Page 22 of 62 Previous | Next 
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Analytics] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    Common Questions About LinkedIn Analytics. 16) Are the impressions of a post that is shared by a person counted in the company page analytics? Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If If you missed it, you can grab the full recording here.). A lot of great questions came up during the webinar that we didn''t have time to answer, and it turns out, a lot of you had the exact same questions.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Analytics] How Brands Can Create Lasting Relationships on Social Media
    Through social media and analytics, marketers can understand their audience base in ways we never could before. Perhaps the easiest one is a social media channel’s native analytics dashboard. Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Nowadays, getting to know your audiences and building relationships with them is easier than ever.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Analytics] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    More important, Adobe also has an unmatched position in Web analytics, Web advertising, and Web content management. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] Break Through on Email with Easy-to-Use KPIs
    Traditionally, email analytics has been hard because all of your demographic data, open rates, etc. resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics.
  • VIDYARD  |  TUESDAY, JANUARY 24, 2017
    [Analytics] First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video
    Businesses producing 50+ videos per year are far more likely to use advanced video analytics and to be increasing video budgets ( Tweet this stat! ). It’s no secret that marketers are investing more in online video than ever before. From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Analytics] B2B Social Media Marketing: Focus on leads, not likes
    Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading.
  • FATHOM  |  THURSDAY, OCTOBER 29, 2015
    [Analytics] Fathom SEO Pulse #43: A Zombie Algorithm Update, Battling Mobile Ad Blockers & More
    Ad Blockers & Analytics: What Webmasters Should Know And Do”. With new mobile ad-blocking apps, you may be losing out on analytics data or your pages may not be rendering correctly anymore. This article provides some ways to get your analytics data back and make sure that your mobile site still looks good if users have ad-blockers in place. They may be blocking analytics from crawling your own mobile site and your pages may not render correctly if ads don’t show up.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics] So You Are Changing Your Name – Learn What to Do Digitally.
    Update your Analytics & Webmaster tools. Make annotations in your analytics the day of the switch. Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. What is oftentimes overlooked, though, is how do you let the digital world know you changed your name?
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] 8 Keyword Research Tools for Search Engine Marketing in China
    Baidu Analytics for Organic Keywords Data. Don’t worry if you don’t have a Baidu PPC account; you can still get a search term report through Baidu Analytics. Baidu Analytics provides real-time and historical data about the performance of a company’s online presence, including PPC metrics, website data, SEO suggestions, audience insights, etc. When I am thinking of a keyword research project, I like to think of it like fishing.
  • BIZNOLOGY  |  WEDNESDAY, MAY 13, 2015
    [Analytics] Choosing metrics that drive content marketing ROI
    Glen has worked with the most respected marketers and agencies to introduce digital transformation and analytics innovation, and prove the value of measuring intangibles, such as emotional engagement. This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 12, 2015
    [Analytics] 10 Marketing Reports Everyone Working Online Should Read
    Even if you have a grasp on forecasting tools, measuring analytics and KPIs, you need a process and framework to support your content strategy to be able to measure your content program’s full return. It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics.
  • RADIUS  |  THURSDAY, SEPTEMBER 29, 2016
    [Analytics] The Rise of the Revenue-Driven B2B Marketer
    In order to drive revenue, marketers are more analytical than ever. A great team of creative, analytical, and ultra-driven people will trump any tool or tactic. Marketers are striving to drive revenue. As businesses allocate more budget to marketing departments, marketers are increasingly empowered to create strategic campaigns that deliver results. Proving ROI is top-of-mind, campaign results analyzed and measured to evaluate effectiveness.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Analytics] 32 B2B Marketers to Add to Your Google Plus Circles
    Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Eric Wittlake (Babcock & Jenkins) - A digital and B2B marketer with a background in analytics and online media. Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives.
  • BIZNOLOGY  |  MONDAY, AUGUST 24, 2015
    [Analytics] Branding as a full funnel journey
    But content creation born of surveying, content engagement analytics, and plain old person to person interactions is informative. Talking to your audience early and often always has a benefit greater than analytics can show. The better we start, the more relevant analytics become to your bottom line, and after a few cycles, they’re just as rewarding. It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey.
