Chris Koch

FEBRUARY 11, 2011

We need to connect the analytical dots. We need to use analytics to quantify and manage how fast we move prospects through the buying process and to increase loyalty and trust after they’ve bought from us. I’d rather see a chief marketing analytics officer than a chief technologist. B2C companies have these “wonks” today.

Analytics 100

Analytics Paid Search Agency Marketing Management Loyalty 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Chris Koch

JANUARY 22, 2010

In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Google analytics also has a metric for loyalty—the numbers of repeat visits over time—that shows whether people are sticking with you. One of the cornerstones of social media is sharing. Understand the location of your audience.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JULY 31, 2009

Posted in ITSMA Research, Marketing Automation, Marketing Metrics and Analytics, Sales and Marketing Collaboration Tagged: B2B marketing, Epiphany Stage, Lead Generation, Marketing and Sales Collaboration, Marketing Automation, Marketing Processes, Marketing ROI, Marketing Strategy.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

JULY 31, 2009

Tags: ITSMA Research Marketing Automation Marketing Metrics and Analytics Sales and Marketing Collaboration B2B marketing Epiphany Stage Lead Generation Marketing and Sales Collaboration Marketing Processes Marketing ROI Marketing Strategy.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

OCTOBER 22, 2010

We have fewer and fewer outlets to do the heavy lifting of thought leadership for us by featuring our subject matter experts in in-depth analytical articles. And finally, the trade press and general business media are dying. Yet buyers are hungrier than ever for this kind of information and insight.

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100