Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI.

Marketing AI 145

Marketing AI Account Based Marketing Work Management Marketing Management 145

Zoominfo

SEPTEMBER 29, 2021

Where contact, firmographic, and technographic information tell you the “what” and the “who” part of the buyer story, intent data tells you when to reach out. Historical data Historical data is necessary for business forecasting and regression analysis. Firmographic data Firmographics reveal whether an account is a good fit.

Enterprise Management 100

Enterprise Management Marketing AI Automation Marketing Management 100

Zoominfo

AUGUST 19, 2021

ZoomInfo RevOS: Accelerate Your Pipeline Data-driven solutions that connect your business to buyers at every stage. Advanced insights : Additional information about a business that provides a more detailed picture of a company, such as its level of marketing sophistication. Data is the foundation of business in the 21st century.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. You need a sentiment analysis tool for the job. In this post, you’ll find some of the best sentiment analysis tools to help you monitor and analyze customer sentiment around your brand.

Analysis 94

Analysis Marketing AI Tools API 94

Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Full stack testing provides insights for continuous learning and delivering higher quality products.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52