• MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 16, 2018
    [Analytics] 35 Marketing Automation Tools To Personalize Your Customer’s Journey
    Today, every organization out there is using some form of software as a service (SaaS) platform to share content (CMS), to streamline their communications with customers (CRM and Marketing Automation), and to draw insights (Analytics) from […]. One of the most empowering abilities marketers have gained from the digitization of the marketing function is marketing automation.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Analytics] 27 Reasons Why Your Content Sucks
    As the old saying goes, ‘One person’s trash is another’s treasure,’ so it’s important to continuously challenge assumptions, with data, analytics and even intuition.” Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it.
  • HEINZ MARKETING  |  SATURDAY, JANUARY 13, 2018
    [Analytics] B2B Reads: Influencers, Data, and the Verbal Revolution
    How B2B Sales Benefits From Prescriptive Analytics. Thanks for the insight on prescriptive analytics, Jared Aho. B2B Reads Sales B2B buyer behavior Content marketing data influencer prescriptive analytics quality leads referrals Salespeople Social media unfluencers voice searchIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Analytics] Nonprofits and Marketing Automation: Omni-Channel Fundraising
    Revenue Generation Blog Analytics Automation Marketing Automation NonprofitsNonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series , we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. Omni-Channel Fundraising for Nonprofits. Omni-channel fundraising should be part of a nonprofit’s strategy.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 12, 2018
    [Analytics] Ingenuity Rising: How to Boost UX and Sales Simultaneously
    Analytics make this easier, of course. Interactions with a brand or organization are becoming more complicated, dynamic, and nuanced. Not only do today’s customers browse via multiple devices and platforms, they do it simultaneously. A customer may start out shopping via mobile, for instance, and then check out or pay via a home computer or desktop. Alternatively, customers also might start shopping on mobile, yet choose to pick up the items in-store and in-person.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Analytics] What to Do When Your Content Falls Flat: 6 Ways to Recover
    This tool also provides full analytics data, so you can compare the performance of your links. Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 12, 2018
    [Analytics] Interview with Cory Munchbach
    I care a lot about women in tech and women in leadership, so Katie Burke , HubSpot’s Chief People Officer, and Sarah McGinty London , Optum Analytics’ Chief Product Officer, inspire me so much. Cory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA.
  • CIRCLE STUDIO  |  THURSDAY, JANUARY 11, 2018
    [Analytics] Don’t Wait For the Next Redesign to Make Website Improvements
    Use web analytics and conversion metrics to influence what changes and tweaks need to be made to your website. Your firm’s website is arguably your most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, making regular website improvements should be a top priority. You simply can’t have a set it and forget it attitude when it comes to your website.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Analytics] 3 Technologies to Watch (and Use) Today
    In our recent release, we enhanced Marketo’s ContentAI analytics to help you better understand how your content is performing for different audiences. Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology.
  • MARKETING ENVY  |  THURSDAY, JANUARY 11, 2018
    [Analytics] Are you presenting relevant B2B Marketing KPIs to Your Board?
    As Steve Bernstein , Senior Director of Data and Analytics at StubHub suggests that organizations must agree upon and employ company wide metrics and KPIs in order to ensure accurate data analysis. Reading time: 5 very beneficial minutes. At the heart of every effective marketing campaign are its KPIs. Why are KPIs so important? Nowadays, marketing is all about accountability.
  • VIDYARD  |  WEDNESDAY, JANUARY 10, 2018
    [Analytics] Is Your Video Infrastructure Ready for 2018?
    Substantial analytics. As the popularity of video multiplies, so do its uses. Yesterday, it was confined to the marketing department and considered expensive. Today, video is cheap, nimble, and available to anyone who wants it. Salespeople use it to retire their quotas. Support managers use it to help customers quickly. Product teams use it to announce , HR teams to inspire , and PR folks to pitch. And we are only just getting started.
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 9, 2018
    [Analytics] Key Digital Branding Tips to Dominate Your Online Presence
    In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Branding Digital digital marketing Brand voice examples Brand voice guidelines Branding in marketing Content promotion Data analytics marketing Measuring brand perception Social media content creation tools Tools for digital marketing
  • MODERN MARKETING  |  MONDAY, JANUARY 8, 2018
    [Analytics] Tips to build customer loyalty online
    By collecting this rich data, you can build a picture of your customers’ experience Advanced experience analytics can be used to analyze this behavioral data to give insights into how your customers are interacting with your brand’s digital properties so that you can make the most of every digital interaction. As customers become more demanding and competition tougher, experience analytics can help brands stay ahead of the game and succeed.
