KoMarketing Associates

NOVEMBER 3, 2022

Activate recently partnered with Marketing Charts to publish the “State of Demand Gen: 2022” report, and statistics suggested that when reflecting back on 2021, most marketers (44%) increased their content syndication. This was followed by ABM (31%), paid search (28%), and email marketing (26%).

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

KoMarketing Associates

MAY 5, 2021

To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. 193 B2B marketing professionals participated in the worldwide survey that was fielded between February 17 – 25, 2021. Create reports and analyze the data.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

JUNE 29, 2022

DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders. The Difficulty of Accessing Valuable Marketing Data.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

OCTOBER 26, 2022

DemandSpring recently published its “State of Account-Based Marketing” report, and statistics suggested that the majority of marketers (53%) now say ABM has generated more revenue than all other marketing efforts. Marketers are seeing advantages in other areas as well.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

SendX

JULY 1, 2021

marketers reported seeing noticeable improvements due to personalization efforts. And 59% of customers report that personalization influences their shopping decisions. Surveys Surveys can be effective at various points in the purchase cycle. Surveys Surveys can be effective at various points in the purchase cycle.

Business 359

Business Template Customer Satisfaction Analysis 359

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. 44% believe AI will be essential for real-time data analysis and shopper insights.

Marketing AI 119

Marketing AI Media Paid Search Agency Privacy 119

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Marketing Insider Group

JANUARY 12, 2016

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye. The post Improve Conversion Rates With Customer Journey Analysis appeared first on Marketing Insider Group.

Conversion Rate 100

Conversion Rate Analysis Conversion Customer Surveys 100

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. will use it for other website content, according to the Fall 2023 CMO Survey. Extraction: Gleaning insights from data Extraction, a less-utilized use case, allows generative AI to perform preliminary data analysis.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. An Accenture survey found that 61% of B2B transactions start online. In that same survey it was reported that 58% of organizations treat social media as one of their go-to research channels to find vendors. The Right Tools for the Analysis Job. appeared first on Launch Marketing.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

KoMarketing Associates

MAY 3, 2016

Right now, many B2B marketers are loosely or manually connecting metrics from multiple reporting platforms, to obtain a somewhat complete view of buyer behavior in digital channels. While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Marketing Insider Group

SEPTEMBER 21, 2020

According to one report, 98% of marketers agree that personalization advances customer relationships, with seven out of 10 claiming that personalization allows them to deliver better customer experience while increasing loyalty and ROI. The BANT analysis is fairly basic but should give you a rough idea of a lead’s quality.

Lead Qualification 357

Lead Qualification Marketing Qualified Leads Lead Ranking Sales Qualified Leads 357

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report. Branded versus Non-Branded Search.

Google 257

Google CTR Landing Pages Keywords 257

Webbiquity

JANUARY 23, 2024

Reports show social listening is considered a “key planning element” by 82% of professionals. That’s where sentiment analysis can help you. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Monitor brand mentions.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. How has it been for you?

Privacy 116

Privacy Google Advertising Agencies Paid Search Agency 116

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Enter AI analytics.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Martech

DECEMBER 14, 2023

NIQ’s NIQ Ask Arthur integrates with the Discover platform and provides users with AI-assisted global search, personalized recommendations and AI-generated insights within reports. Competitor Analysis Alerts delivers monthly competitive insights from reputation management and experience analysis directly to stakeholder emails.

Marketing AI 100

Marketing AI Advertising Agencies Paid Search Agency API 100

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences.

Business 104

Business Analysis Work Management Forecasting 104

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Marketing Insider Group

JANUARY 31, 2023

Whether it’s user engagement, campaign interactions or conversion analysis, it’s essential that your digital marketing agency can accurately measure and address your results. Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Can you describe a project where you used data analysis to identify opportunities for business process improvement? Here are a few examples: 1.

Business 74

Business Best Practices Marketing AI Forecasting 74

Webbiquity

MAY 16, 2023

Like UGA, it provides an incredible range of reports. Basically—if you love all of the depth of Google Analytics, really getting into the weeds of the 100+ reports, then Matomo will probably be your thing. ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Outgrow

MARCH 11, 2020

Step By Step Guide to an SEO Competitor Analysis for Your E-commerce Site. An SEO competitor analysis will allow you to learn from your top SEO competitors’ strengths and weaknesses for your own SEO strategy. This is where an SEO competitor analysis comes in. What Is An SEO Competitor Analysis?

eCommerce 72

eCommerce Analysis SEO Amazon 72

Sword and the Script | B2B

APRIL 16, 2024

.” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing. More specifically, they did the study twice to ensure its validity.

Startups 87

Startups Peer-to-peer Studies Ideal Customer Profiles 87

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. Data analysis with AI Today’s marketers are surrounded by data. That’s no surprise.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Martech

MARCH 22, 2024

However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Reporting and analysis The final piece of the content marketing lifecycle involves understanding the impact of content to inform future strategies.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

Marketing Insider Group

AUGUST 17, 2020

The Nature Conservancy got their employees to make a short video to thank their sponsors: Post-event Surveys: When sending out post-event surveys, include the logos of your sponsors in the survey home and completion pages. You can also send out surveys on behalf of sponsors to your attendees directly. Polling Results.

Lead Scoring 356

Lead Scoring Lead Ranking Co-Registration Banners 356

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Please take our short survey so we can tell you the state of martech salaries and careers. How has it been for you?

Enterprise Management 97

Enterprise Management Sales Qualified Leads API Hubspot 97

Martech

JANUARY 8, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Eligibility. Submit bug reports to Google with detailed steps to reproduce the issue.

Google 108

Google Domain Customer Surveys Advertisements 108

Martech

DECEMBER 7, 2023

It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement. Macorva’s Radiant AI Customer Feedback Reports automatically analyze and deliver actionable customer insights. In your inbox.

Marketing AI 107

Marketing AI Multi-Channel Customer Satisfaction FAQ 107

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Content Standard

APRIL 3, 2019

Really look at what your rivals are doing through competitive analysis and get familiar with which metrics matter , which don’t, and why. Creating a Competitor Analysis Plan. With the Keyword Gap Analysis report in Skyword360 , you can see how you’re performing on a keyword compared to your competitors.

Analysis 70

Analysis Keywords Distribution Planning 70