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Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

5 Essentials To Build A Survey


We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

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How to Design a Brand Study That’s Ethical and Entertaining


Turning academic studies into content can be a minefield. One one hand, a study with flashy findings is great for PR and data visualization. On the other hand, the desire to exaggerate the results of a study for selfish interests be very a powerful urge.

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Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

Yes, marketers are under more pressure than ever to collect vast amounts of data, analyze it efficiently, and share the fruits of this analysis with their peers and superiors. That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. This study analyzed how leading companies and brands are dealing with today’s top marketing issues and opportunities. Here are six of the most surprising insights we gleaned from the survey.

How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. in nearly every survey of B2B marketers, so.

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. This theme shows up throughout the report.

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. To download a free copy of the 2017 survey report, click here.

10 Marketing Reports Everyone Working Online Should Read


In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. Make sure to read this report to get insight into what makes these marketers so successful and where others fall short. 2015 Social Media Marketing Industry Report.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Chief Marketer’s Annual B2B Lead Generation Survey.

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Survey: Marketers Challenged in Developing Real-Time Customer Insights to Improve CX

KoMarketing Associates

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. What must be kept in mind, however, is that a lot of these challenges hinge on an organization’s ability to utilize customer data in the first place,” wrote the researchers of the report. Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research.

14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. Why This Report is Significant. Why This Report is Significant. Why This Report is Significant.

The 16 Best Survey Software and Questionnaire Tools in 2019


To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Before we dive into our list, let's explore some of the essential features you'll want to see from any survey tool. Survey Anyplace.

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Enter Google Search Console’s Search Analytics Report.

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Your Feedback is Needed! This Year’s B2B Website Usability Survey

KoMarketing Associates

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete.

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[SlideShare] The State of Pipeline Marketing Report 2015 (& Exclusive Statistics)


The 2015 State of Pipeline Marketing Report has seen its first annual debut, and its statistics and implications are as intriguing as we anticipated. The State of Pipeline Marketing Report 2015. The survey asked respondents to mark which type of attribution model they used.

Think Beyond Surveys for More Effective Research

B2B Marketing Directions

In my last post , I discussed some of the major findings from the State of Original Research for Marketing 2019 survey by Mantis Research and BuzzSumo. In the Mantis Research/BuzzSumo study, surveys were the type of research most frequently used by respondents for marketing purposes.

Should You Solicit Social Shares in Your Content? Survey Says… (1 of 2)


Be sure to read next week’s post for a further analysis of this practice. This “dare you not to share” call-to-action is one that consumers are most often annoyed by (see survey findings below). Survey Says… (1 of 2) appeared first on ClearVoice.

The 29 Best Social Media Monitoring Tools


71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Their free reports are a great starting point and definitely worth using. 22) Social Report.

B2B Marketing Trends & Studies That Every Marketer Should Know


The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI. Prologue.

The Unexpected Value of Closed Loop Reporting [CHART]

Modern Marketing

by Jennifer Horton | Tweet this Last week, Fournaise Marketing Group released an updated survey covering CEO’s opinions of marketers. So, we investigated the campaign performance of companies that are doing closed-loop reporting and compared their results with those that are not.

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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.).

Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. They see fine detail and are prone to analysis paralysis. Two Bonus Studies. Sales is hard and getting harder all the time.

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). Case studies (86%). Download Content Marketing Institute’s report in full.

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How Sentiment Analysis is Changing SEO and Improving User Experience

Content Standard

Scientists and researchers have developed algorithmic tools that can conduct a process known as sentiment analysis, which contextualizes writing and other communications to determine the general sentiments of the content.

Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. They see fine detail and are prone to analysis paralysis. Two Bonus Studies. Sales is hard and getting harder all the time.

How to Plan a Year’s Worth of Content With One Original Research Survey

Content Marketing Institute

While there are many ways to do this, one approach that works well is to use a survey-based research project to bring focus to all of your editorial. Spending time deciding on the area of focus is even more important when you plan to use your survey as your editorial glue.

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Using customer lifetime value (CLV) for ecommerce success


Despite this, one UK study found that only 34% of marketers surveyed were aware of the term “customer lifetime value” and its implications. Despite this, one UK study found that only 34% of marketers surveyed were aware of the term “customer lifetime value” and its implications.

Our martech salary survey delivers a lot of great news, but one disappointment


First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey , a collaboration between myself and the team at MarTech Today. In our survey, 41.3% When we designed this study, we decided to ask participants their gender.

FocusVision updates Decipher platform to automatically create surveys from Word docs


Eighty-four percent of companies who prioritize improving the customer experience reported an increase in annual revenue. They provide software solutions focused on customer insights and survey management. The Decipher survey platform. The study is reoccurring and ongoing.”.

2016 High Growth Research Report Released

Hinge Marketing

In fact we have already studied well over 11,000 professional services firms and their clients. For some time now we have been considering conducting an annual survey. Our latest research report marks the first of Hinge’s new annual High Growth Study.

6 Insights from the Salesforce State of Marketing Report


According to the third annual 2016 State of Marketing Report , which was published by Salesforce Research last month, leveraging predictive intelligence is an indicator of a top-performing marketing team. The survey encompassed marketers in B2C (26%), B2B (29%) and B2B2C roles (45%).

The Colossal Content Marketing Report: Blogging Basics and Beyond


Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. For this report, they analyzed over 1.2

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600+ marketers report on the blend of art and science in marketing


At the MarTech conference last week, Mayur Gupta , global VP of marketing & growth at Spotify, and I revealed the results from a study we had conducted with the research team at Third Door Media on the intersection of art and science in marketing. analysis.

B2B Aware: This Week In B2B Marketing - Surveys & Projections

MLT Creative

WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. Compliments to the bloggers and journalists who continue to keep the B2B marketing community educated with your reports, thoughts and observations. B2B marketers to increase content marketing spending, study finds.

2011 Lead Management Optimization Survey shows less focus on branding, more on customers


by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The chart below shows how funds were allocated for 2011 among companies surveyed.

Predictive modeling: What it is and how it can improve your marketing strategy


And even among marketers who are able to demonstrate their financial impact, often it entails retroactive — rather than predictive — analysis. Nearly half of survey respondents (45.4%) said it’s “useful, but not predictive.”.

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How do You Get Busy Executives to Engage in an Analysis?

The ROI Guy

The bigger issue was the difficulty in getting prospects, already shorthanded and overwhelmed keeping the lights on, to engage in the first place - to take an interest in the diagnostics and allocate some resources to do the analysis. So how to entice executives to sponsor and commit to the analysis in the first place, and not have this be a task all in itself (which defeats the purpose)?

It’s all about the lead


Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Two fifths (41%) of B2B marketers report that their single highest marketing priority for 2012 is to generate more of the salesperson’s raw material – leads. With this in mind, B2B Marketing Magazine’s latest Benchmark report on lead generation couldn’t have come at a better time.

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The content marketer’s secret weapon: using data as content

You have no idea if the number comes from a statistically significant audience size, how the survey was designed, or if it was completely made up – I’ve seen it happen! If your brand touches sports, there’s no shortage of stats available for analysis.