  • PUREB2B  |  SUNDAY, JANUARY 7, 2018
    [Analytics] 8 Principles of High-Converting Landing Pages
    At this point, you need to collect performance data on your landing page by gathering feedback or using an analytics tool. Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 5, 2018
    [Analytics] How Demand Generation is Limiting Your Business Growth
    This is done through proper lead scoring, personalization, and analytics data. Full attribution tracking is usually the best solution, especially when used with tags, dynamic content delivery, and general customer analytics data. Factors Limiting Business Growth: Demand Generation. While there are many factors that limit business growth, demand generation issues are one of the most common bottlenecks small and medium businesses face.
  • BIZIBLE  |  FRIDAY, JANUARY 5, 2018
    [Analytics] The Budgeting and Planning Maturity Model For B2B Marketers Explained
    Additionally, there are appropriate integrations with analytic tools and financial systems. At large organizations there are numerous responsibilities, ownership areas, and processes in place that make it difficult to identify opportunities to improve operations. It’s also difficult to prioritize which areas to improve or optimize first. This is especially true when it comes to marketing planning and budgeting processes.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 5, 2018
    [Analytics] New Tech Makes Translating Content Easy—But It’s Still Not Enough
    Start with country-specific market research, then examine content, site, social, and email analytics to figure out how people in the new geographic area differ in their brand expectations and digital habits. One of the limiting factors for brands onboarding new target languages is that you need to ensure that you have ongoing monitoring and analytical support that can operate in that language. What would you do if you could understand any language?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 5, 2018
    [Analytics] 2018: Survey Says!
    Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. More comprehensive analytics— 6%. I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy.
  • HEINZ MARKETING  |  FRIDAY, JANUARY 5, 2018
    [Analytics] Inside the acquisition: How and why Terminus bought BrightFunnel
    One of the cool things about BrightFunnel is that in addition to marketing analytics and attribution, they can take an account-based view of reporting. He told B2B News Network : “While the Terminus ABM platform today can be used by companies of all sizes, the addition of powerful attribution and analytics capabilities will strengthen our ability to meet the complex needs of enterprise organizations.
  • VIDYARD  |  THURSDAY, JANUARY 4, 2018
    [Analytics] 8 things HR and internal comms teams can learn from marketers
    Litmus , an email analytics firm, calls this the “empty suitcase method,” whereby you sell a suitcase, but neglect to mention what’s in it. “If you build it, they will come” may work in the movies , but as any team that’s launched an employee portal, an internal newsletter, or benefits workshop can attest, it’s a recipe for an empty stadium.
  • NUDGE.AI  |  THURSDAY, JANUARY 4, 2018
    [Analytics] 1 Key Lesson For Sales in 2018
    AI can send more emails, make more calls, and do better analytics than your best prospectors and operations professionals. While at Nudge.ai we’re wary of the typical ‘delusions of grandeur’ that seems to surround New Year’s resolutions, we do think this time of year is a good opportunity to reflect on a lesson or two from the past year and then to set achievable goals. So we’re kicking off the New Year with some thoughts on how to make sales in 2018 even more successful than ever.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Analytics] How to Know It’s Time to Update Your Landing Page
    One way or another, Google Analytics—or whatever instrument you use to control and measure your marketing campaigns—sends a signal that “something didn’t go as planned,” but how do you know if it’s your landing page screaming for change? You look at your landing page, read the content, check your analytics , examine your visitor’s behavior, and understand there’s room for improvement. Two or three years ago, you launched a landing page. It worked fine.
  • HUBSPOT  |  THURSDAY, JANUARY 4, 2018
    [Analytics] How to Create a YouTube Channel
    It's also within these settings that you can link an AdWords account, add a Google Analytics property tracking ID and make advertising selections. If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. You're clever. You already know that YouTube is an important content tool, and you're ready to start leveraging video for your own business.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 4, 2018
    [Analytics] Voice Search: Is Your Content Prepared for the Verbal Revolution?
    Research from STAT Search Analytics shows a single PAA can show up in 21 unique SERPs. Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution.
  • VISUMCX  |  WEDNESDAY, JANUARY 3, 2018
    [Analytics] Three Things B2B CMOs Can Do To Make The Most Of 2018
    Advance Their Analytics Capability In their Marketing Performance study , Vision Edge Marketing states that 40% of marketing organizations earn "low marks from the C-suite for performance management and measurement.” CMOs need to establish an approach and analytics strategy that measures their business impact and the return on their marketing investment. If CMOs want 2018 to be the year they gain a seat at the executive table, they need to improve their analytics.
