Analysis, Intent and Purchase Intent

Buyer Intent and Predictive Analytics – Unified Through Data Science

Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

Buyer Intent

Buyer Intent Intent Intent Signal Analytics

Approaching Intent Data: Why the Disillusionment?

Aberdeen

MARCH 14, 2019

Intent data is nothing new, and neither are the advantages it’s utilization offers. B2C companies have continued to push the envelope of what intent data can offer and how it can revolutionize their marketing efforts. Intent’s humble beginnings. Intent data crosses over into B2B. Well, Aberdeen does.

Intent Data

Intent Data Intent Banner Ads Cross-Selling

B2B Marketing Zone

Buyer Intent and Predictive Analytics – Unified Through Data Science

Approaching Intent Data: Why the Disillusionment?

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