Customer Experience Matrix

FEBRUARY 10, 2017

There’s probably some AI at work in that analysis. Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. Pricing is tailored to each client. To find the right targets, Lead Genius loads a client's current CRM lists. So AI does indirectly drive interaction flows.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

JUNE 14, 2013

Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. More advanced technology does exist. Identity aggregators can link email, social media, and other addresses for the same individual.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 6, 2013

There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

JANUARY 4, 2012

The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. In particular, LeadFormix infers visitors' “intent” (i.e., This is why Callidus is a good buyer.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 1, 2014

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. Pricing starts at $15,000 per year for small enterprises. And that’s pretty much it.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

APRIL 5, 2011

Whatsnexx’s Jacques Spilka says he finds huge time savings in the analysis stage that precedes the campaign set-up: instead of taking a week to understand client needs and processes, he can do it in a few hours using the state-based technique. The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 29, 2015

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The system also provides some data analysis capabilities, including time series, ranking, pie charts, word frequency, calendars, time of day, and trend reports.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JUNE 11, 2015

The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. This is currently measured by tracking how often each item is used by sales people and read by recipients.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 9, 2012

This means vendors are increasingly competing on other dimensions including their own marketing and sales skills, cost structures, supporting services, pricing, and financial resources. But most marketers can find several systems that will meet their needs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 6, 2010

But it remains my personal go-to tool for data analysis and I do keep an eye on it. The share price has nearly doubled since launch, incidentally.) I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

AUGUST 21, 2009

These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. The official launch will be in November at the Salesforce.com Dreamforce conference.) Pricing begins at $4,000 per month for the base version with up to 10 users and 250,000 emails.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. They can also take actions including sending the lead to Salesforce.com and issuing an alert.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

JUNE 15, 2007

But there’s still no shortcut around the real work of requirements analysis, vendor evaluation and business planning. This means it is as likely to break apart the enterprise packages as to become the glue that holds them together. In short, this paper presents some potentially helpful insights.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

Customer Experience Matrix

FEBRUARY 21, 2012

For example, the first analysis might find all transactions that involve a specific product on a single date. Indexes also allow analysis across pairs that are not directly built into the data. Quantivo pricing starts at $2,000 per month and is based on data volume and complexity.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

InsightSquared

MARCH 14, 2018

Price is another example in this category. Multi-select picklists and free-text fields are a nightmare for data analysis. In other words, most of our clients give their sales reps these options: Price. It’s present in most clients’ Salesforce.com instances and when present it’s used frequently. Competition. Unresponsive.

Salesforce.com 258

Salesforce.com Ad Frequency Work Management Training 258

Hubspot

MARCH 5, 2012

In addition to your booth area, you should reserve a room that is near the trade show floor/event to answer any remaining questions, talk about prices, and ultimately close deals. For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Webbiquity

JULY 10, 2018

There are a wide range of options and price levels based on number of keywords tracked and specific features offered. Features and pricing vary, but among the common functions of these tool suites are: keyword ranking / recommendations. backlink analysis. JotForm does the same, and also integrates to Salesforce.com.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Customer Experience Matrix

DECEMBER 22, 2015

Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e., Without a tool like Brightfunnel, detailed analysis often requires technical skill and tools that few marketers have available.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120

Convince & Convert

MAY 18, 2012

It always seems to me like it’s a race to the bottom on pricing on all of that kind of stuff, and how do you handle that as a company? Doesn’t that concern you as an executive, like people just give stuff away, and what does that do to your company?

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

WebMarketCentral

DECEMBER 8, 2008

Pricing starts at about $300 per month. It's also fully integrated with Salesforce.com. The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

ClickZ

JUNE 20, 2019

It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Key features: Campaign management, account management, inbox performance analysis, challenge identification, multiple channel integrations. Source: Mailchimp. Cost : Plans begin at $10 per month.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. We generate, score and manage leads to sales completion and integration with Salesforce.com. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

MARCH 19, 2015

The two factors are related: Everstring can work quickly because it only imports a client’s account list and sales activities, saving complicated data mapping and analysis, and because it has preclassified its master database of six million U.S. Pricing for Everstring is based on the types of models and volume.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

Customer Experience Matrix

MARCH 16, 2011

With mature features and a $1,000 per month starting price, the system is worth a look. But pricing of DemandCenter is actually lower than most vendors in that segment, starting at $1,000 per month for a 10,000 name database. It's priced at $500 per month for 10 users. The system doesn't include landing pages.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Customer Experience Matrix

JULY 7, 2009

With the benefit of 20/20 hindsight, LucidEra’s strategic decision to focus on building sales analysis applications primarily for Salesforce.com was a mistake. Bear in mind that there are about 60,000 Salesforce.com customers – selling to 50 of them is less than 0.1% penetration. This is not surprising.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

AUGUST 3, 2009

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Youcalc is priced at an astonishingly low $19.95 Unfortunately, these prices may not last. The system accesses standard sources (Salesforce.com, AdWords, etc.)

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

APRIL 17, 2013

Lattice Engines is directly integrated with cloud-based CRM from Salesforce.com, Microsoft Dynamics, and Oracle, and via file transfer with SAP CRM. Pricing for Lattice Engines starts at $75,000 per year and grows based on the number of data sources and sales users.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Customer Experience Matrix

AUGUST 18, 2010

The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. It does plan to add more rigorous analysis using the data it already collects. Pricing is based on the modules purchased, number of users and number of leads.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Customer Experience Matrix

DECEMBER 24, 2008

Users can import data from text files, relational databases, Excel, Access, text files, Business Objects or Salesforce.com. Pricing of ADVIZOR starts at $499 for a desktop version limited to Excel, Access or Salesforce.com source data and without table linking. (A This will allow much larger implementations.

Work Management 120

Work Management Salesforce.com Demand Generation Agencies Vendors 120

Customer Experience Matrix

JULY 14, 2009

At a minimum, each page must be given its own ID and, more realistically, pages must be given multiple tags to facilitate analysis. For example, SiteCore supports lead scoring by assigning content scores (for technology, marketing, sales, pricing, tech support, etc.) Pricing is based on the number of concurrent users and servers.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120