• CONTENT STANDARD  |  THURSDAY, JULY 20, 2017
    [Analytics] Can Marketing Content Have an Expiration Date?
    While it’s not quite the same as show fans petitioning for new episodes, sometimes older articles pop up when pulling search analytics; this indicates what people within your market are searching for, regardless of how much time has passed since publication. A few months ago, it seemed every time I logged onto Netflix or Hulu, I found another announcement that a TV show—often dating back at least ten years—was set to come back.
  • LEANDATA  |  WEDNESDAY, JULY 19, 2017
    [Analytics] Account-Based Marketing Without a Budget
    We needed to capture the attention of hard-to-reach executives with titles such as Chief Analytics Officer, Chief Data Officer, Senior Vice President of HEOR (that’s Health Economics and Outcomes Research), and Global Head of Research and Development Analytics. The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise — strategy.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 19, 2017
    [Analytics] Agency Marketers Challenged to Tie Social Media Efforts to Company Objectives
    percent) say they need analytics software. Marketers are investing more in social media, but they’re finding it challenging to set goals for their initiatives and measure their progress along the way. The “2017 State of Social Marketing” report from Simply Measured recently discovered that 61 percent of brand and agency marketers are struggling to determine the ROI of their social media initiatives. Most agencies (57.8
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 19, 2017
    [Analytics] Top Tips For Successful Community Building on Twitter
    You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. You can track directly through your Twitter analytics or some other third party tool. This will show you how the traffic is coming to you using your Google Analytics. Are you struggling to build a strong community for your business on Twitter? It’s easier than you think.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 18, 2017
    [Analytics] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    So another major aspect of engagement SEO is monitoring analytics for trends that signal content needs to be revisited. An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy. Because SEO has changed a lot in recent years.
  • WEBBIQUITY  |  TUESDAY, JULY 18, 2017
    [Analytics] How to Accurately Track Your Website Leads
    Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns. Search Engine Marketing Google AdWords Google Analytics marketing ROI Matt Cannon PPC advertising Straight NorthGuest post by Matt Cannon.
  • REACHFORCE  |  MONDAY, JULY 17, 2017
    [Analytics] 8 Use Cases for Predictive Analytics in Marketing
    If you are a marketer interested in leveraging the immense power of customer data to enhance your strategy and drive more revenue out of your marketing campaigns, the term “predictive analytics” has probably come up before. Whether you have yet to dip your toe in the predictive analytics pool or are already experimenting with using […]. Marketing Analytics predictive analytics
  • SHARPSPRING  |  FRIDAY, JULY 14, 2017
    [Analytics] Top 5 Inbound Marketing Trends of 2017
    Enabled by machine learning algorithms and fueled by data analytics, huge sets of customer data are now more accessible or more valuable than ever. AI solutions have the ability to forecast customer behaviors using predictive analytics far too complex for any human. As a result, more businesses are starting to use AI to automate their marketing processes based on actionable insights gained from those analytics. Marketers chase trends like surfers chase waves.
  • CONTENT STANDARD  |  FRIDAY, JULY 14, 2017
    [Analytics] Traditional SEO is Dying
    Armed with full access to their Google Analytics, Google Webmaster, YouTube channel, and Kaltura accounts, I was able to present them with a thorough report on their website. Don’t forget to look at your search analytics using Google Search Console and Bing Webmaster tools. I recently moved to Boston from Kansas, where I was working as a web developer and SEO specialist. Little did I know this move would turn my professional life upside down.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 13, 2017
    [Analytics] How to Leverage Weibo for B2B Marketing in China
    Second, a verified account has special user features covering from setting up, publishing post, to accessing analytics data. Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. As a microblogging site, users can share the posts of up to 140 Chinese characters and attach videos or photos. They can also follow other users, celebrities, businesses, government services, and so on.
  • BIZNOLOGY  |  THURSDAY, JULY 13, 2017
    [Analytics] How to integrate offline campaigns with your digital marketing strategy
    This allows businesses to track various parameters like caller ID, call duration, call start and end times from within the Google Analytics dashboard. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.
  • MODERN MARKETING  |  THURSDAY, JULY 13, 2017
    [Analytics] Is Organic Social Reach Dead?
    Facebook, Twitter, and Google offer analytics that can help you get to know your audience better in relation to their social media behavior and overall needs. If you are going to invest in paid advertising on social media sites like Facebook, it's good to use all the tools and analytics they include to continue improving your social reach no matter what approach you are taking.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 13, 2017
    [Analytics] 5 Marketing Trends and How Technology is Helping Marketers Address Them
    Sales engagement technology allows marketing and sales to collaborate on a living playbook—that considers the latest messaging and techniques but also can offer the analytics to know what’s working and what isn’t. Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses.
  • HG DATA  |  WEDNESDAY, JULY 12, 2017
    [Analytics] Best in Class Technographics from HG Data Now Available in Salesforce
    Once you activate the app, you can begin using the data immediately for a variety of use cases, including demand generation, account selection, predictive analytics and account based marketing. If you’re a Salesforce user, you’ll be happy to hear we recently launched HG Connect on the Salesforce AppExchange to give you seamless access to our comprehensive technographic data.