  • MODERN MARKETING  |  THURSDAY, JUNE 16, 2016
    [Analytics] 7 Compelling Reasons to Invest in Mobile Marketing
    You can connect audience interactions across mobile and desktop touch points, and generate revealing audience analytics beyond simple clicks and likes. Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Analytics] B2B Marketers Staying Committed to Investments in Social Media
    “Companies are spending a lot on social media right now, but demonstrating its contribution depends on more than investment in analytics, though that will help,” said Christine Moorman, a Fuqua professor and director of The CMO Survey, in February 2016. The CMOs of B2B product and services companies continue to invest in social media marketing. However, they vary in how much they currently spend and intend to spend on this channel in the coming months.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] How to Conduct Market Research on a Tight Budget
    Analytics can help you get at answers to some of these questions, but it''s good to supplement that with direct feedback from your audience. You can get a lot of information about your site performance from basic analytics about which pages are converting the best or garnering the most consistent traffic. In addition to basic analytics though, there are some free and low-cost tools out there to help you run user testing on your website.
  • CAPTORA  |  MONDAY, NOVEMBER 9, 2015
    [Analytics] Why Marketing—Not Sales—Is the Best Sales Forecasting Engine
    Capturing this data, with or without a full analytics solution, allows marketing to accurately predict how (and when) the campaigns will impact sales. Accelerating growth is every CMO’s most fundamental job. But smart marketing executives are now thinking beyond ways to merely drive growth and realizing they are also the best equipped people to forecast it.
  • REACHFORCE  |  MONDAY, MARCH 9, 2015
    [Analytics] Overcoming the Top Challenges of B2B Marketing
    In only the past few years you have probably incorporated social media, mobile technology, and big data analytics into your work, and what you do on a daily basis may be quite different from what it used to be. If you’re a B2B marketing professional, you work in a dynamic, fast-changing world.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Targeted, analytics-driven email marketing campaigns allow you to deliver soft and hard offers for specific buyer roles, tailored to a buyer’s particular place in the buying process. 10) Analytics and Reporting Similarly, it is critical to analyze the right metrics in order to measure results effectively. Google Analytics is an essential tool for measuring and analyzing your site traffic. Analytics and testing help you truly understand what is working and what is not.
  • MODERN MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics] 3 Tips to Support Relevance in Your Marketing Communications
    Chang focused on five tenets—targeting, engagement, conversion, analytics and technology—to show how marketers can improve their automation efforts in each segment. "Every by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Analytics] This One Thing Has Become The New SEO Reputation Management Secret This Year
    Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 20, 2013
    [Analytics] Who’s Watching Your Video Content? [CHART]
    The data is based on Vidyard analytics data from a snapshot of 6,000 views from B2B marketers’ video content libraries.These views were taken from more than 250 unique video assets viewed by 1,700 unique job titles. Video marketers need to collect more customer insights and analytics to create videos that speak to target prospects in exactly the right way in order to see this drop-off rate decline.
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 29, 2013
    [Analytics] The Most Important Marketing Metrics
    He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. It is not the creatives who will delivering reports to the C-Suite.
  • SALES ENGINE  |  THURSDAY, MAY 12, 2016
    [Analytics] Why Perfect Branding Isn’t Enough to Connect with Buyers
    Of course, gathering those insights requires technology tools like marketing automation software and website analytics, but if you’re using those tools properly, you can have an unprecedented level of visibility into how prospects are engaging with your brand. With the right analytical tools, you can quantify your ROI. Once upon a time, branding was an indispensable part of a company’s success in B2B sales.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 22, 2013
    [Analytics] Selligent Brings a New B2C Marketing Automation Option to the U.S.
    That is, it attaches a marketer-friendly interface for data access and analytics to an externally-built customer database. The vendor has recently added a Business Intelligence module, using Quiterian (recently purchased by Actuate and renamed BIRT Analytics) which provides ad hoc analytics and visualization. I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.*
  • SALESCHOICE  |  WEDNESDAY, JANUARY 4, 2017
    [Analytics] Blog #6.1: The Roots of Storytelling for Sales
    The next section in our blog series, published next week, will introduce how narrative story telling can enhance sales professional’s performance levels, in particular, leveraging advanced data sciences, with predictive analytics. Thomas Davenport, Expert on Analytics and Big Data. Blog Artificial intelligence B2B-Marketing CRM Data analytics SalesProSeries 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] Search Engine Marketing is Legion
    When I think of search, I am up to my eyeballs in plugins, installs, architecture, Google PageSpeed, MOZ, Audienti , Keyword Planner,htaccess configuration files, inbound link, content marketing, social media profiles, Google’s search algorithm updates, title tags, descriptions, formatting, site architecture, sitemaps, Google Analytics, Google Webmaster Tools , and all that stuff.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Analytics] The 24 Best Visual Content Creation Tools
    A cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. Sample review: “These top data/analytics tools will help you grow your startup in 2016…(use) Maptive for quickly data interpretation and action upon complex location-based data.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019.
