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    [Analytics] How and Why to Use Segmentation in B2B Marketing
    Marketing automation and analytics programs now commonly allow you to tap into behavioral data and then use that to guide your segmentation, all in one smooth and efficient process. Of course, you will want to continuously monitor your analytics to see how your segmentation system is performing, and revisit or revise as needed. Segmentation is increasingly important for successful B2B marketing, and for marketing in general.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Analytics] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    Analytics. Marketers need an analytical brain to process all the information we see every day. Let''s face it: Getting a job in marketing isn''t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they''re becoming even more selective about who they''ll hire to take charge of their marketing efforts. So how do you get a job in marketing?
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Analytics] How to Track, Analyze, and Improve Your SEO Strategy
    This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! So without further ado, here's how you can use marketing analytics to improve your SEO! Now that you've established these important baseline metrics, tie all of the information together by looking at your closed-loop analytics.
    [Analytics] eMagine’s Employee Spotlight: Allie Viau
    I spend my days digging through data in Analytics, talking to clients about their on-site and off-site optimization strategies, and doing research to stay on top of industry trends and changes. My advice would be to do research and be aware of current best practices, as well as to become very comfortable using Google Analytics. We’re back with our second feature of our Employee Spotlight series where we ask our employees what their life is like inside and outside eMagine.
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Analytics] New Report Confirms Immaturity of Most Marketing Automation Deployments
    Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
    [Analytics] Rise of the Marketing Platform
    And, as Scott points out, having only a few standard platforms will actually encourage innovation and diversification in the marketing experiences category, since the platforms provide a foundation for common management of data, process, operations, and analytics. Lastly, as discussed above, a true platform needs to be open to allow other marketing applications to tap into their data repositories, workflow capabilities, analytics, and so on.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Analytics] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    Vidyard achieved the highest score for current offerings among all participants in the report, landing highest possible score for 23 of the 39 criteria, including administration, syndication and distribution features, sales enablement workflows, enterprise application integrations, reporting and analytics, global support and security. Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”.
  • KAPOST  |  MONDAY, MARCH 27, 2017
    [Analytics] 10 Top B2B Marketing Metrics for 2017
    Predictive Analytics Will Evolve. SiriusDecisions’ latest CMO study reveals that skills in the areas of business analytics, modeling, and predictive analytics are in the highest demand among marketing professionals. Predictive analytics tools will allow B2B organizations to analyze the content that prospects and customers are reading. The increased adoption of predictive analytics tools will lead to a more personalized customer journey.
    [Analytics] The Smart Marketers Guide to Growth Hacking [Free Download]
    In short, growth hacking combines technology, creativity, analytics, and innovative marketing strategies all with one singular goal in mind: growth. Back when Sean Ellis first coined the term "growth hacking" in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups.
  • RADIUS  |  WEDNESDAY, MAY 13, 2015
    [Analytics] The 16 Tools in the Radius Marketing Stack
    Google Analytics. Website Analytics Service. Google Analytics tracks and reports our website traffic so we can make decisions based on data. Powerful analytics show us click-throughs, likes, and other important metrics. Social Media Analytics Tool. Though Radius is a marketing technology platform in itself, our own marketing department would be unable to get through our day-to-day operations without the help of several other MarTech resources – 16 to be exact.
    [Analytics] Double Your Publication’s Visits from Social In 10 Minutes a Day
    2) Use Analytics to Your Advantage. With social media, 10 minutes of analytics every week can can be more helpful than 4 hours once every month. Start by looking at clicks, shares, likes/favorites on the platform side, and sources of traffic to your site from your own web analytics. You’ve heard it before: The web is a noisy, noisy place. People are inundated with content all day long, from every direction.
    [Analytics] The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]
    Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. This is much, much easier to do when you have a closed-loop marketing analytics system , but you can do it manually -- just know it will be time consuming. The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before.
    [Analytics] Demand Gen Pains Part 3: Is a 0.0001% lead conversion rate good?
