Exo B2B

APRIL 12, 2022

Situation analysis in strategic marketing in B2B [1] can be seen as a “turn off” for some prospects, who only see it as an ordinary transfer of knowledge. However, marketing is not communication. Communication is the end of a marketing process, its “output”. It’s B2B after all!

Analysis 52

Analysis B2B Marketing Planning B2B 52

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

Efficiency 131

Efficiency Ideal Customer Profiles B2B Marketing Planning 131

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 126

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 126

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Marketing AI 106

Marketing AI Marketing Management Marketing Automation Services Planning 106

B2B Marketing Directions

JANUARY 28, 2024

Source: Shutterstock (The concept of the "marketing mix" has been a staple of marketing for over 70 years. It's discussed in virtually all marketing textbooks and taught in virtually all introductory marketing courses. But does the marketing mix idea still have a place in 21st-century marketing?

Relevance 70

Relevance Marketing Management Planning Marketing Mix 70

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

ScanmarQED

MAY 2, 2022

1) Marketing Mix Models are just as much an analysis of business drivers as they are an analysis of media. Whether we call it Media Mix or Marketing Mix, the statistical models that estimate response curves and Return on Investment are business planning tools. 2 Truths and a Lie.

Marketing Mix 52

Marketing Mix Budget Programs Statistics Analysis 52

B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. Having access to these marketing analytics capabilities to access performance data in real-time has been game-changing for our customers especially when it comes to annual planning.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Marketing Insider Group

MARCH 27, 2020

But I’ve been talking to a lot of marketers who are unsure how to market in these times of fear and uncertainty. Should we even be doing marketing at all? There are some common sense and practical tips to marketing during the crisis we’re facing but there is no clear roadmap. Creating thought leadership.

Planning 351

Planning Paid Search Agency Thought Leadership Storytelling 351

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 42

Planning Demand Generation Marketing Plans Research 42

SmarkLabs

JANUARY 3, 2023

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

Hubspot

APRIL 14, 2021

Marketing is the actions you take to attract an audience to your business. However, since marketing helps you attract people to your business, it’s essential to know how to attract them, and even more so who the people are that you want to attract to begin with. The way you can get this information is through strategic marketing.

Planning 100

Planning Work Management Marketing Management Marketing & Strategy 100

Customer Experience Matrix

JULY 3, 2007

Let’s dig a bit deeper into the relationships I mentioned yesterday among systems for marketing performance measurement, marketing planning, and marketing simulation (e.g., marketing mix models, lifetime value models). But it turns out that even the high-level measures need to work from detailed plans.

Planning 120

Planning Marketing Budget Creation Correlation Work Management 120

Navigate the Channel

NOVEMBER 2, 2022

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs. Analysis (based on research).

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Valasys

JANUARY 19, 2024

The emergence of chatbots in digital marketing has marked a revolutionary shift. It has heralded a novel area of conversational marketing. From understanding the nuances of human conversation to predicting consumer preferences, this piece uncovers the power of chatbots in marketing.

Marketing AI 40

Marketing AI Conversion Resource Management Planning 40

Mass Analytics

DECEMBER 8, 2021

Jim Spaeth, from Sequent Partners , kicked off the day by reminding the audience that the first two days focused on how attribution and advanced analytics expanded to measure the marketing ecosystem and more completely estimate the value of advertising. This allowed for more actionable insights to the brands they model.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions. channels or messaging) to optimize outreach.

Marketing Attribution 128

Marketing Attribution Marketing Mix Advertising Agencies Paid Search Agency 128

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. It is near impossible to demonstrate value when the approach to marketing changes continually…”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

B2B Marketing Directions

AUGUST 9, 2020

In late February of this year, an article at the Harvard Business Review website made the provocative claim that the importance of chief marketing officers in larger companies had declined over the past two decades. Normally, this article would have generated a lively conversation in the marketing community. In the late 1940's, Neil H.

CMO 90

CMO Paid Search Agency Companies Lead Ranking 90

ScanmarQED

DECEMBER 6, 2023

Direct Marketing (mailings, online TM) - Spend, volume and competitor activity. External Market Factors - GDP, weather, key holidays, interest rates, Consumer Price index or Retail Price index, this will vary by industry. branded vs. non-branded paid search). Brand Financials – Revenue per unit of your KPI, Profit per unit of your KPI.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Blue Flame Thinking

JANUARY 18, 2023

Any digital marketing conversation you’ve had recently probably included the topic of keyword research. Finally, third-party tools, such as SEMrush, are great for keyword analysis and research, providing additional information such as untapped keyword lists, visual statistics, and trends. Keyword Research Tools.

Keywords 52

Keywords SEO SEM Landing Pages 52

NetLine

JANUARY 18, 2024

What Google’s Cookie-Tracking News Means for B2B Marketers ” Despite nearly half a decade of lead time and discussion, many professionals and businesses find themselves unsure of what exactly wil happen. In October 2023, Search Engine Journal wrote the following about Google’s deprecation plans.

Google 52

Google Privacy Lead Ranking Intent 52

ClickZ

AUGUST 14, 2019

Cross-channel marketing measurement has been through a tremendous evolution over the last 10-plus years. In the early and mid-2000s, marketing data and analytics for digital media was just a curiosity that no one knew how to capitalize on. Marketing mix modeling is too much for most.

Marketing Attribution 92

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 92

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. In content marketing, do we write for search engines or for readers? Offer in-depth analysis, case studies, practical advice and real-life examples to deliver real value to your readers. Remember: the success of a B2B blog is built over time.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Vision Edge Marketing

NOVEMBER 15, 2018

The leadership team expects Marketing to understand which channels, touches and content have the greatest impact on generating conversations, consideration and ultimately consumption. marketing touches (demo, phone calls, online chats, email, etc.), To do this you must enter the realm of optimization and attribution modeling.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Customer Experience Matrix

FEBRUARY 7, 2016

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. Nearly all the vendors use what I've labeled an "algorithmic" approach, meaning they perform some sort of statistical analysis to estimate the attributed values.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Competitive analysis. Competitive analysis. Revenue funnel analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Competitive analysis. Competitive analysis. Revenue funnel analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. It is near impossible to demonstrate value when the approach to marketing changes continually…”.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Exo B2B

APRIL 26, 2022

The B2B digital and strategic marketing audit[1] can be a “turn off” for some customers, who see it as nothing more than a trivial knowledge transfer stage. However, digital and strategic marketing is not communication. Communication is the culmination of a marketing process, its end or output. And rightly so!

B2B Marketing 52

B2B Marketing Enterprise Management Planning B2B 52

Exo B2B

APRIL 26, 2022

The B2B digital and strategic marketing audit[1] can be a “turn off” for some customers, who see it as nothing more than a trivial knowledge transfer stage. However, digital and strategic marketing is not communication. Communication is the culmination of a marketing process, its end or output. And rightly so!

B2B Marketing 52

B2B Marketing Enterprise Management Planning B2B 52