  • BOP DESIGN  |  WEDNESDAY, JANUARY 3, 2018
    [Analytics] 3 Tips to Refresh a Lackluster Marketing Strategy
    For this very reason, it’s important to look at the analytics for your various marketing campaigns. Check your Google Analytics to see how visitors are getting to your B2B website and what types of actions they are taking. Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) Is your marketing strategy looking a little lackluster or not driving the results you are looking for?
  • OUTREACH  |  WEDNESDAY, JANUARY 3, 2018
    [Analytics] A New Outreach and Meetings and Unleash, Oh My: What we Shipped in 2017
    In May, we brought you an entirely new Outreach to improve our user interface and bring an important focus on actionable analytics 2017 has been quite the wild ride at Outreach -- our product and company are growing so fast, you may barely even recognize us from a mere 365 days ago!
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 3, 2018
    [Analytics] Are you using data to connect with customers?
    Web analytics data around what content they view on your site. Digital Marketing Monthly Newsletter A/B testing ads assumptions Clients commercials content customers Data Digital Engagement events interests marketing messages offline online population resonate social data testing topics touchstones Web analytics Website
  • SNAPAPP  |  WEDNESDAY, JANUARY 3, 2018
    [Analytics] 35 Marketing Tips to Make Your Work Day More Productive
    You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. You marketers aren’t just busy people – you’re jugglers. . And if you manage an in-house team or contractors … well, you deserve a medal. . The team and I here at SnapApp knew you’d appreciate some shortcuts. We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier. .
  • TERMINUS  |  WEDNESDAY, JANUARY 3, 2018
    [Analytics] Terminus’ Acquisition of BrightFunnel: The Details
    Terminus has acquired BrightFunnel , the pioneer in B2B marketing analytics and attribution. Together, Terminus and BrightFunnel deliver best-in-class account-based execution and B2B analytics for today’s unified revenue team. BrightFunnel is a powerful platform for connecting marketing efforts to revenue through best-in-class B2B analytics, including AI-powered multi-touch attribution, account-based measurement, and revenue funnel analytics.
  • HUBSPOT  |  WEDNESDAY, JANUARY 3, 2018
    [Analytics] The 6 Biggest Marketing Lessons HubSpot Learned in 2017
    Better analytics has brought a lot of focus and measurability to marketing, but creates the tendency to do what’s best for the business versus what’s best for the customer. One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing.
  • HEINZ MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Analytics] Marketing technology: Tech that makes Heinz Marketing tick
    Google Analytics. After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Below is a simple overview of our key tools broken up by general sales funnel stages. Like most marketing technology stacks, this is constantly a work in progress. We are regularly reviewing & evaluating our marketing technology needs based on objectives, utility, results and future needs.
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 2, 2018
    [Analytics] Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts
    To help personalize the user experience, consider these tools: Google Optimize 360 : Free A/B testing is available to all Google Analytics users. It’s been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today. With the advent of mobile just-about-everything and the mainstreaming of the internet of things (IoT), this statistic is hardly surprising—these days, it’s all about instant gratification.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Analytics] 6 Free Cross-Training Ideas for B2B Digital Marketers
    Google AdWords & Analytics Certifications and Google’s Academy for Ads. This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well.
  • WEBBIQUITY  |  TUESDAY, JANUARY 2, 2018
    [Analytics] Three Ways Users Can Help Keep Twitter Vibrant
    There are dozens of useful Twitter tools available to help with tasks like research, brand and topic monitoring, finding relevant new followers, and analytics. Is Twitter dying? That seems to be a common question right now, according to Google. “Dying” may be too strong a word, but the microblogging social network is clearly struggling.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 2, 2018
    [Analytics] 3 New Year’s resolutions for your martech stack in 2018
    but don’t overlook innovative new approaches to content marketing, social media marketing, or marketing analytics. Happy New Year! I hope you had a wonderful holiday season. Ready to get to work? We interrupt our series on the 5 disruptions to marketing (2018) to bring you these three resolutions for getting the most out of your marketing technology stack in the year ahead — along with specific ideas for implementing them successfully. Rationalize your martech stack.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 2, 2018
    [Analytics] Community Management: A Social Media Expert Spills Her Secrets
    Christin shares her list of go-to tools for social analytics, internal communication, employee advocacy, and more. Native analytics. People underestimate the usefulness of Twitter and Facebook native analytics. Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. It’s our primary social analytics tool.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Analytics] 3 Aha Moments to Improve Your Content Marketing in 2018
    I published 4 Google Analytics Reports Every Marketer Should Use and Where Should You Spend Time on Your Website: 5 Data-Driven Opportunities. When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing.
