Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).

Account Based Marketing 120

Account Based Marketing Analytics Work Management Linkedin 120

Customer Experience Matrix

NOVEMBER 28, 2015

Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. Modern Analytics has staff to help with that, but it can still be a substantial task. Remember when I asked two weeks ago whether predictive models are becoming a commodity ?

Analytics 120

Analytics Work Management API Salesforce.com 120

Customer Experience Matrix

NOVEMBER 27, 2013

Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own. On to Aginity itself.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Customer Experience Matrix

DECEMBER 10, 2013

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Customer Experience Matrix

MAY 20, 2010

Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Specifically, eMarketer reported that the leading challenge in Web analytics was “talent”, cited by 58.4% Efforts to expand adoption of analytics should start with that.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Peer-to-peer 120

Customer Experience Matrix

JUNE 18, 2013

As Artun tells the story, the company was created to provide marketers with a packaged, cloud-based version of the advanced data management, analytics, and execution capabilities that are usually available only to the largest and richest firms. But I guess I can’t hold that against AgilOne.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Analytics Marketing Management 120

Customer Experience Matrix

APRIL 14, 2012

This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. Lead scoring (nicely executed), Web analytics, and lead source reporting all fill major gaps in the product. Stated so plainly, this doesn’t sound like much.

Lead Ranking 120

Lead Ranking Lead Scoring Analytics Campaigns 120

Customer Experience Matrix

NOVEMBER 3, 2018

Decision systems include several categories such as marketing planning and content management, but the most relevant here are analytics, including segmentation and predictive models, and personalization*, which selects the best message for each individual. By definition, the CDP fills the Customer Database gap. But I digress.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

NOVEMBER 8, 2006

I recently heard a senior manager from one of the major Web analytics firms brag in public that specialists in Web analytics had “won” in their competition with general-purpose business intelligence vendors. This struck me as premature, to say the least.

Analytics 120

Analytics Vendors Banners Acquisitions 120

Customer Experience Matrix

NOVEMBER 9, 2006

Yesterday I wrote about the strategic choices facing Web analytics vendors as their core product matures. They have three basic choices: - keep focused on Web analytics, improving their products and appealing to the most demanding users as a ‘best of breed” solution. Web analytics vendors will face the same dynamic.

Enterprise Management 120

Enterprise Management Analytics Marketing Management Multi-Channel 120

Customer Experience Matrix

APRIL 12, 2007

What might be called the “standard model” of business intelligence systems boils down to this: many operational sources feed data into a central repository which in turn supports analytical, reporting and operational systems. Examples abound: - channel-specific analytical systems for Web sites and call centers (see last Thursday's post ).

Distribution 120

Distribution Analytics Enterprise Management Lead Ranking 120

Customer Experience Matrix

FEBRUARY 22, 2007

Last week has (at least) three acquisitions of analytics vendors: TouchClarity by Omniture , Decisioneering by Hyperion , and Pilot Software by SAP. What’s important about it from a customer experience management viewpoint is it shows the vendors believe their customers are looking for more advanced analytic solutions. This is unusual.

Acquisitions 120

Acquisitions Analytics Forecasting Vendors 120

Customer Experience Matrix

APRIL 2, 2008

launch of his company’s iLuminate analytical database. The system avoids some of the pitfalls that sometimes trap analytical databases: load times are comparable to load times for comparable relational databases (once you include time for indexing, etc.); Yes, the company name is “illuminate” and the product is “iLuminate”.

Analytics 120

Analytics Paid Search Agency Correlation Conference 120

Customer Experience Matrix

JANUARY 27, 2021

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

DECEMBER 12, 2007

One theme I’ve picked up is a greater interest in advanced analytics. I’m at the National Center for Database Marketing Conference this week. NCDM is always a good place to get a feel for what’s on people’s minds.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 16, 2007

What really concerns me is the notion that speed-trap can create a meaningful analytical data set without human involvement. Speed-trap should make these points more openly to avoid setting unrealistic expectations about its own system and about analytic technology in general.

Analytics 120

Analytics Aggregators Privacy Rules 120

Customer Experience Matrix

AUGUST 31, 2017

to support streaming inputs, machine learning, real time queries, ad hoc analytics, SQL access, and other things that don’t come naturally to Hadoop. It still has more than 300 predefined attributes for specialized analytics and processing, although the system can function without them.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Customer Experience Matrix

FEBRUARY 18, 2018

More broadly, studies like this one from ComputerWorld consistently show that IT departments prioritize productivity, security and compliance over customer experience and analytics. A greater IT role may also reverse the current trend of adding analytical and marketing applications to CDP data management functions.

