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The 4 Keys to a Successful Public Relations Strategy

Navigate the Channel

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs.

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How to Create a Social Media Business Continuity Plan

Oktopost

It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations. As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans.

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Marketing Vs PR: What's the Difference?

SmartBug Media

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Before starting to discuss the differences between marketing and PR, let’s take a look at how important it is to have an inbound marketing approach when planning your PR strategies.

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

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Dominate Your Next Event With a Great Public Relations Strategy

Adobe Experience Cloud Blog

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. Come to our booth!

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Decoding corporate communications: Functions, goals and skills

Sprout Social

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape.

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How to Plan a Media Budget

Bionic

An old mentor always used to say, “prior planning prevents p!$$ He was right about preparing for a military operation, but after I became a marketer, I realize he was right about a lot more… Planning a media budget is one of the first steps in creating an effective marketing campaign. Steps to Ace Your Next Media Budget.