Net-Results Simplifies Demand Generation for Small Business
Customer Experience Matrix
SEPTEMBER 1, 2009
Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”. These conditions are not themselves segments but can be copied from existing segment definitions or built with the standard segment-creation interface. Pricing is also aimed at small businesses.