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 17, 2013
    [Analytics] What Makes a Tweet Engaging? [CHART]
    Twitter offers some interesting analytics, so I dug into the @Eloqua handle to see what I could learn. by Joel Rothman | Tweet this With the Twitter IPO, successfully behind us, we decided to analyze over the past week what makes a tweet successful. How the data is broken down: Twitter allows you to see if your tweet has been favorited, retweeted or replied to. Each of these elements indicates a level of engagement. For each tweet, I added the numbers in each category to develop a score.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. Create goals in your web analytics tool to check which content is generating leads for your business.
  • HUBSPOT  |  MONDAY, OCTOBER 15, 2012
    [Analytics] The Reports You Need to Keep Sales & Marketing Accountable
    But even if you've taken the necessary steps to align your sales and marketing (AKA SMarketing) team through tools like closed-loop analytics and a service-level agreement (SLA), failing to monitor progress toward those SMarketing goals is a common mistake many companies make -- and it can be costly. By now, most marketers understand the importance of mending the traditional rift between sales and marketing.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics] 10 Tactics Marketers Can Take to Improve Their Relationship with Sales
    9) Provide Analytics to the Sales Team. Marketers shouldn’t keep their analytics reports a secret. Share your analytics openly and willingly, and you’ll start to improve your relationships with sales. Marketers and salespeople are the most critical links to a company’s customers. And the moment inbound marketing was implemented into your organization, your marketing department merged with the sales department. They are no longer separate, working on different islands.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Analytics] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Travis will share real world examples of how they use video content, personalized video, and viewer analytics to drive audience engagement, enhance lead scoring, and create memorable customer experiences. Are you proud of your video marketing strategy?
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Analytics] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Travis will share real world examples of how they use video content, personalized video, and viewer analytics to drive audience engagement, enhance lead scoring, and create memorable customer experiences. Are you proud of your video marketing strategy?
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Analytics] 11 of the Best Slack Apps & Integrations to Try
    Get analytics updates for specific metrics on-demand. If you use analytics tools like Google Analytics, New Relic, or Mixpanel, then Statsbot is a great app to add to Slack. Then, whenever you want an analytics update, all you have to do is ask Statsbot for the number and you'll get it instantaneously. This saves you the time of opening up a new browser window, signing in to your analytics application, and searching for that number manually.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Analytics] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    Introverts are deeply insightful and analytical. On your marketing team, there''ll be times you need someone to do a dive deep into analytics -- maybe you need the results from an A/B test or just a look at trend data to inform your marketing strategy for the next few months. A few weeks ago, I wrestled up the courage to attend a small dinner with HubSpot co-founder Dharmesh Shah.
  • SNAPAPP  |  SUNDAY, APRIL 5, 2015
    [Analytics] How To Stop Drowning in MarTech: Have A Plan
    Analytics platforms like KISSmetrics and Google Analytics let marketers track how users are engaging with their web content (where they're getting stuck, which pages convert, etc). Last week, the SnapApp team attended the MarTech conference in San Francisco and returned to Boston with a clear vision for success with marketing technology: have a plan.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2009
    [Analytics] Marketing Features in Salesforce Summer 09
    Chart Analytics 2.0: There have been lots of enhancements to the chart analytics in Salesforce. Tags: Lead Nurturing Auto-response emails Email Marketing Landing Pages Lead nurturing Marketing Analytics Marketing Automation Marketing Dashboards Salesforce.com Marketing There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Analytics] Marketing Resolutions for 2016 and Other New Year's News
    More than 980,000 posts about New Year’s resolutions have been published on social networks, according to social listening and analytics company Sprinklr. Today is the last day of the calendar year 2015. I hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. In honor of this auspicious occasion, I give you a special Friday Five : New Year's edition. Note: the first article is by yours truly, hence the reference to a certain NFL team.
