Buyer Intent and Predictive Analytics – Unified Through Data Science
Aberdeen
DECEMBER 27, 2018
While affording powerful logistical regression models based on any data that it could see, predictive analytics models suffered from near data blindness, as marketing departments struggled to feed anything more than CRM, website logs, and basic firmographic data to it. Good news – It is now possible to know this, with up to 91% accuracy.
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