Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. You need a sentiment analysis tool for the job. In this post, you’ll find some of the best sentiment analysis tools to help you monitor and analyze customer sentiment around your brand.

Analysis 95

Analysis Marketing AI Tools API 95

TaylorMadeIn KEW

MAY 13, 2018

I’m back from my B2B marketing mini-sabbatical! As those who follow me will know, I went socially silent about B2B marketing while I was away. As those who follow me will know, I went socially silent about B2B marketing while I was away. Isn’t our real challenge in B2B about making marketing personal to our customers?

B2B 59

B2B Marketing Automation Services Privacy Marketing Management 59

Hinge Marketing

JUNE 25, 2020

The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. In short, today’s buyers have plenty to worry about. Prospect research is used to identify, evaluate and gain insight into individual prospects or market segments with the goal of developing new client relationships.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign.

Buyer Personas 108

Buyer Personas Copywriting Content Ideal Customer Profiles 108

Martech

MARCH 23, 2022

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. Everything in marketing is measurable , from top to bottom, from brand to customer satisfaction to purchases — you can measure 100% of marketing. Get the daily newsletter digital marketers rely on.

Marketing Attribution 110

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 110

Litmus

AUGUST 3, 2021

Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email. Oh, to dream big.

Marketing Budget 92

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 92

Customer Experience Matrix

JUNE 9, 2010

Marketers have long struggled to measure the impact of individual promotions. Even online marketing, where every click can be captured, and often tracked back to a specific person, doesn’t automatically solve the problem. This is a definite improvement but not a complete solution.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

markempa

JANUARY 14, 2013

Felix Mathew, marketing director, Rome, Italy. I thought it might assist many readers, especially those newer to the complex sales and marketing process (and thank you to Felix for allowing me to share this publicly). With my best regards. Lead qualification is …. First, let’s start with a basic definition. Contact information.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 120

Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Full stack testing provides insights for continuous learning and delivering higher quality products.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Allocadia

APRIL 3, 2019

“Allocadia is the single system of truth for our marketing investments. It empowers us to make data-driven decisions and gain insights that determine if we are succeeding and where best to reallocate funds.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Hubspot

APRIL 17, 2018

In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. 14 Interview Questions to Ask Marketing Job Candidates.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Hubspot

DECEMBER 10, 2014

Sponsored articles are one of the new shiny new objects in the content marketing world. Sitting at the intersection of editorial thought leadership and native advertising, sponsored articles have only recently risen to prominence as a tactic worthy of garnering a share of marketing budgets. A Sponsored Article Pricing Analysis.

PageRank 28

PageRank Cost Multivariate analysis Correlation 28

Adobe Experience Cloud Blog

MARCH 14, 2013

by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48