    Marketing Predictive Scoring ABM account-based marketing b2b b2b demand generation B2B lead generation b2b marketing best practices demand generation Eloqua marketing Marketing automation Marketo predictive analyticsThis is the 3rd installment of our Demand Gen Pains series. In Part Two: I Have Plenty of B2B Leads – They Just Don’t Know We Exist ; in Part One: My Database is a Piece of *.
    [Analytics] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues.
    [Analytics] 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
    Some analytics packages, such as Google Analytics, will do this for you. Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. But when they go to their executive team to tell them about all the success they have been having, they get a resounding, “So what?”
    [Analytics] The crisis in marketing education and what to do about it
    These week-long seminars (offered in a variety of formats including online) focus on the hottest topics like digital marketing , social media marketing , and marketing analytics. These week-long seminars (offered in a variety of formats including online) focus on the hottest topics like digital marketing, social media marketing, and marketing analytics.
    [Analytics] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. Even if B2B marketers are relying solely on Google Analytics and free/low-cost resources, updates like Google Analytics’ User Explorer and Treemaps dashboards provide further opportunities to understand visitor behavior and make recommendations for improving site performance.
    [Analytics] 7 Compelling Reasons to Invest in Mobile Marketing
    You can connect audience interactions across mobile and desktop touch points, and generate revealing audience analytics beyond simple clicks and likes. Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%.
  • LEADSPACE  |  TUESDAY, MAY 3, 2016
    [Analytics] Leadspace’s Kylee Hall Named to Top 30 Most Influential Women in B2B Marketing Technology
    The list includes leaders in B2B martech, predictive analytics, lead and demand generation and account-based marketing, as well as analysts. Kylee has been extremely effective in evangelizing how big data and analytics can transform B2B marketing. Leadspace’s Senior Director of Marketing Kylee Hall has been named one of the Top 30 Most Influential Women in B2B Marketing Technology , in a list published today by Heinz Marketing.
    [Analytics] How Personalized Retargeting Can Optimize Your B2B Ads
    Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Where is it working — and more importantly, where isn’t it working?
    [Analytics] How to Build a Perfect B2B Product Page
    The effectiveness of product pages can be measured in a number of ways depending on the analytics reports at your disposal. Basic Analytics. All accessible through free Google Analytics reports, a combination of page views, time on page, and bounce rate can give you a basic check-up and diagnosis of how your content is working to attract and engage visitors. Conversion Assists: Some analytics software will give you what''s called an assists report.
    [Analytics] The Rise of the Revenue-Driven B2B Marketer
    In order to drive revenue, marketers are more analytical than ever. A great team of creative, analytical, and ultra-driven people will trump any tool or tactic. Marketers are striving to drive revenue. As businesses allocate more budget to marketing departments, marketers are increasingly empowered to create strategic campaigns that deliver results. Proving ROI is top-of-mind, campaign results analyzed and measured to evaluate effectiveness.
    [Analytics] 3 Big Questions With SEO Expert Chuck Aikens
    Today, SEO is an analytical science that’s constantly changing. Captora is kicking off our influencer blog series- talking to influencers in digital marketing about topics marketers care about! Search engine optimization isn’t what it used to be. For starters, social media’s rise has posed challenges to search engines — and to the digital marketers who rely on SEO for organic lead generation.
    [Analytics] New from Forrester: Building a Predictable Lead-To-Revenue System
    Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers. There was a time when marketing was considered a cost center. Unable to determine what impact their segment of the business was having on the bottom line, marketers fought hard to prove their worth.
    [Analytics] 16 Marketing Pick-Up Lines to Snag Your Next Hot Date [+ Ecards]
    6) "Me without you is like a marketer without analytics. Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?! As you know, Valentine's Day is tomorrow. And trust me, we take love pretty seriously here at HubSpot. In fact, everything we do is for the love of marketing.
    [Analytics] 8 Ways to Ensure Your New Product Launch Succeeds
    It’s almost never one medium or message but a mix that, with the right analytics, can always be improved and optimized.” Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. “Booz & Company reports 66% of new products fail within two years, and Doblin Group says a startling 96% of all innovations fail to return their cost of capital.”