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Customer Experience Matrix

DECEMBER 13, 2020

But the real reason for its growth may be that interactions are shifting to digital channels where success will be based more on relentless analytics than an occasional flash of uniquely human insight. blockchain will quiet down. I’ll list blockchain only to point out that’s been an underachiever in the hype-generation department.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Customer Experience Matrix

APRIL 27, 2020

Of course, some use cases are worth more than others and some sources cost more to integrate than others; you also have to consider the availability of the CDP itself, of central analytical and campaign systems, and of delivery system that can use the outputs.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

FEBRUARY 2, 2018

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. Back then, they were an easy-to-deploy Web site script that captured detailed visitor behaviors. Does that make them a Customer Data Platform?

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

MARCH 18, 2018

If the first project is purely analytical, such as customer profiling or journey analysis, then you don’t need to worry about connecting to execution systems, although you do need staff resources to properly interpret the data and possibly some analytical or reporting systems.

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

APRIL 21, 2016

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. These applications combine previously separate SAS functions such as model building, visual analytics, segmentation, and content creation.

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

OCTOBER 29, 2023

In this view, the core function of the CDP is to convert general purpose profiles into the specific formats needed by analytical, orchestration, and delivery systems (which we can call “activation systems” if you’ll trade some jargon for simplicity).

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Customer Experience Matrix

DECEMBER 16, 2018

What this means for CDPs is that even vendors who started out simply assembling data or building databases have added applications, typically starting with analytical features such as segmentation, visualization, and predictive modeling, and then moving further towards execution with message selection and experience orchestration.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

FEBRUARY 2, 2016

Most of the work in any marketing analytics project is integrating data from multiple systems. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. The matching happens at both the contact and account level.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

MAY 24, 2017

The system relies on marketers to tell it what themes are associated with each product and message (that is, the system has no semantic analytics to do that automatically). “Themes” are important because they’re what Coherent Path calculates different customers might be interested in.

Promotion 176

Promotion Lead Ranking Lead Scoring Optimization 176

Customer Experience Matrix

FEBRUARY 13, 2020

You’re likely aware that some analysts and CDP vendors disagree with the CDP Institute definition, arguing a CDP should include analytics and experience orchestration. But, truth be told, quite a few CDPs have some practical limits in those areas.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 4, 2014

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. I''m not even sure that StreamSense meets the operational requirements for a CDP database, which have less to do with real-time analytics than easy access and flexibility. Interpretation.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Customer Experience Matrix

JUNE 2, 2016

Its main screen sets the tone by offering just three tabs: Analytics, Journeys, and Integration. The company lists about a dozen standard integrations including major marketing automation, CRM, email, customer service, collaboration, and analytics systems. But there’s no predictive analytics, content creation, or message execution.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

Customer Experience Matrix

FEBRUARY 21, 2014

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. ad agencies b2b marketing automation bizo cross-channel marketing demandbase retargeting web advertising web analytics'

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 7, 2016

Attribution Systems G2 Crowd and TrustRadius Abakus : individual data; online and offline; algorithmic; optimal media plans Bizible : individual data; online and offline; fractional; merges marketing automation plus CRM data; B2B C3 Metrics : individual data; online and TV; algorithmic; optimal media plans Conversion Logic : individual data; online (..)

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 15, 2015

It also prompted many interesting discussions with them vendors themselves, who, not surprisingly, are an especially analytical and thoughtful group. By that standard, predictive analytics is still far from overcrowded. lead scoring marketing automation marketo predictive analytics predictive marketing'

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

JANUARY 12, 2019

But that also slowed during the most recent period and actually reversed outside of Europe, where analytics vendors gained share. But because the non-European firms are strongest in the data access and analytics categories, we see both sets of vendors coexisting and often even being used for different purposes within the same company.

Vendors 136

Vendors Stats Paid Search Agency Advertising Agencies 136

Customer Experience Matrix

APRIL 24, 2015

This means selling it intent and demographic audience segments for display advertising, marketing automation and email segmentation, Web audience analytics, data enhancement, content personalization, media purchasing, and predictive modeling. Enough of that. I'm hungry.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

NOVEMBER 13, 2010

Veera also provides some basic analytics including descriptive statistics (mean, median, value frequencies, etc.), The predictive modeling tool, prosaically named Analytics, builds logistic and least squares regression models. Analytics also has a good online demo. cross tabs and graphing.

Lead Ranking 120

Lead Ranking Marketing Automation Services Cost Lead Scoring 120