Valasys

JUNE 24, 2019

Research On Customer Search Behavior: Researching customer search behavior allows B2B companies to create hyper-targeted pieces of content. Tracing the researching habits of the prospects, their preferred devices for various researches viz. 5 Methods To Get The Best Results When Incorporating A SoLoMo Content Strategy: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Hinge Marketing

FEBRUARY 9, 2017

But by combining highly measurable marketing techniques with statistical analysis, professional services firms are able to improve — often dramatically — their ability to attract and persuade their audiences. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. Fortunately, all that has changed.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

MARCH 25, 2020

The average engagement time combined with the first and third-party intent data of your target prospects and their past buying interests and research methodologies, further help the marketers in designing hyper-personalized campaigns to best nurture and engage the prospects. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

AUGUST 23, 2019

LinkedIn, as a company, is excited to unveil the LinkedIn Insights & Research Page, which is a new feature within the Success Hub for Marketers functionality by LinkedIn. It also helps delving into industry insights & equips marketers to discover key insights, trends & pieces of research from their industry specific niches.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Valasys

JULY 29, 2019

Recent research from searchcustomerexperience.techtarget.com depicts that the facial recognition & emotional analytics technology market will grow from $3.37 Combining sentiment analysis with existing CRM data provides the marketers & the existing sales teams with a holistic view of the implicit emotions of the customers.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Valasys

AUGUST 12, 2019

A research conducted by ITSMA & the ABM Leadership Alliance inferred that 77% of the respondents were achieving a 10% or higher return on investment from ABM compared to several other forms of marketing. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

SEPTEMBER 16, 2019

Likewise, based on demographics, firmographics, technographics, psychography, “fit-data” as well as the past browsing histories & the research methodologies employed by the prospects, the buyer-persona is also divided & subdivided into several clusters. Optimizing the total Number of Followers on LinkedIn. Wrapping It Up.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Besides serving as a tool for link shortening, Bit.ly

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 10, 2019

Marketing automation tools integrated with the CRM have made the cause of data collection , cleaning, preparation & analysis from the diverse digitized platforms across the web much simpler & rewarding. According to a research by Spiegel Research Centre, prospects prefer to buy from a brand with an average star rating between 4.0-4.7,

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Research: How do people talk about your industry and who are the influencers? Good rationales, diagnosis criteria and chart analysis. First – What are the objectives? What questions are you trying to answer?

Social Media 155

Social Media Media Paid Content Work Management 155

Markempa

MAY 1, 2019

They report, “The majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%)…” citing a recent report [download page] from Regalix. Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)?

ROMI 50

ROMI B2B Marketing Work Management Marketing Qualified Leads 50

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). In a data-driven world data analysis & interpretation lie at the very heart of every marketing endeavor.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 4, 2019

Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. The data analysis & interpretation for trend mining & analytics can be employed in content personalization.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Televerde

OCTOBER 30, 2019

More than 50% of B2B marketers say they have created content based on original research in the past year (compared with only 35% of B2C marketers). 79% of US internet users log into Facebook (Pew Research Center, 2019). Pew Research Center, 2019). Edison Research, 2019). Roberthalf.com, 2019). Spiceworks, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

AUGUST 20, 2019

According to research by Statista in 2019, the total number of global email users was 3.7 With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). billion users by the year 2022.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

APRIL 3, 2020

With the proliferation of technology and the internet of things (IOT), the researching methodologies of customers have evolved. This insight can further aid the market basket analysis to drive better targeting and optimize the revenue results. Read more on 5 Advantages of Market Basket Analysis in B2B Marketing.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Oktopost

OCTOBER 7, 2020

In addition, over 40% of millennial workers preferred social media as the preeminent channel for researching potential product and service purchases. Optimize Your Data Use and Analysis. One that will empower you to make smarter decisions and allocate your budgets for maximal ROMI (return on marketing investment).

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Valasys

NOVEMBER 20, 2019

As per to search data from Jumpstreet & analysis from Rand Fishkin, Google properties have owned over 90% of all searches in 2018, an ascendency of 1.5 Research properly & write about some off-beat topics: Playing around with the key business keywords is fine. Any which ways, the situation just worsens. percent since 2015.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

As per to search data from Jumpstreet & analysis from Rand Fishkin, Google properties have owned over 90% of all searches in 2018, an ascendency of 1.5 Research properly & write about some off-beat topics: Playing around with the key business keywords is fine. Any which ways, the situation just worsens. percent since 2015.

B2B 40

B2B Brand Identity Branding ROMI 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Rafael Romis, Founder of Weberous Web Design. Conversion research is one of the most important activities you can do. Start with one research piece and build other elements on top of that.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59