• JUNTA 42  |  SATURDAY, APRIL 22, 2017
    [Analytics] This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)
    But the elongated process of content creation, review, scheduling and tracking analytics can often take more time than we have. We have also created a comprehensive e-book, with insights from 50 experts in the content marketing field, and their strategies on conquering the five pillars of brand publishing: content planning, workflow, distribution, analytics, conversion. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Analytics] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what. B2B Marketing.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 21, 2017
    [Analytics] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    If it’s always been your dream to be on stage at Marketing Nation Summit (I mean, for me, that comes just after my dream to fly), you can submit your name at the beginning of this session for a chance to join our panelists from AdRoll, Box, and next-generation UX analytics platform ContentSquare. Author: Marissa Lyman Bolder , better , and BIGGER than ever before.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Analytics] Using Buyer Intent to Drive Your Marketing Efforts
    These days, marketers use data analytics tools to measure the success of every marketing effort. With the help of modern data analytics tools, marketers can map out buyer intent and determine where buyers are in the buyer’s journey, which helps improve targeting. During initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide buyer intent insights.
  • FATHOM  |  THURSDAY, APRIL 20, 2017
    [Analytics] How to Make the Most of Marketing Nation 2017
    Analytics and data matter. You can also select your sessions by topic: Account-Based Marketing, Alignment, Analytics, Career Growth, Content Marketing, Customer Experience, Data Management, Digital Transformation, Marketing Trends, Marketo Best Practices, and Personalization. Marketing Nation Summit is just a few days away.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 20, 2017
    [Analytics] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    This can found by digging into your analytics a little bit and comparing your year over year data. Set Up Mobile Analytics and SERP Performance Tracking. How else are you going to show ROI of your mobile SEO strategy without analytics? Depending on your purpose, you’ll need to utilize different sets of analytics than you do for desktop sites. The 2017 digital marketing buzzword of the year is mobile SEO. And everyone is wondering how to utilize it.
  • BIZNOLOGY  |  THURSDAY, APRIL 20, 2017
    [Analytics] How to use customer data to develop marketing insights
    One of the best ways to get this data is Google Analytics. Google Analytics tells you when people ditch the contents of their shopping carts and what they search for when they arrive. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses.
  • KAPOST  |  WEDNESDAY, APRIL 19, 2017
    [Analytics] 3 Ways to Make the Most of Your Marketo Summit Experience
    Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. As a data-driven marketer, I ask myself how I am going to maximize my ROI.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 19, 2017
    [Analytics] THE HACKIES: Hacking your stack for account-based marketing
    But ABM requires many tools, including data and predictive modeling to identify target accounts; campaign engines to orchestrate messages; execution systems to deliver those messages; and analytical systems to evaluate results… As interest in ABM has exploded in the past two years, the number of vendors offering such tools exploded as well. This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference.
  • CONTENTLY  |  TUESDAY, APRIL 18, 2017
    [Analytics] Video Measurement Is Broken. Here’s How to Fix It
    It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. ” “I think it makes advertisers’ lives much, much easier if there is a standard,” said Tony Haile , founder and former CEO of the analytics firm Chartbeat. In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 18, 2017
    [Analytics] How Reporting Can Improve B2B Blog Performance
    When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. At the end of each month, we use analytics tools to show the impact our content has on driving conversions to the website and generating new prospects in the sales funnel. At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance.
  • INFER  |  TUESDAY, APRIL 18, 2017
    [Analytics] AI 101, Part I: What You Need to Know about Predictive Models
    While predictive analytics and AI are big topics in the sales and marketing profession these days, it can feel daunting when you’re trying to figure out how to get started with these data-dependent solutions. Only then, will predictive analytics answer your specific questions and drive the actions you want. Both of these techniques, and many others, can deliver model outputs that drive powerful AI and predictive analytics use cases in sales and marketing.
  • BIZNOLOGY  |  TUESDAY, APRIL 18, 2017
    [Analytics] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Content Marketing Crisis Management Digital Marketing Internet Marketing Public Relations Reputation Management Social Media Marketing airline analytics CBS Chief financial officer Facebook overselling social media social media marketing twitter United Airlines Viral videoEvery once in a while magic happens.
  • WEBBIQUITY  |  TUESDAY, APRIL 18, 2017
    [Analytics] The 15 Best Screencasting and Online Presentation Tools
    Design your guide, insert pop-ups and instructions, and measure effectiveness with analytics. 23: The 29 Best Web Analytics Tools. #24: Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations.
