5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.

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The Four Best Online Survey Tools


Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.

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Brand mapping – Correspondence Analysis explained


In this survey we asked buyers whether they associated our client’s brand and thirteen competitors with ten attributes which previous qualitative research had identified as important in this market. Which attributes most closely define your brand?

The Top B2B Marketing Trends for 2018 – A Meta-Analysis


Interactive Content: Three experts predicted greater use of interactive content like online calculators, surveys, and quizzes, as well as infographics (or interactive graphics, like this one on martech tools ) in order to keep site visitors engaged.

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How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. data from disparate tools for analysis remains a. Other Challenges Marketing Challenges 10 Analysis Given that the three top cited priority areas were. Analysis As with the top priorities and challenges, the. 1How B2B Marketing.

5 Essentials To Build A Survey


We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

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Improve Conversion Rates With Customer Journey Analysis

Marketing Insider Group

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye.

Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems

Customer Experience Matrix

Survey-takers will also be shown how their current systems compare with everyone else who answered the questions. Specifically, it''s practical for a survey to ask marketers which programs they want and what their current systems look like.

Brand mapping – Correspondence Analysis explained


In this survey we asked buyers whether they associated our client’s brand and thirteen competitors with ten attributes which previous qualitative research had identified as important in this market. Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

You’re not going to get where you’re going without the analysis at some point. Test the market by doing research, including interviews, surveys and maybe even focus groups. Marketing Research and Analysis analysis b2b marketing research

Using Regression Analysis in market research


So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.

Marketing surveys are wrong


But no matter, let’s agree that some of the conversations marked by sentiment analysis tools are wrong. Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete. Photo credit: Wikipedia.

Survey 199

Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

Yes, marketers are under more pressure than ever to collect vast amounts of data, analyze it efficiently, and share the fruits of this analysis with their peers and superiors. That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. The survey also helped us get to know what today’s modern marketer is like and how his or her day-to-day landscape is changing.

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. This data, all from the same survey, found that high performing marketing departments were twice as likely to be responsible for technical activities related to customer data: operations, governance, security, and schemas.

Survey 169

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). demand generation survey marketing automation preparation marketing automation success factors venturebeat survey

Survey 278

1-Page SWOT Analysis with Action Items

B2B Marketing Traction

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. So what about the hard part – the analysis? Tweet.

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Using Regression Analysis in market research


So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis comes in a variety of ‘flavours’ each best suited for a particular situation, e.g. Linear Regression, Stepwise Regression, Ridge Regression. Regression Analysis looks for relationships between these variables. Interpreting the Regression Analysis output.

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels


The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. The 370 marketers who took our survey come from five major industries. Rounding out our industry analysis is the health and pharmacuetical industry.

14 of the Best WordPress Survey Plugins


Whether you're looking to improve the user experience on your website, increase your customer satisfaction , or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. Survey Anyplace. Modal Survey.

Survey: 60% of B2B Marketers Lack Confidence in their Data Coverage

KoMarketing Associates

The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. Approximately 82 percent of respondents said that coverage, as well as better insight and analysis of data quality, were either a “priority” or “major priority.” percent), surveys (74.3 When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects.

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Sentiment Analysis: A Primer for B2B Marketers


Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Why is sentiment analysis important? Surveys.

How to Use Surveys to Create Better Content

Marketing Action

Doing competitive analysis to see which pieces of your competitors’ content have captured the most engagement. Once you see that difference, you’ll view surveys differently, too. You might be asking yourself, do you really need a survey if you’ve got analytics set up?

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Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way.

Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution.

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

Conduct a Content Analysis in 3 Easy Steps


Run a Post-Purchase Survey of Your Buyers. A survey will be important to providing the full perspective. When you plan a content analysis that is ongoing, your overall process will be low-touch, and you’ll always have data to report.

Marketing Technology and Operations Salary Survey 2019 results (free report)


Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. of marketing ops and tech survey participants have been promoted within the past two years. (It’s

Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not Hurt, Your B2B Marketing


by Maria Pergolino Much of my early B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies. There are a few different ways to deploy a survey. Why do we survey at all? Customer surveys.

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Survey: Marketers Challenged in Developing Real-Time Customer Insights to Improve CX

KoMarketing Associates

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. For example, 49 percent believe it could help by processing large amounts of customer data, and the same percentage believe it could offer a provision of real-time analysis. Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

You can survey your customers to find out which competitors were included in their review. But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them.

The 16 Best Survey Software and Questionnaire Tools in 2019


To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Before we dive into our list, let's explore some of the essential features you'll want to see from any survey tool. Survey Anyplace.

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

Survey 172

Social media ROI sucks! (Or, you can prove anything if you send out a survey)


Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. By Christopher Hosford, editor-in-chief, HosfordGroup LLC.

Survey 315

Survey: AI May Help Marketers Solve Pressing SEO Challenges

KoMarketing Associates

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. This is because they assume AI will give them the ability to focus more on SEO (73 percent) than data analysis, and they will no longer have to worry about using exact keyword phrases (41 percent). Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge.

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Survey Results: How Freelancers Set Rates for Different Assignments


I may have to interview experts, do in-depth research, or, as in the case of this article, conduct a survey. While I was conducting the survey, one respondent wanted to be sure that I mention that time is not the factor that matters most. “It’s Surveys.

Your Feedback is Needed! This Year’s B2B Website Usability Survey

KoMarketing Associates

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete.

Survey 256

Don’t Ignore Your Rivals: Competitor Analysis Metrics That Matter

Content Standard

Really look at what your rivals are doing through competitive analysis and get familiar with which metrics matter , which don’t, and why. Creating a Competitor Analysis Plan.

B2B Highlights From the August CMO Survey

B2B Marketing Directions

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S.

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How CSR and social activism are defining brands today


A Nielsen survey in 2015 of 30,000 consumers worldwide revealed that 67% prefer to work for socially responsible companies, and 55% will pay extra for products and services from companies committed to a positive social and environmental impact. .

Think Beyond Surveys for More Effective Research

B2B Marketing Directions

In my last post , I discussed some of the major findings from the State of Original Research for Marketing 2019 survey by Mantis Research and BuzzSumo. In the Mantis Research/BuzzSumo study, surveys were the type of research most frequently used by respondents for marketing purposes.