Method and Metric

DECEMBER 4, 2019

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

Spiralytics

AUGUST 31, 2023

Conducting thorough keyword research and finding low-competition keywords can greatly impact your search engine rankings and ultimately drive more organic traffic to your website. Utilizing keyword research tools can provide valuable insights into competition levels and help identify low-competition keywords.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Navigate the Channel

DECEMBER 20, 2023

Understand Keyword Research Keyword research is the foundation of effective keyword selection. To conduct thorough keyword research, consider the following steps: Identify Core Keywords: Begin with a list of core keywords that are directly related to your business, products, or services. RELATED: Do Keywords Still Matter?

Lead Ranking 65

Lead Ranking Lead Scoring Long Tail Marketing Cost Per Click 65

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. Up to 44.5%

Marketing AI 120

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 120

Webbiquity

APRIL 14, 2015

Which keyword research and other SEO tools are most effective? Fast SEO Competitive Analysis by Search Engine Watch. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama. SEO Keyword Guides and Tools.

Keywords 100

Keywords SEO Research Resources 100

nDash

JULY 23, 2020

Running an SEO competitive analysis can be a comforting experience. But in the wide sea of search possibilities, SEO competitive analysis gives you some direction. But in the wide sea of search possibilities, SEO competitive analysis gives you some direction. And it can help you prioritize your long list of SEO/content tasks.

Analysis 52

Analysis SEO Lead Scoring Lead Ranking 52

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. Once, while researching for a OptinMonster’s blog, I focused on informational and commercial intent. Step #4: Examine the SERP (Search Engine Results Page) SERP analysis is about studying what currently tops Google’s first page for your target keyword. Let me share a quick story.

Keywords 96

Keywords Paid Content SEO Lead Ranking 96

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Predictive analysis is changing the B2B marketing landscape. Predictive analysis is a form of artificial intelligence that uses statistics and data mining techniques to forecast the likelihood of future outcomes.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Huptech Web

AUGUST 11, 2023

Foundations of Effective Keyword Research What is Keyword Relevance? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? The answer lies in the art of Keyword Research! Why Is It Important?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

illumin

MARCH 26, 2024

Commercial searches: A user is looking to conduct deeper research into a product before making a purchase decision. The marketing funnel is also a great tool for keyword research since it captures search intent. Informational searches: A user is looking for more information on a subject or about a product.

Keywords 59

Keywords Paid Search Agency Ads Google 59

ClickZ

JULY 16, 2021

Long-term improvements are achievable but will take time and require multiple SEO measures to be implemented. Semrush, an online visibility management platform provider, has developed what it says is a proven formula to achieve an accurate KD percentage score based on in-depth research into SEO patterns and client feedback.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Brightedge

MARCH 1, 2024

This functionality enhances the ability for users to conduct comprehensive top-of-funnel research without leaving the search page. At BrightEdge, Copilot for Content Advisor can assist you in doing this by incorporating long tail keywords into content briefs or even your first drafts.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. That’s how important it is to optimize for SERP features. Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

SmartBug Media

AUGUST 12, 2020

Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions. Make sure to do a thorough keyword research analysis as part of the editorial planning process. Target Industry-Specific Keywords.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

BOP Design

NOVEMBER 3, 2021

Before you start doing any research or investigating search volume, create a wish list of keyword phrases. 2. Do competitive research. 3. Do keyword volume/difficulty analysis. Now that you have a wish list and a list of relevant phrases, it’s time to do research. 4. Analyze the research.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Consider the longer tail terms that are most relevant to the post.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Parse.ly

OCTOBER 18, 2023

The quick and dominant rise of Facebook to media distribution powerhouse was the focus of urgent and in-depth research from The Tow Center , Reuters Institute for the Study of Journalism , and Pew Research Center. In 2016, on average, 40% of external referrers to the Parse.ly

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Consideration: Next, the buyer conducts extensive research to compare solutions and explores different avenues for solving the problem. In 2019, 90% of all U.S. Prospects in this stage are ready to buy.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Webbiquity

JANUARY 28, 2013

Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. 22 Free Keyword Research Tools by Practical eCommerce.