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post.
  • 6SENSE  |  FRIDAY, FEBRUARY 12, 2016
    [Analytics] Content2Conversion – Predictive Marketing and Demand Generation
    We’re excited for 3 days of sharing insights and learning how the best in the business use analytics and marketing technology to create powerful content that drives demand and delivers on revenue. 6sense is proud to be a part of 4 sessions at the B2B C2C conference and we’d love for you to join us: Preparing for Predictive Analytics Workshop. Heather will cover how analytics and marketing technology allows Dell to execute on team alignment and campaign optimization.
    [Analytics] 3 Steps To Improve Sales Forecasting
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. With 25 years of experience driving marketing and sales operations divisions within Fortune 500 and strart up organizations, Donny is responsible for the firm’s capabilities, software vision and services. The CSO Insights 2013 performance study reports that only 46.5%
    [Analytics] Clicking Send is Just the Beginning – Put Your Reporting to Work
    Email Marketing analytics email marketing email reports reporting segment Your email deadline is looming. You’ve written engaging content, found great images and used your VerticalResponse template to put it all together. Next, you send out your tests, your manager asks for a couple of changes – yikes! You make quick fixes, send new tests, get signed off, click send and you’re done! Think again.
    [Analytics] Accelerating Revenue Performance
    Tags: Revenue Performance B2B social media lead generation Leada Nurturing Marketo revenue cycle analytics revenue performance revenue performance management RPM
    [Analytics] 9 Questions On Content Marketing [Q & A]
    The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way. And then the analytics help us to drive constant improvements for which content performs well on which platforms and in what context. Recently I was asked for my thoughts on some of the top challenges and questions on content marketing.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Analytics] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Travis will share real world examples of how they use video content, personalized video, and viewer analytics to drive audience engagement, enhance lead scoring, and create memorable customer experiences. Are you proud of your video marketing strategy?
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Analytics] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Travis will share real world examples of how they use video content, personalized video, and viewer analytics to drive audience engagement, enhance lead scoring, and create memorable customer experiences. Are you proud of your video marketing strategy?
    [Analytics] Is This The Year Of Big Data For Marketing?
    Ultimately, I believe the combination of the Internet of Things along with social, web and analytics “Big Data” will allow the truly social business of the future to gain feedback and insights into our buyers unlike never before. A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use.
    [Analytics] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    This is seriously cool stuff that''ll appeal to any of the analytical marketers out there, but again, the Unknown bucket looms large (much like actual Google keyword analytics ). I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). We all know the "Who Viewed Your Profile" LinkedIn feature.
    [Analytics] What is a Diagnostic Assessment Tool?
    ? With budgets tight and risk aversion high, it’s easier for buyers to “do-nothing” than to change. Buyers often need proactive help determining what issues they might have, and which of these issues is a priority that is worthy of addressing.
    [Analytics] 6 Steps To Executing A Content Strategy
    Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization.
    [Analytics] Email Critique: Adobe Webcast Invite Keeps It Simple
    Using numbers in the headline, as in: “5 analytics best practices” sets the expectation that there’s something specific and tangible to gain from listening to the recording. For example: “You’ll discover many more surprising results when you listen to a 30-minute Webcast highlighting results of the 2010 Adobe Online Analytics Benchmark Survey …”. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.
    [Analytics] Fast Track Your Sales with New Tools
    The Account-Based Model is the Vehicle Maintained by the Predictive Analytic Pit Crew. OppAlerts, DiscoverOrg’s predictive analytics tool, allows sales and marketing teams to see the green light before any competitors. The idea of supercharging your sales is nothing new. We are all racing toward our quotas, wanting to find a better way to get a rolling start at the beginning of the quarter. Our payout depends on it.
