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Long- and Short-Term Plays CMOs to Showcase Marketing Attribution

SmartBug Media

No one likes spending time justifying expenses and trying to prove the revenue impact of their marketing efforts. And it certainly isn’t easy: Determining and proving marketing success requires a specified timeline and access to data-backed insights regarding your campaigns. Enter: your scalable and sustainable Marketing Playbook.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics?

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State of B2B Multi Channel Marketing Strategy 2022 Uncut: US vs UK

Inbox Insight

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

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How to Use Attribution Models to Decipher the Right Mix

Vision Edge Marketing

How do you assign value to your channels and touch points? For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Or do you give equal weight across all the touch points? Let’s take an example.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.