Marketing Craftmanship

NOVEMBER 22, 2023

Regardless of its content, only a small number of professional service firms proactively work to expand their newsletter’s reach, to maintain an adequate CRM capability, or to proactively leverage readership analytics from open and click-thru rates, if their newsletter is delivered online.

Newsletter 130

Newsletter B2B Thought Leadership B2B Thought Leadership 130

Marketing Craftmanship

APRIL 29, 2013

Regardless of content, only a small number of professional service firms proactively work to expand their newsletter’s reach, to maintain an adequate CRM capability, or to properly leverage readership analytics from open and click-thru rates, if their newsletter is delivered online. Newsletters often are one-way conversations.

Newsletter 100

Newsletter Word of Mouth B2B Thought Leadership Thought Leadership 100

Marketing Craftmanship

MAY 13, 2020

Very few companies seem to monitor website analytics, and even fewer understand the complex world of SEO. With the exception of sophisticated e-commerce businesses, I’ve noticed that most companies maintain a “brochureware” website that’s rarely refreshed.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

NOVEMBER 9, 2018

Regardless of content, only a small number of professional services firms proactively work to expand their newsletter’s reach, to maintain an adequate CRM capability, or to properly leverage readership analytics from open and click-thru rates, if their newsletter is delivered online. Newsletters often are one-way conversations.

Newsletter 113

Newsletter Work Management B2B Thought Leadership Marketing Management 113

Marketing Craftmanship

FEBRUARY 16, 2012

a leading provider of crime forecasting data and risk analytics. After some polite online badgering by eReleases, Highlander Consulting gave that upstart firm a shot last week; tasking them to distribute a press release for one of its clients, CAP Index Inc. –

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

Marketing Craftmanship

AUGUST 18, 2017

It also raises other, perhaps more troubling issues, such as why “Social Media Analytics” is ranked so highly.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

JULY 1, 2014

The good news for B2B marketers is that there are now editorial analytic tools that can provide attention and engagement metrics and insights.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Marketing Management 100