  • ENGAGIO  |  MONDAY, APRIL 17, 2017
    [Analytics] What’s The Difference Between “Engagement” and Account Based Everything?
    The worst offenders simply provide tracking, templates and analytics to let sales people send more crappy sales emails. From day one, the Engagio team has been focused on finding new, innovative ways to foster engagement at scale for businesses. We’re so convinced of its potential that engagement is literally in our name. But, we need to talk about what “engagement” really means.
  • KAPOST  |  MONDAY, APRIL 17, 2017
    [Analytics] Why B2B Marketing Still Needs Social Media
    Social analytics and metrics are good predictors of purchase behavior and offer a general “read of the room” when it comes to gauging interest and engagement level of a target audience. When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place.
  • CHIEFMARTECH  |  MONDAY, APRIL 17, 2017
    [Analytics] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics. SCALE, short for Shared Content And Link Evaluation, is a cloud-based software package designed to ingest URL-based marketing data from multiple, disparate data sources, unify the data, and, leveraging best-in-class analytics engines such as Tableau and IBM Watson Analytics, provide actionable insights from data.
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Analytics] Is Technology Actually Making Us Less Productive? [New Research]
    I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. The same goes for our file-sharing service, my social media scheduling tool, and an analytics bookmark. After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning.
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Analytics] An Introduction to Data Visualization: How to Create Compelling Charts & Graphs [Ebook]
    Analytics Design Leadership DailyYour data is only as good as your ability to understand and communicate it. Effective marketers aren't only able to understand and analyze the numbers, but also to effecticely communicate the story behind those numbers. The best way to tell a story with your data is by visualizing it using a chart or graph.
  • JUNTA 42  |  SATURDAY, APRIL 15, 2017
    [Analytics] This Week in Content Marketing: The New Content Business Model Awaits
    But the elongated process of content creation, review, scheduling, and tracking analytics can often take more time than we have. We have also created a comprehensive e-book, with insights from 50 experts in the content marketing field, and their strategies on conquering the five pillars of brand publishing: content planning, workflow, distribution, analytics, conversion. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • LEANDATA  |  FRIDAY, APRIL 14, 2017
    [Analytics] Five Big Ideas Shared at the TOPO Summit
    Karan Singh , the director of sales strategy, program and analytics at Cloudera, noted that salespeople are great at many things — but patience isn’t one of them. “If SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros who wanted to learn how to do their jobs better. No 30,000-foot-view presentations. No pontification. No thought leadership. Just knowledge that people could bring back to their businesses and put into practice.
  • NUSPARK  |  FRIDAY, APRIL 14, 2017
    [Analytics] 10 Tips to Optimize Your Account Based Marketing Program
    If you can’t collect and analyze data from an abundance of sources—not just those spoon-fed to you by built-in analytics systems—then your ABM program will never achieve even a fraction of its true potential. If you don’t have prescriptive analytics in place for the areas of your marketing where it makes sense, you’re losing quite a bit of efficiency.
  • CONTENTLY  |  THURSDAY, APRIL 13, 2017
    [Analytics] This One Lead Gen Metric Will Help You Show Marketing ROI
    It’s one of the metrics that we bake right into our analytics platform , and helps us optimize our distribution strategy to ensure that content pieces that generate a lot of leads get prioritized in both our paid and organic campaigns. Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. There’s one that’s my most favorite, and I reference it all the time.
  • BIZIBLE  |  THURSDAY, APRIL 13, 2017
    [Analytics] The Key to Overcoming Internal Alignment Challenges When Scaling Your ABM Strategy
    Creating alignment with ABM analytics is pretty straightforward. Implementing an account-based marketing strategy is no easy feat. But once it’s launched, life becomes a lot easier, right? Wrong. There are several challenges that spring up when scaling an ABM strategy—transitioning it from a shiny new toy to a full and effective marketing strategy. One of the biggest challenges is creating true alignment between Marketing and Sales.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 13, 2017
    [Analytics] You’re Invited to a Gathering of the Masters of the Marketing Universe
    Topics range from predictive analytics, to webinar and video marketing, to digital transformation strategy. Author: Stacy Milman It’s springtime, and hopefully, April showers have got you thinking about your blooming MarTech stack or a refresh of your marketing engagement strategy. Spring also brings the annual Marketing Nation Summit.
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [Analytics] Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days
    Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be.