  • RADIUS  |  WEDNESDAY, JULY 12, 2017
    [Analytics] Driving Strategy, Implementation and Execution for Einstein ABM
    We believe that ABM has become a dominant go-to-market strategy because big data, sophisticated analytics, and sales enablement capabilities will accelerate B2B marketing’s ability to plan and execute ABM strategies at scale. Account-based marketing (ABM) is a popular and much-hyped movement in today’s B2B marketing strategy space. Most practitioners and thought leaders agree that optimized data, CRM, and Marketing Automation play a critical role in any account-based approach.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 12, 2017
    [Analytics] Learning From #Covfefe: What Your Social Media Strategy Can Learn From a Spelling Error
    “It’s a mix of content producers, analytics, social media teams, and they’re all working together. I’ll spare you any more jokes about #covfefe—we already have thousands more than we need. But the firestorm of comments, memes, and half-baked conspiracy theories launched by President Trump’s accidental tweet was a powerful testament to the allure of real-time content.
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Analytics] How to Deliver Data-Driven Web Design to Clients [Free Ebook]
    This data is often acquired by research methods such as user testing, A/B and multivariate testing, session replays, optimization-focused analytics reports, usability reviews, or on-page surveys. As agencies continue to adopt principles of Growth-Driven Design , their client service-offerings must shift to reflect the new needs of this approach.
  • ENGAGIO  |  MONDAY, JULY 10, 2017
    [Analytics] The 4 Types of Data You Need to Identify Accounts for Your ABM Program
    Web analytics. Across many ancient philosophies and cultures, it’s believed that the universe is formed by the four essential elements: earth, air, fire, and water. These four elements operate together in harmony to bring a balance to nature. There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. Choosing Your List for Account Based Marketing.
  • CONTENT STANDARD  |  MONDAY, JULY 10, 2017
    [Analytics] The Art of Stroking the Ego: How to Get Your Subject Matter Experts Creating Content
    Being able to demonstrate the impact of their work through analytics has been incredibly important too—they see where their contribution sits in the sales funnel, the types of audiences who are engaging with their content, and how it is playing a part in the success of the business.” If there’s one thing a content marketer doesn’t need, it’s more stats about the importance of content marketing and content creation.
  • EMEDIA  |  FRIDAY, JULY 7, 2017
    [Analytics] How Account-Based Marketing Metrics Are Like B2C Metrics
    Marketing analytics are at the top of the wish list and suck up significant budget – but customer benefits are still missing from KPIs. ABM Data Marketing AnalyticsWhen did four P’s become eight? B2B marketers have a lot on their plate. Marketing automation used to be the new shiny object. It’s now required to manage effective campaigns and track campaign ROI. Marketing revenue management has also come a long way utilizing lead, campaign and sales and marketing funnel analysis.
  • MODERN MARKETING  |  FRIDAY, JULY 7, 2017
    [Analytics] The Evolution of Marketing: From Manual Through Automation To Predictive
    “Exploiting new technologies such as AI to amass and process vast amounts of information on companies and decision makers, predictive analytics scientifically guides marketers to the campaigns that create the highest engagement and produce the highest revenue.” Predictive marketing and sales powered by AI and predictive analytics has the information, tools, and insights you need [.]”
  • TERMINUS  |  FRIDAY, JULY 7, 2017
    [Analytics] How Account-Based Marketing Shortens Sales Cycles by 40%
    SOASTA , recently acquired by CDN services firm, Akamai , is a website performance analytics company based in Mountain View, California. They work with e-commerce companies who rely on their websites to maximize revenue by providing data analytics and software to help optimize the customer experience. Terminus Account-Based Marketing Superheroes know how to win big with #ABM.
  • CONTENT STANDARD  |  FRIDAY, JULY 7, 2017
    [Analytics] What Ever Happened to Focus Groups?
    A growing catalog of analytics dashboards dominates my bookmarks bar. One of the primary differences between analytics research and qualitative research is the need to qualify your respondents. There are some days when I feel like I’m living in an episode of The Jetsons (if the Jetsons were marketers). Every year, the marketing tech landscape expands with new toys to play with. Developing new content strategy seems to require more technical knowledge every day.
  • KEO MARKETING  |  THURSDAY, JULY 6, 2017
    [Analytics] Ways to Measure Marketing Performance
    Here are four simple methods using marketing analytics to measure marketing ROI. Testing is a more sophisticated way of analytically measuring the impact of your marketing programs, but it cannot report on all programs’ effectiveness. Measuring marketing ROI is hard. We know it takes multiple touches to convert a lead into a sale. Sometimes the money you invest today in a marketing program will not pay off until next month or even two years.
  • FATHOM  |  THURSDAY, JULY 6, 2017
    [Analytics] Leverage Marketing Technology to Improve your Business
    You’ll often hear buzzy terms like data lake or omnichannel analytics that tend to mask the underlying concept they’re intending to define. Analytics / Big Data Blog Feed Digital Advertising Marketing Automation / EmailYou’ve heard it time and time again: technology is changing the marketing landscape and you need to keep up or your business will fall behind.
