Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

KoMarketing Associates

MAY 5, 2021

To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. 193 B2B marketing professionals participated in the worldwide survey that was fielded between February 17 – 25, 2021. Create reports and analyze the data.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

SendX

JULY 1, 2021

Research shows that 88% of U.S. marketers reported seeing noticeable improvements due to personalization efforts. And 59% of customers report that personalization influences their shopping decisions. Surveys Surveys can be effective at various points in the purchase cycle. Would you recommend us to others?

Business 358

Business Template Customer Satisfaction Analysis 358

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. In short, primary research will help you grow your firm. Not sure you agree?

Research 150

Research Service Planning B2B Thought Leadership 150

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

BenchmarkONE

MAY 14, 2020

We all remember doing research projects in school. I’m sure a lot of us promised ourselves we wouldn’t put ourselves through that kind of ordeal again, but we weren’t banking on required work-related research. . It would be simple if market research wasn’t needed. It would be simple if market research wasn’t needed.

Research 81

Research SWOT Analysis Marketing & Strategy 81

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. will use it for other website content, according to the Fall 2023 CMO Survey. Extraction: Gleaning insights from data Extraction, a less-utilized use case, allows generative AI to perform preliminary data analysis.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

Hinge Marketing

DECEMBER 11, 2019

A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor. speakers were able to tell compelling stories based on insights derived from survey data. Relationships Between Research and Growth. The purchase was still fresh in my mind. .

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Can you describe a project where you used data analysis to identify opportunities for business process improvement? Here are a few examples: 1.

Business 89

Business Best Practices Marketing AI Forecasting 89

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) And second, the report is based on first-party data.

Research 52

Research B2B Paper Content 52

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. Data integration platforms become the compass guiding them through this tangled data jungle, ensuring they collect a comprehensive dataset for analysis.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Methodologies for Gathering Insights Through Market Research Companies employ various methodologies to extract valuable insights from their target audience.

Business 104

Business Analysis Work Management Forecasting 104

Webbiquity

MAY 16, 2023

Like UGA, it provides an incredible range of reports. Basically—if you love all of the depth of Google Analytics, really getting into the weeds of the 100+ reports, then Matomo will probably be your thing. ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

B2B Marketing Directions

NOVEMBER 7, 2020

billion on content marketing this year, according to new research commissioned by The Branded Content Project. Sizing the Content Marketing Opportunity is based on a multi-faceted analysis of the business of content marketing. Content Marketing Spending Borrell's analysis found that U.S. companies spent $64.3

Spending 68

Spending Research Content Marketing Planning 68

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” Keywordinsights.ai for trending keywords in search.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Webbiquity

NOVEMBER 29, 2022

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Focus your research on customers’ preferences and interests.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. An Accenture survey found that 61% of B2B transactions start online. In that same survey it was reported that 58% of organizations treat social media as one of their go-to research channels to find vendors. The Right Tools for the Analysis Job. appeared first on Launch Marketing.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 63% of respondents said they noticed ads from the solution provider they chose during the research phase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Enter AI analytics.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

BuzzSumo

AUGUST 13, 2019

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research. .

Research 98

Research Planning Advertising Agencies Customer Surveys 98

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Reports show social listening is considered a “key planning element” by 82% of professionals.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.)

Research 52

Research B2B Purchase Intent Paper 52

Martech

DECEMBER 7, 2023

It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement. Discuss added generative AI tools and advanced global asynchronous research features to its people experience platform.

Marketing AI 99

Marketing AI Multi-Channel Customer Satisfaction FAQ 99

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

The Lead Agency

NOVEMBER 14, 2023

Furthermore with the increasing use of the internet for buying and researching products and services, you need to bear in mind that you’re not just competing with your immediate neighbours, but also those online. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Vision Edge Marketing

APRIL 4, 2023

In their Data Analytics Market Research Report: Information by Function, Type, Organization Size, Solution, Deployment, Application, and Region- Forecast Till 2030 , Market Research Future anticipates the data analytics market to acquire a valuation of approximately USD 346.24 Billion by the end of 2030.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. Our latest survey taps into the Insights for Professionals (IFP) network of IT decision makers for insights into what makes IT buyers tick.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85