Predictive Analytics From The Bench
Lattice
OCTOBER 24, 2018
How Predictive Analytics Plays out in Baseball (And Marketing) The 2013 baseball season is coming to a close.
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Lattice
OCTOBER 24, 2018
How Predictive Analytics Plays out in Baseball (And Marketing) The 2013 baseball season is coming to a close.
Lattice
JANUARY 16, 2018
In our new eBook we’ll walk through five different ways in which predictive analytics and AI can enable manufacturers and distributors to dramatically accelerate their revenue by increasing share of wallet.
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Lattice
JUNE 14, 2016
However, with the technologies available today, such as predictive analytics, website personalization and enhanced automation capabilities, it’s possible to create hyper-focused, personalized campaigns for thousands of accounts. The post Scaling ABM with Predictive Analytics and Marketing Automation appeared first on Lattice Engines.
Lattice
NOVEMBER 18, 2015
At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers. Prioritize Leads and Accounts. Grow Existing Customers.
Lattice
OCTOBER 24, 2018
Recently, VentureBeat dropped news that Salesforce.com is rumored to announce its Analytics Cloud at Dreamforce in a few …
Lattice
DECEMBER 12, 2017
Bain & Company believe that with predictive, sales and marketing teams are able to determine the right customers to go after, segment them to create targeted messaging that resonates, and then prioritize outreach.
Lattice
OCTOBER 24, 2018
Two key ingredients are required for efficient, highly predictive models – data and analytics. While the data is crucial, …
Lattice
MARCH 22, 2016
Predictive analytics. Let me talk a little bit about what predictive analytics brings to the table. Predictive analytics platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. Real-time web personalization.
Lattice
MARCH 21, 2016
Predictive analytics. Let me talk a little bit about what predictive analytics brings to the table. Predictive analytics platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. Real-time web personalization.
Lattice
SEPTEMBER 21, 2016
Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Poor conversion: This is yet another huge pain point that predictive analytics alleviates.
Lattice
MAY 31, 2016
As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.
Lattice
MARCH 29, 2016
Her team has taken marketing and sales to the next level by using predictive analytics to drive increase personalization and drive more focused direct marketing and traditional sales activities. The post Successful Companies Create Successful Customers appeared first on Lattice Engines.
Lattice
OCTOBER 24, 2018
Predictive Analytics Insights from CRM and Marketing Automation As the adoption of CRM and Marketing Automation matures.
Lattice
OCTOBER 24, 2018
Predictive analytics is all around us. With the influx of data coming from the Web, social and other sources, many …
Lattice
NOVEMBER 10, 2015
Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. Marketing teams need to better understand the implications of data science and move their organizations toward competing on analytics.
Lattice
OCTOBER 24, 2018
Predictive Analytics Insights from CRM and Marketing Automation As the adoption of CRM and Marketing Automation matures.
Lattice
OCTOBER 27, 2015
.” Other key findings: Mature users of predictive analytics technology report tangible gains to their bottom lines. An overwhelming majority of executives with experience in predictive analytics (86%) indicate the technology has already delivered a positive return on investment. Predictive analytics skills are in great demand.
Lattice
FEBRUARY 24, 2016
4 Steps to Scaling ABM with Predictive Analytics. Predictive analytics changes all that. The paper provides a simple 4-step framework to show you how you can use predictive analytics to do the following: Target your highest value accounts. 2016 is indeed the year of ABM. Tailor your messages and offers for maximum relevance.
Lattice
SEPTEMBER 26, 2016
Predictive analytics is booming. Regardless of industry, use case or department everyone is attempting to find their own secret sauce …
Lattice
JULY 19, 2016
Some of the funnel problems predictive analytics have improved for Lattice customers include: Conversion rates, deal size per account, deal velocity, marketing and sales efficiency, alignment between sales and marketing, and ad-spend efficiency.
Lattice
MAY 23, 2017
Learn the stages of the new waterfall and how predictive analytics and artificial intelligence supports it.
Lattice
MAY 3, 2016
With the newest version of Lattice Buyer Insights, Salesforce customers can now transform their selling efforts by accessing the power of predictive analytics and data in an enterprise-ready way right within the Sales Cloud. Everything that reps need to prepare for calls and make the best pitch is available instantly in their dashboard.