  • BIZNOLOGY  |  THURSDAY, APRIL 13, 2017
    [Analytics] How to choose the best cloud-based LMS software
    Superb analytics. Analytics is also very important when it comes to eLearning. Analytics will enable you to provide your learners with the best possible eLearning experience, so it is yet another key feature to look for when choosing your LMS software. Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make.
  • HG DATA  |  THURSDAY, APRIL 13, 2017
    [Analytics] Modern Analytics Uses Technographics to Maximize Business Intelligence
    For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business. While Modern Analytics offers the latest data science tools for modeling and computation, its customers still have a critical need for quality data to get better answers to their customer service, sales and business process questions.
  • HG DATA  |  THURSDAY, APRIL 13, 2017
    [Analytics] Modern Analytics Uses Technographics to Maximize Business Intelligence
    For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business. While Modern Analytics offers the latest data science tools for modeling and computation, its customers still have a critical need for quality data to get better answers to their customer service, sales and business process questions.
  • KAPOST  |  WEDNESDAY, APRIL 12, 2017
    [Analytics] Solving the Content Production Problem, According to IBM Analytics
    The best teams, like IBM Analytics, read the (qualitative and quantitative) writing on the wall, deciding to figure out a way to improve content production, and thus, content marketing success. The post Solving the Content Production Problem, According to IBM Analytics appeared first on Kapost Content Marketing Blog.
  • CONTENTLY  |  WEDNESDAY, APRIL 12, 2017
    [Analytics] Are Brands Wasting Their Money on Virtual Reality?
    Only 6 percent of Americans were forecasted to own a VR headset in 2016, according to market research firm Strategy Analytics. A few weeks back, I had the opportunity to (sort of) live out my fantasy of being an NFL quarterback. While attending Social Media Week NY , I spotted a virtual reality (VR) football game: My time to become Tom Brady had finally arrived.
  • DISTRIBION  |  WEDNESDAY, APRIL 12, 2017
    [Analytics] 3 Steps to Increasing Email Deliverability Performance
    A cursory understanding of how email analytics work can dramatically impact the success of future campaigns; if you’re not learning from your mistakes and successes through a thorough analysis of campaign reporting, you’re missing out on an opportunity to improve your marketing initiatives. Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment.
  • NUSPARK  |  WEDNESDAY, APRIL 12, 2017
    [Analytics] 5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing
    Another way to determine interests is to use predictive analytics based on people’s online activities. They simply take the scoops, predictive analytics, and their research and work through the email template step-by-step until they have created a highly personalized communication that gets attention because it’s relevant. Harry is usually one of the top business development reps at The Best Solutions Company.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 12, 2017
    [Analytics] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    You need his or her preferences and interests using digital, analytical and operational data. Maximize the use of analytics and segmentation to get to know the customer better and offer unique experiences. This article is a guest post by Jesus Hoyos of Solvis Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.
  • ACT-ON  |  WEDNESDAY, APRIL 12, 2017
    [Analytics] Part 2: Link Building and SEO Strategies to Resurrect in 2017
    With a glance into Google Analytics you’ll discover pages that do well quarter after quarter, from a traffic perspective. Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Analytics] 12 Marketo Summit 2017 Sessions You Should Attend
    Marketing Analytics at Tibco Software; Thomas Been , CMO at Tibco Software; Dave Rigotti, VP of Marketing at Bizible. 3) Analytics that Matter: The Right Report for Every Step of the Buyer Journey. Marketing Nation Summit is a massive event that attracts thousands of marketers to the Bay Area every year. It can be a little overwhelming, though, given there are over 120 sessions across the four day conference.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 11, 2017
    [Analytics] Why Personalized Videos Are Dominating Content Marketing [Interview]
    The best way to optimize your video content is the same as any other content – look at the analytics and make small improvements! Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts.
  • INFER  |  TUESDAY, APRIL 11, 2017
    [Analytics] The AI Power Hour: Artificial Intelligence and Machine Learning, featuring Christopher Penn of Shift Communications [Podcast]
    A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. Listen on Itunes Listen on Soundcloud Listen on Stitcher.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 11, 2017
    [Analytics] How to Leverage Social Intent Data for Email Marketing
    For example, we know that our target audience (B2B marketers) cares about different domains within marketing such as SEO, content marketing, marketing automation, lead management, and analytics. Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [Analytics] 6 Websites Every Growth Hacker Should Bookmark
    KISSmetrics is one of the leading analytics platforms that marketers use to obtain the data they need to grow. If you’re just getting started, we recommend checking out this catalogue of entries synthesized for the “ The Basics of Analytics. ”. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker.