  • BIZIBLE  |  FRIDAY, DECEMBER 29, 2017
    [Analytics] Introducing The B2B Marketing Attribution Maturity Framework
    web analytics or finance tools). At Bizible we often get asked, “What are the levels or phases of marketing attribution?”. Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The result is the creation of the following maturity model. Measuring revenue at any organization is incredibly important.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 29, 2017
    [Analytics] Where is B2B marketing headed? 7 predictions for 2018
    Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management. Self-service analytics. End-of-the-year predictions are a dangerous business.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 29, 2017
    [Analytics] 6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
    In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. You’ve almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it? Turns out, a lot of people. Steve Jobs attributed it to Pablo Picasso.
  • VIDYARD  |  THURSDAY, DECEMBER 28, 2017
    [Analytics] 4 Ways Video Helps Maintain Control and Accelerate the Sales Cycle
    ABVs should be based on persona, so while you’re sending the same video to multiple prospects, your messaging will always resonate: The idea is to create one single screen share and send the video at-scale, using video analytics to hone in on the leads that are most engaged. Video analytics provide a way to keep your finger on the pulse, appropriately tailor your next steps, and better yet, more accurately forecast your pipeline.
  • THE POINT  |  THURSDAY, DECEMBER 28, 2017
    [Analytics] Report: 19 Experts on the State of Marketing Automation
    Whether it’s predictive analytics, ABM , AI, or chatbots, the modern marketer needs to navigate an increasingly technical discipline. HS) I’m really excited about the possibilities for leveraging predictive analytics and big data in marketing automation. Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation.
  • ACT-ON  |  THURSDAY, DECEMBER 28, 2017
    [Analytics] The 7 Podcast Episodes You’ll Reference in 2018
    AI B2B Marketing Content Marketing Digital Marketing Strategies EU/UK GDPR Landing Page Lead Generation Lead Scoring Marketing Life Marketing Strategy Podcast Reports & Analytics Sales & Marketing AlignmentWe’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.
  • EMEDIA  |  WEDNESDAY, DECEMBER 27, 2017
    [Analytics] How Paycor Hit Pay Dirt: Align Sales and Marketing (Part 2)
    As Brian quoted in his presentation, from the Aberdeen Group: “Top-performing B2B companies are using advanced analytics to…help Marketing and Sales understand what offers, content, and services hit the right notes with key segments.” B2B Marketing Lessons from Solutions Provider Paycor – Align Sales and Marketing (Part 2 of 2). Rarely do we come across a company whose demand generation and sales organizations are as productively aligned as Paycor’s.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 27, 2017
    [Analytics] KoMarketing Year In Review: Top Posts & Milestones from 2017
    4 Actionable Insights from Google Search Console Search Analytics Reports. It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 27, 2017
    [Analytics] 2018 Content Marketing Toolkit: Tips, Templates, and Checklists
    In addition to tracking key metrics, Google Analytics can be used to uncover deeper, more actionable insights you can use to guide your amplification efforts. Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Analytics] 30+ Best Marketing And Tech Blogs To Follow In 2018
    You will learn things like analytics, SEO, conversion rate optimization tricks as well as actionable strategies. The team behind OWOX BI — business intelligence software and analytics services for multi-channel businesses — use their blog to offer tips and advice for analysts, marketing experts and decision makers.The blog covers a variety of best practices for better-informed decision making, from collecting and combining data to extracting the insights.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Analytics] 30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 3
    The blog covers current e-commerce topics with a focus on analytics, explain what matters and why, and give advice on how to turn weaknesses into strengths. Our technology coverage includes Internet of Things (IoT), real-time analytics, big data, industry insights, and enabling technologies such as cloud, decision management, edge computing, streaming analytics, machine learning and any other critical technologies for operating your business in real-time.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 25, 2017
    [Analytics] A Year Full of ‘No Way!?’ Moments for CCO Magazine
    Yes, it sounds kind of dystopian, but using analytics to influence creative is an interesting premise and process. 2017 will go down as the year contributors to the magazine repeatedly blew my mind. Most editors like to think they have at least a modest (if not better) grasp of the industry they cover. After all, to be a good editor you must be able to tease out the ideas that will educate or delight your readers most – and identifying those requires a baseline of subject matter expertise.
  • CONTENTLY  |  FRIDAY, DECEMBER 22, 2017
    [Analytics] Studying the Hidden World of Dark Social Engagement
    In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.” There’s a hidden world of social sharing that often gets overlooked. For every tweet, pin, and Facebook link, there are certain shares that people have struggled to measure for years.
