Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

ANNUITAS

MAY 13, 2021

Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? This analysis focused on the Salesforce ecosystem, given its critical mass. Please expect additional analysis beyond this ecosystem in the future.). Operations and Reporting.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Marketing Insider Group

DECEMBER 3, 2020

One group who won’t be getting a break, however, are those professionals working in the Retail field. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. When you arrive at the Report, select “United States” from the Region filter. By selecting the U.S.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Blue Flame Thinking

SEPTEMBER 8, 2023

Direct Organic search Paid search ads Paid social ads Referral Social Email Other Creating audience segments to build custom reports using user demographic and channel data can produce additional insights into your web presence. The post The Importance of a Website Traffic Analysis appeared first on Blue Flame Thinking.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Zoominfo

AUGUST 29, 2018

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Learning about what’s working for your competition enables you to apply those insights to your own SEO strategy.

Analysis 119

Analysis SEO SERP Domain 119

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Differentiation 141

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Bionic

OCTOBER 21, 2023

Conspiracy theory: Google’s astronomical CPM is probably why it’s impossible to report on CPM in their ad buying platform.) However, we’ll keep testing LinkedIn to see if we can get it to work. The post LinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis first appeared on Bionic Advertising Systems.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Vision Edge Marketing

APRIL 16, 2024

According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. Iterative data analysis is a fundamental component of refining strategies and achieving advantageous excellence.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Martech

MAY 5, 2022

But the online vendor must know what measures are most relevant to their business to make the most of cohort analysis. The Cohort Analysis report lets you isolate and analyze cohort behavior.” It’s the only way to make cohort analysis meaningful,” Sloan said. To use cohort analysis, “start with the question.”

Analysis 83

Analysis Paid Search Agency Marketing Agencies 1 Segmentation 83

Marketing Insider Group

FEBRUARY 5, 2024

So, let’s unravel the mystery of GA4 together and discover how to make this tool work for you, not against you. Integrating GA4 with marketing tools like Zemanta and Semrush enhances overall marketing strategy, streamlines data analysis, and prepares businesses for a multi-platform future. GA4 isn’t just an update.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Hubspot

APRIL 13, 2021

Let's cover what a backlink analysis looks like and the tools needed to conduct one. Backlink Analysis. What is backlink analysis? Backlink analysis is a comprehensive review of a website's backlinks to analyze the site's performance and identify issues that could affect its search engine ranking. Get a quick overview.

Analysis 99

Analysis Domain CAN-SPAM SEO 99

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). Making the most out of this feedback, by creating a report, is crucial to improving future sales processes. What Is A Win/Loss Analysis? The simplest way to find out how you won over or lost a customer is to ask them.

Analysis 100

Analysis Work Management Marketing Management Sample 100

Buffer

MARCH 24, 2021

Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. In this report, we share the difference between what men and women earn at Buffer. And at the time of this report, our leadership team is eight people, five of whom are women. percent down to 5.5

Analysis 92

Analysis Transparency Correlation Comparison 92

Buffer

MARCH 15, 2022

Here’s a closer look at our pay analysis from 2022 and some of the elements from this past year we believe impacted this number. Buffer’s 2022 Pay Analysis Our team size has stayed roughly the same over the last 12 months, we have 83 Buffer teammates. Of those, 37 identify as women, and 46 identify as men.

Analysis 68

Analysis Opt-out Sample Opt-in 68

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Competitor analysis. If you work with a team, Buffer’s got you covered. Competitor analysis. Backlink analysis. Content alerts. Stay updated.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Vision Edge Marketing

SEPTEMBER 12, 2023

Bert George, Richard Walker, and Joost Monster conducted an extensive analysis to determine whether strategic planning improves organizational performance. What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. We concur with their conclusion that “simply having a plan is not enough.

Planning 223

Planning SWOT Allocation Contingency Planning 223

BuzzSumo

JUNE 24, 2019

This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. All you need is a fairly good idea of your topics in order to use BuzzSumo for an in-depth online content analysis of your best headline opportunities.

Analysis 103

Analysis Content Domain Click Rate 103

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Convince & Convert

MARCH 7, 2024

And what is working and not working? Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

Marketing Insider Group

NOVEMBER 8, 2021

This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. Before we go further, I want to explain what I mean by insights and analysis. Search Volume Still Works.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Sprout Social

APRIL 3, 2017

We just wanted to know what worked. Instead of trying to guess what works, you have a treasure trove of data to help you make informed decisions. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Twitter competitor report.

Social Media 105

Social Media Analysis Media Twitter 105

KoMarketing Associates

MAY 3, 2016

Right now, many B2B marketers are loosely or manually connecting metrics from multiple reporting platforms, to obtain a somewhat complete view of buyer behavior in digital channels. While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. In that same survey it was reported that 58% of organizations treat social media as one of their go-to research channels to find vendors. What tactics are working? The Right Tools for the Analysis Job. An Accenture survey found that 61% of B2B transactions start online. Which ones are not?

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Sprout Social

MARCH 27, 2019

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Analysis 109

Analysis Social Media Media Eye-Tracking 109

Outgrow

MARCH 11, 2020

Step By Step Guide to an SEO Competitor Analysis for Your E-commerce Site. An SEO competitor analysis will allow you to learn from your top SEO competitors’ strengths and weaknesses for your own SEO strategy. This is where an SEO competitor analysis comes in. What Is An SEO Competitor Analysis?

eCommerce 72

eCommerce Analysis SEO Amazon 72

Buffer

APRIL 10, 2020

This number compares earnings between everyone at a company, regardless of their position, experience level, or type of work. In the last four years, we’ve committed to measuring and sharing this gap transparently as we work toward closing it. This is the pay gap we are talking about in this report.

Analysis 74

Analysis Transparency Marketing Report Promotion 74

Tony Zambito

FEBRUARY 4, 2022

Questioning the way work or projects get done. For decades analysis and insights have been report-oriented. A report orientation often meant a heavy bent toward numbers. This orientation also is characterized by each report having an end. End one report and call for another. Towards analytics. Towards data.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

Exo B2B

DECEMBER 7, 2020

In database analysis, quite powerful tools (SPSS, Tableau, Zoho Analytics for example) are available. You may not know it yet, but in database analysis, you all have very powerful analysis tools at your fingertips; most likely, more powerful than you can imagine! sales analysis) with Excel. Source : [link]. But no, Luke!

Analysis 59

Analysis Marketing Analytics Tools Google Analytics 59

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Can you describe a project where you used data analysis to identify opportunities for business process improvement? Here are a few examples: 1.

Business 89

Business Best Practices Marketing AI Forecasting 89

Hubspot

MAY 5, 2020

To get there, you'll need key tools known as sales analysis reports. There are some essential reports every sales leader needs to keep track of. Sales Analysis Reports. Have a picture of how long it should take a rep to work through your sales cycle. Won and lost deals analysis.

Analysis 79

Analysis Sales Cycle Peer-to-peer Conversion Rate 79

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

SWOT 87

SWOT Paid Content Analysis Social Media 87

Bionic

JANUARY 7, 2024

Recently released AI tools are rapidly changing the way we live and work. The most notable is ChatGPT , which by many reports is the fastest adopted technology of all time. Here’s how to analyze your media plan data with ChatGPT’s data analysis tool. Under CSV Data File, select the “Data for AI Analysis” option.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82