  • CHIEFMARTECH  |  TUESDAY, APRIL 11, 2017
    [Analytics] THE HACKIES: Hacking a technology stack for local presence management
    This data can be used to provide actionable analytics for benchmarking performance, retargeting customers and ultimately, retaining and discovering local customers. This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To ) of Brandify. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.
  • ACT-ON  |  TUESDAY, APRIL 11, 2017
    [Analytics] 11 Marketing Lessons Learned from Hollywood
    We also must be both right-brained and left-brained, creative as well as analytical, to be successful. #9 We’ve just been through “award season” here in Los Angeles, culminating with the 89 th Academy Awards. The Oscars ceremony is the biggest night of the year in LA, the city I’ve called home for more than five years. LA is the second biggest city in the United States and one of the most influential cities in the world. You probably know that the awards are hosted in Hollywood.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [Analytics] The Beginner's Guide to Email Marketing [Free Ebook]
    Email Marketing Analytics DailyCompanies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. But anyone who’s tried email marketing knows it’s not as simple as quickly drafting a message and hitting the “send” button.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 10, 2017
    [Analytics] Marketers Seek Technologically Advanced Agencies for Analytics Needs
    When marketers review their relationship with agencies, they want to know that they are fully capable of utilizing data and analytics to the best of their ability, according to new research. Although some marketers are moving their operations in-house, previous research suggests that only a small percentage are doing so for data and analytics. The “2016 State of Analytics” report from Amplitude discovered that just one percent of marketers use in-house tools to leverage analytics.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 10, 2017
    [Analytics] Launching a Partner Program: Why, What, and How
    These solutions span categories like predictive analytics , social media, video, global translations, content marketing, tracking, and categorizing tools and provide our customers with the perfect solution for their unique business needs.
  • WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Analytics] The Nine Best Reputation Management, RSS, and Social Search Tools
    23: The 29 Best Web Analytics Tools. #24: The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints.
  • JUNTA 42  |  SATURDAY, APRIL 8, 2017
    [Analytics] This Week in Content Marketing: More Big Companies Investing in Original Content
    Parse.ly – Getting There: How Brands, Publishers, and Agencies Use Content Analytics: With content creation and promotion comes a lot of data. Parse.ly (the company, not the herb) has researched the state of content analytics with a survey of publishers, brands – anyone that creates content. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • CHIEFMARTECH  |  FRIDAY, APRIL 7, 2017
    [Analytics] 5 data assumptions that marketers should avoid
    Brand managers, striving to maximize spend and performance, have an opportunity to embrace advanced marketing analytics and positively impact collaboration, real-time decision-making, and revenue. The following is a guest post by David Dunne , CEO of Velocidi. Marketers using data to inform strategy is not a novel concept. Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017.
  • ACT-ON  |  FRIDAY, APRIL 7, 2017
    [Analytics] Email Marketing vs. MA Solutions: Which is Right for Your Business?
    Yet, while email continues to be a powerful tool for these companies, a range of other technologies have established themselves in the marketing arsenal, such as web analytics, landing page hosting, paid search, CRM, and social media. The person will also need to interact with both sales and marketing, and will likely need analytical skills to hold both departments accountable for performance.
  • HINGE MARKETING  |  THURSDAY, APRIL 6, 2017
    [Analytics] A Website Design Process that Works: How to Get the Professional Services Website You Want
    Informed by research and validated by years of experience and analytics , this is a process that works. Discuss analytics. (Be Be prepared to share your analytics login credentials and research with the agency team before the kickoff.). Or they may have learned from your Google Analytics that a majority of visitors look at your leadership pages — and as a result, the agency may recommend that you feature key people on your homepage.
  • BIZIBLE  |  THURSDAY, APRIL 6, 2017
    [Analytics] The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]
    The data and intelligence capabilities within our marketing technology stack include firmographic data sources, website analytics, and call tracking data. Google Analytics. The Stackies competition for the 2017 MarTech Conference is well underway, and Bizible has entered our marketing technology stack into the mix.
  • VOLACCI  |  THURSDAY, APRIL 6, 2017
    [Analytics] 6 Tips to Rock Drupal 8 SEO
    The Google Analytics module adds the Google Analytics code snippet to your website and allows you to control how and when it is used. Google Analytics is an incredibly important tool for any web marketer. However, Google Analytics isn’t perfect. The Google Analytics module can fix that by only showing the Google Analytics code snipped when a non-admin is using the site. Drupal is phenomenal for SEO.