  • RADIUS  |  FRIDAY, JANUARY 15, 2016
    [Analytics] Webinar Recap: Managing Effective Territory and Vertical Campaigns
    Earlier this week, I presented a webinar about the best practices when targeting by territories (also called geographies) and verticals (also called industries), including where predictive analytics can be beneficial in creating strong strategies and effective go-to-market. During my presentation, I walked through the Radius predictive analytics platform, including how to segment according to territories and verticals.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Analytics] Facebook Rolls Out New and Improved Business Page Insights
    Here’s what it looks like: Launched “People Engaged” Analytics. Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning''s roundup , Facebook announced a pretty sweet update to Page Insights yesterday. Although it’s only available to a small group of page admins at the time, all page owners are expected to have them by the end of the summer -- so we wanted to make sure you, dear reader, knew exactly what is up.
  • HUBSPOT  |  MONDAY, AUGUST 20, 2012
    [Analytics] New Data Reveals How Marketers Use Social Media [INFOGRAPHIC]
    of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Tools that report on social media analytics are becoming more and more in demand among marketers, which is exactly why the HubSpot team has worked so hard to provide reach metrics and CTR on all your social media messages, as well as ROI metrics like closed-loop reporting on leads and customers generated from social media, all within the HubSpot Social Media tool.
    [Analytics] What Do Digital CMOs Do Better?
    Digital CMOs “use first- and third-party data to target contextually relevant offers and experiences guided by predictive marketing analytics and algorithms that learn and adapt” as buyers move down the sales funnel. Marketing has been one of the most dramatically changing business functions over the past decade. This is because the buyer has taken over, as many of you already know and hopefully accept.
    [Analytics] Marketing data technology: making sense of the puzzle
    Data) Discovery encompasses a wide range of human-driven functions, from predictive modeling to digital analytics. c) First-party website and mobile app data have evolved separately, with all web and mobile Discovery tools (“Digital Analytics”) incorporating processing and storage services specifically tailored to the data they collect (directly or via Tag Management Systems). The following is a guest post by the CEO of Sweetspot Intelligence , Sergio Maldonado.
    [Analytics] Buyers to Marketers: Don’t Call Me, I’ll Call You
    I am a digital and B2B marketer with a background in online media and analytics. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone.
    [Analytics] 95% of CMOs Struggle With Customer Journey and Adaptability
    Well the answer perhaps lies in what Liz Miller, SVP marketing at the CMO Council told the Marketing Daily : “When people talk about next best action and proactive analytics, there must be an infrastructure, or platform that indicates not only what is the next best engagement for a specific customer, but what is the next opportunity for that customer.”
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Analytics] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    Marketing automation, or CRM, or web analytics are all valuable skills to develop…but so are public speaking, project management and writing. I was reminded today of my own story of professional growth and development.
    [Analytics] Snapchat for the win
    Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.
    [Analytics] 7 Questions to Ask Before Creating a Video Campaign
    Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.
    [Analytics] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Website Reporting: In web analytics, third party referral reports, and audience reports such as device usage and location, provide important entry points for understanding strengths and opportunities for SEO / social media communication development. Website Reporting: Web analytics again plays a key role in this process.
    [Analytics] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. This week, another start-up in the brand advocasy space, Branderati, was acquired by social media marketing/analytics company Sprinklr. Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers.
    [Analytics] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. Aprimo adds a great deal of capability, but the combined company still lacks the strong Web analytics and BI applications of its main competitors. Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market.
    [Analytics] 7 Tools for Finding & Connecting With Influential Bloggers
    1) BirdSong Analytics. The newest tool in my arsenal, BirdSong Analytics allows you to export anyone''s Twitter follower list into an Excel file. The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They''re capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Analytics] The Death of Desktop, in 5 Charts
    Earlier this month, comScore, a media analytics company, released its annual report on cross-platform media usage. Last year, the five major players of the PC industry—Dell, Microsoft, Lenovo, Intel, and Hewlett-Packard—joined forces on an ad campaign to promote the advantages of desktop computers. It was nothing short of cringe-worthy. The tagline “PC Does What?”
