Webbiquity

NOVEMBER 20, 2023

AI taking marketing jobs ( or not )…it’s been another “interesting” year for marketers. Have the tools in your marketing technology matrix kept up? Here are some of the best Cyber Week deals, across SEO, social media, email marketing, and other task areas. The Dates: November 20-27.

Enterprise Management 200

Enterprise Management Marketing Management Budget Programs Software 200

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. This will determine if a competitor is likely to bring new products to market.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Webbiquity

OCTOBER 12, 2021

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Contents: Why should I use a sales plan? Sales Plan Structure.

Sales Management 259

Sales Management Planning SWOT Top of Funnel 259

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Webbiquity

OCTOBER 4, 2022

While rigid application of the technique has come in for criticism (root cause analysis is rarely linear, there is rarely as single root cause, there are rarely exactly five issues, etc.), Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Vision Edge Marketing

FEBRUARY 20, 2024

McKinsey’s research reveals that insight -driven B2B companies report above-market growth and EBITDA increases of 15 to 25 percent. Recognizing and Validating Data-Derived Insights to Tap into Their Power Data-derived insights are revelations that arise from the analysis of quantitative and qualitative data.

Business 197

Business Correlation Validation Allocation 197

Marketing Insider Group

DECEMBER 3, 2020

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Seeing that it’s the Holiday season, we wanted to give you, dear marketer, something special. Let’s unwrap this package together. Analyzing the B2B Retail Audience. OK, with everything set now we can open it!

Analysis 229

Analysis Budget Programs B2B Work Management 229

Webbiquity

JULY 5, 2022

Marketing your brand doesn’t have to break the bank. In fact, there are many effective marketing techniques you can use without spending a fortune. Plan Everything in Advance and Set a Budget. Marketing your brand effectively starts with careful planning and setting a budget. Guest post by Daria Masson.

Promotion 335

Promotion Spending Marketing Budget Tactics 335

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. This type of content analysis isn’t easy. This is called audience conversation analysis.

Buyer's Journey 347

Buyer's Journey PR Content Analysis 347

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 104

Business Analysis Work Management Forecasting 104

ClearVoice

MARCH 6, 2020

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. What is SWOT analysis? Your SWOT analysis is a balance sheet of your strategic position right now.”.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

Marketing Insider Group

NOVEMBER 21, 2022

By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Emerging technology, including augmented reality and AI, will continue to offer more opportunities for event planning. A huge plus of planning a smaller event is expanding your location options.

Trends 281

Trends Marketing AI Co-Registration Conference 281

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

OCTOBER 20, 2020

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. And what are the best practices for developing a plan that accurately conveys your goals to prospects? Audit Your Current Marketing Communication Plan.

Planning 237

Planning Ideal Customer Profiles SWOT Paid Search Agency 237

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertisements 101

Advertisements Advertising Allocation Planning 101

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Instagram Marketing. Supercharge your Instagram marketing by finding the best times to post and recommended hashtags to drive engagement.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Top Rank Marketing

MARCH 11, 2024

It used to be that outsourcing your marketing meant finding the villager with the loudest voice and wittiest turn-of-phrase to walk the lanes hawking your wares. Needless to say, marketing has evolved. And with that evolution, navigating the various services available for B2B marketing has become increasingly complex.

Work Management 106

Work Management Marketing Management B2B Marketing Service 106

BuzzSumo

JUNE 24, 2019

This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. Unfortunately, many marketers go to the trouble of creating evergreen content but neglect to arm it with the best possible headlines.

Analysis 103

Analysis Content Domain Click Rate 103

Valasys

OCTOBER 4, 2022

But nothing is as dynamic as a marketing environment. So, why should our marketing strategies be any different? If anything, our marketing strategies must be flexible to changes, predictive in accounting for future trends, and fail-proof when things go south. What is Marketing Environmental Analysis?

Analysis 52

Analysis Work Management Planning Marketing Management 52

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. People are also concerned about their data being gathered and utilized for marketing purposes. So, how can a data-driven marketing plan function in the absence of user-specific data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

SmartBug Media

FEBRUARY 21, 2024

Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

seo.co

MAY 19, 2020

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? Step Four: Analyze Their Social Media Presence. SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. Table of Contents.

Analysis 98

Analysis SEO Domain Cost Per Click 98

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes?

Planning 109

Planning Process Enterprise Management Lead Scoring 109

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Marketing AI 92

Marketing AI Content Marketing Enterprise Management Planning 92

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout.

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Digilant

MARCH 23, 2021

Have you ever wondered how some companies keep their position in the market? One of the best ways to evaluate your competition is by conducting a competitive analysis. Pros of conducting a competitive analysis. A SWOT analysis of your brand and your competitors helps see what’s going on in the market. FAQ section?

Analysis 59

Analysis SWOT Planning Advertising Agencies 59

SmartBrief - Marketing

MARCH 10, 2024

Content elements (overall length, use of bullet points and embedded media) CTAs Sending schedule (week, day, time, etc.). Also, always maintain a list of unsubscribed contacts for CAN-SPAM and marketing best practice compliance, so your team does not accidentally add an unsubscribed contact again and further exacerbate the relationship.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Launch Marketing

SEPTEMBER 16, 2020

The basic concept of marketing has not changed much since its inception during the industrial revolution but how we market has drastically changed over time. Importance of Analysis. In that same survey it was reported that 58% of organizations treat social media as one of their go-to research channels to find vendors.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

RebelMouse

DECEMBER 13, 2023

While many individuals and businesses are still catching up to this transformative technology, marketers have swiftly embraced AI-powered tools as a pertinent part of their content strategy because organic search remains the main source of trackable web traffic and in the dominant position as a channel.

Marketing AI 90

Marketing AI CMS Development Lead Ranking Budget Programs 90

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Circle Studio

FEBRUARY 14, 2020

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. There are a few key steps that can set your firm up for success when conducting a competitive analysis. The key to any research is to come up with a game plan at the start. Assemble a team.

Analysis 78

Analysis Press Marketing Proposals Comparison 78