  • ACT-ON  |  THURSDAY, APRIL 6, 2017
    [Analytics] Tying Your B2B Marketing to Revenue Attribution
    We’re a marketing and sales analytics company. B2B Marketing Podcast Reports & Analytics B2B marketing b2b marketing strategy marketing podcast rethink marketing podcast revenue attributionIn this episode of the Rethink podcast, Act-On’s CMO Michelle Huff interviews Christine Vermes, Vice President and Head of Marketing at Full Circle Insights.
  • HUBSPOT  |  THURSDAY, APRIL 6, 2017
    [Analytics] 6 New LinkedIn Features You May Have Missed
    2) More analytics. LinkedIn now provides more analytics about how other users interact with the content you share -- not just who views your profile or who likes one of your posts. Here are analytics from an article I posted recently on LinkedIn: The platform also suggests other articles I might share with my network for even more engagement. If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Analytics] The Eight Best Social CRM Tools
    Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics. Multichannel CRM platform integrating email, telephony (single-click dialing, call analytics), and social media activity. 23: The 29 Best Web Analytics Tools. #24:
  • HUBSPOT  |  THURSDAY, APRIL 6, 2017
    [Analytics] The Most Searched Agency Services, According to the Time of Year [New Data]
    Looking at the Trends Report, we can see that services like content marketing, PR, SEO, data analytics, shopper marketing, and events all perform better in the first half of the year. According to the latest Top Agency Trends Report from Agency Spotter, marketers and brands search for different services depending on the time of the year. Knowing which services to offer and emphasize at different times of the year could help your agency stand above your competition.
  • SNAPAPP  |  WEDNESDAY, APRIL 5, 2017
    [Analytics] How Pardot Customers Use SnapApp to Drive Better Marketing Results
    By housing your interactive content on a landing page, you can join SnapApp analytics data with the robust behavioral data collected via Pardot to get an even deeper understanding of your prospects’ interests and expectations. All the commotion you’re hearing about interactive marketing is real. Buyer’s want more of it and marketers are increasingly adopting the medium. If you’re using Pardot as your marketing automation solution, you’re a big step in the right direction.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 5, 2017
    [Analytics] Serialization and Digital Storytelling: What Victorian-Era Publishing Teaches Us About Generating Leads
    For Margot, site analytics can only definitively tell if an individual user is interested in her brand if they take an action on an in-page CTA. Define Your Analytical Strategy. Before modern-day digital storytelling, before Netflix and on-demand video, before ebooks and audiobooks, people often kept up with their favorite, ongoing stories through serial novels. Image attribution: Plum Leaves.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 5, 2017
    [Analytics] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Google Analytics , a tracking and analytics solution. To gain better insights, we decided to take advantage of machine learning to build predictive analytics models. This article is a guest post by Franck Ardourel of DNN Corp.
  • BULLDOG SOLUTIONS  |  TUESDAY, APRIL 4, 2017
    [Analytics] Creating Killer Content: An Interview with Michael Colon, TD Ameritrade Institutional
    Everyone, from our digital marketing and social media teams to our analytics, technology teams and Bulldog, has really done something that I think is truly extraordinary. It’s that time of year: award season. We’re not talking Oscars; we’re talking about the best in B2B marketing. And lucky for us, one of our clients, TD Ameritrade Institutional, is getting recognition left and right.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, APRIL 4, 2017
    [Analytics] 5 Ways to Transform Your Content From Adequate to Awesome
    For example, sales could commit to quantifying customer engagement and using a modern content analytics tool to drive the strategy forward. Letting the data collected from smarter sales content analytics to drive your most important business decisions will not only reap huge benefits, but it will make the life of both your sales and marketing teams that much easier. We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start.
  • INFER  |  TUESDAY, APRIL 4, 2017
    [Analytics] Hacking Content Marketing With Predictive Analytics
    Watch the replay below: The post Hacking Content Marketing With Predictive Analytics appeared first on Infer: Predictive Sales and Marketing Platform. Content Summit is a 5-day virtual conference dedicated to sharing the most effective B2B content marketing strategies & tactics, which are delivered by a B2B marketing executive or thought leader. Our very own Sean Zinsmeister hosted a session on how content marketers can get the most out of their programs using predictive intelligence.
  • NETLINE B2B MARKETING  |  TUESDAY, APRIL 4, 2017
    [Analytics] ICC 2017 – Post Event Insights
    The good news is that there are entire technology stacks—AI, Predictive Analytics, ‘Big Data’ tech platforms—dedicated to solving the “who’s my real customer” problem. But identifying consumers and buyers goes beyond the analytics. What do you get when you combine Vegas and an atomically potent concoction that leaves you seeing orange bright lights and a pallet thirsty for more? No, it’s not Wednesday evening’s cocktail reception sponsored by Ion Interactive.
