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Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

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How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis?

Analysis 317
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8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. While much of what I wrote still remains true, the tools and resources continue to evolve and improve.

Analysis 120
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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’.

Analysis 156
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

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Appraising Real Estate Content Consumption [Analysis]

Marketing Insider Group

Can you remember the last time you worked in your office? For me and my NetLine marketing colleagues, it was March 14th; we’ve all been working remotely ever since. According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% I’m sure the story for many of you is the same.

Analysis 242
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What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

Marketing Insider Group

One group who won’t be getting a break, however, are those professionals working in the Retail field. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Of course, we can’t ignore Human Resources at the top of the list. of total US retail sales this year.

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