  • CHIEFMARTECH  |  THURSDAY, MARCH 9, 2017
    [Analytics] The rise of the marketing data lake
    Agile marketing analytics and decision-making. But with basic governance in place, a marketing data lake will do all kinds of good things for your marketing operations: Make it easier to combine data sources for easy analysis — like syncing your web analytics with your marketing automation or CRM or email performance data or… Give you the foundation for that elusive “single view of the customer” – the holy grail of marketing.
  • MODERN MARKETING  |  TUESDAY, MARCH 8, 2016
    [Analytics] Oracle Named Leader in IDC’s MarketScape on Worldwide Marketing Cloud Platforms
    Analytics. In a first of its kind, IDC has released its MarketScape on Worldwide Marketing Cloud Platforms. This MarketScape looks at the capabilities and strategy of leading marketing cloud platforms. The evaluation is based on a set of capability parameters as well as buyers’ perception of each vendor’s ability to execute against their expectations.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Analytics] 3 Questions You Should Ask About Your Content Marketing Strategy
    Whether you’re utilizing an advanced metrics tool like Omniture or Webtrends, or you’re using Google Analytics, there are fundamental metrics you should always pay attention to when measuring content. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? Starting from scratch can be overwhelming, but there are three basic tenets to subscribe to when thinking about your strategy: What purpose does my content serve?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 16, 2016
    [Analytics] Content marketing data: It’s not geeky and it’s not boring
    This is likely to require some dedication and perhaps even some expert outside help–or someone internally with a blend of analytical and creative skills. Data gets a bad rap. Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian inference in statistical analysis. Or worse: insurance actuaries helpfully calculating the odds of our death.
  • VIDYARD  |  THURSDAY, SEPTEMBER 28, 2017
    [Analytics] 3 Takeaways from INBOUND 2017 that Impact Video in Business
    During his mainstage product keynote, HubSpot’s VP of Product, Christopher O’Donnell, spoke about the importance of having a strategy for video content creation as well as a platform for video hosting , distribution, optimization and analytics. INBOUND took over Boston this week uniting 20,000+ marketers, sales leaders, execs and entrepreneurs hungry for the latest insights on how to accelerate business growth.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics] 16 Marketing Pick-Up Lines to Snag Your Next Hot Date
    9) "Me without you is like a marketer without analytics. Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?! As you know, Valentine's Day is tomorrow. And trust me, we take love pretty seriously here at HubSpot. In fact, everything we do is for the love of marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 15, 2015
    [Analytics] Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution
    I’ve never thought of predictive modeling and testing as having much to do with each other, although both do use advanced analytics. Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.)
  • MODERN MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Analytics] 100 Things You Are Doing Wrong on Social Media
    You are not looking at your Twitter analytics. You are tweeting press releases. You are not following ANYONE back on Twitter. You are not answering questions directed at you on Twitter. You are not listening for Twitter mentions or replies. You are not listening for tweets about the company without the @ sign. You are not tweeting often enough. You are not tweeting anything that speaks to your customers and prospects.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Analytics] 2013's Top Content: 10 Brands That Totally Nailed It
    7) Google Analytics in Real Life. This one on Google Analytics is a really cool example, and we love the interactivity of the user experience. It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season.
  • MARKETING INSIDER GROUP  |  TUESDAY, JUNE 16, 2015
    [Analytics] Content Marketing Manager Job Description
    Experience with wordpress, Google analytics, Slideshare, and the top social channels. I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.”
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Analytics] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    are using (or plan to use) predictive analytics. The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel mix look like? Which channel has the highest impact on revenue generation? What percentage of organizations invest in account-based marketing, and if so, to what degree?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 1, 2012
    [Analytics] Lead Nurturing: Market to personality and behavior, not job title
    How analytical/detail-oriented? ? Now, since we know the decision maker is assertive, let’s say he is also somewhat analytical and highly objective, only considering the bottom line. Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Analytics] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Here is a quick reference for accessing this information in Google Analytics. Track events such as social media click-thru’s, video views, and file downloads via Google Analytics. A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users.
  • HUBSPOT  |  MONDAY, OCTOBER 12, 2015
    [Analytics] These Brands are Proving How Effective Periscope Can Be
    While “test, test, test” is always the mantra when skilled marketers are trying to figure out a new strategy and set of tactics, the most effective method for judging what works is still largely lacking on Periscope: quality analytics. Thus far, Periscope hasn’t offered up an API, so there’s no way to dig deeper into analytics through a third-party platform.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Analytics] 14 Dazzling Digital Marketing Stats and Facts
    42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2016
    [Analytics] Can Customer Data Platforms Have Decision Functions? Discuss.