  • CONTENT STANDARD  |  THURSDAY, JULY 6, 2017
    [Analytics] Say It With Feeling: How Social Media Content Benefits From Sentiment Analysis
    It’s an unenviable position, and one that brands can help themselves avoid by taking advantage of new analytics opportunities designed to predict the emotional disposition of an audience regarding a brand, product, or service. Sentiment analysis is an extension of predictive analytics and behavioral data, which many brands already use to become more efficient and effective in how they target their audience.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 6, 2017
    [Analytics] 5 Common Mistakes that Destroy a Drip Campaign
    Too many marketers are eager to finally release their drip programs and fail to follow-up with the metrics and analytics. Buyers today expect engaging and personal brand experiences throughout their relationship with a company. They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Your outbound marketing campaigns have to keep up.
  • OKTOPOST  |  WEDNESDAY, JULY 5, 2017
    [Analytics] 3 Top Metrics for B2B Marketers to Track on Social Media
    In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … Social Media Marketing B2B Marketing Lead Generation Social AnalyticsSo, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next? How can you measure and demonstrate the true impact of your B2B social media marketing efforts?
  • LISTENLOOP  |  MONDAY, JULY 3, 2017
    [Analytics] Learn How To Use Quora Ads for B2B User Acquisition
    Jaime: Our marketing team is made up of a combination of email marketing, ops, analytics, and then, as I mentioned, what I focus on is the paid user acquisition. Rodrigo: Hey everybody, I’m Rodrigo Fuentes from ListenLoop and I’m here with Jaime from Vettery, and this is a session of Marketers Teaching Marketers. Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. Jaime: Thanks so much Rod. So, I’m Jaime. I run User Acquisition here at Vettery.
  • BIZNOLOGY  |  MONDAY, JULY 3, 2017
    [Analytics] Do you know why your content works?
    They have labored over web analytics and conversions and attribution and bounce rates and they are finally starting to think they know which content seems to be working better than others—and kudos to them. There are ways of using text analytics and machine learning to identify why certain content works. Maybe that sounds like a silly question to some of you, but it is one that I have been asking my clients lately.
  • TERMINUS  |  FRIDAY, JUNE 30, 2017
    [Analytics] 5 Reasons Your B2B Company Needs an Account-Based Marketing Superhero
    They love analytics and have a passion for figuring out what types of campaigns are working best and fixing campaigns that aren’t performing. With the evolution of marketing technology (MarTech) , there are thousands of different types of software, applications, and tools that make it easier than ever for B2B marketing and sales professionals to connect with their best-fit prospects.
  • DISTRIBION  |  FRIDAY, JUNE 30, 2017
    [Analytics] Automating Marketing When Your eCommerce Shop Gets Busy
    Make sure that for every process you automate, you have analytics that you can measure. You’ve built your shop from the ground up, making new products you think people need or want, and satisfying an ever-growing niche market. Everything is going great, and you just keep getting busier and busier. But then, you start to get overwhelmed. It becomes harder to find time to fill orders, manage your website, coordinate with suppliers, and manage your marketing.
  • THE POINT  |  FRIDAY, JUNE 30, 2017
    [Analytics] ABM is a Strategy, Not a Campaign.
    There are other differences: • Target account lists are typically based on industry sector, company size, or even complete whim, whereas ABM typically employs more insight-based account selection through such tools as predictive analytics. In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water.
  • EMEDIA  |  FRIDAY, JUNE 30, 2017
    [Analytics] How to Select Your B2B Channel Mix
    Tip: Do not skip considering the Cost-per-Opportunity metrics and go right to the Cost-per-Sale analytics. B2B Channels Demand Generation Marketing Analytics Media PlanMarketing budgets are always tight. Competition for prospects’ attention and engagement is unrelenting. Some of your demand generation channels are pulling their weight, others not. But do you really know which channels are the most productive?
  • VIDYARD  |  FRIDAY, JUNE 30, 2017
    [Analytics] The Value-Add of Video in the Content Journey
    Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. Marketers consistently look for new ways to Engage buyers. Modern marketers rely on a well-defined Demand Generation Strategy to engage, nurture and convert buyers throughout the stages of their buyer’s journey.
  • KEO MARKETING  |  THURSDAY, JUNE 29, 2017
    [Analytics] Top Digital Marketing Solutions for 2017
    Pursue Marketing Analytics . Thanks to big data and marketing analytics , businesses can figure out whom they need to target and how to spread their messages to their audiences. According to Invoca , CMOs are allocating more than 11% of their budgets to marketing analytics. Digital marketing is a fast growing and evolving industry. This year, it continues to meteoric rise among B2B and B2C companies alike, who are using it to connect with customers and make sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 29, 2017
    [Analytics] Connecting to a new podcast on digital transformation
    We use many analytical tools but one example is when we go to customer meetings, we take lots of notes. Big Data and Analytics business strategy innovation Leadership Podcasts Technology big data dell internet of things john roese liam quinn mark schaefer michele perras orna berry podcasts ray o'farrell trey laytonBy Mark Schaefer. My favorite event of the year is attending the massive SXSW Interactive conference each spring.
