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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Duncan Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella (Marketing Book Podcast interview) Lenny Ratchitsky (website) Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies by Christina Inge (Marketing Book Podcast interview) Never (..)

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The Marketing Book Podcast: “The AI Playbook” by Eric Siegel

The Forward Observer

His previous book is the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die which has been used in courses at hundreds of universities and was featured on episode 74 of The Marketing Book Podcast in 2016.