    [Analytics] 5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing
    Another way to determine interests is to use predictive analytics based on people’s online activities. They simply take the scoops, predictive analytics, and their research and work through the email template step-by-step until they have created a highly personalized communication that gets attention because it’s relevant. Harry is usually one of the top business development reps at The Best Solutions Company.
    [Analytics] 30 Must-Read Growth Hacking Resources for Digital Marketers
    There’s no question that Mike Greenwald, LinkedIn’s former analytics lead, is a pretty sharp guy. In addition to a steady stream of content on emerging trends, you’ll find case studies and eCourses on analytics, mobile marketing, and user onboarding. This blog is written by the super-sharp team behind Colibri, a leading analytics tool for lean marketers. Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer?
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Analytics] 6 Different Ways to Organize Your Marketing Stack
    The top tier of the stack is team collaboration, followed by a second tier for prospecting, a third tier (split in two) for website and inbound marketing, and a fourth tier for analytics. As a B2B marketing analytics company, Bizble’s entry also included one of its own tools at the analytics level. Lattice Engines is a marketing sales analytics company that uses a five level marketing stack.
    [Analytics] How to Write a Standout Resume and Land Your Next Marketing Job
    Is it your in-depth knowledge of analytics? Words to include would be the names of the social media sites you use, analytics or CRM systems you know, and software programs or SAAS systems you’re familiar with. If you find resume writing a painful chore, you’re not alone. Despite knowing how to sell products and services, a lot of marketers have a hard time selling themselves.
    [Analytics] The Five Best Infographic Creation Tools and Services
    Sample review: “Vennage is a social analytics and marketing company that offers infographics and other designs as part of its service package. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information.
    [Analytics] Digital Marketing 2016: Top 100 Influencers and Brands
    According to Google Trends, interest in digital marketing has risen dramatically over the past 12 years: In this ever changing landscape, with such a wide choice of online communications and analytics tools available, the role of the modern day digital marketer can include everything from copy writing, graphic design, analytics, big data science, podcast and video creation, as well as traditional marketing strategy and planing. Google Analytics.
    [Analytics] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI. Message selection also relies on advanced analytics to recommend the right content for each individual and to find the best-performing messages for groups. Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans by intelligent machines to my usual list of obsessions.
    [Analytics] What Does it Take to Build a Successful Sales and Marketing Team?
    While strong marketing analytics are imperative to the success of any marketing campaign, the marketing team must also have an intimate understanding of who their audience is. Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing. Working side by side, the sales and marketing teams represent the growth engine that will propel your business forward.
  • BIZIBLE  |  MONDAY, JUNE 13, 2016
    [Analytics] 6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask
    Because channel-specific attribution analytics don’t communicate with each other, you will end up double-counting leads, opportunities, and revenue. It seems like every tracking and analytics platform says they do some form of attribution. It seems like more and more people are talking about marketing attribution these days. That’s a good thing. Marketers are now being held accountable to more than just leads and need attribution to connect their efforts to revenue.
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. I’m NOT going to tweet that. Now, let’s put this situation in perspective. I currently have about 60,000 people following me on Twitter, all of them are real people to the best of my knowledge.
    [Analytics] What Will Future Marketers Learn in School This Year?
    The content that I teach in the classroom is this customer analytics oriented philosophy and associated methods so that the students recognize each customer as a ‘profit center’ and a firm’s ability to be profitable in the long-run relies on maximizing customer value. If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they learned in school, yes?
    [Analytics] Branding as a full funnel journey
    But content creation born of surveying, content engagement analytics, and plain old person to person interactions is informative. Talking to your audience early and often always has a benefit greater than analytics can show. The better we start, the more relevant analytics become to your bottom line, and after a few cycles, they’re just as rewarding. It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey.
    [Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    I am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Common barriers I outlined in Removing the Barriers to Strategic Planning in B2B Marketing are not valuing strategic planning, not having sufficient time and resources, lacking alignment around a strategy and a lack of internal expertise. Strategic planning has to begin by addressing these barriers.
