Remove multivariate persona vendor
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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

For a while now, we’ve seen CRO tools powered by artificial intelligence, while other vendors simply incorporated AI features into their core products. But for analysis and especially research, a human touch stays necessary.” But sometimes you want learning. Sure, we can do more [automation] within A/B testing.

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SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features. The same information can be used to identify the visitor’s business role or assign a persona.