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AI-driven Marketing: Multivariate or Single Variable Analysis?


Regression analysis helps understand various relationships between the data sets. The level of premium data needed for AI-driven B2B marketing is found through regression analysis using multiple independent variables.

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How Much Should Sponsored Articles Really Cost? [New Data]


A Sponsored Article Pricing Analysis. A multivariable regression analysis showed strong correlations between blog prices and Domain Authority, Facebook Fans, AlexaReach, and PageRank. For publications, the same analysis revealed strong correlations between sponsored article prices and Domain Authority, Facebook Fans, Pinterest followers, and PageRank. Sponsored articles are one of the new shiny new objects in the content marketing world.


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Prospect Research for the Professional Services

Hinge Marketing

We’re not talking statistical analysis and multivariate regressions. Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm.

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How to Measure the ROI of Your Marketing Programs


Be aware that each of these weighting approaches inherently adds a subjective element to your ROI analysis. So no matter what allocation assumptions you make, be sure you can defend them in front of your executive leadership and board – otherwise you risk hurting the credibility of the entire analysis. Requires assumptions that can add bias to the analysis. Should you want to test multiple campaigns at one time, you can also use multivariate testing methodologies.