  • BIZNOLOGY  |  TUESDAY, APRIL 4, 2017
    [Analytics] My 20 top social media marketing, search, and reputation business articles
    I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. I always find it essential to make sure that good content, especially if it’s popular and evergreen, gets not only shared but reshared, too. I hope you enjoy exploring these twenty most popular and visited posts that I have written over the last five years.
  • HUBSPOT  |  TUESDAY, APRIL 4, 2017
    [Analytics] How to Analyze The Performance of Your Display Ads [Free Guide]
    Yearly trends continue to show that marketers (and their bosses) are placing more and more importance on marketing analytics and attribution. Contrary to what you might think, display ads and inbound marketing aren't inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy can help maximize your potential reach and attract more qualified leads. The key to creating "inbound-y" display ad campaigns is proper planning and positioning.
  • WEBBIQUITY  |  TUESDAY, APRIL 4, 2017
    [Analytics] The 15 Best Audio and Video Editing Tools
    A professional video hosting and marketing platform: upload videos, optimize for search, add interactivity, monitor analytics, and set security options. Convert presentations into video, personalize with splash screens, live stream from your website or social channels, and get analytics for video interaction. Create video portals, optimize videos for search, publish video through social channels, live stream events, edit videos, and measure results with video analytics.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 3, 2017
    [Analytics] Report: B2B Marketers Favor Internal CRM Data Over Third-Party Providers
    Nearly a third (32 percent) also said that they intend to use at least three different third-party sources for analytics in 2017. This data suggests that B2B marketers still trust their own information over the analytics gathered from third-party resources. B2B Marketing News Industry News analytics B2B Marketing data marketing automation
  • RADIUS  |  MONDAY, APRIL 3, 2017
    [Analytics] 3 Things Your Team Must Do To Prepare For Account Based Marketing Success
    That information is then used for analytics, routing, scoring, and so on. These four data sources are critical inputs whether you’re compiling your account list manually or using a more automated approach using predictive analytics. Just as Netflix can predict which movies you’ll like based on the ones you already liked, predictive analytics chooses the companies most likely to buy by analyzing the ones who have already bought (or become opportunities.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 3, 2017
    [Analytics] How to build a truly actionable social media audience
    Successful content marketing is a complex cocktail of positioning, consistency, quality, SEO, social media, engagement, analytics, and more. By Mark Schaefer. If you’ll oblige me, I’d like to start with a little story from a conversation I had recently with a woman who had a disappointing experience after taking an online class on how to monetize through webinars. My friend followed the advice from the class with engineering-like precision and nothing happened.
  • JUNTA 42  |  SATURDAY, APRIL 1, 2017
    [Analytics] This Week in Content Marketing: A&E Creates Content Blueprint for Brands
    Parse.ly – Getting There: How Brands, Publishers, and Agencies Use Content Analytics: With content creation and promotion comes a lot of data. Parse.ly (the company, not the herb) has researched the state of content analytics with a survey of publishers, brands – anyone that creates content. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • OPENTOPIC  |  FRIDAY, MARCH 31, 2017
    [Analytics] Artificial Intelligence: Implications On Marketing, Analytics, And You
    The post Artificial Intelligence: Implications On Marketing, Analytics, And You appeared first on Opentopic. A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity. While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 31, 2017
    [Analytics] Artistic license: Using email metrics to fuel creativity
    Ideally, analytics should be working in conjunction with the inventive content you’ve created to help hone your marketing messages. Marketing analysts have been drilling it into us for years: It’s vital that we form our email marketing campaigns around the detailed information we’re gleaning about consumers.
  • BIZNOLOGY  |  FRIDAY, MARCH 31, 2017
    [Analytics] How to build a killer content team
    A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). Hot tip: Conduct an SEO audit, review your reader persona, and dive into your analytics before you start. Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels.
  • CONTENT STANDARD  |  FRIDAY, MARCH 31, 2017
    [Analytics] How Proper Talent Management Prevents CIOs and CMOs from Butting Heads
    In the other corner, weighing 190 analytics programs, with a crushing right hook of lead-generating earned media, our CMO! Build strong analytics and machine-learning capabilities. Thus, a fair percentage of your new-age marketers have to have analytics savvy. Whether it’s Facebook or some similar media heavyweight, hires that can handle ad creation, testing, and analytics in those platforms will put companies high up on those platform heels.
