12 Essential Media Planning Tools


Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels.

Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy


That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Integrated Media Planning. That’s where integrated media planning comes in.


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Build a Custom Media Planning System without Getting into Trouble


Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns. Best of all, you can do all this without breaking the rules of running a diligent media buying operation. The ‘Standard Media Plan’ is Extinct. Media plans were simple and standardized.

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]


The answer is media buyers. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Media Buying Tips.

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Austin Williams Gains 50% Productivity Boost with New Media Planning Software


Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software. Media Planning. Spending Analysis. The Austin Williams media team handles the entire lifecycle of the media planning and buying process for traditional and digital media. Excel Spreadsheets Slow Media Planning. Centralized All Media Plans.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges


Performance data from each campaign is then fed back into the DMP, creating a feedback loop that improves optimization efforts and can be used for related reporting and analysis. Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . Related Posts: NuSpark Media Digital Advertising Performance Digital Display.

Online Display & Social Media, Branding & Attribution- Affects on Conversions


The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. Analytics Marketing Strategy Media Planning

Online Display & Social Media, Branding & Attribution- Affects on Conversions


The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. Analytics Marketing Strategy Media Planning

5 Digital Marketing Trends That Are Changing the Way Advertisers Buy Media


An analysis of the click-through rate and pricing of Facebook ads over the past few years shows that the sweet spot on the platform was reached in 2016. With automated media booking, ads find their target audiences across the internet. Media Planning

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Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. Simply stated, all methods of sentiment analysis rely on example data that, whittled down, reveals a low level of confidence about the sentiment being identified, either positive or negative.

The Right Metrics for Measuring Audience Growth


By focusing on these three metrics as your KPIs, you're putting audience growth at the forefront of your data analysis efforts and setting yourself up for long-term success. When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. However, this is typically done without isolating variables, which leaves takeaways hard to find.

How to Plan a Media Budget


An old mentor always used to say, “prior planning prevents p!$$ He was right about preparing for a military operation, but after I became a marketer, I realize he was right about a lot more… Planning a media budget is one of the first steps in creating an effective marketing campaign. Often, however, marketing budgets are not planned in detail, and as a result, the campaign falls flat. Steps to Ace Your Next Media Budget. Plan Your Timeline.

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How to Select Your B2B Channel Mix


B2B Channel Mix Analysis – Prerequisites. B2B Channel Mix Analysis – Three Essential Approaches. Top-Down Funnel Analysis. This is just a simplified analysis comparing two of a company’s numerous demand generation channels. Closed-lost opportunities should be considered as a category too. Bottom-Up Funnel Analysis. How does their input compare to your funnel analysis? B2B Channels Demand Generation Marketing Analytics Media Pla

In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it. The reason why this is important is the same for all marketing, not just social media marketing. At New Incite we specialize in creating strategic marketing plans, implementing them well and analyzing the results.

Creating a Marketing Plan for 2019: What to Focus On

Single Grain

Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different factors that can ultimately determine and affect your success. We do things like this quarterly to help us plan for the following year.

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MMA Modernizes Marketing Mix Models

Customer Experience Matrix

This includes what the company calls “multistage” attribution, which looks at intermediate touchpoints between an advertisement and the final purchase, and “customer cascade analysis”, which measures the long-term impact of advertisements on brand equity. But MMA works with aggregate data such as total spend and impressions, with a major emphasis on mass media like television. What they all share is the goal of measuring the incremental impact of expenditures in specific media.

Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

The two things social lift analysis can tell you are how far and how fast those ripples move. Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! Advertising Data Mining Interactive Marketing Media Online Advertising Social Media Social Networking Analysis Buzz Marketing Social LiftYou have a killer piece of original content that starts rippling out from its source.

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Marketing attribution systems: a quick look at the options

Customer Experience Matrix

Nearly all the vendors use what I've labeled an "algorithmic" approach, meaning they perform some sort of statistical analysis to estimate the attributed values. Does the vendor create optimal media plans? Systems may do this at different levels of detail, with different levels of sophistication in the optimization, and with different degrees of integration to media buying systems. I’ve seen a lot of attribution vendors recently.

