How to Align Inbound and Paid Media Strategies to Hit Your MQL Goals
SmartBug Media
APRIL 11, 2022
However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. The way inbound and paid media align is what truly drives marketing-qualified lead (MQL) generation and your MQL goals across the finish line. Establishing Foundations for a Multi-Channel Marketing Strategy.
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