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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. An analysis shows you what works for the competition and why, plus opportunities for you to surpass them.

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HubSpot Product Update Roundup for March 2024

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This update is accessible across all HubSpot tiers and hubs, significantly broadening its utility and reach.

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HubSpot Feature: Why You Should Use HubSpot CTAs, Not Buttons

Envy

Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? Using a CTA is likely to be more beneficial from a data analysis perspective. Using a CTA is likely to be more beneficial from a data analysis perspective. That’s definitely not a scalable process.

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Unlocking Customer Retention in HubSpot

SmartBug Media

Fortunately, CCOs who use HubSpot are well positioned to retain customers and even turn renewals into upsells. How Can You Analyze Purchase History in HubSpot? Analyzing purchase history in HubSpot provides valuable insights into your customers' behavior, preferences, and purchasing patterns.

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API Integrations in HubSpot: A Beginner’s Guide

SmartBug Media

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

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Microsoft unveils new workflow and analysis tools for Customer Insights

Martech

The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot. The post Microsoft unveils new workflow and analysis tools for Customer Insights appeared first on MarTech. Lamkin said they would be offered at no additional cost. Get MarTech! In your inbox.

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How to Report on Leads, MQLs, and SQLs in HubSpot

SmartBug Media

Monthly reporting and analysis comprise an integral part of any marketing strategy. Before we jump into more complicated calculations and analysis, let’s tackle the terminology basics. Source: Klipfolio How can I use HubSpot to show my lead-to-MQL and MQL-to-SQL conversion rates? First, open your HubSpot instance.