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The End of Traditional Marketing

Buzz Marketing for Technology

Paid, owned and earned media. The effect of this growth is far more than a dramatic increase in possible consumer touch points and increasing consumer participation in social media. And, ultimately, it’s about using social media analysis to make your spending more efficient in both digital and traditional media. Social data analysis can help you improve media strategies and spending because it can reveal new ways to prioritize, sequence and invest in POE.

Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. Analysis of social data can provide a different lens through which to evaluate media planning and buying. Those metrics will point you toward new opportunities to prioritize and sequence the way you use and invest in POE media.

Is Your Media Working? New Tool Reveals the Truth


As an advertiser, you may be considering whether to bring media planning and buying in-house or to outsource to external advertising agencies. Regardless your agency setup, you need to answer two fundamental questions about your advertising media investments: Where is your money going? That’s because media performance data is scattered, disorganized, or unavailable. Meticulous Media Plans. Incisive Media Spending Analysis.

Micro Targeting your Online Media

Buzz Marketing for Technology

A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. To answer that, you need to discover where men go to have those conversations and then place your media there. And that media could be in the form of an advertisement or in the form of paid content.

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AI applications for digital out of home advertising


Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Post-match sports analysis.

How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Social Media. Media Planning. Are you managing social media channels? Another way is to create a formal request with solid recommendations on what you plan to do after your discovery and research. Understand the sales plan and key imperatives for the year.

AI and social media marketers in B2B marketing campaign


Digital B2C marketers are already leveraging the power of AI for digitizing their social media campaigns and making them more engaging and appealing. Curious about how artificial intelligence (AI) can help social media marketers in designing an effective B2B marketing campaign?

How to Avoid Going Down the Social Media Rabbit Hole

B2B Marketing Traction

Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach. Then, execute your social media plan with diligence. Analyze Your Social Media Opportunities. Create a Strategic Social Media Plan.

Is Programmatic Display Good for B2B advertisers?


This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze. This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. This constitutes around three quarters of the total media spend in programmatic channels.

10 Key Roles of a Social Media Manager in 2020

Martech Advisor

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. In this article, we discuss the ten key roles of a social media manager in 2020.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies. These applications of social media analytics only scratch the surface though. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Social data can also be invaluable in the media planning and buying process.

What Is Growth Marketing?


To better understand that, growth teams can focus on things like surveys to the email lists, polling on social media channels, or posting quizzes online to gauge consumer understanding.

The Over-Under: Live Sports Return


Back in March, when live sports got the axe, many brands and agencies were left trying to piece together flexible media plans and find their audiences outside of their traditional viewing behaviors. We’re living in a world of unknowns with variables the industry has never seen; at VideoAmp, we’re committed to developing analysis based on the information available, and creating comparisons that make sense.

How to Plan Your Social Media Strategy for Better Engagement


If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy? Social Medi

How to Create a Promotional Plan for Your Business (with Template!)

Single Grain

Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals.

3 Ways to Approach Omnichannel Marketing Challenges


As brands are faced with more diverse buying patterns and higher expectations from consumers, siloed media plans are no longer a viable option. Today, 90% of brands either have or plan to invest in an omnichannel marketing solution.

Video Intelligence Trends 2020 & 2019 Year in Review

Martech Advisor

A number of new technologies have both emerged and been iterated upon, allowing for previously unthinkable video analysis that’s automated, scalable, and actionable. Content detection and contextual analysis is easier than ever via IBM and Watson (source here).

How to Set Your Social Media Strategy for 2019 and Beyond

KoMarketing Associates

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy. When formulating your social media strategy , it’s important to focus on the right things. These are the questions we must answer before simply looking at “the next big thing” on social media. What do you want from social media?

Do Lead Conversion Rates Go Down On Fridays?


The resulting action is that we are willing to pay less for leads on weekends, which takes the form of a weekend bid modification or sometimes even just completely turning off our paid media altogether. This is great information, but alone, it isn’t enough to change our media plan for Fridays. This sounds pretty complicated… But fortunately , attribution makes all of this analysis possible.