  • ENGAGIO  |  WEDNESDAY, JUNE 28, 2017
    [Analytics] 4 Ways to Measure Engagement at your Target Accounts
    Getting this right is a critical step in all ABM analytics. Are the right people at the account spending time with your company, and is that engagement going up over time? Engagement describes something fundamental about the customer’s connection to your brand: Higher degrees of engagement mean a deeper commitment. More time. More emotion. More of a relationship. More activity – such as buying and advocating. In short: engagement matters. .
  • BULLDOG SOLUTIONS  |  TUESDAY, JUNE 27, 2017
    [Analytics] Naked Content? Consider the Bigger Mix.
    Advertising & Media , Demand Creation , Inbound Marketing , Marketing Agency , Marketing Automation , Marketing Campaigns , Marketing Planning , Marketing Technology , Outbound Marketing , Reporting and Analytics , Sales and Marketing Operations , Sales Enablement , Social Media , Web Design“ Content marketing ” is one of the most important, yet overused, B2B marketing terms in the last 5–7 years. On one hand, it is a term that has been so overused that it is almost meaningless.
  • BIZNOLOGY  |  TUESDAY, JUNE 27, 2017
    [Analytics] Slow and steady content-creation wins the Google Search race
    Now, it’s time to take it to the next step with optimization: connecting to Google Analytics , Bing, Yandex, Google Webmaster Tools and Bing Webmaster Tools , sitemaps, metadata and tags and all that fun stuff. Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” ” Morning Runs.
  • CHIEFMARTECH  |  TUESDAY, JUNE 27, 2017
    [Analytics] Check out the amazing speakers who will be at MarTech Boston
    Frank Bifulco , CMO, and Mark Pickett , senior director of customer analytics, at Staples. The agenda for MarTech Boston , October 2-4, has just been posted, and I am once again awed and humbled by the incredible cast of speakers who have agreed to participate. If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day conference you won’t want to miss.
  • LEAD LIAISON  |  TUESDAY, JUNE 27, 2017
    [Analytics] QuestSoft Triples Clickthrough Rates & Improves Website Engagement with Lead Liaison
    QuestSoft combines 20+ years of mortgage regulatory, CRA and Fair Lending compliance analytics, data management and software design expertise with best-in-class customer service to consistently improve client compliance accuracy and facilitate smoother regulatory audits. ALLEN, TX - Mortgage lending compliance software company QuestSoft recently spoke about their success using Lead Liaison. QuestSoft is the nation’s leading provider of automated mortgage compliance software.
  • HUBSPOT  |  TUESDAY, JUNE 27, 2017
    [Analytics] 6 Digital Storytelling Lessons from Pottermore
    Pottermore uses quizzes, but you can also use less direct means to learn more about your readers, such as through Google Analytics’ suite of tools. As technology continues to lower the cost of content production, today’s end user is asked to digest more stories than ever before -- in conversation, in written text, at the movies, in advertisements, and even through web design.
  • MODERN MARKETING  |  MONDAY, JUNE 26, 2017
    [Analytics] How Account-Based Marketing Changes the Business Developer’s Role
    To do so, use predictive marketing analytics, which uses online click histories and offline data to forecast buying interest. Adding predictive analytics to your lead qualification process can substantially improve your results. In a study that EverString commissioned with Forrester Consulting, they discovered that companies that used predictive analytics were almost three times more likely to surpass the average growth rates in their industries.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 26, 2017
    [Analytics] How Technology is Creating More Opportunities for the Modern Marketer
    Careers in marketing have never been more exciting, now they require a blend of creative skill backed by analytics expertise, data-driven research, and the ability to produce provable results. The modern marketing landscape is not what it used to be. Creative thinkers and innovative “ideas people” are still at the heart of the department, but it has become a measurable, monitorable and data-driven discipline.
  • ACT-ON  |  MONDAY, JUNE 26, 2017
    [Analytics] The Artificial Intelligence Impact: Friend or Foe to Marketing?
    Marketing will need to prepare for AI and carry forward the lessons learned from predictive analytics and today’s patchwork of martech solutions — automation can only offer recommendations that are as good as the underlying data sources. The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform tasks that previously required human intelligence, such as decision making, visual perception, and speech and language recognition.
  • SHARPSPRING  |  THURSDAY, JUNE 22, 2017
    [Analytics] Sample Post | Omni-Channel Marketing
    Social monitoring and marketing automation analytics will show you where your time and efforts can be best spent. That’s why it’s important to create a measurement strategy built around metrics, behavioral tracking, and comprehensive analytics reports. 7 Ways to Implement an Effective Omni-Channel Strategy. . . Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub.
  • FATHOM  |  THURSDAY, JUNE 22, 2017
    [Analytics] Creating Brand Magic – Value, Perceived Value, and Data Storytelling
    Of course, you also need the right visuals; this is where the science of analytics turns into the art of telling stories. Analytics / Big Data Blog Feed Creative Digital MarketingHumans are inherently logical creatures, right? Of course, we are in some ways, but many decisions we make are ruled by emotion, even when they feel purely rational. Take, for example, the tulip and Tulip Mania in the 17th century.