  • LEAD LIAISON  |  FRIDAY, DECEMBER 22, 2017
    [Analytics] A Customer Experience Year in Reflection
    As such, just a few of Syngro Eye features includes advanced text analytics to gain deep customer insight , intelligent aggregation methods to understand the ‘why’ as well as the ‘what’, the opportunity to overlay financial and operational data against CX analytics to allow for forecasting and the ability to set up real-time workflow alerts to ensure you are driving towards a customer-centric organisation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 21, 2017
    [Analytics] Our Favorite Articles & Blog Posts of 2017
    While data and analytics are critical, at the end of the day, humans are who we want clicking on and finding value on our sites. Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it.
  • KEO MARKETING  |  THURSDAY, DECEMBER 21, 2017
    [Analytics] The State of Digital Advertising: Trends to Watch in 2018
    Analytics will still be highly important in helping to bring your customers from the digital realm into a personal relationship that leads to a sale. What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. Sales Still Close the Buyer’s Journey.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 21, 2017
    [Analytics] CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
    It also showcases new ideas from Ford, such as Ford Smart Mobility (focused on autonomous vehicles and analytics) and Chariot (pool ride-sharing). Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 20, 2017
    [Analytics] Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017
    Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. billion will go toward analytics, modeling and segmentation. Industry News Marketing Technology analytics data digital marketingMarketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 20, 2017
    [Analytics] Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
    Successful Strategy Leans on Analytics. Brands should also lean heavily on analytics tools to generate insights via digital engagement, social listening, and other data channels offering insight into your brand’s performance.
  • LEADSPACE  |  WEDNESDAY, DECEMBER 20, 2017
    [Analytics] “The Bridge of Context” Between Data Science and Marketing/Sales
    But today, with the explosion of marketing analytics platforms and Artificial Intelligence (AI) solutions for Sales and Marketing, these two very different groups are working together far more often than ever before. The way we at Leadspace bridge this gap is by carefully thinking about the data and analytics we present to our customers. I’m not a data scientist, and I’m not a marketing or sales person.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 19, 2017
    [Analytics] Surprising Results in Customer Data Platform Survey
    In fact, we know that many CDPs support analytics without being connected to delivery systems, so this really shouldn’t come as a surprise. The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. Click here to download the full report.)
  • VIDYARD  |  TUESDAY, DECEMBER 19, 2017
    [Analytics] Create Your B2B Video Marketing Strategy in 4 Easy Steps
    With detailed reporting and analytics found within Video Marketing Platforms, marketers can finally understand who is watching specific content, and how long each piece held their attention for. While video analytics and dashboard reporting are great, marketers also have to be able to act upon data for it to be of real value. Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content.
  • NAVIGATE THE CHANNEL  |  TUESDAY, DECEMBER 19, 2017
    [Analytics] 5 Best Practices for Choosing the Right Trade Show Technologies
    Applications and software-as-a-service (SaaS) solutions improve everything from the initial registration experience to digital marketing, data analytics, lead retrieval, and real-time customer engagement. Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 19, 2017
    [Analytics] 2018 Marketing Predictions [Slide Deck]
    As analytical thinkers, we are, of course, realizing some patterns in the areas of focus and strategy trends. I cannot tell you where 2017 went. I know that I added more things to my to-do list than I was able to cross off, and I’m pretty sure that I still have condiments in my refrigerator that expired in 2016. Note to self: add “clean fridge” to my to-do list.). As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Analytics] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 19, 2017
    [Analytics] Amplify Your Top-Performing Assets With This 3-Step Curation Process
    Mine your analytics for performance/conversion leaders. Consult your analytics data to add key metrics like page views, social shares, time on-site, and conversion rates to include for individual assets in the inventory. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to locate organic search data in Google Analytics?
  • BOP DESIGN  |  MONDAY, DECEMBER 18, 2017
    [Analytics] A 5-Minute B2B Website Audit
    However, the most accurate information regarding page speed is in Google Analytics. The last few weeks of December typically includes prepping for new projects in 2018. If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are questions to help you perform a quick 5-minute B2B web design audit : How Long Does It Take the Website to Load?
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 18, 2017
    [Analytics] A ScribbleLive Stocking Stuffer
    Here’s the Christmas secret: Trend Insights is powered by TrendSpottr , a predictive analytics company that was acquired by ScribbleLive earlier this year. He has a background in Big Data and Social Media Analytics and has held product roles at several Toronto-based startups in these industries. ‘Twas the Week Before Christmas… Twas the Week Before Christmas, and all through the house. Not a creature was stirring — except for a few trendy engineers!
