Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands.

Business 104

Business Analysis Work Management Forecasting 104

Valasys

OCTOBER 4, 2022

A famous trend today becomes obsolete tomorrow. If anything, our marketing strategies must be flexible to changes, predictive in accounting for future trends, and fail-proof when things go south. And this is where environmental analysis in marketing comes into the picture. What is Marketing Environmental Analysis?

Analysis 52

Analysis Work Management Planning Marketing Management 52

Hubspot

MAY 6, 2021

That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? Here are five important benefits you’ll get from market analysis. That answer is, " everyone."

Analysis 87

Analysis Advertising Agencies Planning Work Management 87

Digilant

MARCH 23, 2021

One of the best ways to evaluate your competition is by conducting a competitive analysis. This helps learn how the competition does things and aids in identifying opportunities, keeping up with current trends, and positioning your products and services to surpass industry standards. Pros of conducting a competitive analysis.

Analysis 59

Analysis SWOT Planning Advertising Agencies 59

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Stay on top of industry trends Things are always changing in business.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

xiQ

OCTOBER 4, 2023

While it offers several powerful features, its integration of DISC personality analysis stands out. For someone like me, who naturally leans towards detailed, story-driven pitches, DISC analysis ensures I can adjust my style to better serve my customer, thereby enhancing our engagement and improving sales outcomes.

SWOT 62

SWOT Analysis Intent Data Training 62

Vision Edge Marketing

AUGUST 24, 2021

What are 3-5 trends impacting our current customers? How are these trends affecting them? What are the implications of these trends to our business? What are 3-5 trends impacting our industry? How can we use these trends to create a competitive advantage? What are 3-5 trends impacting the world?

Spending 258

Spending SWOT Work Management Allocation 258

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. Conduct a Comprehensive Business Analysis Conduct a thorough analysis of various aspects of the business, such as market trends, customer demands, competition, and internal capabilities.

Planning 97

Planning Allocation Business SWOT 97

Vision Edge Marketing

JANUARY 30, 2024

Product Development : Creating and launching new products or services to meet customer demands or stay ahead of market trends is a strategy focused on innovation and adaptation. SWOT and Competitive Analysis : Reevaluate your business’s strengths, weaknesses, opportunities, and threats.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Navigate the Channel

MARCH 11, 2024

Some people recommend doing a SWOT analysis (strengths, weaknesses, opportunities and threats), but because SWOTs are so often done poorly – so as to be almost ineffective—you might try looking at the Cs. Customers – your target audience An analysis of customers s is perhaps the most important aspect. Yes, like ABCs.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Digilant

JANUARY 30, 2024

Keeping a close eye on broad market trends and competitor movements is crucial for anticipating shifts in consumer behavior, enabling brands to adapt and innovate proactively. Consider the ongoing emphasis on sustainability, a trend that cuts across all industries. These fluctuations are crucial for understanding market dynamics.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Data Analysis AI in marketing takes data analysis to new heights by saving time. This is where AI comes in.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Exo B2B

SEPTEMBER 19, 2023

It requires deep thought, meticulous analysis and the ability to project your business into the future. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are. Example of SWOT: (Note. This is B2B after all!

Planning 59

Planning Paid Content Allocation B2B Marketing 59

BenchmarkONE

MAY 14, 2020

Market Analysis. It’s also important to remain aware of any possible market variations that may occur, such as a change in the number of clients due to evolving population trends. Part of your market analysis involves examining the various customer segments within it. Competitor Analysis. Trends Analysis.

Research 81

Research SWOT Analysis Marketing & Strategy 81

Launch Marketing

APRIL 26, 2023

Whether it is using a SWOT analysis or Porter’s Five Forces, there are several ways to analyze all aspects of a competitor. Consider what internal individuals have to say about what they think will best reach audiences based on trends or past data. Product: This is a no-brainer but focus on the product.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

Hubspot

NOVEMBER 10, 2015

If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Hashtags to capitalize on real-time trends. Joining the platform now will have its advantages because you can study engagement patterns and set your own trends. Let’s get to it. Weaknesses.

SWOT 28

SWOT Analysis Media Brand Identity 28

Hubspot

OCTOBER 18, 2021

Let's learn some more about the concept, review how to run a competitive benchmarking analysis, and look at some competitive benchmarking tools and examples. It's worth noting that competitive benchmarking is not the same as a competitive analysis. Competitive Benchmarking Analysis. SWOT Analysis. Image Source.