  • MODERN MARKETING  |  THURSDAY, JUNE 22, 2017
    [Analytics] The Four Temperaments of Organizational Alignment
    Melancholic (analytical, wise, and quiet) – You’ve adjusted a bit and tamped down the fire. Your org is talking to the other orgs and collectively you’ve moved into a more analytical phase. It seems to be an unwritten rule. Or maybe it’s our collective failure to think of history as anything more than a collection of dusty tales from long dead, tech-deprived societies. Or maybe it’s simply ignorance.
  • 6SENSE  |  THURSDAY, JUNE 22, 2017
    [Analytics] Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing
    Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. The Forrester Wave conducted a 28-criteria evaluation of predictive marketing analytics providers for B2B marketers. Want to keep learning about how predictive analytics can help your enterprise?
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Analytics] What We Learned From Spending $100k On Facebook Ads
    On one hand this was an advantage -- since we could make changes to the program in seconds rather than days -- on the other hand, we were on our own for creative, landing pages, and analytics. We used a combination of Facebook Ads, Google Analytics, Mixpanel, and Salesforce data. For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream.
  • BIZIBLE  |  WEDNESDAY, JUNE 21, 2017
    [Analytics] How to Run a Weekly Growth Team in B2B
    Here’s what our meeting agenda looks like: Growth team lead goes over their thoughts and perspectives based on Salesforce reports and Google Analytics - 5 min. Many B2B companies have annual sales and marketing goals. and consistently miss these. For sales, annual targets can make sense due to the length of sales cycles (however many pros recommend quarterly targets). Marketing success on the other hand relies on frequent feedback and constant testing.
  • VIDYARD  |  TUESDAY, JUNE 20, 2017
    [Analytics] 3 Fundamental Pillars of Technical Support and How Video Can Help
    With video analytics you are able to tell which of your videos are most or least engaging and how frequently they are being consumed. The expectations of customers are changing. In a 2017 report , Salesforce found that Customer Experience is “the defining line between companies that are struggling and those that are thriving” What’s more, customers are saying themselves that “their brand loyalty is heavily influenced by the quality of service they receive.”
  • MODERN MARKETING  |  TUESDAY, JUNE 20, 2017
    [Analytics] Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize?
    Innovation in predictive analytics is now being driven by the new marketing imperative to not only demonstrate business impact but to continuously optimize it. The operative word here to me is "predictable" which of course ties into a hot topic today: predictive analytics? What are the benefits and shortcomings of predictive analytics that CMOs need to be aware of? Let's cut right to the chase here, kids.
  • WEBBIQUITY  |  TUESDAY, JUNE 20, 2017
    [Analytics] Three Ways Data Can Improve Your ABM Strategy
    Engagement data : The common behaviors and engagements your best buyers have with your company, including historical deals, connections, web analytics, and lead scores. Guest post by Krysta Williams. Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer.
  • ACT-ON  |  TUESDAY, JUNE 20, 2017
    [Analytics] Back to Basics: A Primer on Marketing Metrics
    At one of my recent jobs, everyone in the company, from HR to tech, went through analytics training. Many websites, like Google Analytics, provide data in real-time. B2B Marketing Reports & Analytics data and analytics marketing data marketing metrics metricsAs I’ve previously confessed, I’m not much of a numbers person.
  • HUBSPOT  |  TUESDAY, JUNE 20, 2017
    [Analytics] Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views
    Here are some analytics from a new deck after just a few days live: Here are the lessons learned in more detail: Always end with a top to mid-funnel CTA slide. While Moz does indeed show 30 days of analytics via a link below the comments section, SlideShare gives a lifetime view count. According to DMR Stats , SlideShare users add more than 400,000 new presentations per month. The site receives 159 million page views per month, and has more than 70 million users.
  • BULLDOG SOLUTIONS  |  MONDAY, JUNE 19, 2017
    [Analytics] Three Steps to Creating a Culture That Embraces Metrics That Suck
    Expectations should be clear internally and with clients that all content—unless explicitly stated otherwise—is created to be constantly improved based upon analytics. The world is moving fast and is saturated with analytics, insights and tools. “WHEN YOU TAKE RISKS, YOU LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED AND THERE WILL BE TIMES WHEN YOU FAIL, AND BOTH ARE EQUALLY IMPORTANT.” Ellen Degeneres.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 19, 2017
    [Analytics] Survey: CXOs Value Long-Form Marketing Content for Insight
    B2B marketers have been working to maintain the accuracy of data and analytics as they collect more information than ever before. Customer Experience Industry News content marketing data and analytics digital marketingDespite the wide variety of marketing content, C-suite executives and decision makers still have strong preferences toward long-form pieces, according to new research.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JUNE 18, 2017
    [Analytics] Amazon Buys Whole Foods: It's Not About Groceries
    Simply put, if the networks capture all direct customer interactions and don’t share their data with outsiders, the market for customer data platforms, journey orchestration engines, predictive analytics, content management systems, and other martech mainstays will vanish.
  • CONTENT STANDARD  |  FRIDAY, JUNE 16, 2017
    [Analytics] Your Marketing Hiring Strategy Should Bring Different Disciplines Together
    “For a lower-level role, focus on the functional creative or analytic specialty in your hiring; any of the opposing skills should be added value,” Magnarelli says. ” Hybrid creative professionals are of particular value to digital marketers, since marketing now exists at the intersection of so many disciplines spanning the analytical and creative spectrums.