Lattice
MAY 2, 2016
One of the panels that helped attendees understand how to put ABM into action w as a ‘best practices’ session where panelists discussed how predictive analytics solutions are a key technology building block for successful ABM programs.
Lattice
OCTOBER 23, 2015
Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. Nancy Fessatidis – Head of Big Data Analytics, SAP @NancyFessatidis. All of these terms are being thrown around the marketing community with gusto. Melissa Davies – @melissamdavies.
Lattice
OCTOBER 4, 2016
Peer Group Spend Analytics: Compares the amount of time a particular account spends with your product versus peer companies (e.g. Account Health Dashboard: Identifies how much time a particular account has spent with the brand.
Lattice
MAY 24, 2016
While there are over a 100 new features in this release, there are two big themes we touch on: THEME ONE: Enterprise-grade Predictive Analytics. in minutes.
Lattice
MARCH 16, 2016
At Lattice we understand that the true value for predictive marketing isn’t just in creating a score for accounts and leads, real ROI is seen when sales and marketers act upon the insights predictive analytics can provide companies.
Lattice
AUGUST 9, 2016
Predictive analytics solutions can add attributes to the list. Marketing and sales need to join together to list out key segmentation criteria, which could include revenue, employees, industry and more. Looking for a way to enhance the attributes you segment your accounts on?
Lattice
OCTOBER 29, 2015
An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment. More highly experienced enterprises report greater sharing of data and higher levels of automation. Editor’s Note: This is an excerpt from our research with Forbes Insights.
Lattice
DECEMBER 9, 2015
Kerry Cunningham of SiriusDecisions recently gave a talk where he declared that in a world of more advanced analytics we actually have to become better storytellers. Fortunately there are those that don’t agree with the above statement.
Lattice
DECEMBER 1, 2015
Plan for Predictive – Data science is being applied in all areas of B2B organizations, but those advanced analytics are beginning to make huge differences for marketing and sales teams in a number of different industries.
Lattice
NOVEMBER 24, 2015
His framework of talent characteristics is PHACE – proactive in the sense of controlling the situation by making things happen, hacky in the sense of moving fast and breaking things, analytical in the sense of being a data nerd, connected in the sense of being part of the marketing and tech community (on or offline) and empathetic as being able (..)
Lattice
NOVEMBER 13, 2015
By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. Year over year growth is something that all companies are looking to achieve, whether you work for a large established enterprise or an eager upstart. Find High Potential Targets.
Lattice
DECEMBER 28, 2015
Gartner’s Market Guide on Predictive Analytics. Read this listicle for the eight reasons why buying lists is evil! Looking for more resources? Here are our top downloaded ebooks from 2015. What customers should be looking for in a vendor is outlined in Gartner’s latest report, linked above.
Lattice
OCTOBER 5, 2016
Business Intelligence was the last successful analytics killer-app in the enterprise. BI systems are built on middle-school math and while they are very useful, they are not analytically hard. When a newly minted data-scientist first encounters BI, her reaction is akin to Groucho Marx commenting on Military Intelligence.
Lattice
MARCH 7, 2019
Imagine if 80%+ of your marketing operations and analytics teams’ time freed up to focus on answering more strategic questions and driving those priorities? Learn how establishing Marketing's Single Source of Truth can help you to simplify your data and operate more productively.
Lattice
MARCH 15, 2016
b> Intent (this is data about the browsing behavior of your prospects) and c> Activity/Engagement (this is data about the prospect’s interaction with you, as captured in your CRM, MAM, Web Analytics, Transactions, Product usage history, etc.). Is there a wide variance in performance at the rep level?
Lattice
MAY 4, 2016
Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. Intent data provides an indicator of a company’s willingness to engage with you. The stronger the signal, the more likely they are to respond to your outreach. Why is that?
Lattice
MAY 17, 2016
Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer.
Lattice
APRIL 11, 2016
Predictive analytics is a detail-rich practice, and those details matter! While I know it sounds easier to just build one model and push it live, companies that do this are unlikely to see the return on investment they are hoping for.
Lattice
APRIL 7, 2016
*Image via CastABiggerNet. Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. What’s not to like? This approach is easy, fast to deploy, and probably cheaper as well. Unfortunately, building a single model is not the best way to get started.
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