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 18, 2017
    [Analytics] B2B Marketers Look to Improve Data Acquisition to Achieve Goals
    As B2B marketers reap the benefits of data and analytics, new research suggests that they intend to refine their database solutions and strategies in the coming months. B2B Marketing News Industry News analytics B2B data marketingAccording to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement.
  • HEINZ MARKETING  |  MONDAY, DECEMBER 18, 2017
    [Analytics] Sales Pipeline Radio, Episode 97: Q&A with Guy Weismantel
    How call analytics can help marketers develop a strategy to adapt to the omnichannel landscape. Marchex is a call analytics company, and I lead the marketing team here. Robert: Yeah, for sure, is that, you guys kind of come at call, analytics, broadly because is that what you’re doing on the back and just trying to connect all those dots to create this full profile, or what’s the big “ah ha” as folks begin to work with you, they you normally see?
  • CONTENT STANDARD  |  MONDAY, DECEMBER 18, 2017
    [Analytics] Building Customer Loyalty: How and Why to Value Brand Loyalists
    Knowing how much cost went into each individual conversion, or knowing how many times a person is likely to convert over time requires immense analytical capacity and a fair bit of prediction. There’s a very painful moment that happens for many social media managers working to grow their brand’s audience.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 18, 2017
    [Analytics] 5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)
    They’ve been highly successful at having independent websites install their “tracking” scripts — whether it’s for Google Analytics or Facebook Connect. This is part 3 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update) or Part 2: Microservices & APIs (2018 Update) , you might want to start there. VERTICAL COMPETITION (2018 Update).
  • LEADFEEDER  |  SUNDAY, DECEMBER 17, 2017
    [Analytics] How to build a strong B2B buyer persona
    You can also prioritize your sales outreach to buyer personas that are interested in your product or service today using website analytics tools like Leadfeeder. A critical element of B2B Sales is understanding buyer personas. A buyer persona is unique to each business and is an essential element in understanding how to acquire more customers.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 15, 2017
    [Analytics] Reality Check: Marketing Technology ROI
    50% say that they expect this ROI to come from technology for analytics or predictive modeling. If you have never heard that Marketing became a technology-driven world, chances are you missed the memo. So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology.
  • BOUND  |  THURSDAY, DECEMBER 14, 2017
    [Analytics] The Great Marketing Roast of 2017
    Nina LoCicero, Global Demand Gen & Analytics at Rockwell Automation, explains how she is able to: Identify the personas of her anonymous web traffic. Marketing doesn’t have to be annoying! Here are a few notorious marketing habits that make all of our eyes roll. Don’t worry, it’s all in good fun. We’re guilty of most these ourselves (but we’re working on it).
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 14, 2017
    [Analytics] Survey: 41% of Digital Marketing Budgets Will Increase Significantly in 2018
    Data, Analytics and Marketing Challenges. Although marketers are positioning themselves for success in terms of digital marketing, they anticipate challenges regarding data and analytics, according to previous research. The “Communications and Marketing Survey 2017/18” from Cognito Communications found that within the next 12 months, securing a budget (89 percent) will be a top challenge for marketers in terms of analytics and technology.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 14, 2017
    [Analytics] Effective email marketing design
    As I said in October , your analytics may not tell the whole story when it comes to mobile. We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Mobile matters most. You undoubtedly have a significant portion of your audience who, even if they open your email on their desktop, will have done triage on a mobile device.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Analytics] B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb
    Most social channels provide their own analytics, so make them part of your regular routine. With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018.
  • CHAMPION COMMUNICATIONS  |  THURSDAY, DECEMBER 14, 2017
    [Analytics] 3 steps to using marketing analytics to generate B2B tech leads
    Many B2B tech companies that we talk to put a great deal of effort into working out how to get to know their customers at a deeper level. Primarily, this has become a data driven process. Lead generation Marketing B2B tech
  • LAUNCH MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Analytics] Fundamental SEO Strategies for B2B Organizations
    Consider these best practices and use analytics to monitor and track your website’s performance. The importance of search engine optimization (SEO) is widely recognized, yet all too often it’s not as high of a priority for B2B organizations, which is a bit mind-boggling when you consider the following statistics: 93% of online experiences begin with a search engine. 81% of people perform some type of online research before making a large purchase.
  • VIDYARD  |  WEDNESDAY, DECEMBER 13, 2017
    [Analytics] How You Can Use Video To Enhance Your Customer Support
    Using video for customer support allows you to walk your customers through an account set up, workflows, strategy, analytics, frequently asked questions, troubleshooting, and so on in a simple and easy-to-digest way. Analytics. Perhaps most significantly, video analytics give you deep insight into what is and isn’t working for your support strategy.