    [Analytics] 5 Ways To Battle Increasing Pressure on Marketing
    ” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. .
    [Analytics] The TOP 25 Must-Read Internet Marketing Blogs
    Blogs on Analytics. This is literally the best internet marketing blog on digital marketing analytics. If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging.
    [Analytics] Choosing metrics that drive content marketing ROI
    Glen has worked with the most respected marketers and agencies to introduce digital transformation and analytics innovation, and prove the value of measuring intangibles, such as emotional engagement. This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership.
    [Analytics] Introducing the Oracle Marketing Cloud
    70% of marketing projects don’t leverage big data and analytics. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. But, let’s step back and look at where we really are — and how far we still have to go. CMOs face a dilemma.
    [Analytics] 4 Ideas to Generate Blog Topics
    Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers?
    [Analytics] How Ad Blocking Works: Everything You Need to Know
    Among those who ad blockers hurt are marketers -- they could potentially lose a lot of analytical data from people using iOS 9. It can mess with your analytics. Because many of the ad blockers available on iOS 9 block both advertisements and analytics scripts, marketers could have trouble collecting the data that gives us insights into our web visitors' behavior.
    [Analytics] How to Nail Down the Perfect Website Navigation
    If your marketing analytics software provides it, a conversion assists report is perfect for deciding what should go into your main navigation. If you don''t have a conversion assist report, you can still get a sense of which pages are important on your site though the Visitors'' Flow report in Google Analytics. You can find it in any Google Analytics report, under the content menu.
    [Analytics] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    5) Google Analytics. Google Analytics provides your nonprofit with information on how people find and interact with your website and eventually take action to support your mission. With Google Analytics, you can: Measure engagement of your supporters with your website. Google for Nonprofits , a membership program for nonprofits based in the U.S. and U.K. with country-specific programs ), is looking to amplify its online engagement.
    [Analytics] Executives long for “customer-activated company” but social media is a stumbling block
    Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. The business world wants to go digital … and fast. But they just can’t figure out social media.
    [Analytics] 4 Myths Preventing True B2B Customer Understanding
    Such as: To confuse a preponderance of data analytics, for example, that is focused on confirming current assumptions as “new” customer insight. by Alex Auda Samora. There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. The scarier notion is some may not even know it exists. What is this big problem?
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2016
    [Analytics] 5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research
    For example, a supply chain analytics provider I recently worked with shifted their communications to lead with scenarios. by Gregor Črešnar. The term, audience development , has become more ubiquitous in the world of marketing. A recognition of the growing importance of digital content marketing to overall marketing strategies today. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time.
    [Analytics] What you need to know about emerging content forms
    gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. One of my predictions for 2015 was that the incredible wave of information density we all face as marketers will force innovation in content forms.
  • HUBSPOT  |  SUNDAY, OCTOBER 14, 2012
    [Analytics] Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
    6 Tips for Creating an Analytics-Driven Marketing Culture, From MarketingProfs. Closely tracking analytics enables innovation and efficiency among your team. If you’re interested in reading all six tips for creating an analytics-driven marketing culture, check out the full story here. Significant changes are happening every day in the world of marketing, and it’s becoming quite the task to keep up with all of them.
    [Analytics] Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips
    ” 3) Check out the current trending topics on Pinterest Analytics. Take five minutes to visit Pinterest Analytics to check out trending topics, brainstorm a few ways to connect those topics back to your brand and pin the result. Finding time to maintain your social media presence can be difficult, but expanding it? That seems even harder. Not to worry. With a little help, you can build your social media presence while juggling other responsibilities.
    [Analytics] Break Through on Email with Easy-to-Use KPIs
    Traditionally, email analytics has been hard because all of your demographic data, open rates, etc. resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics.
    [Analytics] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    It’s not that marketers aren’t analytical – many are. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM.
