Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Click here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Marketing Insider Group

NOVEMBER 30, 2022

Tactical Considerations for Trends Worth Adopting. Use email segmentation to send email blasts centric to customer industries and interest 3. Use LinkedIn to put out “feelers” for prospective customers by: Joining LinkedIn Groups – these groups connect you with people within your industry. Then improve through customer feedback!

Trends 167

Trends Personalization Marketing AI SWOT 167

Only B2B

NOVEMBER 9, 2020

Many businesses tend to fail if they do not understand and adopt the latest trends in the market. In the B2B market, the (quality) lead generation is the kingpin, if you want to stand distinctively you must know the latest trends to generate B2B quality leads. B2B marketing is transforming very astutely. E-Mail Marketing. Final Words.

Account Based Marketing 117

Account Based Marketing Sales Qualified Leads Trends Generation 117

Marketing Insider Group

DECEMBER 3, 2020

Instead of only being able to break down audience content consumption by Job Area, this update now allows you to analyze audiences by Industry , too. First, we’ll choose “Explore by Industry” from the buyer selection dropdown menu followed by “Retail and Consumer Goods”. What We Can Decipher From the Top Trending Topics.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Porch Group Media

JULY 27, 2021

Looking at the statistics and trends, 2021 is proving to be a great year for the home improvement industry. Analysis of homeowner’s search trends revealed that searches for remodeling, kitchen remodeling, and general contractors for home improvement have more than doubled since 2020. Home Remodeling Searches Have Doubled.

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

Oktopost

NOVEMBER 16, 2023

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Differentiation 141

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. There are many potential uses for them in events for a number of different industries.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Marketing Insider Group

JANUARY 30, 2023

In that spirit the folks at Qlik did a recent webinar “ Top 10 BI and Data Trends for 2023 ”. As a data-driven marketer data storytelling is the “Holy Grail” of data-driven decision-making and every organization needs to invest in this core competency, regardless of size, industry, or BI/data maturity.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Customer Experience Matrix

SEPTEMBER 18, 2023

I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. Budget pressures are slowing industry growth: true. After all, nothing’s more fun than tweaking the nose of authority.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. You are not alone, 62% of manufacturing content marketers struggle with the same problem.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Brightedge

JANUARY 25, 2024

It's not just about keeping your content up to date with the latest search trends but also adapting to frequent changes in search engine algorithms, which happen hundreds of times each year. This downward trend is also seen in the total number of keywords used and the overall word count of the pages that rank well.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

ClearVoice

JANUARY 8, 2024

By providing valuable information and establishing expertise, companies can position themselves as thought leaders in their industry. Factors such as industry dynamics, customer demographics, and the nature of your products or services are crucial in determining the most effective approach.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Kaon

FEBRUARY 28, 2019

Industry 4.0 Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. “Industry 4.0 It will take time for Industry 4.0 is a major disruptor of manufacturing. B2B buying models have changed, too.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Vision Edge Marketing

APRIL 16, 2024

By leveraging data insights, organizations can make informed decisions that align with customer preferences and market trends. Iterative data analysis is a fundamental component of refining strategies and achieving advantageous excellence. Caterpillar Inc.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

ClearVoice

JUNE 10, 2020

We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. Our own analysis lines up with their findings as well. Since our blog analysis in May 2019, we’ve adapted our blog strategy to integrate more long-form content.

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

NetLine

FEBRUARY 15, 2024

We’re all familiar with the language used when it comes to keeping up with trends. Staying informed about the latest trends and strategies is crucial. This is why NetLine created the 2024 Content Trends & Planning Guide. This is why NetLine created the 2024 Content Trends & Planning Guide. Scratch that one.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. What other revolutionary trends will we see explode onto the scene by this time next year? Here’s what sales leaders should keep an eye on.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. What other revolutionary trends will we see explode onto the scene by this time next year? Here’s what sales leaders should keep an eye on.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. In 2023, businesses across various industries are harnessing the potent influence of social media personalities and content creators to connect with their target audiences in meaningful ways.

PR 65

PR Trends Public Relations Transparency 65

Launch Marketing

DECEMBER 1, 2021

Conducting a social media analysis can be a useful task to get a grasp on how competitors are operating on social media and what results they are seeing whether it be from an engagement or conversion standpoint. When going through a competitor social media analysis, it is critical to note what content your competitors are posting.

Social Media 127

Social Media Analysis Media Ad Frequency 127

Tiecas

SEPTEMBER 5, 2023

But what exactly is the difference between an industrial marketing strategy and a plan? In this article, I will delve into the nuances of these two concepts and explore how they contribute to the growth and profitability of industrial businesses. It needs to be documented and refined over time using measurement and analysis.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Heinz Marketing

MARCH 26, 2022

5 Metaverse Trends for Brands to Watch. The most important takeaways from the Ad Age In-Depth: Unlocking the Metaverse event where Metaverse leaders all connected virtually were the upcoming trends that brands need to keep an eye out for. How to Conduct Effective Audience Analysis in Six Steps.

Analysis 82

Analysis B2B B to B Paid Search Agency 82

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands.

Business 104

Business Analysis Work Management Forecasting 104

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Here are some key trends that have emerged in telemarketing for B2B marketing: Data-Driven Approach Gone are the days when telemarketers relied solely on cold calling lists purchased from third-party vendors.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Hubspot

MAY 6, 2021

That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? All sizes of organizations will benefit from better understanding the industry in which they’re operating or approaching.

Analysis 87

Analysis Advertising Agencies Planning Work Management 87

Vision Edge Marketing

FEBRUARY 27, 2024

They rely on research to understand economic and industry trends. Researchers may unconsciously manipulate data analysis to align with their preconceived notions, reinforcing the echo chamber effect. Sadly, human beings are inclined to dismiss or downplay information that challenges our beliefs or values.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Webbiquity

JANUARY 23, 2024

This list should also include industry-specific keywords. That’s where sentiment analysis can help you. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Identify trending topics.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Martech

DECEMBER 4, 2023

Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e., The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech. Ask your representative or customer support for guidance.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Matchcraft

JANUARY 20, 2023

With 2022 behind us, we took the opportunity to compile fourth quarter trends for CPC and CTR across key verticals. Below are the results of our analysis based on the category usage of US English campaigns managed by AdVantage. Average PPC Cost Per Click by Industry Green Technology is the highest CPC at $3.28.

Cost Per Click 52

Cost Per Click PPC Trends CPC 52