  • CHIEFMARTECH  |  WEDNESDAY, DECEMBER 13, 2017
    [Analytics] 5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)
    Staples , using marketing analytics to map and improve steps across the customer journey that spanned traditionally separate teams within the firm. At the end of last year, I wrote a series on 5 disruptions to marketing. I wanted to look beyond the typical kind of prediction posts that we are inundated with at holiday season to scope out the larger changes underway over the next 3-5 years: Digital transformation redefines “marketing” beyond the marketing department.
  • MARKETING ENVY  |  TUESDAY, DECEMBER 12, 2017
    [Analytics] Inbound Marketing Vs. Growth Hacking; Choosing the Right Strategy
    As defined in our previous article , growth hacking is “the process of acquiring and engaging users, combining traditional marketing and analytical skills with product development skills.”. Reading time: 5 refreshing minutes. The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists.
  • THE POINT  |  TUESDAY, DECEMBER 12, 2017
    [Analytics] Deloitte CMO Survey: Analytics Holding Marketers Back?
    Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” Despite this, more than a third of those surveyed cited a lack of adequate analytics tools and processes for measuring success, while more than two-thirds don’t use analytics data to help make key business decisions. The post Deloitte CMO Survey: Analytics Holding Marketers Back?
  • LATTICE  |  TUESDAY, DECEMBER 12, 2017
    [Analytics] Jumpstart your Pipeline with Predictive Analytics
    Bain & Company believe that with predictive, sales and marketing teams are able to determine the right customers to go after, segment them to create targeted messaging that resonates, and then prioritize outreach
  • EXO B2B  |  TUESDAY, DECEMBER 12, 2017
    [Analytics] B2B Martech: take your time, but hurry up!
    Advanced analytics, data-driven prediction, even machine learning will change the way marketing is done. AI, predicitive, sales enablement, DMP, Big data, digital transformation , machine learning, IoT…. The martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle large data sources is high for large corporations, in both the B2B and B2C sectors.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Analytics] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Predictive Analytics. .
  • LEADFEEDER  |  MONDAY, DECEMBER 11, 2017
    [Analytics] Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It
    Mode Analytics, a SaaS company with an SQL-based analytics platform, has found a “non-traditional” path to success with content marketing. That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. SQL School Was Built to Help Data Analysts The first thing to know is that SQL School was built to serve the people Mode Analytics serves: data analysts working with SQL.
  • THE MX GROUP  |  MONDAY, DECEMBER 11, 2017
    [Analytics] Content Mapping: You Can Prove ROI!
    Same goes for account-based marketing (ABM) and predictive analytics. Although content marketing isn’t a new concept, I hesitate to say it’s “maturing,” because it’s so closely tied to current trends. Content marketing is really more of an evolving, moving target. The pressure to create more personalized content, the growing number of ways to deliver it, and the worry that it won’t be effective can be overwhelming. But it doesn’t have to be that way.
  • CONTENTLY  |  MONDAY, DECEMBER 11, 2017
    [Analytics] Why Today’s SEO Experts Will Evolve or Go Extinct
    Like Google, the most sophisticated content marketers will leverage software that shows how content resonates.Technology will still be a crucial part of search engine success, but we’ll have to shift from technical assistants to sophisticated analytical tools that help us scout the competitive landscape and enable us to be more creative.
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Analytics] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    UN Comtrade is a repository of official international trade statistics and relevant analytical tables. It also provides tools for social media marketing, content management, web analytics, landing pages and search engine optimization. Every great data visualization starts with good and clean data. Most of people believe that collecting big data would be a rough thing, but it’s simply not true.
  • HEINZ MARKETING  |  MONDAY, DECEMBER 11, 2017
    [Analytics] 12 Days of B2B Marketing: Account-Based Marketing (Day 4)
    Check back tomorrow for Day 5 of 12 Days of B2B Marketing: Data & Analytics. By Maria Geokezas , VP of Client Services for Heinz Marketing. Today, let’s go beyond the ABM basics to review some important lessons from 2017 and take a look at the emerging trends for your ABM strategy in 2018. Is account-based marketing becoming the every-company solution for driving measurable results from marketing efforts?
