Directive Agency

DECEMBER 13, 2019

In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis. The analysis also uncovered that 89 SERP pages out of the 112, 79% of the pages studied, were comprised of either a third party directory or a comparison article of software options in the top three organic search rankings.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Vidyard

JUNE 4, 2014

With a heightened sensitivity to purchase intent and an unparalleled knowledge of marketing operations, Demando uses his powers to find potential buyers and convert them through the funnel using nothing more than (sophisticated) automated nurturing programs.

Digital Asset Management 51

Digital Asset Management Top of Funnel Advertising Agencies Work Management 51

Single Grain

JULY 3, 2023

For SEO, try both short and long-tail keywords with commercial intent but having low difficulty scores, and for Google Ads, add keywords that have a commercial intent but low CPC. SEM Strategy #2 – Perform Competitor Analysis Competitor analysis is another key part of every online marketing strategy.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Albacross

JULY 11, 2019

The campaign schedule can be adjusted based on various factors like performance analysis or gaining new insights about the target audience. So, while you may be tempted to insert your product into the conversation as early as possible, that’s not always the best approach. Here’s where your lead scoring comes in handy.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88