  • RADIUS  |  THURSDAY, JUNE 15, 2017
    [Analytics] The Data Quality Crisis
    ” Forrester cited Radius as a strong performer in its 2017 Wave report on predictive analytics for B2B marketing. Radius match rates and accuracy are thus very high and do not degrade as quickly as those of other approaches.” – The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017. The abundance of data is overshadowed by the major shortcomings in quality.
  • VIDYARD  |  WEDNESDAY, JUNE 14, 2017
    [Analytics] 11 Simple Ways to Improve Your Internal Communication with Video
    Constant feedback is crucial to agile development teams but more often than not, they either have to hunt through analytics or interview users to get it. For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. There have been carrier pigeons, smoke signals, semaphores, trumpets, and now SMS, emails, voicemails, movies, emojis, and snaps. But does it ever compare to face-to-face interaction? Most would agree not.
  • BIZNOLOGY  |  TUESDAY, JUNE 13, 2017
    [Analytics] The art of narrative storytelling via social media marketing
    I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day. We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us.
  • EVERYONESOCIAL  |  TUESDAY, JUNE 13, 2017
    [Analytics] Summer Reading & A Checklist For Life
    Analytic rigor–Use of the scientific method and effective checklists minimizes errors and omissions. My wife and I recently had our second child and as such, I’ve been spending some time at home over the last few weeks. While having a newborn in the house doesn’t exactly allow for a lot of rest and relaxation, there has been downtime, some of which I’ve used to catch up on reading.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 13, 2017
    [Analytics] How to Create an Infographic From Start to Finish in 5 Steps
    Here at KoMarketing, we look for key client themes across a variety of analytics platforms to pinpoint what might resonate best with the audience. Tools like Google Analytics , Google Search Console , and BuzzSumo are some of our favorites. When looking across analytics platforms, you notice several pieces of top-performing content (views, shares, links, etc.)
  • VIDYARD  |  TUESDAY, JUNE 13, 2017
    [Analytics] Chalk Talks: Using Video for Account-Based Marketing
    The good news is, video content and video analytics can help you with each of these challenges head on, so let’s take a look at how you can use video to supercharge your ABM programs. B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 13, 2017
    [Analytics] Achieving escape velocity: The content discovery challenge
    Big Data and Analytics Communty-building Content Ignition Strategy Content Marketing customer acquisition economics of social media Google techologies Internet marketing Marketing best practices Marketing Strategy Mobile marketing Podcasts The Marketing Companion content discoverability content marketing content search mark schaefer marketing companion podcasts searchBy Mark Schaefer.
  • WEBBIQUITY  |  TUESDAY, JUNE 13, 2017
    [Analytics] Marketing Technology Needs to be Facebook-ized
    The recent Big Data Tech 2017 event in Minneapolis drew more than 1,000 attendees from across the business spectrum—IT, marketing, finance, operations—to learn about trends in data management and analytics. Ultimately, it’s most productive for marketers to act on analytics, not just manipulate the data. Marketing technology has come a long way since the fictional Harry Crane got a mainframe installed at Sterling Cooper.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Analytics] 5 Types of Marketing Automation for Businesses to Consider
    This is great for marketers because online channels allow for better targeting, tracking, and analytics. Marketing Analytics Software. Marketing Analytics software allows you to get usable data such as visitor behavior and activity. Google Analytics is probably the most used analytics tool. Marketing has been around for a very long time. Think about it.
  • ENGAGIO  |  MONDAY, JUNE 12, 2017
    [Analytics] Think You’re Not Ready for Account Based Marketing? Try These 6 Ideas First
    For example, we use Engagio’s analytics to identify who and/or what may be blocking a deal, then running targeted plays from our playbook to key individuals (marketing created, sales approved). It can be intimidating to make the switch from traditional demand generation to an account-based mindset. It requires B2B organizations to evolve their process and activity — and change is never easy.
  • CONTENT STANDARD  |  MONDAY, JUNE 12, 2017
    [Analytics] Mid-Year Marketing Budget Check Up—Does Your Spending Match Trends?
    Econsultancy found that analytics spending in particular accounted for a large portion of this growth (49 percent). Most professionals love the close of Q2 each year: summer weather is getting into swing, many people have prepared to take well-earned vacations, and it’s time for the marketing conference circuit to kick into high gear. There’s a lot to look forward to. But for Cassandra, the close of Q2 is bringing nothing but stress.