  • B2B MARKETING DIRECTIONS  |  SUNDAY, DECEMBER 10, 2017
    [Analytics] Why "Handle With Care" Should Be the Watchword for A.I. in Marketing
    and related topics, such as machine learning and predictive analytics, has been almost deafening. Artificial intelligence has been one of the hottest topics in B2B marketing in 2017. The hype surrounding A.I. Many industry pundits are asserting that A.I. is already revolutionizing the practice of B2B marketing. While some of the claims made about artificial intelligence are exaggerated, it seems clear that A.I.
  • BIZIBLE  |  FRIDAY, DECEMBER 8, 2017
    [Analytics] How To Analyze Web Session Data In B2B Marketing
    If you get excited by data and analytics, learn more about the high quality data you can access with Bizible’s marketing attribution solution. Marketing Analytics marketing metricsMarketers have access to endless numbers of web metrics such as time on page, pageview counts, and bounce rates. But choosing metrics that should be reported on a regular basis can be difficult. This is often the case with web session data.
  • LEAD LIAISON  |  FRIDAY, DECEMBER 8, 2017
    [Analytics] Marketing Automation with Squarespace
    Once done, the marketing automation platform will begin tracking visitor activity , including names of businesses and people (something Google Analytics cannot do), and build rich profiles of visitor activity. Marketers can also use this information for analytics, to gage how effective their Squarespace website is. Marketing automation with Squarespace is easy to do when you connect two systems together, specifically – your website and marketing automation platform.
  • NUDGE.AI  |  FRIDAY, DECEMBER 8, 2017
    [Analytics] The Ultimate 126 B2B Sales Tools Rankings For 2018
    Toutapp: Sales Email Tracking, Templates and Analytics (acquired by Marketo). Top 10 B2B Sales Analytics Tools. ClickTale: Experience analytics for the enterprise. Sales-i: B2B Sales analytics software for wholesale distribution. Infer: Predictive Lead Scoring & Analytics for Sales & Marketing Teams. Lattice Engines: Predictive Marketing Analytics for B2B Marketers.
  • HEINZ MARKETING  |  FRIDAY, DECEMBER 8, 2017
    [Analytics] 12 Days of B2B Marketing: Reporting (Day 3)
    Expert Google Analytics Reports. Although web analytics is only a portion of metrics and data that marketers track, it can be very useful in uncovering important information to increase your reporting efforts. Dave Rigotti dives into three specific reports you should be looking at in Google Analytics, check them out! By Brenna Lofquist , Marketing Coordinator for Heinz Marketing. Reporting has and always will be a key component for B2B Marketers.
  • KEO MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Analytics] Content Marketing in 2018: Trends & Predictions to Watch
    Analytics, metrics, and reporting. According to Content Marketing Institute , in 2016, 34% of marketers felt content marketing was effective. However, a full 60% of B2B marketers found 2017 to be a great year for content marketing strategies. What worked in 2017 may not be enough to keep you top of mind in 2018. Here is a closer look at content marketing trends for 2018 to help you create next year’s content marketing plans. Shifting Content Roles.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Analytics] 7 Ways to Future-Proof Your Organization With Data Driven Marketing
    As the VP of Product Management (and previously the Chief Data Science), John Foreman says , “The data science team at MailChimp leads from the back in this way — constantly finding ways to serve other teams and our customers using analytics and data-driven products.” After all, investing in an Instagram analytics platform like Owlmetrics can help your team get the most out of one of the fastest growing social media networks in the world.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Analytics] How to Measure Digital Marketing Metrics and ROI
    You’ll want to look and pull reports from both Facebook Insights and your web analytics platform to get the full picture of your paid social campaign ’s success. Be sure to take a look at these metrics on your website analytics using your tracking parameters: Traffic. Research shows that email, social media, and websites are the top three channels for engaging with consumers.
  • HUBSPOT  |  THURSDAY, DECEMBER 7, 2017
    [Analytics] How to Get Started With LinkedIn's New Website Demographics
    If you haven't previously set up Website Demographics, you'll receive this message prompting you to set up an Insight Tag: The Insight Tag is essentially a short blurb of JavaScript code that allows Website Demographics to track visitors to a page, as well as conversion and analytics that are crucial when evaluating the performance of a LinkedIn ad campaign. That's where segmenting audience analytics becomes helpful.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 7, 2017
    [Analytics] For AdWords In ABM, Add the Right AI
    An offering like Google Attribution might hold value for B2B, since long sales cycles mean multiple touchpoints are involved, so a marketer will want analytics tools to diagnose what works and what doesn’t. “Big Kat,” as he was nicknamed by friends and colleagues, has led teams in creating analytics, technology and business development solutions at McKinsey, Juniper Networks and GE Plastics, among others. . Guest post from Venkat Nagaswamy.
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