automation software and website analytics, but if you’re using those tools properly, you can have an unprecedented level of visibility into how prospects are engaging with your brand. With the right analytical tools, you can quantify your ROI. Once upon a time, branding was an indispensable part of a company’s success in B2B sales.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 22, 2013
    [Analytics] Selligent Brings a New B2C Marketing Automation Option to the U.S.
    That is, it attaches a marketer-friendly interface for data access and analytics to an externally-built customer database. The vendor has recently added a Business Intelligence module, using Quiterian (recently purchased by Actuate and renamed BIRT Analytics) which provides ad hoc analytics and visualization. I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.*
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] Search Engine Marketing is Legion
    When I think of search, I am up to my eyeballs in plugins, installs, architecture, Google PageSpeed, MOZ, Audienti , Keyword Planner,htaccess configuration files, inbound link, content marketing, social media profiles, Google’s search algorithm updates, title tags, descriptions, formatting, site architecture, sitemaps, Google Analytics, Google Webmaster Tools , and all that stuff.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Analytics] The 24 Best Visual Content Creation Tools
    A cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. Sample review: “These top data/analytics tools will help you grow your startup in 2016…(use) Maptive for quickly data interpretation and action upon complex location-based data.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019.
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Analytics] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Travis will share real world examples of how they use video content, personalized video, and viewer analytics to drive audience engagement, enhance lead scoring, and create memorable customer experiences. Are you proud of your video marketing strategy?
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 12, 2015
    [Analytics] 10 Marketing Reports Everyone Working Online Should Read
    Even if you have a grasp on forecasting tools, measuring analytics and KPIs, you need a process and framework to support your content strategy to be able to measure your content program’s full return. It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics.
  • HUBSPOT  |  MONDAY, OCTOBER 15, 2012
    [Analytics] The Reports You Need to Keep Sales & Marketing Accountable
    But even if you've taken the necessary steps to align your sales and marketing (AKA SMarketing) team through tools like closed-loop analytics and a service-level agreement (SLA), failing to monitor progress toward those SMarketing goals is a common mistake many companies make -- and it can be costly. By now, most marketers understand the importance of mending the traditional rift between sales and marketing.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics] 10 Tactics Marketers Can Take to Improve Their Relationship with Sales
    9) Provide Analytics to the Sales Team. Marketers shouldn’t keep their analytics reports a secret. Share your analytics openly and willingly, and you’ll start to improve your relationships with sales. Marketers and salespeople are the most critical links to a company’s customers. And the moment inbound marketing was implemented into your organization, your marketing department merged with the sales department. They are no longer separate, working on different islands.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Analytics] Marketing Resolutions for 2016 and Other New Year's News
    More than 980,000 posts about New Year’s resolutions have been published on social networks, according to social listening and analytics company Sprinklr. Today is the last day of the calendar year 2015. I hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. In honor of this auspicious occasion, I give you a special Friday Five : New Year's edition. Note: the first article is by yours truly, hence the reference to a certain NFL team.
  • CHIEFMARTECH  |  THURSDAY, MARCH 9, 2017
    [Analytics] The rise of the marketing data lake
    Agile marketing analytics and decision-making. But with basic governance in place, a marketing data lake will do all kinds of good things for your marketing operations: Make it easier to combine data sources for easy analysis — like syncing your web analytics with your marketing automation or CRM or email performance data or… Give you the foundation for that elusive “single view of the customer” – the holy grail of marketing.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2016
    [Analytics] These Are the Services Your Clients Really Want, According to New Search Data
    Many Jumped Up: Content Marketing, Data Analytics, Direct Marketing, and Experiential Marketing. With all the talk of big data, the Data Analytics service shows sustained growth in number of searches across all three data points. What’s the best way to position your agency for growth? Selling the services your clients really want to purchase. Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Analytics] 11 of the Best Slack Apps & Integrations to Try
    Get analytics updates for specific metrics on-demand. If you use analytics tools like Google Analytics, New Relic, or Mixpanel, then Statsbot is a great app to add to Slack. Then, whenever you want an analytics update, all you have to do is ask Statsbot for the number and you'll get it instantaneously. This saves you the time of opening up a new browser window, signing in to your analytics application, and searching for that number manually.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Analytics] 3 Questions You Should Ask About Your Content Marketing Strategy
    Whether you’re utilizing an advanced metrics tool like Omniture or Webtrends, or you’re using Google Analytics, there are fundamental metrics you should always pay attention to when measuring content. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? Starting from scratch can be overwhelming, but there are three basic tenets to subscribe to when thinking about your strategy: What purpose does my content serve?
  • SNAPAPP  |  SUNDAY, APRIL 5, 2015
    [Analytics] How To Stop Drowning in MarTech: Have A Plan
    Analytics platforms like KISSmetrics and Google Analytics let marketers track how users are engaging with their web content (where they're getting stuck, which pages convert, etc). Last week, the SnapApp team attended the MarTech conference in San Francisco and returned to Boston with a clear vision for success with marketing technology: have a plan.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Analytics] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    Introverts are deeply insightful and analytical. On your marketing team, there''ll be times you need someone to do a dive deep into analytics -- maybe you need the results from an A/B test or just a look at trend data to inform your marketing strategy for the next few months. A few weeks ago, I wrestled up the courage to attend a small dinner with HubSpot co-founder Dharmesh Shah.
  • MODERN MARKETING  |  TUESDAY, MARCH 8, 2016
    [Analytics] Oracle Named Leader in IDC’s MarketScape on Worldwide Marketing Cloud Platforms
    Analytics. In a first of its kind, IDC has released its MarketScape on Worldwide Marketing Cloud Platforms. This MarketScape looks at the capabilities and strategy of leading marketing cloud platforms. The evaluation is based on a set of capability parameters as well as buyers’ perception of each vendor’s ability to execute against their expectations.
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