  • SHARPSPRING  |  FRIDAY, JUNE 9, 2017
    [Analytics] 7 Ways to Implement an Effective Omni-Channel Strategy
    Social monitoring and marketing automation analytics will show you where your time and efforts can be best spent. That’s why it’s important to create a measurement strategy built around metrics, behavioral tracking, and comprehensive analytics reports. Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, JUNE 9, 2017
    [Analytics] Flooded with Data but Lacking Insight? Consider Usage Analytics
    Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Software usage analytics can help provide a boost to your marketing technology stack, leading to deeper customer engagement and real business results. Supercharge Web Analytics. As it turns out, software usage analytics can lend visibility into usage patterns that give you valuable insight into why products aren’t resonating with users, and how to ensure that they do.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Analytics] Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
    It’s never been easier to learn more about the people who are consuming your content, by tracking analytics or through simple research. We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in -- an ad appears. You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock in the corner of the ad taunts you with, “Close this ad in 5 … 4 … 3 … ”.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Analytics] You Need to Understand These 6 Things About What B2B Buyers Want
    And I could use Google Analytics ― a free, widely-used tool ― to do the job. The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. That seems to be the underlying premise of marketing right now. It’s not a bad premise. It leverages one of the all-time great marketing principles: relevancy. Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. It’s why retargeting works and personalization converts.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Analytics] How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams
    TrackMaven is a marketing attribution analytics software company, and I asked Senior Director of Marketing, Kara Burney , about her team's unique approach to structuring the content marketing team of "mavens.". It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do.
  • CONTENT STANDARD  |  THURSDAY, JUNE 8, 2017
    [Analytics] How Location Analytics is Helping Retailers Reinvent Themselves
    She may not have made a purchase, but the retailer has collected data that can be linked to that specific user—possibly through the brand’s retail app that shares location analytics data from her phone. Just as the world of digital commerce has greatly benefited from leveraging data and analytics, real-world commerce can’t afford to ignore these insight-rich resources. Every day, retailers watch customers leave their stores without making a purchase.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 7, 2017
    [Analytics] Pega Does Vegas
    It places a strong emphasis on meeting customer needs, both through predictive analytics to anticipate what each person wants and through interfaces that make service agents’ jobs easier. Pega Vice President for Decision Management and Analytics Rob Walker gave a separate keynote that addressed fears of AI hurting humans. I spent the first part of this week at Pegasystems ’ PegaWorld conference in Las Vegas, a place which totally creeps me out.*
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 7, 2017
    [Analytics] Survey: Marketing Is a Balanced Blend of Art and Science
    A few of the terms selected by participants when asked about the science of marketing were “data,” “analytics,” and “technology.”. Industry News Performance Measurement analytics content marketing dataMarketing has several components, and one survey recently shed light on how much of it is an art compared to a science. Chiefmartec and Third Door Media surveyed 637 industry professionals to gauge where marketing falls in terms of science and the arts. The majority (50.3
  • VIDYARD  |  WEDNESDAY, JUNE 7, 2017
    [Analytics] How I Use Video to Build Trust and Accelerate My Sales Cycle
    Intelligence through analytics. As a salesperson, no matter how long your sales cycle, one of the most important things that you need to build with your buyer is trust. Actually, I’d argue that you will never get a deal done without it. If someone doesn’t trust that you have their best intentions in mind, that you can help them solve their challenges, and that you are an expert in your field, they will not buy from you. Period.
  • HUBSPOT  |  WEDNESDAY, JUNE 7, 2017
    [Analytics] Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
    Instagram also offers brands a unified dashboard where they can easily view analytics of Story and ad performance in one place -- and see which Stories are driving visitors to websites. The analytics on Instagram can't be matched by Snapchat yet. If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on -- between Facebook and Snapchat over the disappearing message. And so far, Facebook’s winning the battle -- all because of Instagram.
  • PUREB2B  |  TUESDAY, JUNE 6, 2017
    [Analytics] Why Customer Experience Matters to Your Business
    Data analytics tools are now available to aid marketers in their customer experience research. Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of brands.
  • SALESCHOICE  |  TUESDAY, JUNE 6, 2017
    [Analytics] Why AI will solve Attention Deficit Disorder in Sales Professionals
    Other forms include calming music in office, nature walking clubs, and increasingly innovative cognitive behavior altering technology tools like AI driven predictive and prescriptive analytics that help prioritize all sales opportunities, continue to learn from all activities of the sales organizations on its wins and losses, and also ingest other data patterns to become a smart cognitive sense making highway for sales professionals to trust to guide them to achieving their quota plans.
  • TONY ZAMBITO  |  TUESDAY, JUNE 6, 2017
    [Analytics] Are Companies Ignoring Their Best Source For Buyer Insights?
    In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can now be computed and accessed. This growth in the volume of data has spawned numerous types of data analytics services provided for marketing and sales management to deal with the ever-increasing volume of data. Stories convey what data analytics cannot.
  • HG DATA  |  TUESDAY, JUNE 6, 2017
    [Analytics] A Customer-Centric Approach to Sales Intelligence
    We’ve always been extremely customer-focused – when we started RelPro in 2009 (before it was called RelPro), we built the business by doing data and analytics projects with customers as a way of discovering the real-world problems that they were facing in applying data and analytics to business development. Going back to your early data and analytics research with customers – what are some of the patterns you observed over those four years of projects?
  • MODERN MARKETING  |  MONDAY, JUNE 5, 2017
    [Analytics] Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the.
    Somewhat ironically, identity resolution also has a direct impact on the marketer’s ability to garner analytics to accurately measure efficacy of spend in general. This problem also extends into another key area of analytics, generating critical customer insights that are the backbone of any effective marketing program.