    Many other tools, such as B2B predictive analytics and customer success systems, create their own database for exactly the same reason. I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide customer treatments. The immediate topic has been whether they should be considered Customer Data Platforms but the underlying question is whether Customer Data Platforms should include customer management features.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Includes analytics like demographics, industry, region, company size, and more. Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. Every second, two people join the network of over 160 million users in over 200 countries and territories.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Why You Need to Stop Neglecting Your Old Content
    And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. For your blog, sort your blog analytics (HubSpot customers: Use Page Performance ) by the posts that generated the most views last month, and then get rid of posts that were published that month to identify the oldies but goodies. Raise your hand if this sounds familiar.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 5, 2017
    [Analytics] Serialization and Digital Storytelling: What Victorian-Era Publishing Teaches Us About Generating Leads
    For Margot, site analytics can only definitively tell if an individual user is interested in her brand if they take an action on an in-page CTA. Define Your Analytical Strategy. Before modern-day digital storytelling, before Netflix and on-demand video, before ebooks and audiobooks, people often kept up with their favorite, ongoing stories through serial novels. Image attribution: Plum Leaves.
  • LEANDATA  |  THURSDAY, MARCH 17, 2016
    [Analytics] How EverString Found the Force in ABM
    But a clever campaign last December was a good example of just how far outside the traditional-marketing universe that predictive analytics company EverString was willing to journey to capture the attention of high-value prospects. “We The EverString team uses predictive analytics to determine the accounts most likely to purchase their product. And then they were present to talk with prospects — about predictive analytics and the movie. In a galaxy far, far away.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Analytics] Get Ready for Social Marketing Automation!
    As our first acquisition, today’s news is directly supportive of our vision to provide the best, most innovative and productive marketing and revenue analytics solutions on the market. by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo!
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Analytics] How Much Time Do Marketers Spend on Routine Tasks? [New Data]
    And a fter questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. The end goal of any data and analytics program is to achieve more accurate, closed-loop reporting. "Am I spending too much time on this?". For marketers, this isn't an uncommon question to struggle with.
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] Upside Down on Marketing Priorities
    Marketers Are Still Struggling With Measurement & Analytics. Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. According to those who responded to the survey the top five objectives were as follows: Increase In Revenue: 67%. Increase Leads Generated: 65%. Increase in Sales: 63%. Increase in Customers Acquired: 59%.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 22, 2011
    [Analytics] Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management
    The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. It also provides some Web analytics, although I still think Oracle has a gap to fill there. Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Analytics] Hilarious YouTube Videos Guaranteed to Get You Through The Day
    Google Analytics in Real Life. Thursday’s can be rough days at the office. The week is winding down, your sights are set on Friday and your weekly B2B online marketing plan just doesn’t seem as exciting as it did when you made it on Monday. That’s why today, in honor of the upcoming weekend (and Valentine’s Day) right around the corner, I thought I’d spread some online love and share some of my favorite Marketing YouTube videos.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, JULY 8, 2012
    [Analytics] Is Your Industrial Website Leaking Leads?
    Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. If you are sophisticated enough with analytics, you can set up conversion tracking within Google Analytics to get a better handle on where the leads are leaking from your Website. One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Analytics] Can’t Buy Me (Social Media) Love!
    I am a digital and B2B marketer with a background in online media and analytics. In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts ( source ). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Analytics] Three Principles for the Future of Marketing
    I am a digital and B2B marketer with a background in online media and analytics. In the future, marketing must be valuable. But that isn’t enough. Earlier this week, Michael Brenner outlined the future of marketing , drawing from last fall’s future of advertising article in Fast Company. It is a great perspective. The question is, how do you accomplish it? How do you, as Michael said, “create communities of customer advocates and evangelists&# ?
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2016
    [Analytics] 5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research
    For example, a supply chain analytics provider I recently worked with shifted their communications to lead with scenarios. by Gregor Črešnar. The term, audience development , has become more ubiquitous in the world of marketing. A recognition of the growing importance of digital content marketing to overall marketing strategies today. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 25, 2016
    [Analytics] How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
    According to data by Google Analytics, a person spends (on average) 2 minutes and 27 seconds to skim through the testimonial page. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. His blog’s search engine ranking improves by 15%.