Keywords 100

Keywords Research SEO Tools 100

Conductor

MARCH 29, 2022

consumers tried different websites or brands during the pandemic, and most of them expect to keep using them long after the pandemic. As we enter year three of the pandemic, our analysis provides a birds-eye view of the industry, as well as insights into how brands can adapt to an ever-changing environment. In fact, a full 75% of U.S.

eCommerce 115

eCommerce Paid Content Features Trends 115

Brightedge

NOVEMBER 30, 2021

Commercial Search Intent: this type of search intent is to investigate or research something with the aim of eventually completing a transaction of some kind. These will be long-tailed keywords related to your primary keyword with added qualifiers to further specify your content’s intent (i.e., Build Your Keyword Cloud.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Content Marketing Institute

OCTOBER 16, 2018

Then, research each idea shell to make sure it’s interesting and relevant for your audience: Example: In the loose-leaf tea industry, you do a content analysis on BuzzSumo to find which brainstormed topics would be most popular with your audience. In BuzzSumo , click on Content Analyzer (under the Content Research tab), then Analysis.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Use these phrases to: Conduct keyword and topic research. Use Google Suggest for Identifying Long Tail Keywords. Since 2008, Google searchers have had access to the search engine’s Google Suggest feature.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

KoMarketing Associates

NOVEMBER 16, 2017

Once the keyword list has been finalized (including long-tail varieties), start grouping them into themes. Now that you have your themes mapped across the year, using a tool like Buzzsumo – research your keyword themes and identify the types of content (lists, videos, how-tos, etc.) Bringing it All Together.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? Low conversion rate.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? Long answer: Statistical significance measures the certainty of a result obtained from an experiment. Under each option, you have two kinds each: One-tailed z-test or two-tailed z-test, and One-tailed t-test or two-tailed t-test.

Statistics 52

Statistics A/B testing Sample Stats 52

Contently

MARCH 1, 2022

And they’ve been around since long before the Internet. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews. Of course, there’s also a caveat: Check the analysis to better understand what is considered plagiarism.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Martech Advisor

AUGUST 22, 2019

Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. LSI Graph - A feature-rich long-tail keyword generator. SimilarWeb - A free competitor analysis tool.

SEO 85

SEO Long Tail Marketing Tools SERP 85

ClearVoice

AUGUST 23, 2023

The Benefits of AI in Content Strategy That maximum potential brings a host of benefits, including: Increased Efficiency: AI automates processes like research, writing, and editing. Let’s start with trend analysis, idea generation, and SEO optimization. This sets the groundwork for more effective, targeted content.

Marketing AI 52

Marketing AI Content Budget Programs Analysis 52

Valasys

AUGUST 3, 2023

Introduction Do you find yourself drowning in a sea of SEO tasks, from exhaustive keyword research to laborious competitor analysis and mind-numbing performance reporting? Firstly, let’s talk about technical SEO analysis – the backbone of any successful SEO strategy.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

Convert

JANUARY 17, 2024

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. The first GEO research went live in early December and I covered it here. Well, as you can see, there’s nothing new here.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Research: Demonstrates authority. Keyword research helps you: Determine what topics people are talking about.

SEO 87

SEO Tips SERP Content 87

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Brightedge

JUNE 10, 2021

We had a great time hosting our webinar around SERP analysis last week. We provided some findings from research on these micro-moments across different industries and demonstrated a simple workflow you can use to create a dashboard for micro-moments in your own industry. Office supplies”).

Intent 71

Intent Webinar Metrics Long Tail Marketing Keywords 71

Adobe Experience Cloud Blog

JUNE 11, 2018

You may already think you know the ins and outs of your business and its field, but more research and analysis can never hurt. 50% of search queries are now four words or longer, so long tail keywords should be your focus when building your SEO strategy. Know Your Industry. In the digital age, everything moves quickly.

eCommerce 134

eCommerce Long Tail Marketing Business Domain 134