Genroe

JULY 2, 2018

Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite. In doing so they increased internal confidence in their analysis and internal engagement with the feedback process overall. The post [Case Study] Iron Mountain Doubles NPS? Survey Response Rates appeared first on Genroe.

Response Rate 66

Response Rate Case Study Case Studies Customer Surveys 66

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 95

Newsletter B2B Marketing Linkedin Studies 95

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 139

Marketing Analytics Tools Marketing AI Lead Ranking Research 139

Savanta

NOVEMBER 14, 2016

It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands. In this survey we asked buyers whether they associated our client’s brand and thirteen competitors with ten attributes which previous qualitative research had identified as important in this market.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

Savanta

NOVEMBER 14, 2016

It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands. In this survey we asked buyers whether they associated our client’s brand and thirteen competitors with ten attributes which previous qualitative research had identified as important in this market.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Hubspot

MAY 6, 2021

That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? Here are five important benefits you’ll get from market analysis. That answer is, " everyone."

Analysis 87

Analysis Advertising Agencies Planning Work Management 87

Sword and the Script | B2B

MAY 17, 2022

That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. Each survey polled at least 800 people making B2B purchases. That’s up from 17 interactions in 2019. Image credit: Unsplash.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 91

Buying Cycle B2B Marketing Demand Generation Agencies Studies 91

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Marketing AI 106

Marketing AI Research Paid Search Agency Case Studies 106

SendX

JULY 1, 2021

According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x year-over-year.

Business 356

Business Template Customer Satisfaction Analysis 356

KoMarketing Associates

MARCH 21, 2018

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. For example, 49 percent believe it could help by processing large amounts of customer data, and the same percentage believe it could offer a provision of real-time analysis.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

Marketing Insider Group

MARCH 25, 2024

According to a recent study, businesses that leverage customer data outperform their peers by 85% in sales growth. A recent survey found that 81% of customers say they need to be able to trust the brand they buy from. Predictive Analysis Use your database to forecast future trends or behaviors. That’s huge!

Peer-to-peer 256

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 256

Valasys

OCTOBER 4, 2022

And this is where environmental analysis in marketing comes into the picture. With marketing environmental analysis , businesses can prepare better for the rise and fall of the market, chart-out fail-proof marketing strategies, and align every aspect of a marketing campaign to the organization’s goals and vision. Macro Environment.

Analysis 52

Analysis Work Management Planning Marketing Management 52

Genroe

JULY 2, 2018

Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite. In doing so they increased internal confidence in their analysis and internal engagement with the feedback process overall. The post [Case Study] Iron Mountain Doubles NPS? Survey Response Rates appeared first on Genroe.

Response Rate 40

Response Rate Case Study Case Studies Customer Surveys 40

KoMarketing Associates

APRIL 6, 2017

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. This is because they assume AI will give them the ability to focus more on SEO (73 percent) than data analysis, and they will no longer have to worry about using exact keyword phrases (41 percent). B2B Marketers and SEO for Revenue Growth.

Customer Surveys 136

Customer Surveys Press SEO Planning 136

Marketing Insider Group

MARCH 18, 2024

The format of your blog post, whether a how-to guide, listicle, in-depth analysis, or personal narrative, should cater to both the topic and audience preferences. A recent study found that the #1 result in Google’s search results has an average CTR of 31.7%. Is it comprehensive guides, snappy listicles, deep dives into research?

SERP 245

SERP Keywords Eye-Tracking Planning 245

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. Competitive Analysis Other essential decision intelligence tools perform competitive analysis.

Budget Programs 236

Budget Programs Marketing Automation Services CMS Development Marketing Budget 236

Marketing Insider Group

JANUARY 31, 2023

Whether it’s user engagement, campaign interactions or conversion analysis, it’s essential that your digital marketing agency can accurately measure and address your results. Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy.

Advertising Agencies 292

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 292

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Gartner: 9.1%

Marketing Budget 91

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 91

Marketing Insider Group

MARCH 2, 2020

A Forrester and FocusVision study found that the way consumers feel is 1.5 That data analysis can be your foundation for understanding the customer, but emotions aren’t tangible like data. Hear from Customers Directly with Surveys. Surveys allow you to clearly see the perspective of the customer.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. An Accenture survey found that 61% of B2B transactions start online. In that same survey it was reported that 58% of organizations treat social media as one of their go-to research channels to find vendors. The Right Tools for the Analysis Job. There are many free ways to monitor audience activity.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. Data integration platforms become the compass guiding them through this tangled data jungle, ensuring they collect a comprehensive dataset for analysis.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete. Survey Says: Slow Web Page Load Time Hurting B2B Vendors.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

The Customer

APRIL 4, 2020

National Survey Tracks 18 Day-to-Day Consumer Activities. The pandemic is having significant effects on what was traditionally thought to be typical day-to-day consumer behavior, according to a newly completed Coronavirus lifestyle survey. This wave of research was just the first in a series of coronavirus lifestyle surveys.

Customer Surveys 52

Customer Surveys Loyalty Work Management Marketing Management 52

KoMarketing Associates

SEPTEMBER 16, 2020

It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” While 34% are in the planning phases, as many as 30% surveyed have no plans for ABM in the future.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Martech

JANUARY 8, 2024

A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate. GA4 is also increasingly asking marketers to rely on its own proprietary AI model for data analysis. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! In your inbox.

Analytics 121

Analytics Privacy Privacy Policies Privacy Protection 121

Sprout Social

MARCH 19, 2024

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Marketing AI 107

Marketing AI Work Management Marketing Management Customer Satisfaction 107

Marketing Insider Group

MARCH 29, 2021

Quick Takeaways: Conduct a market analysis to identify target segments. Conduct a Market Analysis. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Webbiquity

JANUARY 23, 2024

That’s where sentiment analysis can help you. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Customer Satisfaction 147

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 147

Content4Demand

AUGUST 27, 2021

Like Surveying on Steroids. High-quality behavioral data is especially good for this because it can help answer very specific questions about your market at multiple levels with much more agility than legacy survey data is able to. In essence, behavioral data from known people in a specific category is like surveying on steroids.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! . The best way to do so would be to send out surveys and polls to your audience and provide them with incentives upon filling your forms. .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. Conduct market research when traditional surveys are unavailable. They provide an understanding of the reasons and motivations behind consumer decisions.

Research 99

Research Case Studies Case Study Skype 99

B2B Marketing Directions

AUGUST 1, 2021

This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. So, many B2B marketers are now both producers and consumers of survey-based content. Here's an example of how this issue can arise in the real world.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52