Sharpspring

DECEMBER 15, 2020

The best way to build a marketing strategy that stands out from the competition is to understand what your competitors are doing. Conducting a competitor analysis gives you and your clients the insight needed to develop digital marketing that delivers results.As What Is Competitor Analysis and Why Does it Matter?

Analysis 52

Analysis Paid Content Paid Search Agency SWOT 52

Vision Edge Marketing

JANUARY 26, 2021

Let’s use selecting an adjacent market to illustrate the concept of selecting a growth strategy. Companies often choose to move into an adjacent market as a way to tap new customers. A key reason to choose the market is that the company can successfully compete. With strategy in hand, a plan is developed and implemented.

Contingency Planning 232

Contingency Planning Marketing & Strategy Paid Search Agency Tactics 232

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions. By automating data collection, analysis, and delivery, retail artificial intelligence solutions help you act on insights faster and more efficiently, while leveling up both the employee and customer experience.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

KoMarketing Associates

MAY 19, 2020

Given the trend in healthcare toward a consumer-driven market, successful health systems have the right technology in their arsenal and are using it to their advantage. . When medical technology companies go to market with their product and messaging, they need to be smart in their approach. Take Stock of Existing Content.

Paid Search Agency 156

Paid Search Agency Research Planning Content Marketing 156

Launch Marketing

SEPTEMBER 7, 2022

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Many B2B content planning tools do virtually the same thing, which makes the selection process more difficult. Content Planning Tool: Moz. If they do the same task, which one should you choose?

Planning 94

Planning Paid Search Agency B2B Marketing Effectiveness 94

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Individual plans for Brand24 start from $79/mo.

Tools 109

Tools Brand Identity Branding Enterprise Management 109

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Next, the automation process involves content creation, where AI-powered tools can generate text, images, videos, and other media elements based on predefined templates and parameters.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

TrustRadius Marketing

JULY 27, 2022

Social media is indispensable for enterprises looking to maintain a strong competitive advantage. According to recent research by Sprout Social, as many as 98% of consumers plan to buy on social media in 2022. The same report concluded that eCommerce on social media has a market potential surpassing $1 trillion.

Enterprise Management 93

Enterprise Management Social Media Paid Content Analytics 93

Webbiquity

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. More than 70% of marketers say social media marketing has significantly helped them. Why Instagram? Crowdfire.

Tools 232

Tools Social Media Social Networks Work Management 232

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Webbiquity

SEPTEMBER 27, 2019

Perhaps it’s time to put your email marketing through an audit. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Subject Line.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Marketing AI 84

Marketing AI Brand Identity Branding Planning 84

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

ClearVoice

AUGUST 31, 2022

As a content marketer , you must maintain a steady stream of fresh, reliable content targeted to your audience at each point of the buyer’s journey. Download our FREE Workbook and Start Planning Your Content Calendar in 5 Easy Steps! If used consistently, it can help you address many problems with your content marketing.

Paid Content 97

Paid Content Work Management Enterprise Management Marketing Management 97

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. The challenges of marketing to existing customers. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 106

Social Media Ideal Customer Profiles Media Customer Satisfaction 106

Hinge Marketing

JANUARY 31, 2022

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? That’s where metrics come in.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Beyond that, your information architecture should be determined by the needs of your various online audiences: sales prospects (usually most importantly) as well as existing customers, the media, partners, potential employees, industry analysts, and possibly investors.

Paid Content 212

Paid Content CMS Development Design Optimization 212

DivvyHQ

MAY 14, 2019

While the practice of content marketing has been around for decades, it’s only started to come into its own as a recognized and respected form of marketing in the last decade. As the practice has proliferated globally, so has the introduction of dedicated, content-centric staff within corporate marketing organizations.

Work Management 107

Work Management Marketing Management Planning Content Marketing 107

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Customer-centricity lies at the core of every marketing endeavor. Focus on Multi-channel Marketing. Plan Ahead.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Valasys

JULY 15, 2021

Building a strong B2B Email marketing strategy lies at the foundation of any successful B2B business. Still, so many businesses waste opportunities to increase conversions just because they don’t have a sound email marketing strategy in place. According to John Parker, Vice president -Marketing for sales data LLC. “To

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Optinmonster

MARCH 4, 2024

DA is often used by marketers as a comparative metric to gauge the potential search engine ranking strength of a website relative to competitor websites. Domain Authority is important for several reasons, especially in the context of Search Engine Optimization (SEO) and digital marketing. Why Is Domain Authority Important?

Domain 79

Domain Lead Ranking Lead Scoring SERP 79

KoMarketing Associates

JANUARY 19, 2016

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Here are some things to consider: Focus and Objectives.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

B2B Marketing Traction

MAY 25, 2012

Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach.

Social Media 100

Social Media Media Planning Media Plans 100

Navigate the Channel

JULY 6, 2023

If talk of influencer marketing brings to your mind MrBeast (Jimmy Donaldson), KSI (Olajide Olatunji), Alex Cooper, or The Chess Champs (the Botez Sisters), we applaud your current cultural awareness, but influencer marketing has value for the B2B industry, just as it does in the B2C world.

Ad Building 65

Ad Building Work Management Planning Marketing Management 65

seo.co

OCTOBER 26, 2021

From our experience with posting thousands of blog posts with thousands of clients, we have found that there is a good max/min for blog posting frequency for SEO. And, without a good disciplined content plan in place, blogging too frequently may actually create keyword cannibalization issues. File this away as valuable intel!

SEO 98

SEO Ad Frequency High Quality Lead Lead Scoring 98

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Atomic Reach

JANUARY 30, 2019

What does my team need to execute a successful content marketing program? We wanted to find out, once and for all, what is involved in achieving content marketing success. Check out what 10 of the top content marketing influencers say makes up a successful content marketing program below! Frequency and quality is the key.

Budget Programs 101

Budget Programs Content Marketing Planning Advertising Agencies 101

ClickZ

JUNE 8, 2020

30-second summary: By prioritizing technology solutions that allow them to tap into the power of AI, marketers can provide prospective buyers specifically tailored content and highly relevant information to prospective buyers in a virtual world, and in an instant. With no clearly identifiable light at the end of the tunnel.

Marketing AI 138

Marketing AI Paid Search Agency Planning Advertising Agencies 138

nDash

JUNE 13, 2022

What does this mean for content marketing, and the fundamentals you need to know? This guide breaks down those fundamentals to help marketers see how content goes beyond that cliché, “content is king,” and serves as the core of strategies. Fuel for social media engagement. Insights that educate your audience.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Template 97

Template Top of Funnel Planning Enterprise Management 97