    [Analytics] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from CRM and attaching leads to accounts. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Analytics] Why Knowledge of This Might Be All the Power You Need for Better Leads
    It does this by coordinating your strategy, content, technology and analytics so that your organization can better understand your audience’s digital body language and deliver the right message at the right time to the right person at every stage of the buying process. Knowledge is power. Like knowing that your top quality leads — those that MQL — are 3.4x more likely to have engaged with video content than those that didn’t. Psst … Altium knows this !).
    [Analytics] Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.
    billion in 2016 revenue for its marketing cloud (apparently including analytics and advertising products). Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. But my recent pondering of the relationship of marketing and IT departments had me rethinking the question.
    [Analytics] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    Website Traffic Behavior Analytics. Google Analytics (Free). If you use more than one service (for example, Google Analytics and another service) the reports you get for traffic and behavior analysis may differ slightly from one another. Take some time to sift through your analytics for specific data related to keywords, search traffic, where visitors go, how they interact with your site, and which visitors convert into leads.
    [Analytics] Why Is It So Hard for Millennials to Become Content Strategists?
    The job calls for a healthy mix of editorial talent, analytical abilities, marketing know-how, great communication and management skills, and planning proficiency. Think of it this way: Content strategy is a mixture of journalism school, a communications degree, a marketing degree, and a data analytics degree. People may throw eggs at me for this—or applaud me, depending on their age—but it’s hard out there for millennials.
    [Analytics] B2B Sales Cannot Live on Inbound Alone
    With all the digital sales and marketing tools out there, analytics and behavioral insights are easy to obtain and must play a central role in tactical marketing decisions. Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs.
    [Analytics] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    Analytics, or It Didn’t Happen. With advanced analytics, we can see the open rate for each; if the new subject line meets or exceeds the opens of the old, we’ve been successful. Author: Cassidy Milder Every growing organization has important thresholds to cross. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit.
    [Analytics] 5 Places B2B Marketers Can Find Blogging Inspiration
    You can still use Google Analytics and Search Console Tools to see overarching search trends: Bing Webmaster Tools offers similar data as well, and if you want a broader look, try the free search tool [link] (which I have no affiliation with). One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media).
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Analytics] Machine learning is all the rage with Big Data developers
    Indeed, so popular is the technology that over a third of developers – some 36 percent – who’re working on Big Data or advanced analytics projects use …One-Third of Big Data Developers Use. SiliconANGLE (blog)Machine learning is all the rage with Big Data developersSiliconANGLE (blog)Machine learning has advanced to the point where it more or less goes hand-in-hand with Big Data.
  • PUREB2B  |  SUNDAY, AUGUST 14, 2016
    [Analytics] How to Leverage Data-Driven Marketing to Generate Leads
    When analytics is applied to data, it can help companies make fact-based decisions, which can then dictate business strategy and influence growth. Thanks to technology, marketers can now gather all sorts of data, and analytics can make sense of the numbers. “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it.
    [Analytics] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    Their goal is to improve effectiveness across the entire strategy, at least as it relates to marketing strategy, data collection, and consequent improvements based on the analytics they analyze. A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. They’re the role that attacks the data, operates the martech stack, consolidates the numbers, and optimizes the strategy.
    [Analytics] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Our high-touch services, including marketing strategy development, search engine optimization, paid search, social media, content marketing, advertising, analytics, and mobile, social and local marketing, produce measurable results for our clients. PHOENIX, Ariz., June 22, 2016 – KEO Marketing ( ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S.
    [Analytics] What Exactly Do You Do?
    All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics. “So—what exactly do you do?” ” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event.
    [Analytics] How Brands Can Create Lasting Relationships on Social Media
    Through social media and analytics, marketers can understand their audience base in ways we never could before. Perhaps the easiest one is a social media channel’s native analytics dashboard. Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Nowadays, getting to know your audiences and building relationships with them is easier than ever.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Analytics] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Proficient in web analytics and keyword tools. Analytics. You'll need some analytics for your website and blog so you can measure your content marketing performance against your goals. I've written my share of blog posts about content marketing.
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. Create goals in your web analytics tool to check which content is generating leads for your business.
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