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How to Avoid Going Down the Social Media Rabbit Hole

B2B Marketing Traction

Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach. Then, execute your social media plan with diligence. Analyze Your Social Media Opportunities.

How to Plan Your Social Media Strategy for Better Engagement


If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. Social Media


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5 Ways To Full-Funnel Lead Nurturing

Opt Intelligence

A full-funnel lead nurturing strategy utilizes email as well as advertising to target people through all stages of the marketing funnel. Here are 5 steps to building a full-funnel lead nurturing plan: Segment Your List. With any new marketing plan, a good first step is to take an analytical approach to your list. The key to a full-funnel lead nurturing approach is to identify where the user is in the marketing funnel and use it to your advantage.

Four TV Targeting and Measurement Myths and Realities


Any marketer unable to answer that question isn’t alone. As with many aspects of marketing today, the answer lies in the data. Making matters worse, there are a number of myths about quantifying the effects of TV ads that have left many marketers misinformed. However, as DISH Media Sales noted in a 2016 contribution to Media Village, the number of households with addressable TV will top 70 million by 2020, which is about 70 percent of the total U.S.

Top 10 Data Management Platforms for 2020

Martech Advisor

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. This is especially useful to mid-size marketers who wish to advertise at scale.

Your corporate website needs to become a trap


I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Social media is a trap. CEOs Avoiding Social Media Are Missing Out | Domo | Blog.