Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Marketing Insider Group

DECEMBER 3, 2020

When you arrive at the Report, select “United States” from the Region filter. However, this isn’t an analysis of the B2C Retail audience, which is why Store Management is tucked neatly in the middle of the list at number 4. Food Industry report from FTI Consulting, Inc., By selecting the U.S. of total US retail sales this year.

Analysis 231

Analysis Budget Programs B2B Work Management 231

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. They report that total retail demand fell by 86% by the end of March and even online revenue is down 73%.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Excelsior Research

OCTOBER 4, 2022

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies. In such social media studies, digital marketing is a base of all.

Case Studies 52

Case Studies Case Study Social Media Studies 52

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The emphasis added below is mine. That’s old-school thinking from 20 years ago.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 95

Newsletter B2B Marketing Linkedin Studies 95

Vision Edge Marketing

SEPTEMBER 12, 2023

Bert George, Richard Walker, and Joost Monster conducted an extensive analysis to determine whether strategic planning improves organizational performance. Their study found evidence of significant performance benefits related to strategic planning effectiveness. We concur with their conclusion that “simply having a plan is not enough.

Planning 223

Planning SWOT Allocation Contingency Planning 223

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

Martech

MAY 6, 2022

That’s where effective reporting comes into play. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. As I noted, email reporting is often something that marketers leave to the last minute.

Budget Programs 90

Budget Programs Work Management Marketing Management Planning 90

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams. Two-thirds of GTM leaders say AI is also highly effective for market research, analysis, measurement, and analytics. AI makes an impact.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

KoMarketing Associates

JUNE 18, 2019

There’s good reason to focus on informational content: The B2B buyer’s journey is only getting longer and more complex, according to Demand Gen Report. This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Allocadia

MAY 23, 2023

The team couldn’t do any sort of analysis on marketing’s financial performance, and was unsure if they were ahead, behind or on track on spend. Allocadia ties all this data together, and then funnels it into Tableau for reporting and analysis so the team at Box can see exactly which campaigns have had the best ROI.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Lake One

OCTOBER 11, 2023

Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers. The post AI in B2B Sales and Marketing: Uses and Case Studies appeared first on Lake One ®.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

Contently

APRIL 11, 2019

To answer these, we at Fractl completed a comprehensive analysis on more than 1,400 content marketing job listings from Indeed.com between January 6-12, 2019. Our exploration included quantitative analysis of hard numbers and a qualitative text analysis. Alright, so what does all of this analysis all boil down to?

Studies 165

Studies Work Management Planning Content Marketing 165

KoMarketing Associates

JULY 17, 2018

Forbes Insights and Treasure Data recently conducted the “Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptors” report and discovered that only 13 percent of companies express the highest level of confidence that they’ve taken the necessary steps to ensure they’re making the most of customer data.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

Hinge Marketing

APRIL 20, 2020

That is the conclusion of the Hinge Research Institute’s newly released analysis and Executive Summary of the Accounting and Financial Services segment of their 2020 High Growth Study. This analysis looks at over 200 firms with a combined revenue of over $15Billion and 95,000 professionals. That’s to be expected. That hurts.

Marketing Automation Services 98

Marketing Automation Services Peer-to-peer Service Sales Qualified Leads 98

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). Making the most out of this feedback, by creating a report, is crucial to improving future sales processes. What Is A Win/Loss Analysis? The simplest way to find out how you won over or lost a customer is to ask them.

Analysis 100

Analysis Work Management Marketing Management Sample 100

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. Part of our analysis was to look at what “high-growth” firms (at least 20% compound annual growth over three years) do differently than firms who are not growing at all.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

markempa

MAY 30, 2017

To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. So, your report said that B2B marketing as we know it is fundamentally changing.

Linkedin 297

Linkedin Research Studies B2B 297

Hinge Marketing

FEBRUARY 3, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. The study opens with data that reviews the industry as a whole, comparing AEC firm performance and trends to other professional services industries. About the Study. Purchase the 2021 High Growth Study: AEC Edition.

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

Tony Zambito

FEBRUARY 4, 2022

For decades analysis and insights have been report-oriented. Or some may say study-oriented. A report orientation often meant a heavy bent toward numbers. This orientation also is characterized by each report having an end. End one report and call for another. Towards analytics. Towards data.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

Sword and the Script | B2B

MAY 17, 2022

That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Buyers may need guidance after conducting self-guided research,” according to the report. The post B2B Sales Cycles Require 27 Interactions both Digital and Human [Study] appeared first on Sword and the Script.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Top Rank Marketing

AUGUST 11, 2023

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 91

Buying Cycle B2B Marketing Demand Generation Agencies Studies 91

Moz

JANUARY 26, 2021

With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. The link index study was done by Perficient , a respected publicly-traded consulting firm specializing in digital solutions. Moz reported the most links per domain 72% of the time. Methodology.

Studies 66

Studies Domain PageRank SME 66

Vision Edge Marketing

AUGUST 16, 2022

These are the insights you did not anticipate and that emerge from studying your data. When based on meaningful data, we can use analytics, the systematic computational analysis of data, to help us derive actionable insights. The new data and its analysis created an Aha! How to Distinguish an Aha! than the original hypothesis.

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

Hinge Marketing

JANUARY 20, 2021

The Hinge Research Institute’s newly released analysis of the Accounting and Financial Services segment of the 2021 High Growth Study reflects these trends. The report first looks at overall industry trends within the larger context of the general professional services industry. About the Study. See the Full Results.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

Vision Edge Marketing

OCTOBER 3, 2023

According to a McKinsey and DataMatics study, the likelihood of generating above-average profits and marketing earnings is around twice as high for those that apply customer analytics broadly and intensively compared to those who aren’t strong in customer analytics. Wondering what kind of data to navigate?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. In that same survey it was reported that 58% of organizations treat social media as one of their go-to research channels to find vendors. The Right Tools for the Analysis Job. You can also leverage premium tools like Pardot , Marketo and HubSpot to help capture a more in-depth breakdown and analysis.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Marketing Insider Group

JANUARY 31, 2023

Whether it’s user engagement, campaign interactions or conversion analysis, it’s essential that your digital marketing agency can accurately measure and address your results. Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. Competitor mapping is the cornerstone of competitive analysis.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107