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How to Use ChatGPT to Analyze Your Media Plan Performance

Bionic

Now that you have all your media plan data in a database, it opens a range of possibilities for automation and AI. Here’s how to analyze your media plan data with ChatGPT’s data analysis tool. Under CSV Data File, select the “Data for AI Analysis” option. Under the “Made by OpenAI” section, click on “Data Analysis.”

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How to optimize your marketing budget: Do more with less

Sprout Social

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Check out industry reports or consult peers to get an idea of the range you would have to spend. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on your campaign.

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How to Tell if You’re Wasting Money on Google Ads

QuanticMind

In our first analysis, we’ll take a look at keyword level efficiency. Google Ads Analysis 1: Keyword Level Efficiency. Brief Description : For our first analysis, we’ll reveal the percentage of spend for non-converting keywords over a three-month period. So we recommend using a ROAS threshold instead of Conversions.

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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

For benchmark purposes, let’s say this should be hovering in the mid 20% range. If the range is much higher, as seen in this example at 60%, the qualification is likely not deep enough, meaning you are pushing unqualified pipeline into sales which increases your CAC and dilutes the quality of your pipeline.

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The Do’s and Don’ts of TikTok Marketing 

QuanticMind

The authenticity here comes from the fact that Fenty Beauty doesn’t just talk the talk—the brand offers a truly inclusive range of makeup shades, and partnered with a well-known influencer who was willing to use and promote their products. The following video is a great example of how competitive analysis can spark ideas.

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Why Predictive Advertising is the Future of Digital Marketing

QuanticMind

Optimizing bids to maximize return on ad spend (ROAS). The growth of Internet of Things (IoT) devices are presenting a myriad of opportunities for data collection and analysis. For example, say predictive analysis helps you discover that members of your current customer base are likely to read a certain online publication.