The Customer

AUGUST 25, 2021

And one of the simplest, most reliable is an old standby: recency, frequency and monetary, or RFM. For the unfamiliar, here’s the pocket guide: RFM scores customers on three measures – recency, frequency and monetary – and then averages the values. Find out why it’s been so long. Find out why they came in the first place.

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

ClickZ

JUNE 26, 2019

But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more. Reactivate : Where you win back those who’ve dropped off or opted out. Use RFM analysis to identify crucial segments. Customer lifecycle management (CLM) isn’t a new idea.

Work Management 96

Work Management Mobile Marketing Analysis SMS 96

SmartBug Media

APRIL 17, 2020

Sales reps see their leads ranked by recency of engagement and overall lead score. You can start lead scoring out of the box, but it’s worth using Marketo consulting hours to get started. If you haven’t already, start with that analysis. They can also build out automated email sequences and link to assets. Sales Connect.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Porch Group Media

NOVEMBER 14, 2019

Of those that don’t engage, common challenges include: 15% – Opt-out. Provides ROI analysis. By reaching out, this may be enough incentive to get them to re-engage or at the very least, provide valuable feedback on how you can improve your brand. Avoids all-or-nothing approach. 15-25% – No email address.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Case Study Case Studies 40

Heinz Marketing

FEBRUARY 2, 2024

Conversion events – represent the desired actions that a customer takes, such as making a purchase, filling out a form, or signing up for a newsletter. Reporting and visualization tools – present the results of the attribution model analysis in a comprehensible manner. This could include dashboards, graphs, and charts.

Marketing Attribution 89

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 89

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48