Advertising Benchmark 57

Advertising Benchmark SWOT Lead Ranking Analysis 57

Navigate the Channel

NOVEMBER 15, 2022

Some people recommend doing a SWOT analysis (strengths, weaknesses, opportunities and threats), but because SWOTs are so often done poorly – so as to be almost ineffective—you might try looking at the Cs. An analysis of customers s is perhaps the most important aspect. Yes, like ABCs. Start with culture. Competition.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Albacross

JUNE 5, 2019

Market research is the process of understanding the market by collecting and analyzing the data regarding your consumers, their consumption patterns, your competitors, and the trends in your industry which can help you come up with better marketing strategies. Competitor Analysis. It forms the building block of business growth.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

Webbiquity

APRIL 12, 2010

One method is to use strength-weakness-opportunity-treat (SWOT) analysis. The SWOT model , developed at Stanford University back in the 1970s, is commonly used in strategic business planning; but it can also be valuable for developing blog post topics. So how do come up with such a question? Seed this on Newsvine.

SWOT 100

SWOT Digg Analysis Traffic 100

BenchmarkONE

NOVEMBER 10, 2021

Research including SWOT analysis, competitor analysis, buyer purchase cycle, and buyer personas. Market Analysis. Competitor Analysis. Trends Analysis. Customer Analysis. SWOT Analysis. A list of goals. Your detailed strategy. A tactical process.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

TrustRadius Marketing

FEBRUARY 15, 2022

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. Market Understanding Through Competitor Analysis. Competitor analysis is crucial for overall market understanding. Self-Discovery. Marketing Intelligence in Practice.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

Engagio

APRIL 24, 2017

☑ Key trends. Before your next mission, here’s a pre-launch checklist to make sure you’ve done your homework: The Market. ☑ Industry dynamics. ☑ Competitors. ☑ Growth drivers and inhibitors. The Company. ☑ Financial health. ☑ Growth areas vs. ‘cash cows’. ☑ Renewal risk. ☑ Initiatives and organizational priorities.

Account Based Marketing 73

Account Based Marketing ABM Research SWOT 73

Inbox Insight

JANUARY 15, 2019

But before you can even consider strategy you need to stand back and consider your current situation… Situation Analysis: Where are we now? Competitor Analysis. This is why competitor analysis is critical. Then, like you have for your own business, run a SWOT analysis for each of your competitors.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Valasys

JUNE 25, 2019

Don’t just consider emulating competitors but also consider how the best trends from outside the industry can be incorporated into your own social media strategies to renovate them. Also, focus more on trend mapping by mixing vital KPIs derived across marketers; rather than just copying them.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Business Brainz

FEBRUARY 5, 2022

Industry overview to understand the key trends and major undertakings in the sector, the target account is operating in. Business priorities to list strategic business priorities including SWOT analysis of the target account. Sales team can identify major players, challenges, and opportunities in the industry.

Planning 52

Planning Ad Building SWOT Case Study 52

BenchmarkONE

SEPTEMBER 1, 2020

Market Analysis. Competitor Analysis. Trends Analysis. Customer Analysis. SWOT Analysis. Doing so could make you miss out on something crucial, and if you miss the mark on knowing your audience, you won’t know the best way to speak to them.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Webbiquity

OCTOBER 12, 2021

Describe your competitors’ market share and how your company compares, think about trends in your industry, and try to predict risks that come with your sales strategy. Use SWOT analysis to analyze your capacities. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Position in the market. Wrapping Up.

Sales Management 259

Sales Management Planning SWOT Top of Funnel 259

accelerate agency

FEBRUARY 17, 2023

SaaS marketing planning includes identifying your target audience, performing competitor analysis, setting goals, choosing the best channels, and fixing a SaaS marketing budget. After careful analysis of customers and competitors, you won’t end up spending precious marketing dollars on a campaign that you only think might work.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing planning includes identifying your target audience, performing competitor analysis, setting goals, choosing the best channels, and fixing a SaaS marketing budget. After careful analysis of customers and competitors, you won’t end up spending precious marketing dollars on a campaign that you only think might work.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing planning includes identifying your target audience, performing competitor analysis, setting goals, choosing the best channels, and fixing a SaaS marketing budget. After careful analysis of customers and competitors, you won’t end up spending precious marketing dollars on a campaign that you only think might work.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Inbox Insight

JANUARY 15, 2019

But before you can even consider strategy you need to stand back and consider your current situation… Situation Analysis: Where are we now? Competitor Analysis. This is why competitor analysis is critical. Then, like you have for your own business, run a SWOT analysis for each of your competitors.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Rev

SEPTEMBER 18, 2017

The most basic assessments consist of the cookie-cutter SWOT analysis , but your business can also dig deeper by exploring other areas such as: Web audits. Run a Cost-Benefit Analysis. A cost-benefit analysis should be another one of your business’ go-to tactics for evaluating the feasibility of new trends.

Marketing AI 60

Marketing AI Paid Search Agency Companies SWOT 60