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Analytics] Why Marketing Should Have a Quota
    A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel. Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness.
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 17, 2012
    [Analytics] 2 Recent Reports Show Mobile Ads And Apps Are Hot!
    Then, mobile analytics firm Flurry updated it’s report from last summer that showed that time spent on mobile apps has been higher than time spent on the web since June of last year! One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Analytics] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    Why You Need Marketing Analytics, Not Web Analytics. Most marketers only use web analytics and not marketing analytics. 2012 was an amazing year in marketing. To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [Analytics] 6 Websites Every Growth Hacker Should Bookmark
    KISSmetrics is one of the leading analytics platforms that marketers use to obtain the data they need to grow. If you’re just getting started, we recommend checking out this catalogue of entries synthesized for the “ The Basics of Analytics. ”. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Analytics] The Attention Web: What B2B Marketers Need to Know
    The good news for B2B marketers is that there are now editorial analytic tools that can provide attention and engagement metrics and insights. For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Top 3 Essentials for Successful Retail SEO Programs
    Need 1 – Access to Analytics (and any other data the online retailer can provide). The easiest way an agency can familiarize their team with a new client’s digital presence is to go through Google Analytics. Gaining access to Google Analytics is one thing, but another is receiving access from the client to implement changes directly on the site. Just like the Google Analytics, an SEO program will be much better off if these things are acted on quickly.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 24, 2016
    [Analytics] What do marketing technologists want? This recruiter found out…
    Erica Seidel , who runs The Connective Good , specializing in recruiting leaders in marketing analytics and marketing technology — and who has also graciously served on the advisory board for the MarTech conference and will be a moderator at our big event in San Francisco next month — has said that the right marketing technologist can be the secret weapon for a CMO looking to drive top-line and bottom-line growth.
  • MARKETING INSIDER GROUP  |  MONDAY, APRIL 27, 2015
    [Analytics] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Buffer is a social media scheduling tool which includes analytics that, in contrast to BuzzSumo’s social overview, let you do a deep dive into which content is resonating within each social channel and se. One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding.
  • BIZNOLOGY  |  TUESDAY, MARCH 17, 2015
    [Analytics] Enterprise automation: artificial intelligence in the making
    Big Data and analytics software are both very powerful tools on their own that provide the groundwork that enterprises use to make their decisions. Bill Gates has expressed serious concerns about artificial intelligence and its threat to humanity, commenting on Elon Musk’s $10 million investment in support of research that keeps AI beneficial to humanity.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics] A New Generation of Business Intelligence – For the Front Lines
    Marketers are fed real-time insights on their web traffic by analytic packages like Google and Adobe Analytics, and intelligence about their leads using platforms like InsideView , Mintigo and Infer. Business Intelligence (BI) arrived on the scene in the 1990s with a simple and compelling value proposition: we will make your business smarter.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 9, 2012
    [Analytics] 6 B2B Marketing Best Practices for Instagram
    Marketers are always looking for a way to track their efforts and SimplyMeasured offers up an Instagram Analytics tool. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. Applying those same strategies to photo-sharing sites can be an obstacle.
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Is Empathy The Secret Ingredient To A Social Business
    I have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Analytics] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    You can also use tools like the Behavior Flow in Google Analytics or the Retention Analysis in Mixpanel to understand how visitors are interacting with your site and where potential pain points may exist. For example, if you notice that users in the user testing sessions complained about a pop-up and your analytics show that the pop-up converts at a rate of 0.01%, it would make sense to reconsider your approach with the pop-up element.
  • SALES ENGINE  |  THURSDAY, OCTOBER 1, 2015
    [Analytics] The B2B Content Marketing ROI You Should Care About.
