Circle Studio

NOVEMBER 23, 2021

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Moving beyond buyer personas.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. What about the buyer?

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Marketing Insider Group

AUGUST 30, 2019

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. What about the buyer?

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Hubspot

MAY 19, 2020

For teams willing to invest in some upfront analysis, building an “ideal customer profile” can help identify target accounts. An ideal customer profile like the company version of an individual buyer persona. Conducting this analysis keeps the conversation data driven: Humans are notoriously irrational (e.g.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Marketing Insider Group

AUGUST 30, 2019

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. What about the buyer?

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21