  • ACT-ON  |  FRIDAY, MARCH 31, 2017
    [Analytics] Two Must-Haves that Predict Success for Your Marketing Automation Investment
    Analytics. Search “must-haves for marketing automation” on the web, and you’ll receive a laundry list of answers. Email distribution. Lead management and scoring. Multi-channel integration. Automated alerts. Content marketing and management. Social media management. Integration with CRM software … The list goes on and on. But those are specific marketing automation features.
  • HINGE MARKETING  |  THURSDAY, MARCH 30, 2017
    [Analytics] 5 Website Best Practices that Produce More Leads and Faster Growth
    Uses analytics and A/B testing to understand and improve performance. Best Practice 5: Use Analytics and Testing to Monitor and Improve Your Performance. Analytics shine a strong light into the darkness. There are many analytics tools out there — enough to make your head swim. Google Analytics is a free package with more than enough power for most firms out there. Or you can try a third-party social analytics tool like Hootsuite or Kissmetrics.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Analytics] What Is B2B Social Media Marketing?
    Dark Social: Dark social is the social sharing of content that can’t be measured through analytics tools – often from email and instant messaging. Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives.
  • HG DATA  |  THURSDAY, MARCH 30, 2017
    [Analytics] Build an ABM Strategy that Works with Your Business
    Knowing the combination of hardware products or software tools your prospects or customers use is powerful information you can use to select the right accounts to target, tailor your message to address customer pain points, and feed your predictive analytics engine to learn which accounts you should be pursuing next. Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing.
  • HG DATA  |  THURSDAY, MARCH 30, 2017
    [Analytics] Build an ABM Strategy That Works with Your Business
    Knowing the combination of hardware products or software tools your prospects or customers use is powerful information you can use to select the right accounts to target, tailor your message to address customer pain points, and feed your predictive analytics engine to learn which accounts you should be pursuing next. Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing.
  • BIZNOLOGY  |  THURSDAY, MARCH 30, 2017
    [Analytics] Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time
    In short, analytics can’t capture everything; emotion leading to a predictable outcome can. That’s why my digital colleague has a hard time wrapping his head around an analytics framework to measure its impact. Working on a CM project recently, I had the privilege of collaborating with one of the industry’s thought leaders.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 30, 2017
    [Analytics] How to Market E-Commerce in 2017
    What do the stats and analytics tell you? We’re three months into the New Year and do you know where your ecommerce marketing stands? Do you have a measurable strategy that is working for your brand? Here’s a professional checklist to help you stay focused on the essentials that will boost your marketing efforts and […]. The post How to Market E-Commerce in 2017 appeared first on Marketing Insider Group. Marketing Strategy
  • ACT-ON  |  THURSDAY, MARCH 30, 2017
    [Analytics] 12 Ways to Boost Your Website’s Lead Generation Performance
    But even a free Google Analytics account has a good basic tracking feature. If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation. The question is, how do you get those leads? There’s no shortage of lead generation tactics.
  • WEBBIQUITY  |  THURSDAY, MARCH 30, 2017
    [Analytics] The 23 Best Free Google Chrome Extensions for Digital Marketers
    23: The 29 Best Web Analytics Tools. #24: To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question. That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 29, 2017
    [Analytics] Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.
    billion in 2016 revenue for its marketing cloud (apparently including analytics and advertising products). Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. But my recent pondering of the relationship of marketing and IT departments had me rethinking the question.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 29, 2017
    [Analytics] The Short Shelf Life of a CMO
    The below graphic comes from a LinkedIn post from Mark Stouse, CEO at Proof Analytics. According to Stouse, “the average […]. Chief Marketing Officer CMO
  • PUREB2B  |  TUESDAY, MARCH 28, 2017
    [Analytics] Why Your Marketing Needs to be Data-Driven
    Big data and innovative analytics tools enable marketers to create highly targeted campaigns with personalized communications. Advanced data analytics and metrics are at your fingertips. In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting.
  • CHIEFMARTECH  |  TUESDAY, MARCH 28, 2017
    [Analytics] Want to speak at MarTech Boston? We’d love to hear your ideas
    Marketing Data & Analytics. While MarTech San Francisco is only a little more than a month away — reminder: the early bird “beta rate” for tickets expires at the end of this week! — we’re already on to planning MarTech Boston for this fall, October 2-4, 2017. Spring is a beautiful time in San Francisco, and Boston is a spectacular time in the fall.
