How To Get To Know The New SMB Buyer

Tony Zambito

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . One, that many Fortune 1000 and Global 2000 organizations are turning a focused eye towards growing their SMB customer and revenue base. Simply put, SMB buyers are more social, more sophisticated, more connected, and are transforming their buying behaviors at an accelerated pace.

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Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . For instance, in the highly compettive world of IT Products and Services, both HP and IBM made substantial investments and strategic moves in 2011 to target the SMB segment. There is good reason for Fortune 1000 or Global 2000 companies to target revenue growth from the SMB segment.

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5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

There are some proven and established ways of making your digital marketing stand out and, with a little revamping, your SMB could be reaping the rewards of more exposure – and, thus, more sales – much more organically and profitably. There are a vast number of technology resources available that can help extend your reach, but knowing which ones are the most suitable for your SME can be challenging. The Internet has become the great leveler when it comes to marketing.

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Customer success – checklist of tactics that keep enterprise clients happy

Leadfeeder

But where the difference in purchasing habits lies is how enterprise clients buy compare with more modestly sized SMB clients. So at the point where SME customers engage full throttle on your product, enterprise customers are just embarking on creating the blueprint for the lead generation adventure. If the enterprise account decision-maker evaluates bang for buck before purchasing, he’ll for sure make a cost/benefit analysis later.

Customer success – checklist of tactics that keep enterprise clients happy

Leadfeeder

But where the difference in purchasing habits lies is how enterprise clients buy compare with more modestly sized SMB clients. So at the point where SME customers engage full throttle on your product, enterprise customers are just embarking on creating the blueprint for the lead generation adventure. If the enterprise account decision-maker evaluates bang for buck before purchasing, he’ll for sure make a cost/benefit analysis later.

Customer success – checklist of tactics that keep enterprise clients happy

Leadfeeder

But where the difference in purchasing habits lies is how enterprise clients buy compare with more modestly sized SMB clients. So at the point where SME customers engage full throttle on your product, enterprise customers are just embarking on creating the blueprint for the lead generation adventure. If the enterprise account decision-maker evaluates bang for buck before purchasing, he’ll for sure make a cost/benefit analysis later.