    Google analytics can tell you a lot of this, including whether your traffic is coming from organic search and what the terms that they used to find you. Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Analytics] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    As with all of your social media profiles, using analytics is invaluable. Google Analytics is a commonly used tool used to measure website performance, but if you’re not sure how to use it to gauge your Pinterest success, don’t fret! This pin lists four ways you can measure Pinterest using Google Analytics. However, if you’d rather not use a third-party, Pinterest has designed Pinterest Analytics , and you can access it right from your Pinterest account.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Analytics] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Our high-touch services, including marketing strategy development, search engine optimization, paid search, social media, content marketing, advertising, analytics, and mobile, social and local marketing, produce measurable results for our clients. PHOENIX, Ariz., June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 7, 2010
    [Analytics] Tableau Software Adds In-Memory Database Engine
    Instead, the vendor has built connectors for high-speed analytical databases and appliances including Hyperion Essbase, Greenplum, Netezza, PostgreSQL, Microsoft PowerPivot, ParAccel, Sybase IQ, Teradata, and Vertica. An internal database allows much more independence and offers high performance when no external analytical engine is present. Of course, this assumes that Tableau's internal database is itself a high-speed analytical engine.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Analytics] 4 Things That Should Be On Every CMO's Wish List
    Marketers need third-party data to fully know customers’ context, and orchestrate the most meaningful experiences for them for using only first party website data limits the analytics, targeting, and addressability of DMPs. With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Analytics] A New Visualization of Today's Marketing Technology Solutions
    Your problem could be related to anything from marketing automation to content marketing to analytics to paid acquisition. The final product has nine overarching categories: marketing automation, retention, customer experience, content marketing, organic acquisition, paid acquisition, analytics, data centralization, and collaboration. When you're looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it?
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Analytics] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How to measure it: Clicks are pretty easy to measure, and as a result, a variety of analytical tools will do the trick. How to measure it: We use HubSpot, which allows us to view detailed analytics of each specific blog post we publish, including inbound links, where they’re coming from, and even what the anchor text is. Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Think about whether this sounds like you: “I know this topic will do well.”
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Analytics] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Probably the most crucial feature of the automated tool is its ability to rapidly perform data analytics, which enables you to measure and assess your company’s return-on-investment. Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Sound too good to be true?
  • LEADSPACE  |  WEDNESDAY, AUGUST 10, 2016
    [Analytics] Demand Gen Pains Part 3: Is a 0.0001% lead conversion rate good?
    Marketing Predictive Scoring ABM account-based marketing b2b b2b demand generation B2B lead generation b2b marketing best practices demand generation Eloqua marketing Marketing automation Marketo predictive analyticsThis is the 3rd installment of our Demand Gen Pains series. In Part Two: I Have Plenty of B2B Leads – They Just Don’t Know We Exist ; in Part One: My Database is a Piece of *.
  • CONTENTLY  |  MONDAY, AUGUST 15, 2016
    [Analytics] How to Hire Superstar Content Marketers
    After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to find. Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Analytics] CMOs: Stop Believing These Digital Marketing Myths
    But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.” There are many myths surrounding digital marketing solutions. It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Let’s review these 15 digital marketing myths and their corresponding truths: 1.
  • MODERN MARKETING  |  MONDAY, MAY 11, 2015
    [Analytics] Modern Marketers Converge in Sydney
    This included look-a-like modelling - the latest Oracle Marketing Cloud offering which enables marketers to pull together data sitting in web analytics, email marketing and marketing automation tools, and transforms it into audience data ready for target.
  • ACT-ON  |  THURSDAY, MARCH 17, 2016
    [Analytics] The State of Social Media Engagement and 3 Proven Ways to Boost It
    You can, of course, also use Facebook’s analytics dashboard, which is actually pretty good. To track your engagement rates on Twitter, there’s Twitter analytics. If you want more engagement, you’ll need to get smart with your social media analytics. Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] Organize Your Content Marketing Teams With Business Units
    Marketing leaders can view one unified content calendar, content repository, and analytics dashboard across the entire organization. Analytics collected at the business unit level enable marketers to continue improving their content processes in order to drive customer engagement and conversion. Content marketers everywhere struggle to create enough content to support marketing initiatives across all product lines around the globe.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Analytics] The buzz around account-based marketing at MarTech
    Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Predictive analytics vendors, which use machine learning to determine a company’s “ideal customer profile,” are surfacing best-fit accounts in addition to contacts. These vendors see analytics as key to any agile marketing operation. “If
  • HG DATA  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics] The Right Data Fuels the Artificial Intelligence Race
    Big Data Business Intelligence Innovation Uncategorized Adobe Sensei AI Artificial Intelligence B2B Cortana Intelligence data Data Science data scientist HG Data HG Partner API IBM Watson martech Microsoft Azure Oracle predictive analytics R&D Salesforce Salesforce Einstein Startup technographics third party dataIn 1957, Army mathematician Wiliam D.
<< 1 2 ... 20 21 22 23 24 ... 61 62 >>