Remove regression vendor
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How ChatGPT is set to change marketing technology

Martech

A: Martech vendors should be looking at it as a progress accelerator. I think it has other uses within martech, particularly more classical machine learning tasks like regression analysis for doing like lead scoring as an example. What do you think it will do there? It is a speedup tool for your dev teams.

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Forrester B2C commerce suites: What made the winners stand out

ClickZ

Operational efficiency, looking at if the platform lets users easily upgrade versions with no recoding and minimal regression testing. Kibo Commerce is one of the smaller vendors mentioned in this report, with a primary focus on the North American market. Content produced in collaboration with SAP. Image provided by SAP.

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What is Data as a Service (DaaS)?

Zoominfo

Multi-vendor enrichment: A system with flexible, rules-based logic that enriches a database with multiple data providers and ensures that data is standardized and segmented to unique business requirements. A DaaS solution also includes data services for teams that have custom requests, advanced analysis, and larger-scale data delivery needs.

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Buyer Intent and Predictive Analytics – Unified Through Data Science

Aberdeen

While affording powerful logistical regression models based on any data that it could see, predictive analytics models suffered from near data blindness, as marketing departments struggled to feed anything more than CRM, website logs, and basic firmographic data to it.

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Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. Third party developers will probably pioneer these capabilities, so look for marketing automation vendors who are good at integrating with outsiders and, eventually, have the money to acquire their technology.

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B2B Marketing Budget Allocation: Insights and Breakdown

DealSignal

The Covid-19 Impact on B2B Marketing Budget Allocation According to McKinsey, five years worth of projected business digitization was realized in just eight weeks—and there is no regression in the face of such progress.

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Shredded Wheat or Cap’n Crunch: Making Tough Decisions In Allocating Online Ad Spend

Adobe Experience Cloud Blog

With so many channels and vendors, it can be nearly impossible to spend effectively or efficiently. A good way to tackle this problem is by mapping out daily cost efficiency and performing some basic regression analysis for each online advertising channel you are considering. Who does that?