  • KEO MARKETING  |  TUESDAY, MARCH 28, 2017
    [Analytics] How are your 2017 Marketer’s Resolutions Coming Along?
    Today’s analytics programs can capture all kinds of data from the click-path through the website to which social media platform or web campaign from which the lead originated. At the start of every New Year, people make resolutions; things they are going to do in the coming year to improve their lives. Unfortunately, many times they are not able to keep up their resolutions. The top three resolutions for most people are to lose weight, become organized and spend more time with the family.
  • BIZIBLE  |  TUESDAY, MARCH 28, 2017
    [Analytics] Best Practices for Revenue Ops: Data & Analytics
    As outlined in the ebook, The Rise of Revenue Ops , there are four key pillars to revenue ops: Management & Strategy, Process Optimization, Technology & Project Management, and Data & Analytics. In this article, we’ll focus on best practices for the fourth pillar, Data & Analytics. What does Data & Analytics mean through the lens of B2B ops? What kind of analytics and reporting can help ops improve their B2B marketing / sales efforts?
  • INFER  |  TUESDAY, MARCH 28, 2017
    [Analytics] Getting past the AI hype: How predictive analytics fuels conversion optimisation
    There’s a wealth of intelligence that predictive analytics and machine learning bring to the task of answering these questions – and that’s the crux of where AI is delivering value today. Companies with the “champagne” problem of an overwhelming volume of incoming prospects are using predictive analytics and AI to automatically research and qualify leads who looks like their company’s ideal customer. Another real-world use case for predictive analytics is business expansion.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 28, 2017
    [Analytics] 4 Content Promotion Strategies to Increase Engagement
    To glean insights on your own posts, use Twitter Analytics to see how people engaged with your profile and posts in a 28 day period. Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation.
  • KAPOST  |  MONDAY, MARCH 27, 2017
    [Analytics] 10 Top B2B Marketing Metrics for 2017
    Predictive Analytics Will Evolve. SiriusDecisions’ latest CMO study reveals that skills in the areas of business analytics, modeling, and predictive analytics are in the highest demand among marketing professionals. Predictive analytics tools will allow B2B organizations to analyze the content that prospects and customers are reading. The increased adoption of predictive analytics tools will lead to a more personalized customer journey.
  • INFER  |  MONDAY, MARCH 27, 2017
    [Analytics] Word on the Street: Predictive Advice from Infer Customers
    Earlier this month, G2 Crowd sat down with Infer customers InsightSquared and Yesware to ask about how they use Infer’s predictive analytics and AI platform, what benefits they’ve seen, and their recommendations for other early adopters.
  • CHIEFMARTECH  |  MONDAY, MARCH 27, 2017
    [Analytics] THE HACKIES: How leading marketing executives tackle martech
    Hiring managers have focused on staffing tech-savvy and analytical marketers. When in the market for a new technology, marketing executives often need to get smart quickly in a new category (such as predictive analytics). This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Analytics] The 17 Best Social Media Management Tools
    Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Measure social media efforts with analytics, grow your following with social insights, manage multiple profiles, collaboratively manage accounts with team members, and indentify top influencers and supports for influencer marketing. 23: The 29 Best Web Analytics Tools. #24:
  • CHIEFMARTECH  |  SUNDAY, MARCH 26, 2017
    [Analytics] What does the art and science of marketing really mean? Your thoughts?
    The framework at the top of this post is a rough draft of examining the yin-and-yang of intuitive vs. analytical approaches to marketing and management that I noodled about with Gord Hotchkiss (who will also be speaking at MarTech on AI and the B2B buyer’s journey ) about four years ago. The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science?
  • JUNTA 42  |  SATURDAY, MARCH 25, 2017
    [Analytics] This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
    We also explore some optimistic CMO research, and explain why technology and analytics will save the day. Marketers to spend on analytics, though their use remains elusive (25:25 ): The CMO Survey has released its latest report , which anticipates that spending on marketing analytics will grow to nearly 22 percent of marketing budgets in the next three years — representing a 376% increase.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Analytics] 5 Ways to Use Your Blog to Test New Ideas
    By carefully looking at engagement and analytics, you can gain incredible insight into who your audience is, what they want, and how you can persuade them to go from a reader into a life-long customer. Instead of pageviews, I recommend looking at unique visitors (called “Users” in Google Analytics) which tell you how many distinct people have visited your page. What analytics does your team track? Testing, testing… is this thing on?
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