10 things you need to know NOW about OmniChannel Marketing
grow - Practical Marketing Solutions
SEPTEMBER 2, 2014
We began to condition consumers that they could expect a 24 x 7 buying and service experience. For many retailers, data analysis may present the ONLY competitive advantage in a world of instant price comparisons and buy now buttons.
How to Ease Your Sales Team Into Social Sales
JULY 2, 2013
But after working with thousands of salespeople and their managers (and after some self-analysis on my own reluctance to “join the conversation”), I think I may have discovered at least three of the reasons that are holding them back. But that open competition comes with a price.
B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’
B2B Lead Generation Blog
JUNE 17, 2012
But, if I’m a VP of Sales, I’ll be really peeved if you lose to ‘no decision,’ because you probably wasted my time as well as a lot of resources around the company in terms of getting help from manufacturing, customer support and finance — all to get to the point where nothing happened.”. If a sales professional says, ‘I submitted a proposal,’ and your customer says, ‘I got a price quote,’ that’s a sign of misaligned perceptions and selling-buying cycles,” says Dickie.
The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012
The ROI Guy
DECEMBER 6, 2011
This condition, termed Frugalnomics, means that buyers are overloaded and forced to do-more-with-less, uncertain about their budgets, and required to financially justify new investments. Advice: Discounts can be used to win business, and low-price providers will have an inherent advantage. 5) Economic Justification Required – Each proposed solution is subject to more financial scrutiny by senior executives, raising the level of financial justification required.