  • CONTENT STANDARD  |  MONDAY, JUNE 5, 2017
    [Analytics] Principles of Good Marketing Dashboards: Rethinking the Purpose of Reporting
    Oh, and there’s no room in the budget at the moment to hire that analytics specialist you’ve been requesting for three months, but they’ll review it again next quarter. For all of the KPIs you have to cover, you might as well just give them the login for your analytics back-end. Your team has finally done it. After nearly five years of blood, sweat, and toil, your company has a content hub that people care about.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JUNE 3, 2017
    [Analytics] SessionM Expands from Loyalty to Full Customer Engagement Management
    Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools. SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. The system has since expanded to support more channels and message types. This puts it in competition with dozens of other customer engagement and personalization systems.
  • EVERYONESOCIAL  |  FRIDAY, JUNE 2, 2017
    [Analytics] 4 Ways to Build a Team of Engaged Employees
    These platforms provide a quick way to have all the content you may want employees to share in one central location, along with analytics, and creating an easier way to boost brand visibility. How Do You Build a Team of Engaged Employees? It’s a question that many good business owners and leaders should (and typically) do care about.
  • MARKETRI  |  FRIDAY, JUNE 2, 2017
    [Analytics] An Interview with a Marketing Analytics Vendor
    In this next installment of our "What's New in B2B Marketing Planning" blog series, we asked Chris Sietsema, a Digital Marketing Consultant and Owner of Teach To Fish Digital, to give us some insight into his experience with SEO and Marketing Analytics.
  • MARKETRI  |  FRIDAY, JUNE 2, 2017
    [Analytics] What’s New in B2B Marketing Planning: Interview with a Marketing Analytics Vendor
    In this next installment of our blog series, we asked Chris Sietsema, a Digital Marketing Consultant and Owner of Teach To Fish Digital, to give us some insight into his experience with SEO and Marketing Analytics. B2B Digital Marketing Strategy B2B Marketing Challenges Strategic Marketing Consulting B2B Marketing Planning
  • BIZNOLOGY  |  FRIDAY, JUNE 2, 2017
    [Analytics] Digital is plural
    Digital is often described via the SMAC acronym: to become digital, you are supposed to master social, mobile, analytics and cloud.
  • BIZNOLOGY  |  THURSDAY, JUNE 1, 2017
    [Analytics] How do you migrate to a new site search engine?
    You can use a site search analytics tool, such as SoloSegment Site Search Inspector [Full disclosure: I am their Senior Strategist] to check whether searches are successful or not. Install SoloSegment Keyword Inspector to get a baseline of analytics for your current Google Site Search experience. Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search.
  • LEADSPACE  |  THURSDAY, JUNE 1, 2017
    [Analytics] 3 Reasons Why B2B Marketers Are Getting Excited About AI
    AI technologies ranging from predictive analytics to chatbots are already enhancing how we do business. This article was originally published on the Marketo Blog. No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it’s unlikely to evolve into a race of cyborgs bent on destroying the human race either. Or steal our jobs for that matter.
  • FATHOM  |  WEDNESDAY, MAY 31, 2017
    [Analytics] Marketing Automation: It’s Not Magic, It’s Marketing
    Marketing technology, while powerful on its own, still requires a savvy and analytical marketing mind to get the most out of it. The marketing technology landscape is growing by the minute, especially when it comes to marketing automation. While this offers a wealth of opportunity for marketers, it can also be easy to get lost in the excitement and possibilities. In other words, it can feel like a tornado of cutting edge technology and technical wizardry.
  • SHARPSPRING  |  WEDNESDAY, MAY 31, 2017
    [Analytics] How to Pitch Marketing Automation to Your Boss
    Another system to track your analytics. Analytics & Reporting. Change is hard for some companies. Some would rather go with an executive’s gut than use data to back their decisions. Some still have paper files. And some, unfortunately, won’t be around five years from now because they aren’t willing to adapt to an evolving digital landscape.
  • CONTENTLY  |  WEDNESDAY, MAY 31, 2017
    [Analytics] Infographic: Which Industries Have the Best Content Marketing?
    Brands ROI B2B content marketing analytics finance Infographic techStorytelling has always been part of content marketing’s DNA. Our co-founder delved into its benefits here and here. Our director of strategy philosophized about it here. Our managing editor considered its complications here. The reason for such emphatic coverage is simple: Great stories leave an emotional resin on readers, imprinting them in a way traditional marketing copy does not.
  • CONTENTLY  |  WEDNESDAY, MAY 31, 2017
    [Analytics] How Content Marketing Technology Can Solve Your Sales Enablement Woes
    Finally, after assets were distributed to the sales team, we could turn to Contently Analytics to see which content was most effective. Additionally, linking production back to analytics gave us a comprehensive view of the marketing-sales content engine. We could send an analytics report of the sales enablement content to the sales team once a quarter so they stay on top of asset performance.
  • INFER  |  WEDNESDAY, MAY 31, 2017
    [Analytics] Tips for Rapidly Turning New Headcount into Revenue
    Thankfully, with new predictive analytics and AI solutions, it’s getting easier to foster sales and finance alignment by using data to show how quickly new hires make an impact on the top line. This article was originally published on the Salesforce Blog , by Nate Gemberling, Infer’s Director of Sales. While there’s lots of talk about sales and marketing alignment, those of us in sales know that there’s another alignment challenge in most companies.
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