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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

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How to optimize e-commerce returns management for B2B customers

Sana Commerce

As more B2B businesses embrace e-commerce, having an optimized returns strategy becomes crucial in ensuring customer satisfaction and long-term profitability. Leverage the power of your ERP : With an ERP-integrated e-commerce platform, display issues such as incorrect products, out-of-date pricing, and out-of-stock items simply do not happen.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. We are not the low-price leader.) See this blog for a build vs. buy analysis that takes that argument off the table.). You just have to ask the right questions.

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10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

Changing economic conditions, which can impact the budget and priorities of potential buyers. While this may seem easy, it still needs a well-organized approach as existing customers often create a new list of terms and conditions when becoming repeat businesses. About 73% of prospects engage with a vendor on social media.

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10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

Changing economic conditions, which can impact the budget and priorities of potential buyers. While this may seem easy, it still needs a well-organized approach as existing customers often create a new list of terms and conditions when becoming repeat businesses. About 73% of prospects engage with a vendor on social media.

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The Big 4 Tech Companies, Ranked From Most to Least Trusted

TrustRadius Marketing

Amazon, Apple, Facebook, and Google have all made headlines for breaches of trust , ranging from data leaks to fake news , fake reviews, planned obsolescence , tax breaks , employee protests , poor working conditions , and leadership scandals. But really, all four businesses are doing poorly in terms of trust.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

My analysis is below. Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. The company tightened its belt in response to economic conditions in 2009, in particular by reducing marketing and sales costs by nearly $4 million (more on that later).

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